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Menu * * Home * Free Guides * BACK * Free Guides * House selling basics * BACK * House selling basics * Should you sell first or buy first? * Selling vs. renting * How to prepare your home for sale * Room-by-room home staging guide * When is the best time to sell? * How long should it take to sell? * What does selling cost? * Mortgages when moving home explained * Sell your house fast * BACK * Sell your house fast * Sell Your Home to a Cash Buyer * Sale and rent back schemes explained * How much is your house worth? * BACK * How much is your house worth? * How to add value to your home * House price indices explained * Conveyancing (all you need to know) * BACK * Conveyancing (all you need to know) * How to choose your conveyancer * How much does conveyancing cost? * Conveyancing process when buying * Conveyancing process when selling * Conveyancing searches explained * Should you do your own conveyancing? * Exchange & completion explained * Lease extension guide * The conveyancing complaints procedure * Stamp duty land tax (SDLT) explained * Estate agents (all you need to know) * BACK * Estate agents (all you need to know) * How much should you pay estate agents? * Should you use an online estate agent? * Online vs. high street (who will get you the better price) * Why the best high street agents get better results * About * Contact * Press * Check PropCast ™ * The Advisory * Menu * Free Guides * BACK * Free Guides * House selling basics * BACK * House selling basics * Should you sell first or buy first? * Selling vs. renting * How to prepare your home for sale * Room-by-room home staging guide * When is the best time to sell? * How long should it take to sell? * What does selling cost? * Mortgages when moving home explained * Sell your house fast * BACK * Sell your house fast * Sell Your Home to a Cash Buyer * Sale and rent back schemes explained * How much is your house worth? * BACK * How much is your house worth? * How to add value to your home * House price indices explained * Conveyancing (all you need to know) * BACK * Conveyancing (all you need to know) * How to choose your conveyancer * How much does conveyancing cost? * Conveyancing process when buying * Conveyancing process when selling * Conveyancing searches explained * Should you do your own conveyancing? * Exchange & completion explained * Lease extension guide * The conveyancing complaints procedure * Stamp duty land tax (SDLT) explained * Estate agents (all you need to know) * BACK * Estate agents (all you need to know) * How much should you pay estate agents? * Should you use an online estate agent? * Online vs. high street (who will get you the better price) * Why the best high street agents get better results * About * Contact * Press * Check PropCast ™ * Search FREE HOUSE SELLING ADVICE FROM INSIDER EXPERTS GAVIN BRAZG MSc Dip Arch Founder & CEO * How to sell for the most money possible. * What to do if your house won't sell. * How to sell quickly and still get a good price. HOW HOT IS YOUR MARKET? The hotter your market the easier your sale... Check your market New! * AS FEATURED IN * * * * * HOW TO SELL YOUR HOUSE FOR BEST PRICE All you need to know to sell for the highest price, in the shortest time, and with the least amount of problems. HOW MUCH IS YOUR HOUSE WORTH? Property valuation myths busted. Find out how much your house is really worth. The truth about Zoopla. CONVEYANCING What is it, what should it cost, how long does it take and how to choose the best solicitor for you. SELL YOUR HOUSE FAST Compare the pros & cons of all your options for selling property quickly. USING ESTATE AGENTS How to choose, what they cost, understand their contracts, make them prioritise your sale, and avoid common problems. HOW HOT IS YOUR MARKET? The hotter your market the easier your sale Check your market NEED A QUICK SALE? Discover the best way to sell your home quickly Sell fast HOW TO PRESENT YOUR HOUSE FOR SALE How to make your home more valuable, and sell faster. Read more ONLINE ESTATE AGENTS Will online estate agents save you (or cost you) £1,000's? Read more ESTATE AGENT FEES & COMMISSION Find out how much you should be paying your estate agents. Read more "THEADVISORY DRIPS IN HONEST-TO-GOODNESS PRACTICAL ADVICE FOR TODAYS HOUSE SELLERS" WHAT BRINGS YOU HERE TODAY? I’M THINKING ABOUT SELLING Impressive! Not many house sellers do the research you’re doing. Here’s the best way to help yourself: Step 1: Use our free PropCast tool to find out if you’re in a buyers’ or sellers’ market. Step 2: Get the accompanying guide that shows you how to maximise your sale price. * Start here by using our free PropCast tool I’M STRUGGLING TO SELL We’re sorry to hear this. Few things are as frustrating as having the sale of your old home stand in the way of being able to get on, and fully enjoy the next chapter of your life. Please don’t just go and blindly lower your price! Especially if that’s what your current estate agent is advising you to do. Small changes to how your home sale is set up can make a big difference, and save you from unnecessarily tossing large chunks of equity down the drain. Discover how to get your sale back on track without sacrificing price: * Get your “Why is my house not selling?” diagnosis I NEED TO SELL VERY FAST If you need to turn your home into cash within 8 weeks, you’re going to need a cash house buying company. The challenge you face is correctly identifying which ones are reputable and