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DIGITAL 2024: NAMIBIA

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PLEASE NOTE…

We publish regular updates to the Global Digital Reports series.
Click here to ensure you’re using our latest data for Namibia.

This page contains all the latest data, insights, and trends you need to help
you understand how people in Namibia use digital devices and services in 2024.

If you want to check whether this is our most up-to-date report for Namibia, or
if you’re looking for data on digital trends and behaviours in Namibia for
previous years, you can find DataReportal’s full collection of reports on
Namibia by clicking here.

You’ll also find the complete Digital 2024 report for Namibia in the “full
report” section below, but we’ll start by taking a look at the essential
headline numbers for Namibia this year.

Just before that, we’d like to thank We Are Social and Meltwater for making the
2024 Global Digital Reports series possible.

OK, let’s get into the data…


THE STATE OF DIGITAL IN NAMIBIA IN 2024

Here are DataReportal’s essential headlines for digital adoption and use in
Namibia in early 2024:

 * There were 1.63 million internet users in Namibia at the start of 2024, when
   internet penetration stood at 62.2 percent.

   
   

 * Namibia was home to 703.9 thousand social media users in January 2024,
   equating to 26.8 percent of the total population.

   
   

 * A total of 2.91 million cellular mobile connections were active in Namibia in
   early 2024, with this figure equivalent to 110.8 percent of the total
   population.

   
   

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These headline stats offer a great overview of the “state of digital” in
Namibia, but in order to make sense of how digital trends and behaviours are
evolving, we need to dig deeper into the data.

Let’s take a closer look at what the latest numbers tell us, starting with some
valuable context relating to the population of Namibia.


POPULATION OF NAMIBIA IN 2024

The population of Namibia stood at 2.62 million in January 2024.

Data shows that Namibia’s population increased by 39 thousand (+1.5 percent)
between early 2023 and the start of 2024.

51.8 percent of Namibia’s population is female, while 48.2 percent of the
population is male.

At the start of 2024, 55.2 percent of Namibia’s population lived in urban
centres, while 44.8 percent lived in rural areas.

Note: gender data are currently only available for “female” and “male”.


NAMIBIA’S POPULATION BY AGE

The median age of Namibia’s population is 21.5.

Here’s how Namibia’s total population breaks down by age group:

 * 12.7 percent is between the ages of 0 and 4.

 * 19.2 percent is between the ages of 5 and 12.

 * 10.1 percent is between the ages of 13 and 17.

 * 12.5 percent is between the ages of 18 and 24.

 * 17.0 percent is between the ages of 25 and 34.

 * 11.4 percent is between the ages of 35 and 44.

 * 8.1 percent is between the ages of 45 and 54.

 * 5.2 percent is between the ages of 55 and 64.

 * 4.0 percent is aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

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INTERNET USE IN NAMIBIA IN 2024

There were 1.63 million internet users in Namibia in January 2024.

Namibia’s internet penetration rate stood at 62.2 percent of the total
population at the start of 2024.

Kepios analysis indicates that internet users in Namibia increased by 24
thousand (+1.5 percent) between January 2023 and January 2024.

For perspective, these user figures reveal that 991.3 thousand people in Namibia
did not use the internet at the start of 2024, suggesting that 37.8 percent of
the population remained offline at the beginning of the year.

However, complexities associated with the collection and analysis of internet
user data mean that it can often take several months before research is ready
for publication. As a result, the latest published figures for internet use
invariably under-represent reality, and actual adoption and growth may be higher
than the figures shown here suggest. Please see our comprehensive notes on data
for further details.

Dig deeper: for the latest insights into internet adoption and use around the
world, follow our regular Global Statshot reports.


Go global: see how Namibia’s current “state of digital” compares with
connectivity in other countries by reading our flagship Digital 2024 Global
Overview Report, which includes hundreds of slides of global digital data, and
our in-depth analysis of what these numbers might mean for you.



INTERNET CONNECTION SPEEDS IN NAMIBIA IN 2024

Data published by Ookla indicate that internet users in Namibia could have
expected the following internet connection speeds at the start of 2024:

 * Median mobile internet connection speed via cellular networks: 21.60 Mbps.

 * Median fixed internet connection speed: 13.88 Mbps.

Ookla’s data reveals that the median mobile internet connection speed in Namibia
increased by 3.30 Mbps (+18.0 percent) in the twelve months to the start of
2024.

