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Submitted URL: http://rutascocacola.com/
Effective URL: https://www.rutascocacola.com/
Submission: On June 10 via manual from US — Scanned from ES
Effective URL: https://www.rutascocacola.com/
Submission: On June 10 via manual from US — Scanned from ES
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Scroll Top HORECA SYSTEM SUMMIT 2024 Malaga, June 19, 2024 ←Move left→Move right↑Move up↓Move down+Zoom in-Zoom outHomeJump left by 75%EndJump right by 75%Page UpJump up by 75%Page DownJump down by 75% To navigate, press the arrow keys. Map * Terrain Satellite * Labels Keyboard shortcuts Map DataMap data ©2024 Google, Inst. Geogr. Nacional Map data ©2024 Google, Inst. Geogr. Nacional 50 m Click to toggle between metric and imperial units Terms Report a map error WordPress Google Maps Plugin DEMOGRAPHIC DATA 587.068 Habitantes (6ª España) 1.752.728 Habitantes Provincia 3,63% MAYOR CRECIMIENTO económico del Sur de España 175 KM De costa PIB PIB NOMINAL 0 de España PIB TOTAL 0 miles de euros PIB PER CÁPITA 0 euros BUSINESS VOLUME ESTABLECIMIENTOS HOTELEROS 0 en la provincia GASTO MEDIO DIARIO 0 euros PORCENTAJE DEL PIB 0 % PIB de la ciudad. TOURISM 6,7 M. TURISTAS 3ª ciudad de España 5,08 MILLONES de viajeros 17,73 MILLONES de pernoctaciones 39,1% respecto a Andalucía 1. LE GRAND CAFÉ CODE: 873783 | SALES ZONE: ADC | ADRESS: PASILLO GIMBARDA S/N GROUP CHANNEL Nightlife TRADE CHANNEL Nightlife SUBTRADE CHANNEL Cocktail Bar PICOS Cocktail Bar RED SCORE ASSORTMENT 89% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals & Drinks Main Competitor Beer Consumer Profile Young Adults Econimic Estatus Medium Average Ticket 20,00 € KEY OUTLET DATA Volumen UC 3334 #SKU’S 27 #Brands 10 Packages 5 Main Package RGB #RGB SKU’S 13 % MIX RGB 87% % MIX MY COKE 47% MARKET DEVELOPER Once a month ORDER-TAKING Twice a week DISTRIBUTOR DELIVERY Twice a week PAYMENT TERMS Credit HORECA KEY TOPICS Multi Ocassion – RGB Portfolio – CC Zero Zero Meals Activation – Perfect Serve Competitors Activation ( Beer & Spirits) Mixability Portfolio ACTIVATION PLANS, CDE & POSM Main Plan Mixability / Meals CDE Retro Cooler, Minicooler Royal Bliss & Monster Atracction Lectern, Top Sales ( Customized combos), DC Bottle Led Sign Comsumption Napking Holders, Ice Bucket , Contour Glass Order Digital Cards * * 2. BAR ORTEGA CODE: 343544 | SALES ZONE: ADA | ADDRESS: PASILLO SANTA ISABEL 15 GROUP CHANNEL Horeca TRADE CHANNEL Coffee Bar SUBTRADE CHANNEL Beer & Wine Bars PICOS Tapa’s Bar RED SCORE ASSORTMENT 78% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Beer Consumer Profile Family Econimic Estatus Low Average Ticket 10€ – 15€ KEY OUTLET DATA Volumen UC 1877 #SKU’S 38 #Brands 8 Packages 4 Main Package RGB #RGB SKU’S 15 % MIX RGB 67% % MIX MY COKE 63% MARKET DEVELOPER Once a month ORDER-TAKING Twice a week DISTRIBUTOR DELIVERY Twice a week PAYMENT TERMS Credit HORECA KEY TOPICS Three Pack Strategy – Meals Activation RGB Portfolio – CC Zero Zero Perfect Serve ACTIVATION PLANS, CDE & POSM Main Plan Combo Plan / Delivery CDE Cooler CC Atracction Terrace, Top Sales Comsumption Napking Holders, Ice Bucket , Contour Glass Order * * 3. ESTAMBUL CODE: 349820 | SALES ZONE : ADA | ADDRESS: ALAMEDA PRINCIPAL 10 GROUP CHANNEL QSR TRADE CHANNEL QSR SUBTRADE