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FLIPKART LAUNCHES D2C INITIATIVE 'FLIPKART BOOST' TO ASSIST GROWTH OF D2C BRANDS
IN INDIA

By Thimmaya Poojary
{{monthName}} {{day}}, {{year}}
September 7, 2021

The Flipkart Boost initiative will provide end-to-end infrastructure support and
other tools to D2C brands along with opportunity to seek funding from VC firms
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Homegrown ecommerce marketplace, Flipkart , has launched a new initiative,
'Flipkart Boost' to partner with direct to consumer (D2C) brands in the country.

A statement from the company said, through a service fee model, Flipkart Boost
will provide emerging “Made in India” brands end-to-end support covering
planning, advertising, cataloguing, logistics, quality control and mentoring.



The Flipkart Boost programme will shortlist brands based on a clear set of
pre-decided objective criteria, which covers their growth potential, sustainable
revenue run rate, focus on quality, commitment to building a long-lasting brand,
strong product mix and customer orientation.


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Through a ‘pitch day’ facilitated by Flipkart, the selected brands will also
have the opportunity to secure potential funding from a network of leading
venture capital funds and active investors in the D2C space, including A91
Partners, DSG Consumer Partners, Fireside Ventures, Matrix Partners India,
Sequoia Capital India and Stellaris Venture Partners.



According to Flipkart, the programme was piloted with several brands earlier
this year, seeing significant growth in quarterly revenue. These brands cover a
diverse range of segments, including F&B, baby care, lifestyle, beauty and home
improvement.

On the launch, Ravi Iyer, Senior Vice President and Head, Corporate Development,
Flipkart, said, 

> “The growing popularity of digital-first brands driven by a focus on specific
> customer needs demonstrates immense market potential. With the Flipkart Boost
> programme, we aim to build and nurture these growing customer-focused
> businesses by providing them relevant mentoring that covers access to a
> network of investors, market intelligence, scalability programmes, and
> marketing engagements.”



According to a report by Avendus Capital in October 2020, the pandemic has
accelerated the uptake for D2C brands, with an almost 88 percent rise in demand
over 2019. The D2C sector in India is worth $44.6 billion (end of FY 2021),
and is expected to be worth $100 billion by 2025.

According to the company, the Flipkart Boost Program reinforces its mission to
offer growth opportunities to budding D2C brands and offers a platform to power
the next phase of growth. Based on certain criteria, brands can apply directly
on the Flipkart Seller platform, of which 100 brands will be chosen for the
programme this year.



--------------------------------------------------------------------------------

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2021 startup here.


Edited by Anju Narayanan
Flipkart
Bengaluru based e-commerce company founded by Sachin Bansal and Binny Bansal in
2007. US based Walmart acquired a majority stake in Flipkart in 2018.


CORE TEAM

1. BINNY BANSAL

2. SACHIN BANSAL

3. KALYAN KRISHNAMURTHY

INDUSTRIES



E-COMMERCE

MARKETPLACE


Founded: 2007

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