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The Money Pit

Home Improvement Tips & Podcasts

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 * Spaces
   * Attics
   * Laundry Rooms
   * Outdoor Living
   * Kitchens
   * Bathrooms
   * Home Exteriors
   * Garages & Sheds
 * Reno/Repair
   * Insulation
   * Heating
   * Windows
   * Floors
   * Lighting & Wiring
   * Roofs & Gutters
 * Popular Topics
   * Storage & Organization
   * Healthy Home
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   * Cleaning
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   * Quick Tips
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   * The Money Pit Home Improvement Podcast
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   * Money Pit Minute Podcast
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MONEY PIT MEDIA


SOLUTIONS FOR HOME IMPROVEMENT BRANDS

Get Started


CONTENT THAT ENGAGES

Money Pit Media attracts active home improvers who are continually investing in
their homes. Tom and Leslie connect your brand to their engaged audience by
creating and publishing content across multiple platforms they will listen,
watch and act on.




AUDIO

Integrate your messaging into our “appointment-listening” national weekly radio
show and popular podcast garnering 3.8 million impressions per week.


VIDEO

From custom webisodes to co-op media tours to expert spokesperson talent, Tom
and Leslie are seasoned on-camera veterans of more than 1,000 TV interviews.


DIGITAL

Your brand presence can be anything from a display ad to custom content on our
website, our weekly newsletter and our social communities.


NATIVE

Money Pit Media can produce expertly authored articles, tip series sheets,
podcasts, videos, how-to-buy guides and more.


LIVE

Add Money Pit Media to your in-store event or other activations and leverage our
platforms to attract an audience.


SOCIAL

Our influencers amplify the digital footprint of your brand through strategic
sponsored social posts driving awareness and ROI.


AREAS OF EXPERTISE

Rooted in their love for all things home-related and backed by unmatched
expertise, Tom and Leslie engage their audience with insights and advice
that inspires action. These talented influencers cover every area of the home,
inside and out.




REMODELING


DECORATING


SMART HOMES


MAINTENANCE


ABOUT OUR AUDIENCE

Indexed against homeowners nationally, the Money Pit Media audience is four
times more likely to purchase home improvement products once a month or more
often. No house flipping here, just real advice to real homeowners on a
continual quest to make their homes the best they can be.



72%

Engaged & Qualified

Seek information to guide home-related purchases

48%

Purchase Home Improvement Products Monthly or More Often

4X national average!

30%

Tradesman

Self or family works with tools for a living

93%

Own Home

Actively improving and investing

53% Male

47% Female

Strong female presence

63% 25-54 yrs

72% 36-64 yrs

48% 45-64 yrs

Spanning multiple generations


REACH

45.7M

Average Impressions

Per partner Campaign

1B

Total Impressions

In the Past 12 Months



450+

Radio Stations

550,000+/mo

Podcast Impressions

39,000+/wk

Newsletter Subscribers

100M+/yr

TV Impressions

105,000+

Social Media Followers

2M+/mo

Website Impressions


BRAND PARTNERSHIPS

With a solid understanding of how homes work and how to make them better, Radio
& Records calls Tom and Leslie “All Star Weekend Warriors.” Money Pit Media will
create custom brand partnerships that leverage the special relationship Tom and
Leslie have built with their community to tailor a campaign that meets your
marketing objectives.




NEW PRODUCT LAUNCH

Drive excitement around your next launch with help from Money Pit’s expert
hosts.

← Swipe to scroll →


GREENWORKS PRODUCT FEATURES

To launch their new 60v line at LOWES, Greenworks deployed Integrated Product
Features where expert hosts Tom Kraeutler and Leslie Segrete profiled the new
products with editorially-styled segments inside the the national radio show.
The turn-key campaign also included Radio Spots, Integrated Feature Product
Giveaways and placement in a Television & Radio Coop Media Tours.

Learn MoreGreenworks Product Features


SPEEDQUEEN INTEGRATED TIPS & SPOTS

To launch their new consumer line of washer and dryers, SpeedQueen used a unique
series of Personality Voiced Interstitials The campaign also included Integrated
Product Features and a highly successful On-Air/Online/Social Sweepstakes.

Learn MoreSpeedQueen Integrated Tips & Spots


HOME DEPOT FATHER’S DAY MEDIA TOUR

The Home Depot tapped Tom as spokesperson to drive new product sales for
Father’s Day gifts with . A veteran of over 2,000 television appearances, Tom
hosted a Television & Radio Media Tour with dozens of television interviews on
television and radio stations across the nation. The campaign also included
Integrated Feature Product Giveaways, Integrated On-Air Interviews and several
Sponsored Blog Posts.