CHANNEL Fast Food PICOS Fast Food RED SCORE ASSORTMENT 48% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Water Consumer Profile Young Adults Econimic Estatus Medium Average Ticket 10€ – 15€ KEY OUTLET DATA Volumen UC 11367 #SKU’S 26 #Brands 9 Packages 4 Main Package PET #RGB SKU’S 0 % MIX RGB 0% % MIX MY COKE 43% MARKET DEVELOPER Once a month ORDER-TAKING Twice a week DISTRIBUTOR DELIVERY Twice a week PAYMENT TERMS Credit HORECA KEY TOPICS Meals Meals Activation CC Zero-Zero ACTIVATION PLANS, CDE & POSM Main Plan Delivery & Take Away CDE Retro Cooler Atracction Terrace, Customized Combos Comsumption Napking Holders, Ice Bucket , Contour Glass Order Digital Cards, Digital Menu * * 4. ESTAMBUL RESTAURANTE CODE: 829328 | SALES ZONE: ADA | ADDRESS: ALAMEDA PRINCIPAL 8 GROUP CHANNEL Horeca TRADE CHANNEL Restaurant SUBTRADE CHANNEL Menu Restaurants PICOS Menu Restaurants RED SCORE ASSORTMENT 85% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Beer Consumer Profile Family Econimic Estatus Medium Average Ticket 20 € KEY OUTLET DATA Volumen UC 5217 #SKU’S 29 #Brands 9 Packages 4 Main Package RGB #RGB SKU’S 12 % MIX RGB 55% % MIX MY COKE 30% MARKET DEVELOPER Once a month ORDER-TAKING Twice a week DISTRIBUTOR DELIVERY Twice week PAYMENT TERMS Credit HORECA KEY TOPICS Meals – Perfrect Serve High Trafic Zone Plan Two Pack Strategy – RGB Portfolio – CC Zero Zero ACTIVATION PLANS, CDE & POSM Main Plan Menu Plan CDE Retro Cooler Atracction Terrace, Customized Combos, High Trafic Zone Plan Comsumption Napking Holders, Ice Bucket , Contour Glass Order Digital Cards, Digital Menu * * 5. LA CUEVA CODE: 341500 | SALES ZONE: ADA | ADDRESS: ANTONIO BAENA GOMEZ 2 GROUP CHANNEL Horeca TRADE CHANNEL Restaurant SUBTRADE CHANNEL A la Carte Restaurant PICOS Snak Bar & Taverns RED SCORE ASSORTMENT 78% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Beer Consumer Profile Family Econimic Estatus Medium Average Ticket 20€ KEY OUTLET DATA Volumen UC 3362 #SKU’S 34 #Brands 10 Packages 3 Main Package RGB #RGB SKU’S 20 % MIX RGB 75% % MIX MY COKE 28% MARKET DEVELOPER Once a month ORDER-TAKING Once a week DISTRIBUTOR DELIVERY Once a week PAYMENT TERMS Credit HORECA KEY TOPICS Two Pack Strategy RGB Portfolio – CC Zero-Zero Perfect Serve ACTIVATION PLANS, CDE & POSM Main Plan Menu Plan / Mixability CDE Retro Cooler Atracction Terrace, Royal Bliss Activation Comsumption Napking Holders, Royal Bliss Merchandising, Contour Glass Order * * 6. LEPANTO CODE: 317658 | SALES ZONE: ADA | ADDRESS: MARQUES DE LARIOS 7 GROUP CHANNEL Horeca TRADE CHANNEL Coffee Bar SUBTRADE CHANNEL Tapa’s Bar PICOS Coffee & Breakfast RED SCORE ASSORTMENT 93% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Breakfast/Snack/ Drinks Main Competitor Coffee Consumer Profile Family Econimic Estatus Medium Average Ticket 15€ KEY OUTLET DATA Volumen UC 2580 #SKU’S 35 #Brands 12 Packages 5 Main Package RGB #RGB SKU’S 13 % MIX RGB 46% % MIX MY COKE 34% MARKET DEVELOPER Once a month ORDER-TAKING Once a week DISTRIBUTOR DELIVERY Once a week PAYMENT TERMS Credit HORECA KEY TOPICS Multi Ocassion – Portfolio Mixability Two Pack Strategy – RGB Zero Zero Meals ACTIVATION PLANS, CDE & POSM Main Plan Mixability CDE Minicooler Coca Cola Atracction Terrace, Top Sales, DC Bottle Led Sign Comsumption Napking Holders, Ice Bucket , Contour