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NADA's mission is to serve and represent franchised new-car and -truck dealers,
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NADA's mission is to serve and represent franchised new-car and -truck dealers,
their management and employees. Contact us for more information:

 * Online: Fill out this form
 * Call: 800.557.6232
 * Email: customerservice@nada.org




NEED HELP? CONTACT US.

--------------------------------------------------------------------------------

NADA's mission is to serve and represent franchised new-car and -truck dealers,
their management and employees. Contact us for more information:

 * Online: Fill out this form
 * Call: 800.557.6232
 * Email: customerservice@nada.org


SERVING COMMERCIAL TRUCK DEALERSHIPS

American Truck Dealers (ATD), a division of NADA, is the recognized voice of
commercial truck dealers, and your premier source for advocacy, industry
relations and education.
 

About ATD

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REGISTER TODAY!
 


ATD SHOW 2025


JANUARY 23-25
HILTON NEW ORLEANS RIVERSIDE
 

Learn more


READ MORE

Learn more
 * September 11, 2024
   
   News
   
   
   EMISSIONS-FREE TRUCK PRICES NEED TO DROP BY 50% TO COMPETE WITH DIESEL, STUDY
   SAYS (REUTERS)
   
   
 * August 19, 2024
   
   Sponsored Content
   
   
   SCALABILITY FOR YOUR DEALERSHIP: INCREASING ROOFTOPS WITH AUTOMATION
   
   
 * July 23, 2024
   
   Sponsored Content
   
   
   HOW AUTOMATING THESE 5 KEY DOCUMENTS MAXIMIZES DEALER MANAGEMENT EFFICIENCY
   
   
 * July 22, 2024
   
   ATD Show and Expo
   
   
   ATD SHOW 2025 REGISTRATION & HOUSING NOW OPEN!
   
   
 * July 2, 2024
   
   ATD Truck Industry Forum
   
   
   TRUCK DEALERS CONVERGE ON WASHINGTON 
   
   
 * June 30, 2024
   
   Truck Beat
   
   
   ATD TRUCK BEAT: Q2 2024 COMMERCIAL TRUCK SALES DOWN 8% FROM 2023
   
   
 * June 11, 2024
   
   Sponsored Content
   
   
   FROM ATD TO SUCCESS: HOW TURBO SOLUTIONS BOOSTED KWLA’S AFTERMARKET
   TURBOCHARGER PROGRAM
   
   
 * March 31, 2024
   
   Truck Beat
   
   
   ATD TRUCK BEAT: Q1 2024 COMMERCIAL TRUCK SALES DOWN SLIGHTLY FROM Q1 2023
   
   

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 * 
 * 



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ATD NEXTGEN

ATD NextGen helps prepare the dealers of tomorrow by giving them a forum to
share ideas and seek ways to improve their business operations.

Its goal is to create a professional development network for the future leaders
of ATD by promoting peer relationships, education, social networking and
advocacy.

Join ATD NextGen to help build a successful future for our industry, our
association and our communities.
 

Learn more
 


ATD RELEASES PERFORMANCE MEASUREMENT 2024

ATD Performance Measurement 2024 provides medium- and heavy-duty truck dealers
with relative comparative performance guides, including overall dealership
performance and departmental information for sales, service, parts, and body
shop.

The report, based on 2023 data, covers a variety of challenges faced by
commercial truck dealers in the economic, social, and political environments,
including:

The report covers 60 Critical Operating Variables (COVs), based on data from ATD
20 Group members and Academy students, for calendar years 2021 through 2023. The
COVs are proven financial result measures–past, present and future–of economic
performance for a medium- or heavy-duty commercial truck dealership.

Learn more

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FEATURED CONTENT

ATD Blog

Women in Trucking: Opportunities for All



Webinar

ATD Performance Measurement 2022 Webinar



Federal Excise Tax

Repeal the FET on New Truck Sales





OUR MISSION

VISION

ATD, a division of NADA, is the recognized voice of commercial truck dealers and
their premier source for advocacy, industry relations, and education.  ATD
membership is integral to dealers' business.

MISSION

To serve and represent the specific needs of franchised commercial truck dealer
members through federal advocacy, industry relations, education and other
services.

CORE VALUES

ATD members value integrity, participation, professionalism, advocacy and
community.
 