trustworthy. That task is not as simple as it should be, and so we’re here to offer a helping hand. Get FREE help – Having monitored the ‘Quick Sale’ industry (and the companies within it) since 2005, we can quickly point you towards the reliable firms, and tell you which ones will pay the best price for your home: * Find reputable fast cash home buying companies WHAT OTHER HOUSE SELLERS ARE SAYING * Read more Facebook reviews * Read more Google reviews 5 SURPRISING PROPERTY SELLING STATISTICS * 51.8% of all UK home sellers fail to sell within 10 months [source: Jefferies International Investment Bank] * 30% of all sales collapse before exchange of contracts [source: ViewMyChain] * £2,899 is the average amount a home mover will lose though having a transaction collapse [source: Which? Mortgage Advisors] * 35% of all UK homes currently for sale are marked ‘price reduced’ [source: Zoopla] * 35-40% of all sales are successful only after a change of estate agent [source: Rightmove] CURRENT HOUSE SELLING HOT TOPIC INCREASED INCIDENCES OF ‘DOWN-VALUING’ BY MORTGAGE VALUERS Home sellers’ best defence against this is to sell with a local estate agent that has recently, and is currently, successfully selling the majority market share of properties in your price range. This agent will be best equipped to present robust evidence of recent / current ‘comparable sales / transactions’ to the mortgage lenders’ surveyor to back up any agreed sale price. It is one key area where using a national hybrid or online estate agent can backfire spectacularly as these types of estate agency services almost always have a tiny share of any single local market. We explain the importance of an estate agent’s ‘applicant / buyer’ database (and how it differs between high street EAs vs. online / hybrid EAs) here: * Why the best high street estate agents get the best results OUR MISSION We created TheAdvisory to share our insider knowledge of how the property market really works, and to spread the following message: Most people undersell and they don’t even know it. You deserve (and can have) better! Small changes to the traditional way of doing things can have a hugely positive impact on the result you achieve. Within this website you’ll find unique information that will help you beat the odds, and get the sale you need (first time without having to change agent or lower your price). Some of the information you may find a little controversial. You may not agree with everything, and that’s fine. Ultimately you have to make the tough decisions about how best to sell your home. Our wish is for you to be able to make these decisions with extreme confidence, having been informed about things others are not so lucky to know. THE DYSFUNCTIONAL RELATIONSHIP… We want to be crystal clear on this – There are thousands of fantastic estate agents in the UK. But there is also a dysfunctional relationship between the estate agency industry and the public that you need to be aware of. Sadly, a large proportion of estate agents have been conditioned to believe ‘telling the truth’ will not win them new business. Ask a bunch of estate agents round to give you a free valuation, and it’s almost guaranteed that one (if not all) will deliberately overvalue your home (to some degree) in an attempt to win your business. As such, the conventional wisdom to get 3 agents round, and go with the middle valuation is not so wise. In fact, ignore it completely because all that’s likely to happen is you end up going to market at the 2nd most over-inflated valuation. ‘DELIBERATE OVERVALUING TO WIN THE INSTRUCTION’ IS ENDEMIC IN THE UK No home seller is immune from this because it happens in all markets, at all price points, and with all types of estate agent (high street, online, hybrid, family run independents, and large corporates). What’s more, it’s so effective that some ethical estate agents have simply given up trying to tell the truth when it comes to the free valuation – They just can’t compete with the lies from their less ethical competitors. There are of course some exceptional agents out there standing firm, but how long they can last (while losing business at a time of falling transaction levels) is anyone’s guess. Here are some comments on the UK’s leading estate agency trade website that illustrate what’s really going on: KEY TAKEAWAY Many estate agents are scared to tell the truth, just in case the truth is not what you want to hear. We’ll show you how to improve relations with estate agents and foster a working relationship built on mutual trust. This we hope will be to the benefit of all home sellers and the estate agency industry as a whole. -------------------------------------------------------------------------------- GAVIN BRAZG Founder & CEO I'm NOT an estate agent. I'm a serial property seller, and if you're selling your home we're kindred spirits... Read more CONTACT US 020 3858 9903 * info@theadvisory.co.uk * More options... FOLLOW US * * * HOW CAN WE HELP We’re here to give you straight-talking expert advice on: 1. What is the best way to sell your house. 2. How to find estate agents you can trust. 3. How to pocket more money when you sell. REALLY USEFUL * PropCast™ * How to sell your house fast * How long should it take to sell? * Online vs High street estate agents WHO ARE WE TheAdvisory is the UK’s oldest insider advice and support resource dedicated to serving home sellers. Read more… 5.0 out of 5 5.0 out of 5 * Terms & conditions * Cookies & privacy policy * Sitemap