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Osum FeaturesPricingLogin SIGN UP AI-POWERED MARKET ANALYSIS & SIMULATION FOR ANY PRODUCT Harness Osum AI for instant market insights, virtual customer interviews and focus group simulation Start with a domain, product, or keyword: AnyAmazonShopifyApp StorePlay StoreSaaSRetail Be More Customer Centric 90% of companies who use Personas successfully achieve a more precise understanding of their Buyer profiles ITSMA* Increase Revenue & Profits 71% of companies that surpass revenue and lead objectives document Buyer Personas Cintell* Grow Sales & Conversions 65% of firms updating Personas within the last 6 months outperformed competitors in revenue and sales Cintell* Increase Revenue & Profits 47% of companies who exceeded sales and revenue goals consistently maintain Buyer Personas Cintell* Be More Customer Centric Using Personas made websites 2–5 times more effective and easier to use by targeted users Hubspot* Increase Revenue & Profits 54% of executives committed to Personas exceeded annual revenue targets compared to only 15% of those not committed Forbes* Be More Customer Centric Customer-centric companies are 60% more profitable than companies that are not customer-centric Deloitte* Drive Traffic & Leads 56% of companies generated higher quality leads using Buyer Personas Marketing Insider Group* Grow Sales & Conversions 36% of companies have created shorter sales cycles using Buyer Personas Marketing Insider Group* Drive Traffic & Leads 24% of companies generated more leads using Buyer Personas Marketing Insider Group* Grow Sales & Conversions 93% of companies who exceed lead and revenue goals use Buyer Personas Marketing Insider Group* Increase Revenue & Profits SWOT-informed content marketing strategies led to a 20% increase in average ROI Demand Metric* Be More Customer Centric Targeting Buyer Personas led to 900% increase in length of visit MarketingSherpa* Grow Sales & Conversions Buyer Personas drove 171% increase in marketing-generated revenue MarketingSherpa* Increase Revenue & Profits Businesses outperforming competitors in terms of strategic execution achieved 16% higher annual profit-growth Boston Consulting Group* Drive Traffic & Leads Communicating to Buyer Personas resulted 111% increase in email open rate MarketingSherpa* Be More Customer Centric 100% increase in the number of pages visited when using Buyer Personas MarketingSherpa* Increase Revenue & Profits Use of Buyer Personas surpassed campaign benchmarks by 75% and were more cost-efficient than the average campaign by 48% DemandGen* Be More Customer Centric High-performing companies are 2.3x more likely to research the drivers of their buyers Cintell* Drive Traffic & Leads Buyer Personas contributed to a 175% increase in revenue, 10% increase in leads, and 72% faster lead conversion DemandGen* Be More Customer Centric High-performing companies are 2x as likely to include the buying preferences of their Personas Cintell* Drive Traffic & Leads Behaviorally targeted ads are twice as effective as non-targeted ads HiP* Increase Revenue & Profits Businesses that applied targeted pricing strategies based on SWOT insights experienced an average of 8% growth in operating profit margins McKinsey & Co* Be More Customer Centric High-performing companies are 1.6x as likely to understand the fears and challenges of their buyers Cintell* Drive Traffic & Leads Using Buyer Personas in an email campaign improved open rate by 2x and clickthrough rate by 5x MLT Creative* Be More Customer Centric 82% of companies using Personas have managed to create an improved value proposition ITSMA* Increase Revenue & Profits 40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce Forbes* Be More Customer Centric Companies with high customer centricity retain 92% of their customers, improving long-term profitability Bain & Co* Grow Sales & Conversions Companies who exceed lead and revenue goals are 4 times as likely to use Personas for demand generation than those who miss targets Cintell* Be More Customer Centric Businesses with customer-centric strategies experienced a 15% reduction in customer churn Deloitte* Grow Sales & Conversions Tailored experiences influenced 44% of consumers to make a purchase Econsultancy* Increase Revenue & Profits Companies that identified and capitalized on new opportunities experienced a 10-15% annual revenue growth Corporate Finance Institute* Grow Sales & Conversions Marketing campaigns with a clear USP had a 41% higher conversion rate than those without one Harvard Business Review* Increase Revenue & Profits Companies that addressed identified weaknesses achieved a 7% reduction in operational costs Gallup Global* Be More Customer Centric 90% of companies who use Personas successfully achieve a more precise understanding of their Buyer profiles ITSMA* Increase Revenue & Profits 71% of companies that surpass revenue and lead objectives document Buyer Personas Cintell* Grow Sales & Conversions 65% of firms updating Personas within the last 6 months outperformed competitors in revenue and sales Cintell* Increase Revenue & Profits 47% of companies who exceeded sales and revenue goals consistently maintain Buyer Personas Cintell* Be More Customer Centric Using Personas made websites 2–5 times more effective and easier to use by targeted users Hubspot* Increase Revenue & Profits 54% of executives committed to Personas exceeded annual revenue targets compared to only 15% of those not committed Forbes* Be More Customer Centric Customer-centric companies are 60% more profitable than companies that are not customer-centric Deloitte* Drive Traffic & Leads 56% of companies generated higher quality leads using Buyer Personas Marketing Insider Group* Grow Sales & Conversions 36% of companies have created shorter sales cycles using Buyer Personas Marketing Insider Group* Drive Traffic & Leads 24% of