www.lianatech.com Open in urlscan Pro
2606:4700::6812:102c  Public Scan

Submitted URL: http://lianacem.com/
Effective URL: https://www.lianatech.com/solutions/marketing-automation/overview.html
Submission: On November 08 via api from US — Scanned from FI

Form analysis 9 forms found in the DOM

<form>
  <fieldset>
    <legend class="visuallyhidden">Consent Selection</legend>
    <div id="CybotCookiebotDialogBodyFieldsetInnerContainer">
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonNecessary"><span
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            class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonPreferences"><span
            class="CybotCookiebotDialogBodyLevelButtonDescription">Preferences</span></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferences" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
            data-target="CybotCookiebotDialogBodyLevelButtonPreferencesInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonStatistics"><span
            class="CybotCookiebotDialogBodyLevelButtonDescription">Statistics</span></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatistics" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
            data-target="CybotCookiebotDialogBodyLevelButtonStatisticsInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
      </div>
      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonMarketing"><span
            class="CybotCookiebotDialogBodyLevelButtonDescription">Marketing</span></label>
        <div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketing" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
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</form>

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessaryInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span
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<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferencesInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonPreferences"
    checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatisticsInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonStatistics"
    checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketingInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonMarketing" checked="checked"
    tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

<form class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyContentCheckboxPersonalInformation" class="CybotCookiebotDialogBodyLevelButton"> <span
    class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>

