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Text Content

 * About
 * Fund
 * Foundation
 * Investors
 * Connect





WE INVEST IN AFRICA.
WITH PURPOSE.
FOR IMPACT.


Hear Our Vision


ABOUT US


WE ALIGN GLOBAL INVESTORS WITH HIGH-POTENTIAL AFRICAN OPPORTUNITIES

Seedwell Capital is a private equity firm dedicated to achieving above-market
returns while nurturing meaningful connections among communities, businesses,
investors, and our valued partners.

Our entrepreneurial roots enable us to identify and support businesses to
thrive, realize and aim to generate above market return for investors while
having a positive impact in local communities. Our focus is investing in
African, together we work toward a harvest that is good for all.
Empowered by Mergon as an Ecosystem Partner.

Mergon is an established entrepreneurial investment company with a proven track
record, that exists to create Kingdom impact and equip others to do the same.

OUR TEAM


WE ARE EXPERIENCED ENTREPRENEURS WITH OPERATIONAL EXPERTISE

Our team is highly qualified and well-versed in all aspects of the investment,
management and exit of businesses, and related finance and operations.
View Team Members
 * Management Team
 * Investment Committee
 * Seedwell Foundation

PARTNER Paul Venter
B.Com (Economics) | MBA

Born in South Africa and living in the USA. Entrepreneurial track record of more
than 20 years in the consumer goods, marketing, and media sectors. Experienced
international trade specialist – focusing on enabling foreign companies to
launch into the USA.

 * icon

PARTNER José Frazao
B.Eng (Industrial) | MBL
B.Eng Hons (Tech Management)

Industrial engineer with a master’s degree in business leadership. A supply
chain and operational optimization specialist. Ability to analyze and optimize
operations to drive increased throughput and profitability.

 * icon

PARTNER SJ (Fanie) Venter
B.Com (Hons)

Entrepreneur for over 25 years with interests in food & beverage, printing,
publishing, and media sectors. Turnaround specialist with a track record of
scaling underperforming businesses. Ability to build strong, independent
management teams.

 * icon

partner Daniël Steenkamp
FCA | MBA

Chartered accountant with a master’s degree in business administration.
Financial expert with in-depth experience in business modeling, transactional
advisory, and internationalization – especially in the context of Africa’s
dynamic economies.

 * icon

PARTNER Paul Venter
B.Com (Economics) | MBA

Born in South Africa and living in the USA. Entrepreneurial track record of more
than 20 years in the consumer goods, marketing, and media sectors. Experienced
international trade specialist – focusing on enabling foreign companies to
launch into the USA.

 * icon

PARTNER José Frazao
B.Eng (Industrial) | MBL
B.Eng Hons (Tech Management)

Industrial engineer with a master’s degree in business leadership. A supply
chain and operational optimization specialist. Ability to analyze and optimize
operations to drive increased throughput and profitability.

 * icon

PARTNER SJ (Fanie) Venter
B.Com (Hons)

Entrepreneur for over 25 years with interests in food & beverage, printing,
publishing, and media sectors. Turnaround specialist with a track record of
scaling underperforming businesses. Ability to build strong, independent
management teams.

 * icon

partner Daniël Steenkamp
FCA | MBA

Chartered accountant with a master’s degree in business administration.
Financial expert with in-depth experience in business modeling, transactional
advisory, and internationalization – especially in the context of Africa’s
dynamic economies.

 * icon

PARTNER: ARGOSY Malcolm Levy
M.Com | MBA | CFA



 * icon

PARTNER: ARGOSY Pierre Goosen
B.Com (Law) | LLB | MBA



 * icon

PARTNER Paul Venter
B.Com (Economics) | MBA

Born in South Africa and living in the USA. Entrepreneurial track record of more
than 20 years in the consumer goods, marketing, and media sectors. Experienced
international trade specialist – focusing on enabling foreign companies to
launch into the USA.

 * icon

PARTNER Daniël Steenkamp
FCA | MBA

Chartered accountant with a master’s degree in business administration.
Financial expert with in-depth experience in business modeling, transactional
advisory, and internationalization – especially in the context of Africa’s
dynamic economies.

 * icon

PARTNER SJ (Fanie) Venter
B. COM (HONS)

Entrepreneur for over 25 years with interests in food & beverage, printing,
publishing, and media sectors. Turnaround specialist with a track record of
scaling underperforming businesses. Ability to build strong, independent
management teams.

 * icon

PARTNER José Frazao
B.Eng (Industrial) | MBL
B.Eng Hons (Tech Management)

Industrial engineer with a master’s degree in business leadership. A supply
chain and operational optimization specialist. Ability to analyze and optimize
operations to drive increased throughput and profitability.

 * icon

PARTNER: ARGOSY Malcolm Levy
M.Com | MBA | CFA



 * icon

PARTNER: ARGOSY Pierre Goosen
B.Com (Law) | LLB | MBA



 * icon

PARTNER Paul Venter
B.Com (Economics) | MBA

Born in South Africa and living in the USA. Entrepreneurial track record of more
than 20 years in the consumer goods, marketing, and media sectors. Experienced
international trade specialist – focusing on enabling foreign companies to
launch into the USA.