companies generated more leads using Buyer Personas Marketing Insider Group* Grow Sales & Conversions 93% of companies who exceed lead and revenue goals use Buyer Personas Marketing Insider Group* Increase Revenue & Profits SWOT-informed content marketing strategies led to a 20% increase in average ROI Demand Metric* Be More Customer Centric Targeting Buyer Personas led to 900% increase in length of visit MarketingSherpa* Grow Sales & Conversions Buyer Personas drove 171% increase in marketing-generated revenue MarketingSherpa* Increase Revenue & Profits Businesses outperforming competitors in terms of strategic execution achieved 16% higher annual profit-growth Boston Consulting Group* Drive Traffic & Leads Communicating to Buyer Personas resulted 111% increase in email open rate MarketingSherpa* Be More Customer Centric 100% increase in the number of pages visited when using Buyer Personas MarketingSherpa* Increase Revenue & Profits Use of Buyer Personas surpassed campaign benchmarks by 75% and were more cost-efficient than the average campaign by 48% DemandGen* Be More Customer Centric High-performing companies are 2.3x more likely to research the drivers of their buyers Cintell* Drive Traffic & Leads Buyer Personas contributed to a 175% increase in revenue, 10% increase in leads, and 72% faster lead conversion DemandGen* Be More Customer Centric High-performing companies are 2x as likely to include the buying preferences of their Personas Cintell* Drive Traffic & Leads Behaviorally targeted ads are twice as effective as non-targeted ads HiP* Increase Revenue & Profits Businesses that applied targeted pricing strategies based on SWOT insights experienced an average of 8% growth in operating profit margins McKinsey & Co* Be More Customer Centric High-performing companies are 1.6x as likely to understand the fears and challenges of their buyers Cintell* Drive Traffic & Leads Using Buyer Personas in an email campaign improved open rate by 2x and clickthrough rate by 5x MLT Creative* Be More Customer Centric 82% of companies using Personas have managed to create an improved value proposition ITSMA* Increase Revenue & Profits 40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce Forbes* Be More Customer Centric Companies with high customer centricity retain 92% of their customers, improving long-term profitability Bain & Co* Grow Sales & Conversions Companies who exceed lead and revenue goals are 4 times as likely to use Personas for demand generation than those who miss targets Cintell* Be More Customer Centric Businesses with customer-centric strategies experienced a 15% reduction in customer churn Deloitte* Grow Sales & Conversions Tailored experiences influenced 44% of consumers to make a purchase Econsultancy* Increase Revenue & Profits Companies that identified and capitalized on new opportunities experienced a 10-15% annual revenue growth Corporate Finance Institute* Grow Sales & Conversions Marketing campaigns with a clear USP had a 41% higher conversion rate than those without one Harvard Business Review* Increase Revenue & Profits Companies that addressed identified weaknesses achieved a 7% reduction in operational costs Gallup Global* DISCOVER CUSTOMER INSIGHTS BUYER PERSONAS Reveal intricate details of your customers, from demographics to personality types and professional interests, for laser-targeted marketing campaigns. A DAY IN THE LIFE Dive into your customers' daily routines and uncover their habits and preferences to create products and services they'll love. CUSTOMER JOURNEY Identify pain points, frustrations, and moments of delight throughout the entire customer experience to improve satisfaction and increase conversions. USER STORIES Real-life scenarios of your customers using your product or service, providing valuable insights for refining your offering and meeting their needs. MARKET FIT INSIGHTS Discover potential gaps and opportunities within your industry, ensuring your product or service is perfectly tailored to your customers' needs. COMPETITIVE ANALYSIS Learn who your competitors' customers are and how to adjust your messaging to reach different audiences for maximum market share. Get Started PLANS & PRICING Pay annually and save up to 17% Business $999 monthly Project Monitors 25 Update Frequency Near Real-Time Best for Large agencies and enterprise +25 Project Monitors - 0 + $0 /month You will be charged$999today Get Plan Pro $499 monthly Project Monitors 25 Update Frequency Weekly Best for Agencies and mid-size businesses +25 Project Monitors - 0 + $0 /month You will be charged$499today Get Plan Expert $249 monthly Project Monitors 25 Update Frequency Monthly Best for Newbies and small teams +25 Project Monitors - 0 + $0 /month You will be charged$249today Get Plan COMPARE PLANS Pay annually Business $999 monthly Get Plan Pro $499 monthly Get Plan Expert $249 monthly Get Plan B - Business P - Pro E - Expert Plans B P E Product Research Business Report Unique Selling Points Branding Market Positioning Market Opportunities Plans B P E Market Research Market Research Overview Competitive Landscape Market Size and Growth Plans B P E Customer Persona Persona Overview Psychographics Sociotypes SWOT Analysis Plans B P E Customer Insights Work Habits Ideals Likes & Dislikes A Day In The Life Buyer Journey User Stories Plans B P E Strategies Sales Prospect Builder Creative Content Product Market Fit Targeting Plans B P E OKR - Departments Marketing Sales Product Engineering Finance HR Design Customer Success Data Science Operations Management Click Here To Learn About Osum Radar, Get Daily Reports Into Rapidly Growing Opportunities BEFORE They Get Big 🚀 Company FeaturesPricing Support Terms of ServicePrivacy Policy © 2023 Osum. All rights reserved. Follow us: * References are only used for research purposes to illustrate how Osum tools work and are not a direct endorsement of Osum.