Glass Order * * 7. GALLO RONCO CODE: 348284 | SALES ZONE: ADA | ADDRESS: FLORES 1 GROUP CHANNEL Horeca TRADE CHANNEL Coffee Bar SUBTRADE CHANNEL Beer & Wine Bars PICOS Tapa’s Bar RED SCORE ASSORTMENT 85% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Beer & Spirits Consumer Profile Adults Econimic Estatus Medium – High Average Ticket 20€ – 30€ KEY OUTLET DATA Volumen UC 6540 #SKU’S 32 #Brands 12 Packages 5 Main Package PET #RGB SKU’S 14 % MIX RGB 28% % MIX MY COKE 22% MARKET DEVELOPER Once a month ORDER-TAKING Once a week DISTRIBUTOR DELIVERY Once a week PAYMENT TERMS Credit HORECA KEY TOPICS Meals – RGB Portfolio – CC Zero Zero Competitors Activation (Beer & Spirits) ACTIVATION PLANS, CDE & POSM Main Plan Menu Plan / Mixability CDE Minicooler Atracction Terrace, Digital Menu- Customized Combos Comsumption Napking Holders, Ice Bucket , Contour Glass Order Lectern * * 8. PEPA Y PEPE 2 CODE: 355800 | SALES ZONE: ADA | ADDRESS: LUIS DE VELAZQUEZ 2 GROUP CHANNEL Horeca TRADE CHANNEL Coffee Bar SUBTRADE CHANNEL Beer & Wine Bars PICOS Tapa’s Bar RED SCORE ASSORTMENT 76% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Beer Consumer Profile Family Econimic Estatus Medium Average Ticket 20€ KEY OUTLET DATA Volumen UC 1954 #SKU’S 33 #Brands 9 Packages 5 Main Package RGB #RGB SKU’S 16 % MIX RGB 52% % MIX MY COKE 38% MARKET DEVELOPER Once a month ORDER-TAKING Once a week DISTRIBUTOR DELIVERY Once a week PAYMENT TERMS Credit HORECA KEY TOPICS Meals – Perfect Serve RGB Portfolio – CC Zero-Zero Competitors Activation (Beer & Spirits) ACTIVATION PLANS, CDE & POSM Main Plan Menu Plan CDE Retro Cooler, Coca Cola Cooler, Minicooler Royal Bliss Atracction Terrace, Top Sales, DC Bottle led Sign Comsumption Napking Holders, Ice Bucket , Contour Tumbler Order Digital Cards * * 9. SALA GOLD MEETING POINT CODE: 336343 | SALES ZONE: ADA | ADDRESS: LUIS DE VELAZQUEZ 5 GROUP CHANNEL Nightlife TRADE CHANNEL Nightlife SUBTRADE CHANNEL Night Club PICOS Disco RED SCORE ASSORTMENT 75% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Night Main Competitor Beer & Spirits Consumer Profile Young Adults Econimic Estatus Medium Average Ticket 20€ KEY OUTLET DATA Volumen UC 13767 #SKU’S 17 #Brands 6 Packages 3 Main Package RGB #RGB SKU’S 9 % MIX RGB 92% % MIX MY COKE 38% MARKET DEVELOPER Once a month ORDER-TAKING Twice a week DISTRIBUTOR DELIVERY Twice a week PAYMENT TERMS Credit HORECA KEY TOPICS Mixability Portfolio & Activation RGB Portfolio – Brand Ambassador Cocktail Experience Competitors Activation (Beer & Spirits) ACTIVATION PLANS, CDE & POSM Main Plan Mixability CDE Retro Cooler, Minicooler Coca Cola Atracction Adhoc Activation Comsumption Ice Bucket, Royal Bliss Merchandising Order * * 10. QUINTONERIA MAJARETA CODE: 1025057 | SALES ZONE: ADA | ADDRESS: GRANADA 28 GROUP CHANNEL Horeca TRADE CHANNEL Coffee Bar SUBTRADE CHANNEL Beer & Wine Bars PICOS Snack Bar & Taverns RED SCORE ASSORTMENT 86% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Beer Consumer Profile Young Adults Econimic Estatus Medium Average Ticket 20€ KEY OUTLET DATA Volumen UC 3549 #SKU’S 31 #Brands 11 Packages 4 Main Package RGB #RGB SKU’S 12 % MIX RGB 82% % MIX MY COKE 28% MARKET DEVELOPER Once a month ORDER-TAKING Once a week DISTRIBUTOR DELIVERY Once a week PAYMENT TERMS Credit HORECA KEY TOPICS RGB