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Featured SEO


ENTERPRISE SEO PLATFORM VS. RANK TRACKER

By Allie Bhutani July 29, 2021




What type of solution will help you boost your organic marketing performance?
Many companies waiver between the need for a rank tracking tool or an SEO
platform and struggle to comprehend what option will best suit their needs. 

Choosing the right SEO solution can be tough. Your choice can affect your entire
SEO strategy. Making the right decision in the software you choose can save your
team a great deal of time and propel your website to the top of search engine
rankings.

In general, an SEO platform is a solution that helps you manage your web
presence and organic marketing performance. 

An enterprise SEO platform goes further than generic SEO tools such as rank
trackers, but how? 

Below, we explain the difference between rank trackers and SEO platforms to help
you determine which is the best solution for you. 


WHAT IS AN SEO RANK TRACKING TOOL?

An SEO rank tracking tool targets a specific need for SEO professionals – to see
exactly how your brand is ranking among the competition. 

Rank tracking tools let you monitor the position of certain keywords that a
website ranks for in search engine results. 

They help you check what keywords are used on your website and what keywords
your competitors rank for. You can track your keyword performance on a global or
local scale and pinpoint exactly where you can improve. 

These tools rely on current rankings and historical data to analyze and track
progress. With this information, you can make more informed decisions on what
keywords you want to rank for to keep up with the competition. 


WHAT IS ENTERPRISE SEO SOFTWARE?

An enterprise SEO platform is a marketing solution that helps you manage,
implement, and measure your brand’s presence in digital channels like Google’s
organic listings. Important capabilities of an SEO platform include content
optimization, competitive analysis, and reporting. Enterprise SEO platforms
offer a full-scale, comprehensive approach to search engine optimization for
large businesses that handle websites with thousands of pages and need robust
SEO strategies. 

At an enterprise level, the core practices of marketing and SEO are slightly
different. This means that the same SEO tools designed for smaller businesses
will not address your needs at the enterprise level. 

SEO platforms provide a single source of truth for all of your data and
analytics. They allow for far more than rank tracking, including keyword
research, competitive analysis, optimization recommendations and search insights
along with robust reporting. An enterprise platform provides a holistic view of
your organic performance. 


WHY AN ENTERPRISE SEO PLATFORM WILL BEST POSITION YOU FOR SUCCESS

There are many different tools and platforms to choose from as a digital
marketer, but an SEO platform provides a comprehensive view of the business at
the enterprise level.

While good SEO tools can offer specialized data analyses, they’re only useful if
you have the time and expertise to use them well. 

Enterprise SEO platforms are designed to show you the bigger picture, with the
ability to dig into the SEO insights that several individual tools offer. You
could have the top ten SEO tools on the market and still not receive the same
value and insights as you would with a unified SEO platform.

Enterprise SEO platforms provide a way to bring data together to give you the
full picture view of your website’s performance. 

With more specialized needs at the enterprise level, you need advanced features
that most point solutions like rank trackers don’t offer. This is where
enterprise SEO software fills the gap.   

The top benefits of using an enterprise SEO tool include: 


DATA CONSOLIDATION

Enterprise companies have more advanced reporting needs. Simple rank tracking
tools only show you one specific component of your SEO performance. Enterprise
SEO platforms provide a holistic view of all of your data and reporting across
your web presence. 

Without an enterprise SEO platform, it can be an overwhelming amount of work to
manually maintain all of your data and analytics across siloed point solutions.
An enterprise SEO Platform is designed to give you the full picture of your SEO
performance and allows you to dig into the granular SEO insights individual
tools provide.

Having everything in one place can save SEO teams a lot of time and stress.
Automated reporting alongside insights and recommendations free up your team to
concentrate on new strategies. The benefit of this is that teams become more
agile, which results in better performance and results. It’s what sets top
companies apart.


