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 * Why Feedback Loop?
   * How It Works
   * Sourcing & Data Quality
   * Our Audience
   * Support & Services
   * Slack Integration
 * Solutions
   * Early-Stage Discovery
   * Concept Testing
   * Roadmap Prioritization
   * Message Testing
   * More
 * Customers
 * Pricing
 * Resources
   * Product Teams
   * TIPM Podcast
   * Blog
 * Company
   * About Us
   * Contact Us
   * Press
 * Log In
 * Try it Free

 * Why Feedback Loop?
   * How It WorksCreating a feedback loop with your consumers is as easy as one,
     two, three.
   * Sourcing & Data QualityFeedback Loop ensures quality data to drive your
     critical decisions.
   * Our AudienceQuickly reach a broad and diverse group of survey participants.
   * Support & ServicesHere to let you focus on other tasks while our team
     treats your projects like their own.
   * Slack IntegrationGet notifications right within Slack
 * Solutions
   * Early-Stage DiscoveryDiscover unmet needs and find your next big product
     opportunity
   * Concept TestingTest your new ideas before you invest in development
   * Roadmap PrioritizationPrioritize features your customers want based on
     data, not opinion
   * Message TestingCommunicate clearly and double down on messages that win
 * Customers
 * Pricing
 * Resources
   * Product TeamsProduct people, we are here for you!
   * TIPM PodcastLearn from the brightest on This is Product Management
   * BlogNews, consumer insights, and more
   * Webinars & EventsSee upcoming webinars and events.

Log In Try it Free


TEST BEFORE YOU INVEST

Our product research platform tests with real consumers to make sure your
product is a hit. Confirm product-market fit, build based on data, and launch
with confidence.

Try it Free
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PRODUCT RESEARCH 301: AN ADVANCED GUIDE TO ANALYZING & EMPLOYING DATA

With real-world product and marketing examples

Get the Guide



PRODUCT MARKET RESEARCH 201: THE INTERMEDIATE GUIDE TO DE-RISKING DECISIONS

Find out how to clearly define a learning object and build consumer surveys that
will give you valuable data so you de-risk product and marketing decisions.

Get the Guide



PRODUCT MARKET RESEARCH 101: A BEGINNER’S GUIDE TO BRINGING IN CONSUMER INSIGHTS

New to research? This eBook will help you learn how easy it is to continuously
bring the voice of consumers into product and marketing decisions.

Get the Guide






READY FOR MORE HIT PRODUCTS?


TEST IDEAS BEFORE YOU INVEST

85% of new products fail. We’re changing that: from concept testing that
validates product-market fit in days to early-stage discovery that finds your
next big thing .

Try it Free



DONE WITH GUESSING WHAT CUSTOMERS WANT?


BUILD BASED ON DATA, NOT OPINION

Old, slow market research can’t keep up with your agile development. Feedback
Loop is the fast, easy and affordable way to prioritize your roadmap with data
from real target consumers.

Try it Free



LAUNCH WITH CONFIDENCE


SUCCEED, ITERATE, REPEAT!

Feedback Loop customers find new niches, get to market sooner (like Toggle) and
much more. Try it now to learn faster and steer smarter through every
development stage.

Try it Free



EASY AS...

Create your test in minutes

With technology-powered surveys for concept testing, early-stage discovery,
feature prioritization and more.

Access your target customers

We’ll source your target customers from a quality audience pool of millions.
Just select the demographics and behaviors you want, and Feedback Loop does the
rest.

Get in the (feedback) loop

Validate product-market fit in just days. Confirm or correct your course.
Iterate, succeed, repeat.




WHAT PEOPLE SAY



“WE HAVE FOUND THAT FEEDBACK LOOP HAS BEEN REALLY INVALUABLE. IT REALLY HELPED
OPEN OUR EYES TO JUST HOW VALUABLE IT IS TO GET A PULSE CHECK FROM CUSTOMERS
REALLY EARLY ON. BECAUSE INSURANCE IS SUCH AN INTANGIBLE, ALMOST PSYCHOLOGICAL
PRODUCT, UNDERSTANDING HOW PEOPLE THINK IS REALLY CRITICAL.”

Shauna Pettit-Brown
Consumer Insights Researcher
Cambia

“FEEDBACK LOOP HAS LET US SAVE AND REALLOCATE MILLIONS OF DOLLARS WORTH OF
PRODUCT DEVELOPMENT EFFORT. BECAUSE FEEDBACK LOOP IS A SELF- SERVICE RESEARCH
TOOL, IT’S GREAT FOR QUICKLY CHECKING ASSUMPTIONS. BUT FEEDBACK LOOP ALSO SPURS
CRITICAL THINKING AND INTELLECTUAL CURIOSITY, MAKING IT A VALUABLE TOOL FOR
CREATING A CULTURE OF EXPERIMENTATION.”