POST https://www.lianatech.com/contact-us/book-a-demo.html

<form action="https://www.lianatech.com/contact-us/book-a-demo.html" id="form-10742" method="post" class="js-ajax-form js-needs-validation" data-form-id="lt-id-0"><input type="hidden" name="cem_token" data-cem-channel-input-name=""
    data-cem-token-input-name="" value=""><input type="hidden" name="field4981" value="" class="utm_tags" id="utm_source"><input type="hidden" name="field4982" value="" class="utm_tags" id="utm_medium"><input type="hidden" name="field4983" value=""
    class="utm_tags" id="utm_campaign"><input type="hidden" name="field4984" value="" class="utm_tags"><input type="hidden" name="field4985" value="" class="utm_tags"><input type="hidden" name="field12095"
    value="www.lianatech.com/solutions/marketing-automation/overview.html" class="js-page-url-field">
  <h2 class="h1 mb-7">Leave us a message</h2>
  <div class="js-form-display-errors" style="display: none;"></div>
  <div class="form-group">
    <label for="field4519">Country</label>
    <select class="form-control  formField-select formFieldRequired formFieldHorizontal" id="field4519" name="field4519" required="" data-title="Select">
      <option value="Finland">Finland</option>
      <option value="UAE">UAE</option>
      <option value="France">France</option>
      <option value="Germany">Germany</option>
      <option value="Hong Kong &amp; APAC">Hong Kong &amp; APAC</option>
      <option value="Sweden">Sweden</option>
      <option value="Other">Other</option>
    </select>
  </div>
  <div class="form-group">
    <label for="field4512">Solution</label>
    <select class="form-control  formField-select js-prefill-field-solution option-groups formFieldRequired formFieldHorizontal" id="field4512" name="field4512" required="" data-title="Select">
      <optgroup label="Digital marketing and communications solutions">
        <option value="email-marketing">Email marketing</option>
        <option value="marketing-automation">Marketing Automation</option>
        <option value="website-mobile">Websites</option>
        <option value="commerce">Commerce</option>
        <option value="pr-media">PR &amp; Media</option>
      </optgroup>
      <optgroup label="Digital marketing services">
        <option value="Search engine optimization (SEO)">Search engine optimization (SEO)</option>
        <option value="Marketing automation as a service">Marketing automation as a service</option>
        <option value="Paid acquisition">Paid acquisition</option>
        <option value="Analytics Services">Analytics Services</option>
      </optgroup>
    </select>
  </div>
  <div class="form-group">
    <label for="field4513">Name</label>
    <input type="text" name="field4513" id="field4513" value="" maxlength="255" required="required" class="form-control js-prefill-field-name">
  </div>
  <div class="form-group" data-emails="gmail.com, hotmail.com, yahoo.com">
    <label for="field4514">Email</label>
    <input type="email" name="field4514" id="field4514" value="" maxlength="255" placeholder="Business email" required="required" class="form-control">
  </div>
  <div class="form-group">
    <label for="field4515">Company <span class="text-muted">(optional)</span></label>
    <input type="text" name="field4515" id="field4515" value="" maxlength="255" class="form-control">
  </div>
  <div class="form-group">
    <label for="field4516">Phone <span class="text-muted">(optional)</span></label>
    <input type="tel" name="field4516" id="field4516" value="" maxlength="255" class="form-control">
  </div>
  <div class="form-group">
    <label for="field4517">Message <span class="text-muted">(optional)</span></label>
    <textarea name="field4517" id="field4517" rows="4" cols="50" maxlength="30000" class="form-control"></textarea>
  </div>
  <div class="form-group">
    <div class="mb-2 formField-radio d-none js-receiver-email formFieldHorizontal">Receiver email <span class="text-muted">(optional)</span></div>
    <div class="custom-control custom-radio custom-control-inline formField-radio d-none js-receiver-email formFieldHorizontal">
      <input class="custom-control-input formField-radio d-none js-receiver-email formFieldHorizontal " id="field4518-1" name="field4518[]" type="radio" value="opt19588" data-name="uae">
      <label class="custom-control-label" for="field4518-1">uae</label>
    </div>
    <div class="custom-control custom-radio custom-control-inline formField-radio d-none js-receiver-email formFieldHorizontal">
      <input class="custom-control-input formField-radio d-none js-receiver-email formFieldHorizontal " id="field4518-2" name="field4518[]" type="radio" value="opt19589" data-name="fi">
      <label class="custom-control-label" for="field4518-2">fi</label>
    </div>
    <div class="custom-control custom-radio custom-control-inline formField-radio d-none js-receiver-email formFieldHorizontal">
      <input class="custom-control-input formField-radio d-none js-receiver-email formFieldHorizontal " id="field4518-3" name="field4518[]" type="radio" value="opt19590" data-name="fr">
      <label class="custom-control-label" for="field4518-3">fr</label>
    </div>
    <div class="custom-control custom-radio custom-control-inline formField-radio d-none js-receiver-email formFieldHorizontal">
      <input class="custom-control-input formField-radio d-none js-receiver-email formFieldHorizontal " id="field4518-4" name="field4518[]" type="radio" value="opt19591" data-name="de">
      <label class="custom-control-label" for="field4518-4">de</label>
    </div>
    <div class="custom-control custom-radio custom-control-inline formField-radio d-none js-receiver-email formFieldHorizontal">
      <input class="custom-control-input formField-radio d-none js-receiver-email formFieldHorizontal " id="field4518-5" name="field4518[]" type="radio" value="opt19592" data-name="hk">
      <label class="custom-control-label" for="field4518-5">hk</label>
    </div>
    <div class="custom-control custom-radio custom-control-inline formField-radio d-none js-receiver-email formFieldHorizontal">
      <input class="custom-control-input formField-radio d-none js-receiver-email formFieldHorizontal " id="field4518-6" name="field4518[]" type="radio" value="opt19593" data-name="se">
      <label class="custom-control-label" for="field4518-6">se</label>
    </div>
    <div class="custom-control custom-radio custom-control-inline formField-radio d-none js-receiver-email formFieldHorizontal">
      <input class="custom-control-input formField-radio d-none js-receiver-email formFieldHorizontal " id="field4518-7" name="field4518[]" type="radio" value="opt19594" data-name="other">
      <label class="custom-control-label" for="field4518-7">other</label>
    </div>
  </div>
  <div class="pt-1">
    <div class="g-recaptcha" data-sitekey="6LdMXscUAAAAAFApm5ZhUAuyofZy-ifgaLGtt8Y1">
      <div style="width: 304px; height: 78px;">
        <div><iframe title="reCAPTCHA" width="304" height="78" role="presentation" name="a-esk2h3c42vrz" frameborder="0" scrolling="no"
            sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox allow-storage-access-by-user-activation"
            src="https://www.google.com/recaptcha/api2/anchor?ar=1&amp;k=6LdMXscUAAAAAFApm5ZhUAuyofZy-ifgaLGtt8Y1&amp;co=aHR0cHM6Ly93d3cubGlhbmF0ZWNoLmNvbTo0NDM.&amp;hl=en&amp;v=3sU2vDRVDmUU2E0Ro4VadvPr&amp;size=normal&amp;cb=fybvmz8sivm3"></iframe>
        </div><textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response"
          style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea>
      </div>
    </div>
  </div>
  <button class="btn btn-primary mt-6 js-form-submit-button" type="submit">Send</button>
  <input type="hidden" name="rf" value="json">
  <input type="hidden" name="form_section_id" value="10742">
  <input type="hidden" name="form_section_id" value="10742"><input type="hidden" name="form_section_id" value="10742">
</form>

