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PROFESSIONAL ACCOUNTS
1. Ads Help Center
2. Get started in your ads account
3. Professional Accounts
PROFESSIONAL ACCOUNTS
1. Ads Help Center
2. Get started in your ads account
UNLOCK A SUITE OF TOOLS AVAILABLE EXCLUSIVELY TO PROFESSIONALS
Professional Accounts allow businesses, brands, creators, and publishers to have
a unique and clearly defined presence on the platform and the ability to grow
and strengthen their presence on X. Professional Accounts are a gateway to a
wide range of tools not available to non-professionals, which include:
* Professional Home, a centralized dashboard that gives professionals the
ability to track performance, discover product offerings, tap into additional
resources and drive performance.
* Professional Category, which allows professionals to showcase what kind of
professional they identify as directly on their profile.
* Profile Spotlights, a dedicated space on a professional’s profile to showcase
what’s most important to them (more details about Profile Spotlights
below).
* X Shopping, a suite of products available to professionals who want to sell
their goods directly on X.
* X Ads and Quick Promote
* And more to come!
Above is a depiction of how to convert to a Professional Account. You can get
the process started by clicking here (Note: you must already be logged into your
X account to access this page).
* Professional Home
* Profile Spotlights
* Spotlight Configuration Page
* FAQ
Professional Home
* Professional Home
* Profile Spotlights
* Spotlight Configuration Page
* FAQ
PROFESSIONAL HOME
Professional Home is a centralized resource hub that gives professionals the
ability to view analytics, discover the latest product offerings, drive
performance, and tap into additional resources. In its first iteration,
Professional Home provides resources and guidance on:
* Account analytics
* Profile Spotlights
* Making more connections
* Promoting Posts via X Ads products
* Monetization
* Additional resources
Professional Home FAQ
PROFILE SPOTLIGHTS
By converting to a Professional Account, you can add legitimacy to your
business’ presence on X Professional Accounts currently offers four spotlights:
Location Spotlight, Shop Spotlight, Mobile App Spotlight, and Link Spotlight.
To qualify for a Professional Account, your account must adhere to the following
requirements:
* You must not have a history of repeatedly violating the X User Agreement.
* You must have a complete profile with an account name, a bio, and a profile
picture.
* Your authentic identity must be clear on your profile. Your profile must not
feature another person’s identity, brand, or organization, nor does it use a
fake identity intended to deceive others. Profiles that feature animals or
fictional characters are ineligible unless directly affiliated with your
brand or organization. Parody and fan accounts are not eligible for
Professional Accounts.
* Location Spotlight
* Shop Spotlight
* Mobile App Spotlight
* Link Spotlight
Location Spotlight
Location Spotlight
Shop Spotlight
Mobile App Spotlight
Link Spotlight
LOCATION SPOTLIGHT
The Location Spotlight allows you to display your business’ location, hours of
operation, and additional contact methods. Features of Location Spotlight
include:
* Business location: Listed and shown on a small map in the profile spotlight.
People can tap on the location map/listing to open Google Maps, or their
default map app, for easier navigation to the business’ space.
* Hours of operation: This field is optional but can be customized to showcase
the days and times businesses want people to visit their location.
* Methods of contact information: When the contact button in the spotlight is
enabled, it can kick off one or more of the following directly to the
business:
* Phone call
* Text message
* X Direct Message
* Email
Location Spotlight FAQ
US Only
SHOP SPOTLIGHT
The Shop Spotlight on your account (currently available to some qualifying
accounts) is a dedicated space at the top of a profile where businesses can
showcase their products. This spotlight is meant to enable serendipitous
shopping moments right on X. Features of Shop Spotlight include:
* A dedicated space to showcase products at the top of a Professional Account
where businesses can showcase their products.When this spotlight is enabled,
potential customers can scroll through the carousel of products and tap
through on a single product to learn more and purchase – seamlessly in an
in-app browser, without having to leave X.
Shop Spotlight FAQ
US Only
MOBILE APP SPOTLIGHT
The Mobile App Spotlight (currently available to US-based professionals)
provides mobile developers and professionals the ability to display their
associated app at the top of their account to encourage app downloads. By
enabling this spotlight:
* Professionals have the ability to display mobile applications that are
available in the iOS AppStore and Android Playstore.
* Users on iOS viewing a professional’s Mobile App Spotlight will see the iOS
AppStore link to download the app to their phone, while users on Android will
see the Android PlayStore link.
Mobile App Spotlight FAQ
US Only
LINK SPOTLIGHT
The Link Spotlight (currently available to US-based professionals) allows
professionals to display an interactive button on their account to drive
potential customers to take the action they care about most. To enable the Link
Spotlight, professionals will be prompted to enter the url of their choosing and
pair it with one of the Call to Action prompts included in a drop-down menu.
Professionals may choose from the following list of CTA options for their Link
Spotlight:
* Listen now
* See live
* Watch now
* Stream live
* Read now
* View Menu
* Book an appointment
* Make a reservation
Note: Only URLs from an allowlist of domains may be added to Link Spotlight
(more info visit the FAQ section below).
Link Spotlight FAQ
SPOTLIGHT CONFIGURATION PAGE (SCP)
For professionals who are unsure which spotlight is right for their business,
the Spotlight Configuration Page acts as a one-stop-shop for professionals to
test out and discover new spotlights that become available and simplify the
enablement of a spotlight on their profile.
