remarkable-muse-dfc.notion.site Open in urlscan Pro
2606:4700::6812:81f  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Brand Strategy Sprint 07 Syllabus

Search
Duplicate


Try Notion

Brand Strategy Sprint 07 Syllabus

Brand Strategy
March 7 - 28, 2022
Instructor: Scott Galloway
Teaching Assistants: TBD
Click to watch the Advice for a Successful Sprint

Course Overview
The Section4 Brand Strategy Sprint is a three-week intensive course from
Professor Scott Galloway. For the first time ever, Professor Galloway is taking
his full course from NYU Stern and making it available to students everywhere.
In this course, you’ll learn how to tackle the brand challenges facing leaders
and strategists today.
Course Objectives
By the end of this sprint, you'll:
Identify your brand’s strengths and weaknesses
Improve your firm’s value proposition and competitive positioning
Identify opportunities to better communicate your brand value to your customers
Course Materials
Note: You’ll receive access to the below the week before the sprint
Sprint Center: This is your home base for all content including modules,
lessons, case studies, livestream links/recordings, and project instructions.
(Access on Wednesday 3/2)
Slack: Discuss sprint content, meet your cohort/section, and work through your
project. You will receive an email invitation to sign up for Slack. (Access on
Friday 3/4)
Sprint Workbook: Use this workbook to complete your homework (reflection
questions) after each module.
Course Calendar
Sprint Calendar Link Here: Sync this with your calendar to stay on track.
Course Participation
This is an intensive course, designed for you to engage actively with course
material and put your learnings into action. Students who get the most out of
this sprint are those who engage and participate with the community. This
includes:
Discussing sprint learnings and takeaways, and replying to other students via
Slack in your #section channels.
Completing the project and providing peer feedback, so you can put your
learnings into action.
Joining Professor Galloway's three livestream classes on Mondays (March 14, 21,
28). These are recorded, so don’t worry if you can’t join live.
Project
The project is designed to help you evaluate any company’s brand strategy. This
is an opportunity for you to put what you’ve learned into action. Students who
get the most out of the sprint are those who not only watch the lessons/case
studies and participate on Slack, but also analyze a company via the brand
strategy frameworks you will learn and identify strategic recommendations.
Course Completion
We provide certificates of completion and LinkedIn badges to students who
complete this course — this includes watching all sprint videos and turning in a
project. You’ll receive your credentials at the end of the sprint.
Detailed Syllabus
Throughout the Sprint, you can book a 20-minute Zoom meeting with one of our
incredible TAs by heading to your Sprint Center and clicking on your assigned
TA, or clicking here (link coming soon)!
Weekly View
Search


Week
Date
Content/ What to Do
Deliverables
Tags

0

Wednesday, March 2
Log in to the Sprint Center How? Click the personal link sent to your email on
3/2 Watch the Introducing Brand Strategy Video & the How to Sprint in the
Onboarding section

Logistics
0

Thursday, March 3
Join the optional Live Brand Sprint Kickoff Time: 8:30 AM or 5:30 PM US Eastern
Time


0

Friday, March 4
Cohort Meetup Time: 9am or 4PM US Eastern Time

Networking
0

Friday, March 4
Join the Brand Sprint Slack workspace How? Click Join Now in the email sent on
3/4 from S4 team member MacKenzie Create your profile, read the posts, and
introduce yourself

Logistics
1

Monday, March 7
Watch Module 1 in the Sprint Center Title: Introduction to Brand Description:
What exactly do we mean when we say brand? Brands are the intangible
associations that exist in the hearts and minds of consumers. They’re difficult
to define, measure, and quantify. But as the three lines framework demonstrates,
the strongest brands in the world drive incredible (and quantifiable) benefits
including margin, market share, and stakeholder value.
Respond to reflection questions in your workbook
Module
Workbook
1