Meanwhile, Ookla’s data shows that fixed internet connection speeds in Namibia
increased by 5.60 Mbps (+67.6 percent) during the same period.

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SOCIAL MEDIA STATISTICS FOR NAMIBIA IN 2024

DataReportal’s figures show that there were 703.9 thousand active social media
user identities in Namibia in January 2024.

Note: over the past year, we’ve made some important changes to how we calculate
social media user numbers, and the data sources that we use to inform these
calculations have also made significant and wide-ranging revisions to their
published figures during that period.

As a result, our latest figure for social media use might appear to be quite
different to the values that we published in previous years.

Because of this, we advise caution when comparing the social media user values
published in this year’s reports with those published in previous years,
especially because changes in reported values may be the result of “corrections”
in the source data, as well as changes in actual user behaviour.

For clarity, Kepios analysis shows that social media users in Namibia increased
by 126 thousand (+21.8 percent) between early 2023 and the beginning of 2024.

The number of social media users in Namibia at the start of 2024 was equivalent
to 26.8 percent of the total population, but it’s important to stress that
social media users may not represent unique individuals (see our detailed notes
on data to learn why).

Meanwhile, data published in the ad planning tools of top social media platforms
indicates that there were 703.4 thousand users aged 18 and above using social
media in Namibia at the start of 2024, which was equivalent to 46.2 percent of
the total population aged 18 and above at that time.

More broadly, 43.1 percent of Namibia’s total internet user base (regardless of
age) used at least one social media platform in January 2024.

At that time, 50.3 percent of Namibia’s social media users were female, while
49.7 percent were male.

Note: gender data are currently only available for “female” and “male”.


Get fresh insights: our handy social media overview page helps you stay up to
date with global social media trends, offering essential headlines for social
media adoption, as well as the latest user figures for the world’s most widely
used social media platforms.



FACEBOOK USERS IN NAMIBIA IN 2024

Data published in Meta’s advertising resources indicates that Facebook had 703.9
thousand users in Namibia in early 2024.

However, Meta has made important changes to the way its advertising resources
report audience reach data over recent months – including making significant
revisions to its base audience data for Facebook – so the figures shown here may
not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see this article, as well as our
comprehensive notes on data.


FACEBOOK USER GROWTH IN NAMIBIA

Figures published in Meta’s own tools indicate that Facebook’s potential ad
reach in Namibia increased by 126 thousand (+21.8 percent) between January 2023
and January 2024.

For more recent context, the same data show that the number of users that
marketers could reach with ads on Facebook in Namibia decreased by 14 thousand
(-1.9 percent) between October 2023 and January 2024.

However, it’s important to stress that these advertising reach figures are not
the same as the monthly active users figures that Meta reports in its investor
earnings announcements, and they should not be interpreted as such.

As the company states within its ad planning tools,

> “Estimated audience size is not a proxy for monthly or daily active users, or
> for engagement. Estimates aren’t designed to match population, census
> estimates or other sources, and may differ depending on factors such as how
> many accounts across Meta technologies a person has, how many temporary
> visitors are in a particular geographic location at a given time, and Meta
> user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the
platform’s overall user base.

But despite these caveats, Meta’s ad reach data still offers valuable insights
into how Facebook use is evolving.


FACEBOOK ADOPTION IN NAMIBIA

Facebook’s ad reach in Namibia was equivalent to 26.8 percent of the total
population at the start of 2024.

However, Meta only allows people aged 13 and above to use Facebook, so it’s
worth highlighting that 39.4 percent of the “eligible” audience in Namibia uses
Meta in 2024.

For additional context, Facebook’s ad reach in Namibia was equivalent to
43.1 percent of the local internet user base (regardless of age) in
January 2024.

At the start of 2024, 50.3 percent of Facebook’s ad audience in Namibia was
female, while 49.7 percent was male.

Note: Meta’s advertising resources only publish audience gender data for
“female” and “male” users.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook
data for every country in the world.

ADVERTISEMENT



INSTAGRAM USERS IN NAMIBIA IN 2024

Numbers published in Meta’s advertising tools indicate that Instagram had 422.7
thousand users in Namibia in early 2024.

The company’s regularly revised figures suggest that Instagram’s ad reach in
Namibia was equivalent to 16.1 percent of the total population at the start of
the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s
worth highlighting that 23.7 percent of the “eligible” audience in Namibia uses
Instagram in 2024.

