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Why Umbrella Money and What is
it?

Why Umbrella Money and What is it?

Case Study

Vision

Application

Influences and Interactions

Feedback

About

Contact

References

The main goal of Umbrella Money is to signpost individual balance, fulfilment
and a different version of personal growth led by a commitment to integrity as a
way of being; one which encourages aspirations of social impact engagement.

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It is a framework to assist people who feel lost and fearful within the
corporate machine, tethered out of perceived necessity in a manner which does
not entirely align with their own values. Umbrella Money extends a life line and
permission to reimagine why you do what you do and how you do it.

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The Umbrella Money framework emerged from my engagement with a professional
doctorate programme at the Middlesex University, London. It is a framework (see
visual articulation below) that holds all of my business interactions and
thinking together; bound and connected like the ribs of an umbrella and yet is
transdisciplinary: feeding each other, without boundaries for the greater good.
The intention being to effect a flowing of personal connection and well-being as
well as economic value through working with complexity and asking questions of
the assumptions we use. Part of this includes an emphasis on adding to society
by making space for and encouraging

engagement with social enterprise. It helps to uncover and animate life purpose.



Dr. Jeremy Chapman

Umbrella Money




Case Study

Why Umbrella Money and What is it?

Case Study

Vision

Application

Influences and Interactions

Feedback

About

Contact

References

Money is what I do. I make money, grow money and protect it against inflation
and other risks for myself and others. That was how I defined myself in the
past, but it has since evolved to be something more personally meaningful; an
emergence of my authentic or true self and purpose.

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I realised that continually being asked to achieve more each year did not make
me happy, and recognising this was to be a catalyst for change. It also raised
questions concerning having enough money and how in the western world we value
financial success as part of happiness. i

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There is no universally recognised sign post to inform us when we have enough
and this too influenced the genesis of Umbrella Money; to help bring clarity to
this issue when so many in society have so little and a few have far too much.
ii

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I now engage with and encourage a view of the world beyond the self, one that is
less focused on accruing more, but rather of giving back; an encourager of
engagement with matters which can improve society, things that categorically do
good and not harm and build positive legacy. Umbrella Money offers a pathway
out, or release from the cage of consumerism that is of our own making; one
locked in the myth of growth iii to one where greater balance can be found by an
unlocking of creativity.







Try not to become a man of success, but rather try to become a man of value. He
is considered successful in our day who gets more out of life than he puts in.
But a man of value will give more than he receives. iv

I rearticulate my purpose today as someone who aids the flow of prosperity,
which still leaves space for my past definition of myself, but now includes more
meaningful dimensions and this has come about through escaping the enclosure
that previously held me; detaching from fear and by also finding the value and
utility of being a person of high integrity.

To lack integrity is to fail one’s self and others. Such failure induces dread
and anxiety. The only way to be lastingly happy is to have integrity. That is
why integrity is intrinsically valuable and also why every breach of it is so
serious. The lack of integrity undermines life and the various professions
through which we live our lives. Integrity properly understood is not some
add-on feature for business; it is at the core of sound business. v

During my 35+ years’ business journey I have asked questions of my perpetual
race against increasing targets and a focus on economic growth, metrics which
were set by others and tainted by the emotion of fear: non achievement could
lead to a loss of position, income, lifestyle and much more. Simply put, if I
did not achieve my targets then there would be consequences and so for decades,
fearful of losing what I had, I strapped myself tightly to expectation and made
sure I achieved the targets of others; those in power.

In today’s GDP-run world, prices are the standard measure of not only our goods
and commodities but our environment, our communities, our nation, even our
selfworth. vi

Umbrella Money encourages a different version of growth. It has evolved with my
personal and professional agency and embracing its methodology has resulted in
personal alignment and congruence with what matters most to me; it allows a
focus on key aspects and to filter out aspects that are less relevant. It has
served as an escape route to a more meaningful existence; one of greater freedom
and purpose, less focused on the self and no longer afraid in the sense of
achieving economic success. vii

A fear still exists in me, but nowadays it is less for the self, rather for our
planet, society and the future. Umbrella Money exists to reimagine better
futures, to be shared to help others.

Vision

Why Umbrella Money and What is it?