POST

<form class="d-flex flex-column js-newsletter-form js-needs-validation" id="newsletterForm870" method="post" data-default-action="https://www.lianatech.com/cms/newsletter-forms.html"
  data-success-url="https://www.lianatech.com/subscribe-to-newsletter/thank-you-for-your-newsletter-subscription.html" data-recaptcha-success="false" data-target-block="">
  <fieldset class="form-group">
    <legend class="mb-3 font-weight-bold">Where are you located? <span aria-hidden="true">*</span></legend>
    <div class="form-row">
      <div class="col-sm-6">
        <div class="custom-control custom-radio  mb-3">
          <input id="location870-1" class="custom-control-input js-newsletter-location" name="location870" type="radio" value="UAE &amp; MENA" data-location="uae" required="">
          <label class="custom-control-label" for="location870-1">UAE &amp; MENA</label>
        </div>
      </div>
      <div class="col-sm-6">
        <div class="custom-control custom-radio  mb-3">
          <input id="location870-2" class="custom-control-input js-newsletter-location" name="location870" type="radio" value="Finland" data-location="fi" required="">
          <label class="custom-control-label" for="location870-2">Finland</label>
        </div>
      </div>
      <div class="col-sm-6">
        <div class="custom-control custom-radio  mb-3">
          <input id="location870-3" class="custom-control-input js-newsletter-location" name="location870" type="radio" value="France" data-location="fr" required="">
          <label class="custom-control-label" for="location870-3">France</label>
        </div>
      </div>
      <div class="col-sm-6">
        <div class="custom-control custom-radio  mb-3">
          <input id="location870-4" class="custom-control-input js-newsletter-location" name="location870" type="radio" value="Germany" data-location="de" required="">
          <label class="custom-control-label" for="location870-4">Germany</label>
        </div>
      </div>
      <div class="col-sm-6">
        <div class="custom-control custom-radio  mb-3">
          <input id="location870-5" class="custom-control-input js-newsletter-location" name="location870" type="radio" value="Hong Kong &amp; APAC" data-location="hk" required="">
          <label class="custom-control-label" for="location870-5">Hong Kong &amp; APAC</label>
        </div>
      </div>
      <div class="col-sm-6">
        <div class="custom-control custom-radio  mb-3">
          <input id="location870-6" class="custom-control-input js-newsletter-location" name="location870" type="radio" value="Sweden" data-location="se" required="">
          <label class="custom-control-label" for="location870-6">Sweden</label>
        </div>
      </div>
      <div class="col-sm-6">
        <div class="custom-control custom-radio  mb-3">
          <input id="location870-7" class="custom-control-input js-newsletter-location" name="location870" type="radio" value="Other" data-location="other" required="">
          <label class="custom-control-label" for="location870-7">Other</label>
        </div>
      </div>
    </div>
  </fieldset>
  <div class="form-group">
    <label class="font-weight-bold" for="email870">Your email <span aria-hidden="true">*</span></label>
    <input id="email870" class="form-control form-control-lg js-newsletter-email" type="email" value="" required="">
  </div>
  <div class="form-group">
    <div class="custom-control custom-checkbox mb-3">
      <input id="consent870-1" class="custom-control-input" name="consent870" type="checkbox" value="" required="">
      <label class="custom-control-label font-size-sm" for="consent870-1">I allow Liana Technologies to save and process the personal information delivered above to offer the requested content and information about their products and services. You
        can unsubscribe whenever you want. More information in our <a href="https://www.lianatech.com/privacy-policy.html" target="_blank" rel="noopener">Privacy Policy</a></label>
    </div>
  </div>
  <div class=" cookieconsent-optout-marketing" style="display: block;"> Marketing cookies required </div>
  <div class="mb-5">
    <div class="g-recaptcha d-inline-block border-danger js-recaptcha" style="border-width: 2px;" data-callback="recaptchaCallback870" data-sitekey="6LdMXscUAAAAAFApm5ZhUAuyofZy-ifgaLGtt8Y1">
      <div style="width: 304px; height: 78px;">
        <div><iframe title="reCAPTCHA" width="304" height="78" role="presentation" name="a-do121u4y9g35" frameborder="0" scrolling="no"
            sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox allow-storage-access-by-user-activation"
            src="https://www.google.com/recaptcha/api2/anchor?ar=1&amp;k=6LdMXscUAAAAAFApm5ZhUAuyofZy-ifgaLGtt8Y1&amp;co=aHR0cHM6Ly93d3cubGlhbmF0ZWNoLmNvbTo0NDM.&amp;hl=en&amp;v=3sU2vDRVDmUU2E0Ro4VadvPr&amp;size=normal&amp;cb=ec9zlu3fxg1i"></iframe>
        </div><textarea id="g-recaptcha-response-1" name="g-recaptcha-response" class="g-recaptcha-response"
          style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea>
      </div><iframe style="display: none;"></iframe>
    </div>
  </div>
  <div class="js-form-display-errors"></div>
  <input type="hidden" name="rf" value="json">
  <input type="hidden" name="consent[]" class="js-newsletter-consent">
  <input type="hidden" name="form_section_id" class="js-newsletter-section">
  <button class="btn btn-lg btn-primary align-self-md-start js-form-submit-button" type="submit"> Subscribe to newsletter </button>
</form>