Wednesday, March 9
Watch Module 2 in the Sprint Center Title: Key Brand Frameworks Description: The
hard part about brand-building isn’t what to do; it’s what not to do. So before
we dive into creating a strong brand identity, we’ll unpack two brand strategy
frameworks: the clock model and three hurdles framework. Each framework provides
a roadmap to prioritize investments and solve pressing strategic decisions
facing brand builders (and business leaders) today.
Respond to reflection questions in your workbook
Module
Workbook
1

Friday, March 11
Live Case Discussion hosted by TAs Time: 9 AM or 6 PM US Eastern Time
Join this optional live case discussion facilitated by TAs
Live Case
1

Friday, March 11
Watch Module 3 in the Sprint Center Title: Creating a Brand Identity
Description: Building a strong brand identity is core to the success of every
organization. But it’s also incredibly challenging. Conducting a brand audit,
understanding your brand image, and building out the key components of your
aspirational brand identity are essential skills that every leader must hone.
Respond to reflection questions in your workbook
Module
Workbook
2

Monday, March 14
LIVE CLASS: Join the first live session with Professor Galloway Time: 4-5:30 PM
US Eastern Time

Live Class
2

Monday, March 14
Watch Module 4 in the Sprint Center Title: Bringing Your Brand to Life
Description: Once you’ve built your brand identity model, you must bring it to
life. That’s where laddering and quality cues come in. Each strategy can bring
your brand to life across all portions of the clock (consumer journey). However,
successful laddering and quality cues must also satisfy the three hurdles to
truly drive shareholder value.
Respond to reflection questions in your workbook
Module
Workbook
2

Wednesday, March 16
Watch Module 5 in the Sprint Center Title: Extending your Brand Description: As
a brand grows and evolves, extensions become imperative. That’s where brand
architecture and global branding come in. Extending into different sub-brands,
endorsed brands, and invisible brands must be done in a clear and compelling
way; otherwise, it doesn’t matter how strong your brand identity is. Global
extensions must leverage the best of local talent while retaining a strong brand
essence globally. In each case, the brand architecture framework and thermometer
model provide a roadmap for brand extension decisions.
Respond to reflection questions in your workbook
Module
Workbook
2

Friday, March 18
Watch Module 6 in the Sprint Center Title: Protecting your Brand Description:
There’s more to brand strategy than building a strong, sustainable brand —
there’s also protecting it. Swift, compelling crisis management is key to the
success of any brand, as well as any leader or manager. And it all comes down to
three simple rules: the top person, reacting quickly, and overcorrecting.
Respond to reflection questions in your workbook
Module
Workbook
2

Friday, March 18
Live Case Discussion hosted by TAs Time: 9 AM or 6 PM US Eastern Time
Join this optional live case discussion facilitated by TAs
Live Case
3

Monday, March 21
LIVE CLASS: Join the second live session with Professor Galloway Time: 4-5:30pm
US Eastern Time

Live Class
3

Wednesday, March 23
Live Project Workshop: Join breakout groups with your fellow sprinters and get
advice on your project Time: 9 AM or 6 PM US Eastern Time

Peer Feedback
3

Thursday, March 24
GUEST LECTURE: Professor Katherine Dillon Time: 12:30-1:30pm US Eastern Time

Live Class
3

Friday, March 25
Project Due Time: 11:59pm US Eastern Time
Turn in your project
Project
3

Monday, March 28
LIVE CLASS: Join the final live session with Professor Galloway Time: 9-10:30 AM
US Eastern Time Project Peer Feedback Due Time: 11:59pm US Eastern Time
Submit your peer feedback
Live Class
Peer Feedback

Count18





These next three weeks will fly by, so remember, you’ll only get what you put
into it. The students who get the most from the Brand Sprint are leaders and
givers. These are students who share their learnings and invite peers to do the
same – we’re so glad to have you in the sprint, and look forward to getting
started.



Notion uses cookies. See Cookie Notice for details.
Accept all