Learn more




LATEST FROM ATD INSIDER

September 11, 2024

News


EMISSIONS-FREE TRUCK PRICES NEED TO DROP BY 50% TO COMPETE WITH DIESEL, STUDY
SAYS (REUTERS)

August 19, 2024

Sponsored Content


SCALABILITY FOR YOUR DEALERSHIP: INCREASING ROOFTOPS WITH AUTOMATION

July 23, 2024

Sponsored Content


HOW AUTOMATING THESE 5 KEY DOCUMENTS MAXIMIZES DEALER MANAGEMENT EFFICIENCY

More from Insider
Image


December 31, 2022

Truck Beat


ATD TRUCK BEAT: COMMERCIAL TRUCK SALES INCREASE 3.8% IN 2022 OVER 2021


STEP-UP YOUR CAREER

Get Started
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ATD offers premier educational opportunities, in-depth training, and first-class
consulting to help you and your entire dealership succeed.

 * Explore over 500 pieces of educational content in our Resource Center
 * Register for seminars and other classes
 * Enroll in ATD Academy to become world-class leaders


RECENT WEBINARS

 * September 20, 2024
   
   Webinars
   
   
   THE 4 W'S: HOW TO IDENTIFY AND ENGAGE THE BEST SALES LEADS
   
   
 * September 19, 2024
   
   Webinars
   
   
   TURBOCHARGE YOUR SALES METRICS WITH VIDEO
   
   
 * September 12, 2024
   
   Webinars
   
   
   NAVIGATING CREDIT CARD SURCHARGING AND CSI: EXPERT INSIGHTS AND COMPLIANCE
   TIPS
   
   
 * September 12, 2024
   
   Webinars
   
   
   ATD ACADEMY DEEP DIVE: WHAT'S IN IT FOR MY DEALERSHIP
   
   
 * August 29, 2024
   
   Webinars
   
   
   EFFICIENT FINANCE FOR AUTOMOTIVE: UNDERSTANDING AND IMPLEMENTING AI IN AP
   
   
 * August 23, 2024
   
   Webinars
   
   
   NAVIGATING OSHA AND EPA COMPLIANCE
   
   
 * August 16, 2024
   
   Webinars
   
   
   CAREER-FOCUSED ONLINE MBAS – BACHELOR’S NOT REQUIRED
   
   
 * August 15, 2024
   
   Webinars
   
   
   CREDIT CARD SURCHARGING – HOW WILL MY CUSTOMERS REACT?
   
   

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NEWEST DRIVEN MANAGEMENT GUIDES

Driven Management Guides cover a wide variety of topics critical to dealership
operations. ATD Members can search and download more than 70 guides on various
topics in PDF format.

View all Driven Management Guides

Driven Management Guide

A DEALER GUIDE TO THE FTC VEHICLE SHOPPING RULE (L62)

Driven Management Guide

A DEALER GUIDE TO FEDERAL EMAIL AND TELEMARKETING RESTRICTIONS (L44)

Driven Management Guide

A DEALER GUIDE TO THE FTC SAFEGUARDS RULE (L43)

Driven Management Guide

A DEALER GUIDE TO ELECTRIC VEHICLES (SL46)

Driven Management Guide

ONLINE FINANCING AND ECONTRACTING (L61)

Driven Management Guide

BUYING AND SELLING A DEALERSHIP (BM44)


YOUR VOICE IN
WASHINGTON

ATD, the "Voice of the Dealer," has represented the interests of franchised
medium- and heavy-duty truck dealerships, their employees and their customers
since 1970. ATD continues to work on behalf of its members with all branches of
government, truck manufacturers, the media and the public.

View Issues


TOP ISSUES


EMISSIONS RULES

America’s new truck dealers are committed to selling fleets and owner/operators
the commercial trucks they want and need on the timeline that works for them.


FEDERAL EXCISE TAX

Enacted in 1917 to help pay for World War I, the Federal Excise Tax (FET) on
heavy duty trucks is the highest tax Congress has imposed on any product.


ECONOMY

The auto- and truck-retail industries are a major economic force; new-car and
-truck dealers serve as major contributors to the national, local and state
economies.


WORKFORCE

Enhancing the auto retail industry’s workforce.

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