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BILLY SO

Work

Mentorship

Collaboration

Resume




I'M BILLY SO

Senior Product Designer simplifying accounting tax filing at Bench for small
medium businesses




I'M A STRATEGIC DESIGNER WHO ADOPTS A PRACTICAL APPROACH TO PRODUCT DESIGN


WORK

TikTok Partnership

Later has been chosen as one of TikTok's official partners, tasked with
integrating three APIs within a two-month timeframe to enhance the pre-existing
TikTok experience within the Later platform. As the UX lead, my responsibilities
include collaborating closely with internal and external stakeholders to ensure
a seamless integration of TikTok's features within Later.

Role

End to End workflow design

Roadmap planning

API suggestions

Press

Businesswire

TikTok Marketing Partners



Impact

• Total TikTok publish usage reached 10.9k within three months

• Integrated scheduling, post analytics, and comments features into Later

• Helped Later become one of the first official TikTok partners

Process

• Worked with the Product team to meet the two-month timeline

• Collaborated with the TikTok team to improve their initial API's features

• Developed a long term TikTok vision within Later's product roadmap

Implementation discussion workflow sample with the TikTok team

Clarifying API features with screenshots when documentation is unclear

Wireframe showcasing the workflow for new users connecting their TikTok accounts
to Later

Features

Connecting & Scheduling

Connecting TikTok to Later and scheduling videos in just a few clicks. Automatic
publishing streamlines content publishing process, saving valuable time.

Analytics

Users can measure, track, and review their post performance, and also optimize
their profile

Conversations

Users can engage with followers, providing them with the ability to easily reply
to, like, pin, hide, and delete TikTok comments

Review

Later’s TikTok Auto Publish is a game-changer. With two kids, I could never
sneak in time to post. Now I can reliably post at peak times - PLUS, Later’s
Analytics allows me to reach peak viewership across all my platforms.

Kate Talcott
Founder, Kate Talcott Artistry


EXPERIENCE IT

Visit Later

Database of Religious History

The Database of Religious History (DRH) is a web-based database designed to
gather standardized information on historical religious groups worldwide. It
serves as a valuable digital humanities resource for the religious studies
community. I was selected as the UX Lead working along with a dedicated UI
designer to improve the data entry experience before the general release.

Role

User Research
End to End workflow design

Wireframe
GTM strategy

Press

HECC

John Templeton Foundation

Religious Studies News



Impact

• 15% reduction in the abandon rate of data entry

• Implemented a product first approach among the DRH academic team

• Helped DRH team to receive additional CAD $2.35 million grant in 2017

Process

• Worked with Technical Director and Manager to develop project specs

• Delivered IA, primary user flows and wireframes

• Collaborated with Project Director to discuss GTM strategy

• Conducted practical user research to guide product decisions

Snapshot of the Google Doc outlining GTM strategy and primary users' goals

Summary of primary users' goals derived from initial user research

Wireflow example illustrating the data entry workflow and layout of
corresponding pages

Features

Data (Poll) Entry

Public browsing of the database is facilitated with high-contrast accordions,
aiming to improve the usability of the nested hierarchy and enhance the user
experience

Contributor Profile

Contributors can highlight their research interests and academic achievements,
promoting connections with like-minded peers

Contributions Progress Tracker

Each contributor's profile page displays their efforts with a progress tracker,
fostering recognition within the community and encouraging engagement among
peers

Review

Contributing is fairly simple: you just click on the “Get Involved” button and
then “Sign Up as an Expert”. After filling in all your information, you will
just need to select an Editor who supervises your research area. Once an Editor
has approved your account, you can start a Poll entry right away.

Gino Canlas
DRH Postdoctoral Fellow, UBC


EXPERIENCE IT

Visit DRH


MENTORSHIP


WHY?

The best way to grow as a designer is to learn from your mistakes. My goal is to
share my learnings. The ability to learn from your mistakes is better than being
perfect.

Schedule a 1:1 Session

70+ Mentees

3000 Minutes

Hold weekly 1:1 mentorship on ADP List focus on building portfolio, switching
career into UX and preparing for interview


COLLABORATION

Billy was integral to establishing the strong UX and company culture at Later.
He always looked at things holistically to understand the interconnections
between the entire app experience, and as such, knew how to elevate the end user
experience.

Abby Director UX Research, Later

Billy has the experience to both reference established psychological UX
principles and what users have been telling us recently. He is forthright
without being overbearing, and cares about his colleagues.

Mark Product Manager, Later

Billy brings a wealth of knowledge to the table and is always able to provide
new ideas to solve the challenge in front of him. He is also a great leader, not
only of his immediate team but also of a broader product development group he is
working with.

Marko Product Manager, Later

Billy is a clear thinker. I admired his natural ability to approach problems in
a strategic way. He seeks for understanding in depth the actual problems that
customers have, and why do they have those problems, before designing any
solution for them. I am grateful I had Billy as one of my educators as I
consider his contributions to be game-changing.

Julie Founder, Rethink

Billy is one of the finest designers I've had the opportunity to work with. In
the past I've frequently consulted Billy when facing difficult design and UX
decisions—ones that would have made a sizeable impact on the usability and
friendliness of my products and websites. Billy always over-delivers—and I'd
recommend him without reservations.

Chris Author


ABOUT


EXPERIENCE

Over the past nine years, I've dedicated my design skills to driving the growth
of SaaS and e-commerce businesses. My journey includes five and a half years at
two startups, notably Later, where I played a pivotal role as the first UX
designer.

At Later, I played a central role as the first UX designer. I led the design of
various features, including supporting Instagram Stories and updating the
Linkin.bio management page to accommodate new functionalities. As the team
expanded, I shifted my focus towards enhancing the scheduling experience. From
hands-on design work to fostering the growth of the UX team and contributing to
a successful acquisition, I've been deeply involved in every aspect of product
development. I'm eager to bring this wealth of experience and knowledge to any
future team I join.


HOBBIES

Espresso
Basketball
1/6 scale figures
Music


CONTACT

sobilly23@gmail.com

Vancouver, Canada

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