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Search
 * Services
   * Discovery
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   * Organic Search (SEO) Case Studies
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   * Benchmark Search Magazine
     * Benchmark Search Magazine – Latest Issue
   * Benchmark Search & Digital Conference
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   * Search Marketing Analysis
     * Free Organic Search (SEO) Analysis
     * Free Paid Search (PPC) Analysis
     * Free Content Marketing Analysis
 * Blog

Contact Us
consult-logo Contact Us
 * Services
   * Discovery
   * Organic Search (SEO)
     * Technical On-Page Organic Search (SEO)
     * Local Organic Search
     * Long Tail Targeting Strategy
     * Technical Audits
     * Link Reclamation
     * Log File Analysis
     * Mobile SEO
   * Paid Search (PPC)
     * Paid Search Management & Optimisation
     * Paid Search Keyword Strategy
     * Paid Search Platforms
       * Google Ads (formerly AdWords) Platform
       * Microsoft Advertising (Formerly Bing Ads) Platform
       * Yahoo Gemini Ad Platform
     * Mobile Paid Search
     * Call Tracking
     * Google Ad Manager Search
   * Content Marketing
     * Content
     * Content Marketing Campaigns
   * Digital PR
     * Blogger Outreach
     * PR & Editorial Outreach
     * Social Media Outreach
   * Social Media
     * Social Media Audit
     * Social Media Strategy
     * Social Media Management
     * Social Media Training
   * Influencer Marketing
     * Influencer Marketing Campaigns
   * Conversion Rate Optimisation (CRO)
     * Hypothesis Report
     * Ongoing Testing and Analysis
     * Conversion Optimisation Strategy (PIE)
   * Display Advertising
     * Real-Time Bidding
     * Display Strategy
     * Direct Response or Branding
     * Targeting Methods
     * Programmatic Display
     * Remarketing
     * Ad Formats
   * Paid Social
     * Facebook
     * LinkedIn
     * Twitter
     * YouTube
     * Instagram
   * Web Design and Development
     * Content Management Platforms
     * Website Maintenance
   * Shopping Campaigns (PLAs) & Feed Optimisation
     * Marketplaces
     * ProductScanner
   * Affiliate Marketing
   * Google Penalty Removal & Recovery
     * Google Penguin FAQs
     * Google Panda FAQs
   * International & Multilingual Search Marketing
   * Reputation Management
   * Inbound Marketing
     * Marketing Automation
     * Act-On
     * Email Marketing
   * Integrated Search Marketing
 * In-House Consultancy
   * In-House Organic Search (SEO) Consultancy
   * In-House Paid Media Consultancy
   * Search Marketing & Digital Consultancy
 * About Us
   * Our Story
   * Our Approach
   * Our Team
   * Our Training and Development
   * Our Clients
   * Systems & Tools
   * Paid Search (PPC) Technology Suite
   * TRAX Technologies
     * feedTRAX™
     * proTRAX™
     * rankTRAX™
     * monitorTRAX®
     * linkTRAX®
     * pageTRAX™
   * Accreditations
   * Our Awards
   * Sponsorships
   * Careers
 * Case studies
   * Organic Search (SEO) Case Studies
   * Paid Search (PPC) Case Studies
   * Conversion Rate Optimisation (CRO) Case Studies
   * Content Marketing Case Studies
   * Web Design and Development Case Studies
   * Digital PR Case Studies
   * Paid Social Case Studies
   * Reputation Management Case Studies
   * Integrated Search Case Studies
   * Client eBook Case Studies
   * Client Infographic Case Studies
   * All Service Video Case Studies
 * Resources
   * Whitepapers & eBooks
   * Your Guide to Digital Marketing in a Crisis
   * Your Advanced Guide to Organic Search (SEO)
   * Your Advanced Guide to Paid Search (PPC)
   * Cheat Sheets
   * Infographics
   * Toolkits
   * Benchmark Search Magazine
     * Benchmark Search Magazine – Latest Issue
   * Benchmark Search & Digital Conference
     * Benchmark Search & Digital Conference 2019
     * Benchmark Search & Digital Conference 2018
     * Benchmark Search & Digital Conference 2017
     * Benchmark Search & Digital Conference 2016
     * Benchmark Search & Digital Conference 2015
     * Sponsorship Opportunities
   * Search Marketing Analysis
     * Free Organic Search (SEO) Analysis
     * Free Paid Search (PPC) Analysis
     * Free Content Marketing Analysis
 * Blog


PAID SEARCH (PPC)

HomeSearch & Digital Marketing ServicesPaid Search (PPC)

YOUR REPORT WILL INCLUDE:

 * Account structure review
 * Ads and relevancy review
 * Performance analysis
 * Bidding and positioning review




Paid search drives relevant and targeted traffic to your website by showing ads
for your business on search engine results pages (SERPs) when users search for
related keywords. The pricing model means you only pay a fee each time someone
clicks on your ad and visits your site (pay-per-click/PPC)

--------------------------------------------------------------------------------


WHAT PAID SEARCH CAN DO FOR YOUR BUSINESS

The immediacy of paid search campaigns allows you to drive traffic, leads and
revenue to your website within a remarkably short timeframe.

Paid search:

 * Has an almost instant impact
 * Can give you first page exposure on major search engines
 * Can send immediate and consistent traffic to your website
 * Allows campaigns to be tested and ads to be accurately targeted
 * Can be optimised to drive leads or transactions to your site
 * Gives your brand large reach and exposure
 * Ensures your ads match relevant search queries
 * Allows for accurate tracking

In addition, the PPC model allows full control of how much you spend on each
campaign; you will never pay more than what you think each click, lead or sale
is worth to your business.