Portfolio – CC Zero Zero – Portfolio Mixability Meals – Multi ocassion Competitors Activation (Beer & Spirits) ACTIVATION PLANS, CDE & POSM Main Plan Menu Plan CDE Retro Cooler, Minicooler Royal Bliss Atracction Terrace, DC Bottle Led Sign Comsumption Napking Holders, Ice Bucket , Royal Bliss Merchandising Order Digital Cards * * 11. TERRA MIA CODE: 1013723 | SALES ZONE: ADA | ADDRESS: GRANADA 26 GROUP CHANNEL Horeca TRADE CHANNEL Restaurant SUBTRADE CHANNEL A la Carte Restaurant PICOS Menu Restaurants RED SCORE ASSORTMENT 79% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Wine Consumer Profile Young Adults / Family Econimic Estatus Medium Average Ticket 20€ -30€ KEY OUTLET DATA Volumen UC 3581 #SKU’S 23 #Brands 10 Packages 4 Main Package RGB #RGB SKU’S 12 % MIX RGB 64% % MIX MY COKE 50% MARKET DEVELOPER Once a month ORDER-TAKING Once a week DISTRIBUTOR DELIVERY Once a week PAYMENT TERMS Credit HORECA KEY TOPICS RGB Portfolio – Two Pack Strategy Meals Perfect Serve ACTIVATION PLANS, CDE & POSM Main Plan Menu Plan / Delivery CDE Retro Cooler Atracction Terrace, Top Sales, DC Bottle led Sign Comsumption Napking Holders, Ice Bucket , Contour Tumbler Order Digital Cards, Lectern * * 12. PIZZERIA CIAO CODE: 357960 | SALES ZONE: ADA | ADDRESS: GRANADA 33 GROUP CHANNEL Horeca TRADE CHANNEL Restaurant SUBTRADE CHANNEL A la Carte Restaurant PICOS Menu Restaurants RED SCORE ASSORTMENT 94% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Beer Consumer Profile Young Adults / Family Econimic Estatus Medium Average Ticket 20€ -30€ KEY OUTLET DATA Volumen UC 7153 #SKU’S 31 #Brands 9 Packages 4 Main Package RGB #RGB SKU’S 14 % MIX RGB 55% % MIX MY COKE 27% MARKET DEVELOPER Once a month ORDER-TAKING Twice a week DISTRIBUTOR DELIVERY Twice a week PAYMENT TERMS Credit HORECA KEY TOPICS RGB Portfolio – Unlock Change (switch to full VR in 2024) Meals – Two Pack Strategy Perfect Serve – CC Zero Zero ACTIVATION PLANS, CDE & POSM Main Plan Menu Plan CDE Retro Cooler Atracction Terrace, Top Sales, DC Bottle Led Sign Comsumption Napking Holders, Ice Bucket , Contour Glass Order Digital Cards, Digital Lectern * * 13. SALA PREMIER CODE: 608751 | SALES ZONE: ADA | ADDRESS: MOLINA LARIO 2 GROUP CHANNEL Nightlife TRADE CHANNEL Nightlife SUBTRADE CHANNEL Cocktail Bar PICOS Cocktail Bar RED SCORE ASSORTMENT 96% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Night / Tardeo Main Competitor Beer & Spirits Consumer Profile Young Adults Econimic Estatus Medium Average Ticket 20€ -30€ KEY OUTLET DATA Volumen UC 3441 #SKU’S 26 #Brands 10 Packages 4 Main Package RGB #RGB SKU’S 15 % MIX RGB 89% % MIX MY COKE 57% MARKET DEVELOPER Once a month ORDER-TAKING Once a week DISTRIBUTOR DELIVERY Once a week PAYMENT TERMS Credit HORECA KEY TOPICS Mixability Portfolio & Activation RGB Portfolio Competitors Activation (Beer & Spirits) ACTIVATION PLANS, CDE & POSM Main Plan Mixability CDE Retro Cooler, Minicooler Royal Bliss Atracction Royal Bliss Adhoc Pavament Board, DC Bottle Led Sign Comsumption Royal Bliss Merchandising Order * * 14. LEXPERIENCE CODE: 352912 | SALES ZONE: ADA | ADDRESS: OBISPO 4 GROUP CHANNEL Horeca TRADE CHANNEL Coffee Bar SUBTRADE CHANNEL Beer & Wine Bars PICOS Tapa’s Bar RED SCORE ASSORTMENT 91% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Wine Consumer Profile Adults Econimic