Learn MoreHome Depot Father’s Day Media Tour


AMERICAN STANDARD MEDIA TOUR

To launch their new Vormax Plus self-cleaning toilet, American Standard did a
product placement in The Money Pit’s Winter Home Products Television & Radio
Coop Media Tour. The campaign also included Integrated Product Features and an
Integrated On-Air Interview on the nationally syndicated Money Pit radio show.
Learn MoreAmerican Standard Media Tour



BRAND AWARENESS

Raise your brands profile through high-frequency vehicles aimed at a target
audience that’s ready to purchase.

← Swipe to scroll →


HOME ADVISOR LISTENER LINE SPONSORSHIP

To build brand awareness and drive reach with The Money Pit’s audience,
HomeAdvisor used a weekly on-air sponsorship of the 888-MONEY PIT listener line
securing brand promotion every time expert hosts Tom Kraeutler and Leslie
Segrete invited listeners to call in their home improvement questions.  The
campaign also included Personality Endorsement Spots and Radio Sponsorship
Billboard Announcement.

Learn MoreHome Advisor Listener Line Sponsorship


LUTRON PRODUCED RADIO SPOT

To maintain brand awareness, Lutron used produced Radio Spots aired weekly on
national radio show. Campaign also included on-air & Integrated Feature Product
Giveaways

Learn MoreLutron Produced Radio Spot


YALE HOW-TO VIDEO

To help educate consumers on how door alignment impacts smart lock function and
elevate brand leadership, Yale commissioned The Money Pit to help craft an
Educational Video. Utilizing our technical expertise, talent and video
production capabilities, the finished video assured improved smart lock
installations and reduced consumer concerns over shortened battery life and
deadbolt malfunction, that were actually caused by door alignment and not the
lock.

Learn MoreYale How-To Video


DYNATRAP DIGITAL BANNER CAMPAIGN

To build brand, DynaTrap used Banner Ads on MoneyPit.com. Campaign also included
Integrated Product Features Integrated Feature Product Giveaways.

Learn MoreDynaTrap Digital Banner Campaign



NATIVE ADVERTISING

Showcase your brands expertise though integrated content created just for your
brand.

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LUMBER LIQUIDATORS INTEGRATED TIPS

To educate and drive brand awareness, Money Pit Media produced an Integrated Tip
Feature Series on flooring for Lumber Liquidators. Expert hosts Tom Kraeutler
and Leslie Segrete shared tips and ideas to inspire a wide variety of flooring
projects. The campaign also included Personality Endorsement Spots Television
Radio Coop Media Tours.

Learn MoreLumber Liquidators Integrated Tips


ORKIN INTEGRATED INTERVIEW SERIES

To highlight their expertise, promote pest control services and build brand,
Orkin used Integrated On-Air Interviews with their expert being interviewed by
hosts Tom Kraeutler and Leslie Segrete during the national radio show. The
campaign also included Radio Spots, Custom Podcast Series and Banner Ads.

Learn MoreOrkin Integrated Interview Series


ICYNENE EBOOK

To build awareness of the product category, educate consumers and drive sales
for spray foam insulation, Icynene used a Custom Branded eBook titled The Money
Pit Guide to Insulation.  Campaign also included Personality Endorsement Spots.

Learn MoreIcynene eBook


AMERICAN STANDARD CSR CAMPAIGN

As part of its Corporate Social Responsibility (CSR) initiative, America
Standard transformed a 12-unit building in NJ into permanent housing for those
with special needs. The Money Pit was tasked to produce a Video Series over a
4-month period documenting the project and the amazing result of the effort.

Learn MoreAmerican Standard CSR Campaign



LEAD GENERATION

Drive qualified sales leads through a wide variety of media channels.

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CLIQSTUDIOS INTEGRATED TIP SERIES

To drive response, CliqStudios used an Integrated Tip Feature Series.  Host Tom
and Leslie provided unique kitchen tips and drove consumers to the CliqStudios
website for lead generating free kitchen design help. Campaign also included
Personality Endorsement Spots, Integrated On-Air Interview and Banner Ads.