Case Study

Vision

Application

Influences and Interactions

Feedback

About

Contact

References

A reorganiser of self-narratives, an escape route to the path of purposeful
fulfilment. An enhancer of individual agencies and self-worth resulting in
greater life congruency - values alignment - through engaging with things that
add to society, a mindset of ‘we’, rather than the more conventional ‘me’: where
the primary attention and energy is concerned with accelerating the self.

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To put this another way, studies viii indicate that our values cluster around
opposite poles termed as intrinsic and extrinsic. Intrinsic values include the
importance one places on a sense of community, relationships with friends and
family, personal well-being and self-development. Intrinsic values led people
tend to be more self-accepting and autonomous, interested in people,
communities, fairness, and making the world better; there is a tendency towards
greater life satisfaction and meaning and intrinsic values can be said to lead
one toward humanistic self-actualization tendencies ix . Extrinsic values, on
the other hand, are values that are more reliant upon the perceptions of others
– rewards, praise, image, status, material wealth, or power – and extrinsic
values led people are more likely to suffer from feelings of insecurity, stress,
be less concerned with personal wellbeing and engage in behaviours that damage
interpersonal and community relations, as well as being dismissive of social and
environmental impacts. x

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Umbrella Money extols the virtues of intrinsic values and goals which explicitly
include doing good in the world.

Umbrella Money offers a structured pathway to a tangible way out towards
something better; a more fulfilling existence through doing greater good in the
world.

Umbrella Money offers the potential to transform individuals. It diminishes fear
brought about by expectation born out of rules, misaligned values and
complexity. This is manifested through a realignment of what is meaningful to
those who embrace it; those who seek more than just financial utility from their
work, who feel a calling to give something back or do better beyond what they
currently do and this ethical emergence is held to account by embracing and
elevating integrity as a way of being in the world.

There can be no question of holding forth on ethics. I have seen people behave
badly with great morality and I note every day that integrity has no need of
rules. xi

Umbrella Money acts as an enabler between established and emerging markets,
champions responsible business practices, accelerates integrity as a concept and
encourages a more philanthropic mindset and intrinsic way of being. It is a
contemporary paradigm which is not bound by corporate normality, nor politics
and bureaucracy, advocating at its core an inclusive and ethical approach to
enterprise; one which embraces and supports the principles of the United Nations
Sustainable Development Goals (SDGs).

Application

Why Umbrella Money and What is it?

Case Study

Vision

Application

Influences and Interactions

Feedback

About

Contact

References

Umbrella Money asks questions of power, it enhances individual agency by
reenergising and motivating which can effect personal transformation whereby
outdated methodologies focused on economic growth at any price are reimagined,
modernised and emboldened. It offers possibilities to do good by effecting
monetary flow in different ways, a chance to reconnect with a good life that is
defined as being successful beyond what can be measured in cash. xii

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It also makes space and prioritises health and well-being as a vital part of the
whole. Physical activity contributes significantly to mental health xiii and yet
is often overlooked or relegated as being an activity of less importance than
business meetings.




Harnessing Umbrella Money can also help to retain and reinvigorate perfunctory
business people who would perhaps otherwise simply retire from their industry,
rather than transcending and rechannelling their vast experience for the benefit
of others and themselves. This need not just be the preserve of those nearing
the end of their careers; it could also serve as a mid-point re-energiser,
diversifier, and enabler for those in positions of control with waning
motivation for their current role and yet a desire to channel their energy
positively.

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Umbrella Money may be of particular interest to those empowered to further their
companies Corporate Social Responsibility (CSR) narrative with studies clearly
showing that proactive CSR engagement both attracts and retains clients xiv as
well as demonstrating alignment with UK Government’s expectations:

It is defined as the responsibility of an organisation for the impacts of its
decisions on society and the environment above and beyond its legal obligations,
through transparent and ethical behaviour. xv

My focus with Umbrella Money has been to articulate and create a useable
framework for the benefit of others, to stimulate, motivate and inspire; to
imagine better ways of being and doing and remove boundaries and fear; to
question assumptions and introduce new ideas into the present to shape the
future xvi . Moreover I wanted to inspire a move towards intrinsic values as
well as greater social enterprise engagement – doing responsible business - all
of which contribute to prosperity: “Our ability to flourish as human beings
within the ecological limits of a finite planet.” xvii














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