https://www.lianatech.com/search-results.html

<form class="w-100" action="https://www.lianatech.com/search-results.html">
  <div class="form-group mb-0">
    <div class="FormSearchGroup"> <!-- input-group -->
      <input class="FormSearchGroup__Input form-control w-100 mb-6 px-3" id="headerSearchInput" type="text" name="q" value="" placeholder="Type in keyword..." autocomplete="off" aria-label="Search"><!--Search-->
      <!--<i class="FormSearchGroup__Icon far fa-search"></i>-->
      <div class="d-flex justify-content-center align-items-center"> <!-- input-group-append -->
        <button class="btn btn-primary text-white input-group-text" type="submit"> <!-- FormSearchGroup__Btn -->
          <svg class="mr-2" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" style="width: 1rem;" title="Close search bar">
            <path fill="currentColor"
              d="M508.5 481.6l-129-129c-2.3-2.3-5.3-3.5-8.5-3.5h-10.3C395 312 416 262.5 416 208 416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c54.5 0 104-21 141.1-55.2V371c0 3.2 1.3 6.2 3.5 8.5l129 129c4.7 4.7 12.3 4.7 17 0l9.9-9.9c4.7-4.7 4.7-12.3 0-17zM208 384c-97.3 0-176-78.7-176-176S110.7 32 208 32s176 78.7 176 176-78.7 176-176 176z">
            </path>
          </svg> <span>Search</span>
        </button>
      </div>
    </div>
  </div>
</form>

Text Content

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THIS WEBSITE USES COOKIES

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      _gatUsed by Google Analytics to throttle request rate
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DISCOVER THE POWER OF MARKETING AUTOMATION

With LianaAutomation, you can implement marketing actions based on your customer
data to grow revenue. Connect and utilize all your data for multichannel
marketing efforts: automate tasks, save time, and deliver tailored experiences.
Create campaigns for lead generation, customer engagement, and various other
purposes – by yourself or with the help of our experts.

LianaAutomation is the first and only WordPress content personalization tool
available on the market. Create personalized site views based on your customer
segments to improve your website experience.

Book a demo WordPress & Automation

Introduction to Marketing Automation Platform LianaAutomation.