However, the paid search landscape is competitive and in order to maximise your
pay-per-click success, it is imperative to utilise data analysis tools, leading
technologies, innovative thinking and paid search best practices.

--------------------------------------------------------------------------------



--------------------------------------------------------------------------------


OUR PAID SEARCH SERVICE

Our skilled team of paid search professionals each hold a wealth of experience
across a multiplicity of competitive verticals and focus on achieving the
optimum performance for your budget. Additionally, they are all qualified Google
Ads Professionals, Microsoft Advertising Accredited and have Google Analytics
Individual Qualifications.

Our team contains specialists in all areas of paid advertising, including
product listing ads (PLAs), device targeting, remarketing, display advertising,
video advertising and social advertising, placing them in a strong position to
deliver impressive paid search strategy for your brand.

We begin by getting to know your business and what you want to achieve from your
paid search campaign. Once we’ve clearly defined your objectives, we build a
strategy that delivers your campaign targets and KPIs.

--------------------------------------------------------------------------------


 OUR CLIENTS GET RESULTS

On average, our clients see the following results after a three-month period of
Click Consult managing their campaigns:

 * Return on investment increased by 84%
 * Revenue increased by 150%
 * Cost per click reduced by 13%
 * Click-through rate increased by 34%

Our PPC team like to quote “above target is on target for us”; we don’t just
meet your targets, but drive to exceed them.

--------------------------------------------------------------------------------

> Click Consult’s paid search work continues to contribute to our online
> commercial success. Using their highly analytical approach, they crafted
> campaigns to achieve our specific objectives and we’re very pleased with the
> results.

Virgin Balloon Flights

--------------------------------------------------------------------------------

 * Paid Search (PPC)
 * Paid Search Keyword Strategy
 * Mobile Paid Search
 * Pay Per Click (PPC) Website Call Tracking
 * Google Ad Manager Search
 * Paid Search Management & Optimisation
 * Paid Search Platforms
 * Google Ads (formerly AdWords) Platform
 * Microsoft Advertising (Formerly Bing Ads) Platform
 * Yahoo Gemini Ad Platform

 * MEET OUR PAID SEARCH (PPC) TEAM

 * PAID SEARCH (PPC) CASE STUDIES
   
   * Truprint
   * Boohoo
   * Chums

 * DISCOVER MORE ABOUT US
   
   * Paid Search (PPC) Technology Suite
   * Our Positioning Statement
   * Our Accreditations

FOLLOW US ON

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 * Twitter
 * Facebook
 * Pinterest
 * Youtube
 * Slideshare


REQUEST YOUR FREE PPC REVIEW COVERING 20+ AREAS FROM A PREMIER GOOGLE PARTNER



ASSOCIATED SERVICES TO PAID SEARCH (PPC)

 * Display Advertising
 * Paid Social
 * Conversion Rate Optimisation (CRO)
 * Organic Search (SEO)
 * International & Multilingual Search Marketing
 * Search Marketing Consultancy

RELATED CASE STUDIES & RESOURCES

PECKFORTON CASTLE

Download

A SIMPLE GUIDE TO PAID SEARCH (PPC)

View

PAID SEARCH OPTIMISATION

View

PPC ADVERTISING: REACHING YOUR TARGET MARKET THROUGH GEOGRAPHIC TARGETING

View

GOOGLE ADWORDS ANNOUNCES 10+ NEW FEATURES

View

JACADA TRAVEL

Download

PECKFORTON CASTLE

Download

A SIMPLE GUIDE TO PAID SEARCH (PPC)

View
PreviousNext
View all Resources


FROM OUR BLOG

The Content Marketing Process

We recently launched issue 10 of our Benchmark search magazine, it’s full of
quality insights from our industry experts. We…

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Mastering Google’s Universal Analytics

While the move from UA to GA4 appears to be imminent as far as the Google
roadmap is concerned, we…

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1 month at Click – Farrah Khan

Starting a new role can be nerve-wracking, exciting and downright scary all at
the same time. Here at Click we…

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Introducing our new Managing Director – Julie Sowa!

Click Consult has joined the growing list of woman led agencies following the
appointment of new managing director, Julie Sowa…

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The Content Marketing Process

We recently launched issue 10 of our Benchmark search magazine, it’s full of
quality insights from our industry experts. We…

Read Now
Mastering Google’s Universal Analytics

While the move from UA to GA4 appears to be imminent as far as the Google
roadmap is concerned, we…

Read Now
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LATEST FROM OUR RESOURCES & KNOWLEDGE BANK

A Simple Guide to Paid Search (PPC)

A jargon-busting introduction to how paid search (PPC) can help you to achieve
your business goals and how to use it effectively

Download
Paid Search Optimisation

How to boost the performance of your paid search (PPC) campaigns and take your
campaigns to the next level

Download
Link Building Through Content Marketing

What is content marketing and how can you use it to boost your website's
success?

Download
Link Auditing, Removal & Recovery

Overcome Google penalities and Penguin-proof your site

Download
Build Clean, Build Organic

Linking strategies for a clean, organic website

Download
A Simple Guide to Paid Search (PPC)

A jargon-busting introduction to how paid search (PPC) can help you to achieve
your business goals and how to use it effectively

Download
Paid Search Optimisation

How to boost the performance of your paid search (PPC) campaigns and take your
campaigns to the next level

Download
PreviousNext
View all Resources


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