GET THE NBC UNIVERSAL CASE STUDY

Josh Snow
SVP of Product
NBC Universal

“FEEDBACK LOOP HAS BEEN INCREDIBLY HELPFUL TO US IN DECIDING WHERE TO PLACE
SMARTER BETS.”

Charles Battle
Senior Director of Product Management
Lending Tree

“FEEDBACK LOOP GAVE US THE ABILITY TO SCALE. IT HAS SOME REMARKABLE
CAPABILITIES. BECAUSE IT DOESN’T REQUIRE OUR TEAMS TO BE RESEARCH PROFESSIONALS
AND KNOW HOW TO WRITE A GOOD SCREENER OR SURVEY, IT DOESN’T HAVE TO HAVE THEM
CREATE THE USER STIMULUS. ALTHOUGH IF THEY HAVE IT, THEY CAN CERTAINLY DEPLOY IT
WITHIN THE TOOL, BUT THE TOOL LET US SCALE UP AND BRING EXPERIMENTATION INTO THE
PRACTICE OF RESEARCH, THAT I THINK A WIDE VARIETY OF TEAMS BEFORE WOULD HAVE HAD
TO USE AN INTERNAL SERVICE ORGANIZATION.”

Ben Singer
Innovation Design Strategist
Humana

“FROM A RESEARCH PERSPECTIVE, UTILIZING THE FEEDBACK LOOP PLATFORM HAS BEEN A
HUGE BOOST TO MY TEAMS PRODUCTIVITY WE’VE BEEN ABLE TO GATHER UNBIASED USER
FEEDBACK AT A VERY QUICK PACE, WHICH HELPS MY TEAM MAKE VERY FACT BASED PRODUCT
DECISIONS”

Sunil Parekh
VP of Product
Truveris

“BEING ABLE TO USE FEEDBACK LOOP TO TAKE CONCEPTS, REFINE THEM, AND ITERATE ON
THEM IN A QUICKER, FASTER WAY [ALLOWS US] TO THEN KEEP MOVING AS WE’RE THINKING
ABOUT THE USER PRODUCT DEVELOPMENT LIFE CYCLE MODEL WHERE WE ARE VALIDATING
IDEAS AND MOVING THEM FORWARD IN THE FUNNEL.”

Sandra Lin
Senior Product Director
Northwestern Mutual

“WE HAVE FOUND THAT FEEDBACK LOOP HAS BEEN REALLY INVALUABLE. IT REALLY HELPED
OPEN OUR EYES TO JUST HOW VALUABLE IT IS TO GET A PULSE CHECK FROM CUSTOMERS
REALLY EARLY ON. BECAUSE INSURANCE IS SUCH AN INTANGIBLE, ALMOST PSYCHOLOGICAL
PRODUCT, UNDERSTANDING HOW PEOPLE THINK IS REALLY CRITICAL.”

Shauna Pettit-Brown
Consumer Insights Researcher
Cambia

“FEEDBACK LOOP HAS LET US SAVE AND REALLOCATE MILLIONS OF DOLLARS WORTH OF
PRODUCT DEVELOPMENT EFFORT. BECAUSE FEEDBACK LOOP IS A SELF- SERVICE RESEARCH
TOOL, IT’S GREAT FOR QUICKLY CHECKING ASSUMPTIONS. BUT FEEDBACK LOOP ALSO SPURS
CRITICAL THINKING AND INTELLECTUAL CURIOSITY, MAKING IT A VALUABLE TOOL FOR
CREATING A CULTURE OF EXPERIMENTATION.”

GET THE NBC UNIVERSAL CASE STUDY

Josh Snow
SVP of Product
NBC Universal



See how Feedback Loop can help you!



Try it Free

Feedback Loop, a DISQO company, is the agile research platform for rapid
consumer feedback. We make getting that feedback fast, easy, and reliable.



LOCATION

New York
588 Broadway, Suite 503,
New York NY 10012
(212) 226-6430

 * How It Works
   * What Is Agile Research?
   * Pricing
   * Slack Integration
 * Product Teams
   * Launch Products Faster
   * This Is Product Management
   * What Is Agile Research?
 * Research Teams
   * Add Data To More Decisions
   * What Is Agile Research?
   * Our Data Quality Approach
 * Resources
   * Case Studies
   * Product Podcast
   * Annual Insights Report
   * Webinars & Events
   * Blog
 * Company
   * About Us
   * Contact Us
   * Careers
   * Press
   * Investors

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