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* Explore Data
Our Data
* Resonate Elements Overview
* How it's Made - Meet rAI
* Explore Data Types
* Custom Data
* Why Resonate Data
* How to Use
* Privacy & Compliance
Data Uses
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* Preferences
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3 for 3: Resonate’s rAI predicts the outcome of the U.S. Presidential Election
for the 3rd time
* Explore Data
Data overview
rAI is the heart of Resonate
Our proprietary system of AI-based models and technology that powers our
ability to understand and predict consumer behaviors with extraordinary
precision.
Meet rAI
Our Data
* Resonate Elements Overview
* How it's Made - Meet rAI
* Explore Data Types
* Custom Data
* Why Resonate Data
* How to Use
* Privacy & Compliance
Data Uses
* Data for Insights
* Data for Targeting
* Data for Enrichment
Data by Industry
* Automotive Data
* Banking Data
* CPG Data
* ESG Data
* Health & Pharma Data
* Insurance Data
* Investments Data
* Political & Advocacy Data
* Retail Data
* Technology & Telecom Data
* Travel Data
Data by Category
* Psychographics, Values & Motivations
* Demographics
* Media Consumption
* Preferences
* Intent
* Behaviors
* Geography
* Seasonal
* Recent Events
* Solutions
The Resonate Ignite Platform
Understand & Act with Ignite
The Resonate Ignite Platform makes discovering, analyzing, and actioning
insights easy.
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By Market
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* Marketing
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By Solution
* Consumer & Market Data
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* Custom Attribute Models
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* Model Optimization
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* Resources
Resources
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Featured Resources
* Consumer Trends Report
* Let's Get Real About Your Data Ebook
* Report: The Power of Segmentation
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UNLEASH PEAK PERFORMANCE. CONSUMER DATA POWERED BY RAI.
Ignite your marketing with a comprehensive, continuously updated view into the
human behind demographics — powered by AI and experience.
* Talk to us
* Explore our data
‹›
AI-POWERED CONSUMER DATA: DISCOVERABLE, INSIGHTFUL, ACTIONABLE
RESONATE ELEMENTS DATA, MADE BY RAI
Our rich datasets ignite your understanding of consumers, improving your ability
to comprehend and predict customer behavior, identify opportunities, and drive
growth.
Explore data
250 MILLION US CONSUMER PROFILES
Our continuously updated profiles keep pace with the US consumer and yields the
freshest, most comprehensive view of the US consumer.
15,000+ ATTRIBUTES PER PROFILE
rAI, our system of AI-based models and technology, powers our ability to
understand and predict 15K+ attributes with extraordinary precision across our
consumer profiles.
CONNECTED TO OVER 1 BILLION IDS
Our multi-sourced identity graph connects our consumer profiles to their 1B
related devices.
HIGH-PERFORMANCE DATA
Our AI-powered consumer data is tailored to your industry or specific data need.
* Industry
* Category
Discover what drives auto shoppers
Explore auto data
Unlock insights that drive banking decisions
Explore banking data
Connect with consumers across CPG categories
Explore CPG data
Engage with consumers through shared values
Explore ESG data
Understand the needs of health and wellness consumers
Explore health data
Explore the choices of insurance customers
Explore insurance data
Know the whole human behind an investment
Explore investment data
Reveal individual, voter-level attributes
Explore political & advocacy data
Explore buyer intent and preferences
Explore retail data
Dial-up telecom customer value
Explore telecom data
Encourage travelers to roam
Explore travel data
Understand customer attitudes, values, and motivations
Explore psychographics
Discover when and why customers buy
Explore intent data
Explore essential consumer demographics
Explore demographics data
Reveal unique consumer preferences
Explore preferences data
Identify cross-industry consumer behaviors
Explore behaviors data
Analyze human behavior across mediums
Explore media consumption data
Identify and prioritize key locations for your marketing efforts
Explore geography data
Target audience campaigns in every season
Explore seasonal data
View recent trends in events and daily life
Explore recent events data
AI-POWERED CONSUMER DATA IN
ONE EASY-TO-USE PLATFORM
THE RESONATE IGNITE PLATFORM
Empower your team to discover detailed insights at all stages of the customer
lifecycle, analyze impact and take action — with a platform that’s as easy as
login, learn, and launch.
Explore our platform
Build audiences — uncover insights
Access dynamic, continuously updated insights into consumers and their
competitive landscape, revealing the who, what, where, when, and WHY. Learn how
to engage them across the customer lifecycle to fuel growth.