THE NUMBERS SPEAK FOR THEMSELVES

Our platform has hundreds of happy users from companies to government
organizations. Users especially appreciate the comprehensive features, friendly
customer service, and ease of using the software.




CUSTOMERS

600+


NPS FOR MARKETING AUTOMATION AS A SERVICE

86


EFFECTIVENESS OVER A TRADITIONAL EMAIL CAMPAIGN

+ 500%


CUSTOMER'S GRADE FOR SUPPORT SERVICES

4.5/5


CAPTERRA

4.3/5


JOIN THIS CROWD





AUTOMATE CONTENT IN MULTIPLE CHANNELS

With LianaAutomation, you can collect and utilize first party data for
multi-channel marketing efforts. Capture data from e.g. your website or online
store, social media channels, or CRM.

Use the data you possess to create workflows that consist of newsletters, SMS
messages, Paid Ads, mobile app push notifications, and more or utilize it for
website content personalization. This way, you'll reach your customer in
multiple channels, always at the right time.


Contact us to get started


ENSURE DATA-RESPONSIBLE MARKETING WITH LIANAAUTOMATION

With our tool you own the data. This makes it easy to ensure that your marketing
efforts are not compromising your own or your customers’ data security, and they
comply with EU’s data security regulations. We will never give your data to
third parties.

At Liana, we take care of data security in various ways and our processes comply
with GDPR through technical and organizational actions, so you can be sure that
things run smoothly and your data is kept responsibly.

Contact us for more information


NEXT-GENERATION PERSONALIZATION TOOL

Liana has joined forces with Evermade to bring the next-generation WordPress
content personalization tool. The tool is based on the data you own - making the
personalization features on the automation solution more powerful than ever.

With this new solution, you can utilize segments created in LianaAutomation on
the WordPress website to personalize both text and media content based on these
segments. Show relevant content to your website visitors based on their
interests, behavior, or buying history.

Read more
This is how we work


GET THE ASSISTANCE YOU NEED TO BRING RESULTS

We teach you to use our tool, so you can enjoy the benefits it brings as quickly
as possible and create efficient workflows for various purposes easily. You can
also have Liana's experts plan and implement campaigns for you.




GET AN EASY START WITH US

Jumping into the world of marketing automation is easy with us: we teach you to
use the software, and you can utilize ready-made templates of the tool when
building your first workflows.


MORE RESULTS WITH LESS WORK

Market cost-effectively and reduce the manual work required for various
marketing actions. Once your workflows and messages are built, you can let the
tool take care of the work and focus on other tasks.


ACHIEVE MEASURABLE RESULTS WITH OUR EXPERTS

Let Liana's experts help you get the most out of marketing automation. We help
you turn your wishes and goals into concrete marketing actions and achieve
measurable results as an additional service.

What I particularly appreciate is the time we are able to save with
LianaAutomation. Now our students receive all the important information as soon
as they register, and their integration into the school is as smooth as
possible.

Lauriane Creppy
Digital Content Manager, Efrei Paris


USE CASES

Our platform offers efficient solutions for lead generation, improving digital
customer experience, building successful workflows for your online store – and
many other use cases. If the use case you are looking for is missing from the
list below, contact us to discuss your needs.

Ask more about use possibilities
Automated print campaigns

Expand from digital marketing to printed materials by adding a trigger for an
automated print campaign into your automation chain.

You can automate orders and deliveries for printed materials and order
individual or recurring deliveries.

eCommerce automations

LianaAutomation offers versatile automation options for online merchants. Send
effective upselling and cross-selling content to your customers, such as product
notifications, shopping cart reminders, and messages to activate passive
customers.

We offer ready-made integrations to several eCommerce platforms and also build
customized integrations based on your needs.

Read more ›

Event marketing

You can automate almost all event marketing from invitations to thank you
letters and feedback surveys.

You can also easily collect sign-ups, target newsletters to event visitors,
collect marketing consents during event communications, and automatically export
consents to the tool.

Read more ›

Generating and nurturing leads

Identify prospects, gather information about their activities and needs, and
convert website visitors into customers.

Generated leads can automatically be added to lead nurturing campaigns, aiming
to guide them toward customership.