INTEGRATION WITH OTHER TOOLS

When you need to pull data from a dozen different tools, it can be
time-consuming and even a bit messy. However, enterprise SEO platforms have APIs
that allow you to quickly integrate with other tools and data providers. SEO
platforms often already integrate with the tools you are already using, such as
analytics tools, project management tools and social listening tools.


AUTOMATION 

Enterprises with large teams, multiple departments, and high-performance goals
need automation to stay ahead of the game. Manual reporting with point solutions
will only slow enterprises down, making all the difference in a competitive
market. 

Automation can save both time and energy in a few different ways. Enterprise SEO
software allows you to create automated, intuitive reports customized for
various stakeholders across your organization to highlight how your SEO efforts
are driving results. 

Another is by providing insights into new opportunities and competitive insights
that direct your team where to focus next. 


ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING

The best enterprise SEO software has built-in artificial intelligence and
machine learning capabilities.

With AI, you can scale your strategy with predictive analytics and AI-fueled
optimizations. AI solutions can even flag potential errors and missed
opportunities. 


GLOBAL COVERAGE

Not all SEO solutions offer a global experience, but enterprise SEO platforms
typically do. Global enterprises need global insights to ensure they’re applying
the best practices across the board. 

Enterprise SEO platforms won’t just rely on Google and Bing. They will also look
at Yandex, Baidu and others across the world to get a comprehensive view of your
organic performance.


CONTENT OPTIMIZATION

Another benefit of enterprise SEO software is that many solutions come with
content optimization features. This is something that point solutions don’t
always offer. Enterprise platforms provide valuable content optimization
recommendations. You can conduct topic research and better understand what type
of content performs best for the topic you wish to write about. 

You can also identify which content mediums are currently performing best,
whether it’s blog posts, videos or podcasts. For blog posts and other written
content, you can identify which keywords to target and how long your content
should be. This helps guide your content creation or optimization of existing
content.  


TEAM MANAGEMENT

SEOs are not the only team members who need access to your organic marketing
insights and performance. Content marketers, digital marketers and web
developers can all benefit from the insights and data provided by an enterprise
SEO platform. Enterprise SEO platforms empower marketers to transform
opportunity into action and deliver content your customers are searching for
with powerful tools and workflows. 

User management and permissions controls are key things to look out for to
ensure a smooth workflow and simple collaboration. 

Great workflow features that enterprise SEO platforms offer include managing and
assigning tasks to team members but also integrating with your existing project
management systems. For example, Conductor can be easily integrated with systems
such as Trello, Asana, and Jira, which can aid in team and project management. 


CHOOSE AN ENTERPRISE SEO SOLUTION

Rank trackers and SEO tools may not provide everything you need at the scale
required for large businesses. 

Enterprise SEO platforms like Conductor are your best bet at a comprehensive
solution that provides insights and data to improve your organic marketing
performance. Conductor provides a range of innovative features to support your
quest to climb the search engine rankings. To learn more and get started with
Conductor, schedule a live demo today to test it out yourself.


MORE FROM MY SITE

 * Two Costly Mistakes Content Marketers Are Learning to Avoid
 * How to Do a Content Audit: A 4-Step Guide
 * Google Algorithm Update Shakeup Followed by Unexpected Recovery
 * From Engineering Major to Major Influencer – Interview with Larry Kim
 * Top 20 Must-Haves to Pack in your #Pubcon Survival Kit
 * Google RankBrain Finally Takes Over, Keyword Planner Changes, and More



ABOUT THE AUTHOR: ALLIE BHUTANI

Allie is Conductor’s Director of Brand. She has spent her career in B2B content
marketing working for agencies and SaaS brands alike. Allie’s design background
drives her passion for enabling creative and collaborative teams. One of her
favorite parts of leading the Brand team at Conductor is being able to
collaborate with incredible SEO experts. Engaging in dynamic brainstorms that
bring together content, design and SEO owners not only enables great content
creation, but builds a stronger team.




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