Onboard & enrich
Enhance your first-party data to deepen your understanding and refine marketing
decisions throughout the customer journey. Onboard your CRM to optimize email,
direct mail, and more. Integrate your website data to gain insights into your
visitors' behaviors.
Activate across channels
Activate directly from the Ignite platform into your preferred DSP or channel.
Eliminate the need of recreating audiences or building proxies. Boost ROAS and
minimize waste by seamlessly aligning media planning with activation.
Measure effectiveness — then improve
Determine which tactics are impactful while identifying new and creative
opportunities and audiences — optimizing your data-driven marketing efforts.
LIMITLESS DATA — WHERE AND WHEN YOU NEED IT
Leverage Resonate systems and expertise to improve performance and efficiency
for any use case related to insights, targeting, or enrichment.
* DATA FOR INSIGHTS
Gain dynamic insights into customers and prospects at every stage of the
lifecycle.
Uncover insights
* DATA FOR ENRICHMENT
Enhance your ecosystem with our data for deeper insights and optimized
models.
Explore now
* DATA FOR TARGETING
Power your digital ecosystem with our data for precise targeting and
unmatched media performance.
Find out more
* DRIVE GROWTH — WITH SPEED AND CERTAINTY
Our AI-powered consumer data drives customer lifetime value for agencies,
brands, political groups, and advocacy organizations.
* Agencies
Leverage high performance data and insights to fuel agency growth.
For agencies
* Brands
Boost revenue, retention, and LTV with dynamic consumer insights.
For brands
* Politics & advocacy
Ignite your base to drive successful campaigns.
For politics & advocacy
Resonate is the best tool we use. It has replaced three other tools.
Chief Strategy Officer
Grey New York
What we share from Resonate either validates what advertisers know about their
audiences or opens their eyes to things they didn’t know. The kind of
information we share is strengthening relationships and leading to renewals.
Chief Marketing Officer
Star Tribune
Now THIS is the future of marketing
SVP of Marketing
Dean Foods
Clients are often surprised by where their audience spends time online until
they see the data. This helps us tailor recommendations with laser focus.
Director of Media
Booyah
View case study
What makes Resonate unique is that it is consumer intent data with insights into
the consumers motivations.
VP of Marketing
AAA
Once we combined our custom engaged audience with rAI, we improved our media
plans.
Chief Marketing Officer
Butler/Till
View case study
Resonate is the best tool we use. It has replaced three other tools.
Chief Strategy Officer
Grey New York
What we share from Resonate either validates what advertisers know about their
audiences or opens their eyes to things they didn’t know. The kind of
information we share is strengthening relationships and leading to renewals.
Chief Marketing Officer
Star Tribune
Now THIS is the future of marketing
SVP of Marketing
Dean Foods
Clients are often surprised by where their audience spends time online until
they see the data. This helps us tailor recommendations with laser focus.
Director of Media
Booyah
View case study
What makes Resonate unique is that it is consumer intent data with insights into
the consumers motivations.
VP of Marketing
AAA
Once we combined our custom engaged audience with rAI, we improved our media
plans.
Chief Marketing Officer
Butler/Till
View case study
‹›
REAL FEEDBACK FROM REAL CLIENTS
Our AI-powered consumer data empowers clients to truly connect with their
audience and drive measurable outcomes.
*
*
IT’S TIME TO IGNITE GROWTH
* Book a Data Discovery Call
* Chat with us – seriously, a real human!
FEATURED RESOURCES
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* RESONATE INTRODUCES A REVOLUTIONARY SUITE OF AI-POWERED CONSUMER DATA AND
INTELLIGENCE SOLUTIONS DELIVERING UNMATCHED SPEED AND PRECISION, AND
PREDICTIVE MODELING
Read More
* FORRESTER’S 2024 B2C MARKETING PREDICTIONS & HOW MARKETERS ARE ADAPTING TO
THE RISE OF PRACTICALITY
Read More
* LEARN HOW TO UNLOCK A COMPREHENSIVE, ACTIONABLE CUSTOMER VIEW IN 5 STEPS
Read More
RESTON, VIRGINIA (HQ)
11700 Plaza America Drive
Suite 1000
Reston, VA 20190
Map >
571.266.3200
info@resonate.com
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Explore Data
* Data Overview
* Data by Industry
* Data by Category
* Data for Insights
* Data for Targeting
* Data for Enrichment
Markets
* Agencies
* Brands
* Publishers
* Political
* Advocacy
Solutions
* Ignite Platform
* Enrichment Solutions
* Activation Solutions
Resources
* Resources Library
* Blog
* Case Studies
* News & Press
Markets
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About
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