Estatus Medium Average Ticket 20€ KEY OUTLET DATA Volumen UC 3365 #SKU’S 37 #Brands 12 Packages 4 Main Package RGB #RGB SKU’S 14 % MIX RGB 81% % MIX MY COKE 27% MARKET DEVELOPER Once a month ORDER-TAKING Twice a week DISTRIBUTOR DELIVERY Twice a week PAYMENT TERMS Credit HORECA KEY TOPICS Multi Ocassion – Portfolio Mixability RGB Portfolio – CC Zero Zero Meals – Perfect Serve ACTIVATION PLANS, CDE & POSM Main Plan Menu Plan / Mixability CDE Minicooler Royal Bliss Atracction Terraces, Luminous DC Bottle Comsumption Royal Bliss Merchandising, Ice Bucket , Contour Glass, Contour Tumbler Order Digital Lectern * * 15. CASA LOLA STRACHAN CODE: 914197 | SALES ZONE: ADA | ADDRESS: STRACHAN 11 GROUP CHANNEL Horeca TRADE CHANNEL Coffee Bar SUBTRADE CHANNEL Beer & Wine Bars PICOS Tapa’s Bar RED SCORE ASSORTMENT 87% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Beer & Wine Consumer Profile Family Econimic Estatus Medium Average Ticket 20€ -30€ KEY OUTLET DATA Volumen UC 5844 #SKU’S 33 #Brands 10 Packages 3 Main Package PET (Water) #RGB SKU’S 14 % MIX RGB 36% % MIX MY COKE 26% MARKET DEVELOPER Once a month ORDER-TAKING Once a week DISTRIBUTOR DELIVERY Once a week PAYMENT TERMS Credit HORECA KEY TOPICS RGB Portfolio – CC Zero Zero Meals – Perfect Serve ACTIVATION PLANS, CDE & POSM Main Plan Menu Plan CDE Retro Cooler Atracction Terraces, Top Sales Comsumption Napking Holders, Ice Bucket , Contour Glass Order Own outlet Menu * * 16. ULTRAMARINOS BENJAMÍN CODE: 1096126 | SALES ZONE: ADA | ADDRESS: STRACHAN 8 GROUP CHANNEL Horeca TRADE CHANNEL Restaurant SUBTRADE CHANNEL A la Carte Restaurant PICOS Tapa’s Bar RED SCORE ASSORTMENT 82% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Meals Main Competitor Beer & Wine Consumer Profile Family Econimic Estatus Medium / High Average Ticket 40€ -50€ KEY OUTLET DATA Volumen UC 432 #SKU’S 31 #Brands 11 Packages 3 Main Package RGB #RGB SKU’S 13 % MIX RGB 63% % MIX MY COKE 18% MARKET DEVELOPER Once a month ORDER-TAKING Once a week DISTRIBUTOR DELIVERY Once a week PAYMENT TERMS Credit HORECA KEY TOPICS Meals – RGB Portfolio CC Zero Zero Portfolio Mixability ACTIVATION PLANS, CDE & POSM Main Plan Menu Plan CDE Retro Cooler Atracction Adhoc Pavement board Comsumption Napking Holders, Ice Bucket , Contour Glass Order Digital Cards, Digital Lectern * * 17. ONLY YOU MEETING POINT *Maximun Hour 19:00 CODE: 1041716 | SALES ZONE: # | ADDRESS: PRINCIPAL S/N GROUP CHANNEL Horeca TRADE CHANNEL Hotel SUBTRADE CHANNEL Urban / Rural Hotel PICOS Tardeo RED SCORE ASSORTMENT 90% EQUIPMENT 100% ACTIVACTION 100% FACTS Drinking Moment/Ocassion Drinks / Meals Main Competitor Beer Consumer Profile Adults Econimic Estatus High Average Ticket 50€ KEY OUTLET DATA Volumen UC 7442 #SKU’S 31 #Brands 10 Packages 5 Main Package RGB #RGB SKU’S 14 % MIX RGB 93% % MIX MY COKE 12% MARKET DEVELOPER Once a month ORDER-TAKING Once a week DISTRIBUTOR DELIVERY Once a week PAYMENT TERMS Credit HORECA KEY TOPICS Mixability Portfolio Brand Ambassador – Coctail Experience RGB Portfolio – Meals ACTIVATION PLANS, CDE & POSM Main Plan Mixability CDE Minicooler Atracction Mixability Plan – Cocktails Bar Comsumption Royal Bliss Merchandising Order Digital Lectern * * * VISIT 01 * VISIT 02 * City Information HORECA SYSTEM SUMMIT 2024 * VISIT 01 * VISIT 02 * City Information