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Element Finance provides non dilutive, growth capital to SaaS and Recurring
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Searchspring is advanced site search software that is powered by a sophisticated
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Assembla offers enterprise source code and version control management software
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Profitero is the eCommerce performance analytics platform of choice for leading
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Brett van Zuiden, Liyan Chang, Anand Dass

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CHARGIFY

Chargify offers easy to use subscription billing and data management tools for
B2B SaaS companies.

FOUNDER(S)

Lance Walley, Siamak Taghaddos, Michael Klett

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Paul Lynch
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SEARCHSPRING

Searchspring is advanced site search software that is powered by a sophisticated
learning system which gets smarter and more relevant as customers use your site.

FOUNDER(S)

Gareth Dismore, Scott Zielinski

CEO

Peter Messana
Visit Website

ELEMENT FINANCE

Element Finance provides non dilutive, growth capital to SaaS and Recurring
Revenues.


FOUNDER(S)

John Gallagher

CEO

John Gallagher
Visit Website

TINT

TINT is the trusted enterprise User-Generated Content platform to tell your
story through the voice of fans, customers, and employees.

FOUNDER(S)

Tim Sae Koo, Ryo Chiba, Nikhil Aitharaju

CEO

Sameer Kamat
Visit Website

CHARGIFY

Chargify offers easy to use subscription billing and data management tools for
B2B SaaS companies.

FOUNDER(S)

Lance Walley, Siamak Taghaddos, Michael Klett

CEO

Paul Lynch
Visit Website

FILESTACK

Filestack is an API that enables software developers to better upload, story,
transform, and manipulate images and other file types with blazing speed.

FOUNDER(S)

Brett van Zuiden, Liyan Chang, Anand Dass

CEO

Sameer Kamat
Visit Website

EARTH CLASS MAIL

Earth Class Mail is the leading virtual mailbox and virtual address provider in
the U.S., allowing remote individuals and businesses to access their postal mail
online.


FOUNDER(S)

Ron Wiener

CEO

Fergus Burns
Visit Website

PROFITERO

Profitero is the eCommerce performance analytics platform of choice for leading
brands to understand and grow online sales faster than their competitors.

FOUNDER(S)

Vol Pigrukh, Konstantin Chernysh

CEO

Bryan Wiener
Visit Website

ASSEMBLA

Assembla offers enterprise source code and version control management software
to the enterprise.


FOUNDER(S)

Andy Singleton

CEO

Paul Lynch
Visit Website

FOLLOWUP

FollowUp is a lightweight productivity suite that keeps your email conversations
and tasks from slipping through the cracks.


FOUNDER(S)

Chris Keller

CEO

Cody Halff
Visit Website

QUALAROO

Qualaroo simplifies the process of collecting user feedback with surveys, in
order to help companies understand the why behind their customers’ and
prospects’ decisions.

FOUNDER(S)

Hiten Shah

CEO

Paulina Wójciak
Visit Website

KEEN

Keen is a fully managed event streaming platform for developers built on Apache
Kafka.

FOUNDER(S)

Kyle Wild, Daniel Kador, Ryan Spraetz

CEO

Ben Kuhn
Visit Website

MAILGUN

Powerful transactional email APIs that enable you to send, receive, and track
emails, built with developers in mind.

FOUNDER(S)

Ev Kontsevoy, Taylor Wakefield

CEO

Will Conway
Visit Website


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January 7, 2022

THE FUTURE OF VERTICAL SOFTWARE; MANAGE TIME LIKE AN AMAZON EXECUTIVE; WHERE TO
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December 10, 2021

📕 IDENTIFYING THE RIGHT ICP FOR YOUR STARTUP; CONDUCTING EFFECTIVE CUSTOMER
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THE FUTURE OF VERTICAL SOFTWARE; MANAGE TIME LIKE AN AMAZON EXECUTIVE; WHERE TO
FIND YOUR EARLY ADOPTERS… 



The Beauty of Vertical SaaS

🔧 For a while, many venture investors avoided vertical software because they
felt its comparatively small markets would not produce target VC outcomes. That
has of course changed in recent years, and CRV does a nice job of outlining why.
They use the example of auto repair software – with 167k auto repair shops in
the US and the lower priced players charging $2.7k a year, you conservatively
have a ~$440M TAM (not the $1B+ venture gets excited about). But over time these
software are able to further specialize and innovate within their verticals,
both creating more solutions (more things to charge for) and improving their
current offerings (giving them the ability to charge more), thus growing their
TAM. What CRV is most excited about in vertical software is embedded commerce.
Using the same example, embedded commerce would be selling auto parts directly
through auto repair software, putting your website, booking system, POS, etc.
all in one place.

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