It’s also worth noting that Instagram’s ad reach in Namibia at the start of 2024
was equivalent to 25.9 percent of the local internet user base (regardless of
age).

In early 2024, 53.9 percent of Instagram’s ad audience in Namibia was female,
while 46.1 percent was male.

Note: Meta’s advertising resources only publish audience gender data for
“female” and “male” users.


INSTAGRAM USER GROWTH IN NAMIBIA

Data published in Meta’s planning tools show that Instagram’s potential ad reach
in Namibia increased by 105 thousand (+33.2 percent) between January 2023 and
January 2024.

On a quarterly basis, the company’s data also reveal that the size of
Instagram’s ad audience in Namibia increased by 14 thousand (+3.4 percent)
between October 2023 and January 2024.

As we noted in the Facebook section above though, changes in the audience reach
figures published in Meta’s ad planning tools do not necessarily correlate with
overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram
data for every country in the world.

ADVERTISEMENT



FACEBOOK MESSENGER USERS IN NAMIBIA IN 2024

Data published in Meta’s advertising resources indicate that ads on Facebook
Messenger reached 178.6 thousand users in Namibia in early 2024.

The company’s frequently revised audience numbers suggest that Facebook
Messenger’s ad reach in Namibia was equivalent to 6.8 percent of the total
population at the start of the year.

Meta only allows people aged 13 and above to use Facebook Messenger though, so
it’s worth highlighting that 10.0 percent of Facebook Messenger’s “eligible”
audience in Namibia in 2024.

For additional context, Facebook Messenger’s ad reach in Namibia is equivalent
to 10.9 percent of the local internet user base (regardless of age).

At the start of 2024, 50.4 percent of Facebook Messenger’s ad audience in
Namibia was female, while 49.6 percent was male.

Notes: Meta’s advertising resources only publish audience gender data for
“female” and “male” users.


FACEBOOK MESSENGER USER GROWTH IN NAMIBIA

Data published in Meta’s planning tools show that Facebook Messenger’s potential
ad reach in Namibia increased by 400 (+0.2 percent) between January 2023 and
January 2024.

On a quarterly basis, the company’s data reveal that the size of Facebook
Messenger’s ad audience in Namibia decreased by 4,100 (-2.2 percent) between
October 2023 and January 2024.

However, as we noted in the Facebook section above, changes in the audience
reach figures published in Meta’s ad planning tools do not necessarily correlate
with overall changes in its platforms’ active user bases.

▶ Looking for more Facebook Messenger stats? Click here to explore our in-depth
Facebook Messenger data for every country in the world.

ADVERTISEMENT



LINKEDIN USERS IN NAMIBIA IN 2024

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had
380.0 thousand “members” in Namibia in early 2024.

However, note that LinkedIn’s advertising tools publish audience reach data
based on total registered members, rather than the monthly active users that
form the basis of the ad reach figures published by most other social media
platforms.

As a result, these LinkedIn figures are not directly comparable with the figures
for other social media platforms published on this page, or in our Digital 2024
reports.

The company’s advertising reach figures suggest that LinkedIn’s audience in
Namibia was equivalent to 14.5 percent of the total population at the start of
2024.

LinkedIn prevents people below the age of 18 from using its platform though, so
it’s also helpful to know that 25.0 percent of the “eligible” audience in
Namibia uses LinkedIn in 2024.

For additional context, LinkedIn’s ad reach in Namibia was equivalent to
23.3 percent of the local internet user base (regardless of age) at the start of
the year.

In early 2024, 46.2 percent of LinkedIn’s ad audience in Namibia was female,
while 53.8 percent was male.

Note: LinkedIn’s advertising resources only publish audience gender data for
“female” and “male” users.


LINKEDIN USER GROWTH IN NAMIBIA

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad
reach in Namibia increased by 70 thousand (+22.6 percent) between the start of
2023 and the beginning of 2024.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad
audience in Namibia increased by 20 thousand (+5.6 percent) between October 2023
and January 2024.

However, because LinkedIn’s ad audience figures are based on total registered
members rather than monthly active users, it’s unclear whether these trends
might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn
data for every country in the world.


Get data for every country on Earth: visit our online library to browse all of
our reports, including the latest digital data for every country in the world,
and more than a decade of historical numbers, trends, and insights.