Learn MoreCliqStudios Integrated Tip Series


HOMEADVISOR ENDORSEMENT SPOTS

To drive leads and web traffic, HomeAdvisor used Tom and Leslie voiced :30
endorsement spots promoting their URL and APP. The campaign also included On-Air
Sponsorships and Billboards.

Learn MoreHomeAdvisor Endorsement Spots


TUFT & NEEDLE SWEEPSTAKES

To create buzz and drive leads to TUFT & NEEDLE’s website, Money Pit Media
created a sweepstakes that was promoted on-air and on-line. The campaign also
included host-voiced Endorsement Spots, Integrated Products Features, and an
On-Air INterview with TUFT & NEEDLES’s co-founder.

Learn MoreTuft & Needle Sweepstakes



SOCIAL BUZZ

Leverage Money Pit Media’s influencers to create buzz and drive engagement
matched to your exact demographic.

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MY HOME, MY MONEY PIT: ADVENTURE GAME & SWEEPSTAKES

To provide an integrated on-air, and online content experience, Money Pit Media
created an online home improvement trivia game and sweepstakes. Time to coincide
with Tom & Leslie’s book launch, the campaign drive millions of impressions for
Rinnai, Lifetime Sheds, EZ Water and other manufacturers.

Learn MoreMy Home, My Money Pit: Adventure Game & Sweepstakes


HOME DEPOT SOCIAL SWEEPSTAKES

To create awareness, buzz and millions of impression for tools and products
available at The Home Depot, Money Pit Media created a multi-media On-Air/Online
Sweepstakes that awarded bonus entries for social media sharing driving millions
of impressions. The campaign also included Radio Sponsorship Billboard
Announcement, as well as On-Air and On-Line Integrated Product Features.

Learn MoreHome Depot Social Sweepstakes


MR. BEAMS SOCIAL MEDIA CAMPAIGN

Mr. Beams leveraged Tom and Leslie’s influencer status and social media reach
with a Social Media Campaign and Sponsored Blog Posts featuring a wide variety
of Mr. Beams product features and benefits. The campaign also include Radio
Spots on the national radio show and Integrated Feature Product Giveaways.

Learn MoreMr. Beams Social Media Campaign


SPEEDQUEEN SWEEPSTAKES

To launch their new consumer line of washer and dryers, SpeedQueen used a
multi-week On-Air/Online Sweepstakes to promote new product line and build brand
awareness. Campaign also included Integrated Product Feature and Personality
Endorsement Spots.

Learn MoreSpeedQueen Sweepstakes


SOME OF OUR ADVERTISERS

“The Money Pit has been a great partner for The Home Depot, executing
wide-raging promotions that delivered fantastic results. Hosts Tom & Leslie are
well-respected industry influencers and their team is professional, responsive,
creative and very easy to work with. Most recently, their Weekend Warrior
Sweepstakes delivered significant awareness for The Home Depot and our
manufacturer partners amongst their dedicated audience of home improvement &
décor enthusiasts, both on-air and online.”

Jeff CliffordSenior Manager, Digital Content – The Home Depot

“Tom Kraeutler and Leslie Segrete have done brilliant work representing our
products. They help homeowners understand how their plumbing works, which
translates into confidence and enthusiasm for bathroom and kitchen remodels. We
also value Tom’s rapport with contractors, who appreciate his respect for and
knowledge about their craft.”

Jeannette LongVice President, Marketing Communications – America Standard Brands

“Tom Kraeutler, Leslie Segrete and The Money Pit have been effective promotional
partners for LL Flooring. They easily communicate the benefits of our products
to consumers who appreciate and trust their friendly, authoritative style.”

Marco PescaraCMO Marketing + Merchandising – Lumber Liquidators

“Tom Kraeutler and Leslie Segrete have done a fantastic job in collaborating
with us to develop an authentic brand message that resonates with their captive
audience. They are true home improvement experts who deliver exciting content on
a weekly basis. A perfect fit for our brand.”

Gray AbercrombieChief Marketing Officer – Greenworks Tools

“The Money Pit has driven awareness and sales for Generac’s standby and portable
generator products. Tom and Leslie are creative and effective partners that know
how to engage and inspire their growing audience of consumers interested in
improving and maintaining their homes.”

Clement FengChief Marketing Officer – Generac

This is our third year partnering with The Money Pit because of the support we
receive from their loyal listeners.  It’s been great working with Tom and Leslie
to help promote our product and service, and we look forward to a long and
prosperous partnership.

Mike FeasalCEO of Roof Maxx




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