Read more ›

Mobile app push notifications

Add push notifications and in-app messaging into your campaigns. This way, you
can nurture leads and follow your customers along their journey on all screens.

Our tool can be natively integrated into mobile apps, becoming the backbone of
your mobile strategy.

Onboarding automations

Ensure a great customer experience with onboarding campaigns.

Make sure that all customers have the same information about your offering, and
get to know which of your other products a customer might be interested in next.

Read more ›

WhatsApp messages

LianaAutomation enables sending automated WhatsApp messages as part of your
automation chains. All conversation data is stored in the automation tool
instead of being saved only in the messaging app. With automated WhatsApp
messages, you can, for example, increase the visibility of your campaigns and
remind the recipient of upcoming events.

Read more ›


INTEGRATE WITH TOOLS YOU USE ON A DAILY BASIS

You can integrate our software with the tools you want to import data from into
your campaigns. LianaAutomation has a native integration to other Liana®Cloud
tools. We also offer several ready-made integration add-ons to CRM systems,
eCommerce platforms, and other solutions.

If you are looking for more complex custom integrations, let us know. Our
specialists do all the legwork for you – every integration is made in-house.

Ask more about integrations

Overall, we estimate that communications through marketing automation has had a
positive impact on the growth of our products.

Eija Leinonen
Sales Assistant, Etuovi.com


FREQUENTLY ASKED QUESTIONS ABOUT MARKETING AUTOMATION


What is marketing automation?

Marketing automation enables the automation of repetitive marketing actions,
such as email messages, mobile app push notifications, or WhatsApp messages.
With automation technology, you can gather and integrate data from other
channels and utilize it in various marketing campaigns.

How to implement marketing automation?

Implementing marketing automation is easy with the right partner and platform.
First, determine what are your goals and what you want to achieve with marketing
automation to help you choose the right platform. With LianaAutomation, you
don’t need to have the technical knowledge, and starting to use the tool is low
effort – we will do the heavy lifting for you.

If you feel like you don’t know where and how to start, read our article to
learn more about how to get started with marketing automation.

What are the benefits of marketing automation?

Marketing automation, among other things, increases marketing efficiency and
ROI, aids in targeting your marketing messages, and leveraging data from various
sources. It improves customer experience, generates more leads, and overall, is
a cost-effective marketing tool.

Why is marketing automation important?

Marketing automation is important for many reasons, as it offers multiple
benefits to businesses looking to streamline their marketing efforts. Read our
article to find out what marketers think are the most important benefits of
marketing automation.

What are different types of marketing automation?

Marketing automation can be used for:

 * Sending automated print campaigns, 
 * eCommerce automations, 
 * Automating almost all event marketing from invitations to thank you letters,
 * Generating and nurturing leads,
 * Mobile app push notifications,
 * Onboarding automations, and
 * Automating WhatsApp messages.

Read our article to discover 5 ways to use marketing automation and how
marketing automation can benefit your business.


HEAR WHAT OUR CUSTOMERS SAY ABOUT US

Over 3,500 companies trust Liana Technologies to deliver their Marketing & PR
Technology stack worldwide. Liana has customers in 29 different countries and
the technology is offered in several different languages.

See more references
WEKA Fachmedien has been a customer of Liana Technologies since 2018 and uses
the content management system LianaCMS, the newsletter software LianaMailer and
the marketing automation platform LianaAutomation for its digital customer
communication.
View case
Adria's marketing manager "got stuck" in one of Liana's automation chains and
then contacted Liana to become a customer himself. Read how Liana®Cloud helped
Adria with campaign pages, email marketing and marketing automation.
View case
Viasat, a digital satellite TV broadcasting company, wanted to convert leads
into customers more effectively and also intensify cross-marketing of the
products. The company has achieved great results with Liana’s marketing
automation tool.
View case


MARKETING AUTOMATION – HOW TO GET STARTED


6 WAYS TO TELL YOUR CUSTOMERS THAT YOU CARE


DIVE IN OUR BLOG FOR INSPIRATION

You can find inspiring content and useful marketing tips on Liana's blog. We
regularly post new articles, infographics, videos and guides.

All blog content


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