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X USERS IN NAMIBIA IN 2024

Numbers published in X (Twitter)’s advertising resources indicate that X had
87.7 thousand users in Namibia in early 2024.

This figure means that X’s ad reach in Namibia was equivalent to 3.3 percent of
the total population at the time.

However, it’s important to stress that these advertising reach figures are not
the same as monthly active user figures, and there may be meaningful differences
between the size of X’s ad audience and its total active user base.

Moreover, we’ve seen some particularly bizarre trends in the data reported in
X’s advertising tools over the past year, so we’d advise caution when it comes
to analysing these X figures.

It’s worth noting that X only allows people aged 13 and above to use its
platform, so the latest figures suggest that 4.9 percent of the “eligible”
audience in Namibia uses X in 2024.

For additional context, X’s ad reach in Namibia was equivalent to 5.4 percent of
the local internet user base (regardless of age) at the start of the year.

In early 2024, the company’s own data indicated that 35.1 percent of X’s ad
audience in Namibia was female, while 64.9 percent was male.

However, it’s worth noting that X infers its users’ gender, by analysing signals
such as the name that users enter in their profile, and their broader activity
on the platform.

This contrasts with the gender data offered in the advertising tools of
platforms like Facebook, which relies on the gender that users themselves enter
in their own profile.

Moreover, our analysis suggests that X’s inferences may not be particularly
reliable in determining users’ gender, especially in countries where English is
not the dominant language.

For example, consumer research findings published by GWI often offer quite a
different picture of X use by gender compared with X’s own audience data.

But the apparent distortions that frequently appear in X’s inferred gender data
may be due in large part to the high number of “non-human” accounts that feature
in X’s active user data (e.g. accounts that represent businesses, animals,
musicians, etc.), especially because X doesn’t currently separate these accounts
out from “real” human individuals in the ways that Facebook and Instagram do.

Regardless of the cause of these anomalies though, we advise caution when
analysing or interpreting X’s reported figures for use by gender.


X USER GROWTH IN NAMIBIA

Data published in X (Twitter)’s own ad planning tools show that X’s potential ad
reach in Namibia decreased by 6,669 (-7.1 percent) between the start of 2023 and
early 2024.

Meanwhile, the same data show that the number of users that marketers could
reach with ads on X in Namibia decreased by 41 thousand (-32.0 percent) between
October 2023 and January 2024.

However, please note that the figures published in X’s planning tools appear to
be liable to significant fluctuation – even over short periods of time – and
these anomalies may impact the reliability and representativeness of this change
data.

▶ Looking for more Twitter stats? Click here to explore our in-depth Twitter
data for every country in the world.


Dig deeper: click here to access all of the reports in our Digital 2024 series.

ADVERTISEMENT



MOBILE CONNECTIONS IN NAMIBIA IN 2024

Data from GSMA Intelligence shows that there were 2.91 million cellular mobile
connections in Namibia at the start of 2024.

However, note that many people around the world make use of more than one mobile
connection – for example, they might have one connection for personal use, and
another one for work – so it’s not unusual for mobile connection figures to
significantly exceed figures for total population.

GSMA Intelligence’s numbers indicate that mobile connections in Namibia were
equivalent to 110.8 percent of the total population in January 2024.

The number of mobile connections in Namibia decreased by 18 thousand
(-0.6 percent) between the start of 2023 and the start of 2024.


Need quick stats for other countries? Click here to read our Digital 2024
Country Headlines Report, with essential digital data for every country in the
world.



ADDITIONAL RESOURCES

Just before we get to the full report, here are some suggestions for further
reading, which will provide additional context for our full set of Digital 2024
numbers for Namibia:

 * Read our complete Digital 2024 Global Overview Report to get a comprehensive
   overview of the “state of digital” around the world in 2024.

 * Click here to see all of the Global Digital Reports we’ve published on
   Namibia over the past decade.

 * Explore all of our reports on countries in Southern Africa by clicking here.

 * Visit our complete online reports library to find all of the (free!) reports
   in the Global Digital Reports series.

 * If you’d like to receive updates when we publish new reports, click here to
   sign up for our newsletter.



FULL REPORT

You’ll find our complete Digital 2024: Namibia report in the embed below (click
here if you can’t see that, or if you can’t change the slides).

ADVERTISEMENT


DigitalSimon Kemp23 February 2024Digital, Digital 2024, Namibia, Southern
Africa, Africa, LocalComment
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