 * icon

PARTNER Daniël Steenkamp
FCA | MBA

Chartered accountant with a master’s degree in business administration.
Financial expert with in-depth experience in business modeling, transactional
advisory, and internationalization – especially in the context of Africa’s
dynamic economies.

 * icon

PARTNER SJ (Fanie) Venter
B. COM (HONS)

Entrepreneur for over 25 years with interests in food & beverage, printing,
publishing, and media sectors. Turnaround specialist with a track record of
scaling underperforming businesses. Ability to build strong, independent
management teams.

 * icon

PARTNER José Frazao
B.Eng (Industrial) | MBL
B.Eng Hons (Tech Management)

Industrial engineer with a master’s degree in business leadership. A supply
chain and operational optimization specialist. Ability to analyze and optimize
operations to drive increased throughput and profitability.

 * icon

CEO: MERGON FOUNDATION Pieter Faure
B.Com (Law) | B.Com | CA (SA)



 * icon

PARTNER SJ (Fanie) Venter
B. COM (HONS)

Entrepreneur for over 25 years with interests in food & beverage, printing,
publishing, and media sectors. Turnaround specialist with a track record of
scaling underperforming businesses. Ability to build strong, independent
management teams.

 * icon

CPO: ONTDEK Celia Venter
B.Business Science | PMP



 * icon

CEO: MERGON FOUNDATION Pieter Faure
B.Com (Law) | B.Com | CA (SA)



 * icon

PARTNER SJ (Fanie) Venter
B. COM (HONS)

Entrepreneur for over 25 years with interests in food & beverage, printing,
publishing, and media sectors. Turnaround specialist with a track record of
scaling underperforming businesses. Ability to build strong, independent
management teams.

 * icon

CPO: ONTDEK Celia Venter
B.Business Science | PMP



 * icon

OUR VALUES

Stewardship

All our time, talents and treasures belong to God. He has entrusted them to us
to use in accordance with his purposes and for his glory, and will one day
require us to give an account of how we stewarded them.

(Rom. 14:12; 2 Cor. 5:10.)

Servant Leadership

Do nothing out of selfish ambition or vain conceit. Rather, in humility value
others above yourselves, not looking to your own interests but each of you to
the interests of the others.

(Philippians 2:3-4 NIV)

Courage

Have I not commanded you? Be strong and courageous. Do not be afraid; do not be
discouraged, for the LORD your God will be with you wherever you go.”

(Joshua 1:9 NIV)

Significance

For we are God’s handiwork, created in Christ Jesus to do good works, which God
prepared in advance for us to do.

(Ephesians 2:10 NIV)

Impact

This is a trustworthy saying. And I want you to stress these things, so that
those who have trusted in God may be careful to devote themselves to doing what
is good. These things are excellent and profitable for everyone

(Titus 3:8 NIV)

Stewardship

All our time, talents and treasures belong to God. He has entrusted them to us
to use in accordance with his purposes and for his glory, and will one day
require us to give an account of how we stewarded them.

(Rom. 14:12; 2 Cor. 5:10.)

Servant Leadership

Do nothing out of selfish ambition or vain conceit. Rather, in humility value
others above yourselves, not looking to your own interests but each of you to
the interests of the others.

(Philippians 2:3-4 NIV)

Courage

Have I not commanded you? Be strong and courageous. Do not be afraid; do not be
discouraged, for the LORD your God will be with you wherever you go.”

(Joshua 1:9 NIV)

Significance

For we are God’s handiwork, created in Christ Jesus to do good works, which God
prepared in advance for us to do.

(Ephesians 2:10 NIV)

Impact

This is a trustworthy saying. And I want you to stress these things, so that
those who have trusted in God may be careful to devote themselves to doing what
is good. These things are excellent and profitable for everyone

(Titus 3:8 NIV)
INVESTMENT PHILOSOPHY


WE ARE ENTREPRENEURS HELPING ENTREPRENEURS.

Our Investment Philosophy has been molded and proven through investment and
operating experience. We are active participants to help realize value. We help
build and support strong management teams.
Return Objectives
Return Objectives

The return profile of the investment must match the Fund’s return objectives.

The return profile of the investment must match the Fund’s return objectives.

Purpose-Driven
Purpose-Driven

The investment should address a defined gap or opportunity in the market,
balancing the need of all stakeholders (investors, staff, communities,
environment).

The investment should address a defined gap or opportunity in the market,
balancing the need of all stakeholders (investors, staff, communities,
environment).

Alignment of Interest
Alignment of Interest

The management of the Portfolio Companies should have a vested ownership
interest and shared risk with deep understanding of the business. The Manager
will only invest in exceptional businesses with competent, passionate
entrepreneurs and management teams that share in the risk with a proven track
record and a clear understanding of both their business and the larger industry
in which it operates.

