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AI DETECTORS AS GATEKEEPERS: ENSURING ETHICAL AI USE IN MODERN SPORTS

JOSEPH GALIZIA | 3 HOURS AGO

AI Gatekeepers / Pexels: Pixabay


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The rise of advanced technologies like artificial intelligence (AI) continues to
make an impact on the world—including in professional sports, with each
league identifying several unique ways that the technology might be applied. 

But AI in sports does not come without its critics. As far back as 2021,
researcher and sports law expert Alberto Carrio Sampedro published a paper
in Diagoras: International Academic Journal on Olympic Studies addressing the
many ethical concerns of AI in sports. While he concluded that there is no
reason to oppose AI systems in sports, he elaborated that a clear ethical
control framework would be necessary to avoid unforeseeable consequences.



“The principle of respect for human autonomy is a basic ethical requirement,”
Sampedro stated in his piece. “According to this, the allocation of AI systems
in sport must be human-centered, promoting meaningful experiences in sport and
physical education, and not hampering human creativity and enjoyability in
sports practice and competitions. On the other hand, this principle also
requires human oversight of AI… and the ultimate control of their application in
sports governance.”

AI tools can generate content for blogs, social media posts, and even
informative articles in minutes, but these intelligence systems cannot truly
conduct constructive exploration or think creatively. As coaches and
organizations examine the applications of AI in sports, with major groups such
as the NFL, MLB, and NBA integrating technology into various processes, tools
like AI detectors will be necessary for preserving ethical standards in the
industry.

Although AI detectors are already gaining popularity, their extensive use is
still evolving. These detectors themselves are not free of errors, but
advancements in natural language processing technologies will likely make
detectors quite reliable in the future. As these tools advance technologically,
they will be able to perform more complex analyses of content. 



For many popular athletes,  deep fakes are becoming another area of concern
where an AI detector might be applicable. AI-generated images and videos can
lead to scandal if the viewer does not recognize them as AI, harming the
athlete’s credibility and damaging their reputation. This can be destructive to
their organization as a whole.  AI detectors are integral to this system,
helping maintain high standards of quality, authenticity, and ethics in sports
and beyond. These multifunctional tools act as regulators and enhancers of
digital content by identifying unacceptable content and offering assistance to
address content issues, preserving integrity in the sports industry moving
forward.

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Published 3 Hours Ago
JOSEPH GALIZIA

Joey is a Las Vegas based actor and circus performer. For the last seven years
he's had the pleasure of covering pro-wrestling/MMA for multiple outlets, and is
thrilled to bring that same skill set to Sports Illustrated. In that time, he's
interviewed over 50 legendary names in the business, including UFC Hall of Famer
Ken Shamrock, acclaimed filmmaker Kevin Smith, and more.



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