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10/25/2023


ADOBE: ONLINE INFLATION HITS 41-MONTH LOW IN SEPTEMBER

Marianne Wilson
Editor-in-Chief

Image

Online prices in September 2023 fell 4.6% year-over-year.

Online prices continued to fall in September.

Online prices in September 2023 fell 4.6% year-over-year (YoY) to a 41-month
low, marking 13 consecutive months of YoY price decreases, according to the
Adobe Digital Price Index (DPI). Powered by Adobe Analytics, the DPI analyzes
one trillion visits to retail online sites and over 100 million SKUs across 18
product categories.  On a month-over-month (MoM) basis, online prices in
September were down 0.6%. 

In September, 12 of the 18 categories tracked by Adobe had YoY-decreased, with
the decline was driven by major discretionary categories, including appliances
(down 7.6% YoY, down 1.7% MoM), electronics (down 11.9% YoY, down 1.5% MoM), and
computers (down 12.2% YoY, up 0.4% MoM). The flowers/related gifts category had
the biggest decline, falling 30.6% YoY. 

Image



Grocery 

Though grocery prices continue to be impacted by inflation, YoY price increases
in groceries have now slowed every month for 12 consecutive months.  Online
grocery prices were up 4.5% YoY in September, a smaller jump when compared with
August 2023’s 5% YoY and July’s 6.3% YoY increases.  

Grocery prices rose slightly on a MoM basis (up 0.3%) compared to an August
decrease of 2.0% MoM, which was the first monthly decrease in this category
since May 2021.


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