The management of the Portfolio Companies should have a vested ownership
interest and shared risk with deep understanding of the business. The Manager
will only invest in exceptional businesses with competent, passionate
entrepreneurs and management teams that share in the risk with a proven track
record and a clear understanding of both their business and the larger industry
in which it operates.

Long-Term Growth
Long-Term Growth

There should be sufficient capacity for a meaningful 5-plus year investment and
involvement in the business. Investment opportunities are appraised on the basis
of their potential for long-term growth, and not short-term trading
opportunities.

There should be sufficient capacity for a meaningful 5-plus year investment and
involvement in the business. Investment opportunities are appraised on the basis
of their potential for long-term growth, and not short-term trading
opportunities.

Active Participation
& Partnership
Active Participation
& Partnership

The Seedwell executives must be able to be participants alongside the Portfolio
Company management team. Fundamental to the investment approach is that Seedwell
will unlock value through active strategic input, oversight and leadership,
allowing strategic development and subsequent execution. Active participation
also facilitates the implementation of strong corporate governance, risk
management and a focus on positive societal and environmental impact.

The Seedwell executives must be able to be participants alongside the Portfolio
Company management team. Fundamental to the investment approach is that Seedwell
will unlock value through active strategic input, oversight and leadership,
allowing strategic development and subsequent execution. Active participation
also facilitates the implementation of strong corporate governance, risk
management and a focus on positive societal and environmental impact.

Aligned Values
Aligned Values

There must be a high-level alignment with Seedwell’s values

There must be a high-level alignment with Seedwell’s values

Best Investor
Best Investor

Seedwell must be the best steward to unlock the potential in the Portfolio
Companies.

Seedwell must be the best steward to unlock the potential in the Portfolio
Companies.


CONSUMER FUND

A Southern African Food, Agri & Consumer Growth Fund

THE FUND


A SOUTHERN AFRICAN FOOD, AGRICULTURE AND CONSUMER GROWTH FUND

The Seedwell Consumer Fund is harnessing the abundant growth potential in
Africa’s food, agriculture, and consumer goods sectors – while passionately
contributing to the local communities.

Africa now ranks among the fastest-growing consumer markets in the world

With a projected 1.7 billion consumers by 2030. Household consumption has
exceeded its GDP in recent years and the annual GDP growth has outpaced the
global average. Consumer expenditure in Africa is expected to top $2 trillion by
2025.

Our focus is on investing in companies with long-term growth demand, high export
potential, solid leadership, and ethical business practices.

Target sectors are food and agri-processing, consumer and household goods,
logistics and supply chain, warehousing, waste management and energy.

Sector Focus
Food and
Agri-Processing
Consumer Packaged Goods
Energy



THE FOUNDATION

We empower communities to break the poverty cycle,
fostering job creation, food security, and vital skills transfer.

ABOUT THE FOUNDATION


A NON-PROFIT HUMANITARIAN ORGANIZATION

Established with the objective of positive spiritual and social transformation
of the communities in which Seedwell invests.

Flowing from our faith in Jesus Christ, the foundation serves all people,
regardless of religion, race, ethnicity, or gender.
OUR PURPOSE


TO STEWARD OUR TIME, TALENTS AND TREASURES BEYOND BUSINESS OPERATIONS.

While fulfilling its purpose the Seedwell Foundation acts as an important
stabilizer to the ecosystem in which Seedwell Capital invests. By serving the
local communities, it increases labor supply, loyalty to the Portfolio Companies
and addresses social issues.
 * 01
   
   Answer our Godly calling to have a significant impact in our communities.

 * 02
   
   Act as a conduit of financial resources to approved implementation charity
   partners.

 * 03
   
   Develop and support communities in which the Fund invests in.

 * 01
   
   Answer our Godly calling to have a significant impact in our communities.

 * 02
   
   Act as a conduit of financial resources to approved implementation charity
   partners.

 * 03
   
   Develop and support communities in which the Fund invests in.


FOCUS AREAS

Vital Education
Skills Development
Job Creation
Self-Esteem
Community Upliftment
THE PARTNERS


OUR PARTNER INFRASTRUCTURE UNLOCKS FAST, LOW-RISK AND SUSTAINABLE RETURNS.

Seedwell is a Mergon ecosystem partner.

Mergon is an established entrepreneurial investment company, with a proven track
record, that exists to create Kingdom impact – and equip others to do
the same.
Our investment team has distributed more than $70 million to more than 100
ministries and NPO’s in Africa. Mergon and Argosy have been managing impact
funds and delivering above-market returns for over 20 years.
Our partner infrastructure covers the full value chain and is set up to unlock
additional value within every investment we make. Our initial investments cover
sourcing, manufacturing, route-to-market, and marketing and communication
capabilities.

 * United States Office
 * South Africa Office

 * United States Office
 * South Africa Office


CONNECT


TRADE IS A CATALYST FOR PURPOSEFUL IMPACT.

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550 Reserve St.
Southlake TX 76092

3rd Floor, Mill Square, Cnr Adringa & Plein St, Stellenbosch, 7600

USA: +1 (858) 999-7975

SA: +27 (0)82 564 4737

Email:

Connect@SeedwellCapital.com