FREQUENTLY ASKED QUESTIONS
* Professional Account FAQ
* Professional Home FAQ
* Location Spotlight FAQ
* Mobile App Spotlight FAQ
* Shop Spotlight FAQ
* Link Spotlight FAQ
Professional Account FAQ
Professional Account FAQ
Professional Home FAQ
Location Spotlight FAQ
Mobile App Spotlight FAQ
Shop Spotlight FAQ
Link Spotlight FAQ
PROFESSIONAL ACCOUNT FAQS
WHO ARE PROFESSIONALS?
Professionals are any person or entity who uses X for commercial purposes. X is
home to many professionals, ranging from traditional businesses to creators,
publishers, and developers. Anyone who uses X for work and their livelihood is a
professional.
WHAT ARE THE BENEFITS OF A PROFESSIONAL ACCOUNT?
Professional Accounts allow users to access advanced professional tools, like
Professional Profiles, X Shopping, and Quick Promote.
HOW MUCH DO PROFESSIONAL ACCOUNTS COST?
Converting to a Professional Account is completely free.
WHO CAN USE A PROFESSIONAL ACCOUNT?
To qualify for a Professional Account, user accounts must adhere to the
following requirements:
* You must not have a history of repeatedly violating the X User Agreement.
* You must have a complete profile with an account name, a bio, and a profile
picture.
* Your authentic identity must be clear on your profile. Your profile must not
feature the identity of another person, brand, or organization, nor does it
use a fake identity that is intended to deceive others. Profiles that feature
animals or fictional characters are ineligible unless directly affiliated
with your brand or organization. Parody and fan accounts are not eligible for
Professional Accounts.
HOW CAN I GET A PROFESSIONAL ACCOUNT?
Follow these steps to switch your existing account to a Professional Account.
1. Go to either your profile settings or swipe open the sidebar when on your
Home timeline in the app.
* If you’re in the sidebar, scroll until you see the “X for Professionals” tab
and select it.
* If you’re in your profile settings, scroll until you see “Switch to
Professional” and select it.
2. Once you've entered the conversion flow, select "Get Started".
3. Select a category for your Professional Account and select “Next.”
* Remember to search for your most relevant category if you don’t immediately
see it in the list.
4. Choose either “Business” or “Creator” and select “Next.”
* Remember to select whichever option is closest to how you identify as a
professional on X.
5. Congratulations! You are now a Professional on X!
After you’ve converted to a Professional Account, select any of the options
listed on the final menu to learn more about the tools and features that are now
available to you.
* Customize your profile: This prompt will bring you to your profile settings.
From here, you can enable and update your Professional Category and configure
the Professional Profile your account qualifies for.
* Pick Topics to follow: This prompt will bring you to the Topics selector. We
recommend you review the topics lists and follow any relevant to your brand
or business.
* Promote a post: This prompt will enable you to learn more about Quick Promote
and kick off a campaign.
If none of these options interest you, tap “Skip for now”
* Remember, you can always revisit the “X for Professionals” menu by swiping
the sidebar open from your Home timeline
CAN I DESIGNATE MY ACCOUNT A PROFESSIONAL ACCOUNT UPON ACCOUNT SIGN-UP?
No, at this time, you can only convert an existing X account into a Professional
Account.
CAN I SWITCH MY ACCOUNT BACK TO A PERSONAL ACCOUNT AFTER CONVERTING?
Yes, you can convert back to a personal account at any time.
Follow these steps to convert:
1. Go to your profile and select “Edit Profile.”
2. Select “Edit Professional Profile”
3.Select “Switch Account Type”
4. Select the type of account you’d like from the menu of options
CAN I CHANGE MY IDENTIFICATION AS A BUSINESS OR A CREATOR AFTER CONVERTING?
Yes, you can convert back to a personal account at any time.
Follow these steps to convert:
1. Go to your profile and select “Edit Profile.”
2. Select “Edit Professional Profile”
3. Select “Switch Account Type”
4. Select the type of account you’d like from the menu of options
CAN I TARGET PROFESSIONAL ACCOUNTS IN MY AD CAMPAIGNS?
No, we do not have any immediate plans to build Professional Account targeting.
CAN I SYNC MY PHONE CONTACTS WITH MY X PROFESSIONAL ACCOUNT?
If you didn't sync your phone contacts when you created your X profile, you can
do so by visiting the X for Professionals welcome screen.
To get here, visit the X for Professionals tab located in the left navigation
menu of the app, click on the “make more connections” section of the welcome
screen, then follow the prompts on the subsequent pages to sync and follow your
contacts who have a presence on X.
HOW DO I SYNC MY CONTACTS ON X?
To add your contacts, visit the X for Professionals tab located in the left
navigation menu of the app, click on the “make more connections” section of the
welcome screen, then follow the prompts on the subsequent pages to sync and
follow your contacts who have a presence on X.
WHY SHOULD I SYNC MY CONTACTS ON X?
Syncing your contacts is one way to find people to follow and build your
timeline.
PROFESSIONAL HOME FAQS
HOW CAN I ACCESS PROFESSIONAL HOME?
Those who have converted to a X Professional Account can access the Professional
Home and see information relevant to their account. Professional Home is gated
behind a X Professional Account.
WHAT DOES PROFESSIONAL HOME DO?
Professional Home is a centralized resource hub within X for Professionals;
designed for Professionals to discover the most relevant tools and information
necessary for helping them succeed on X. In its first iteration, Professional
Home will provide professionals with resources and guidance on:
* Account analytics over the past 28 days
* Leveraging existing Professional tools
* Making more connections on X
* Promoting their Posts via our Quick Promote Product
* Monetizing their X account
* Accessing additional educational resources
WHY CAN’T I SEE PROFESSIONAL HOME?
There may be a few reasons why you are unable to see Professional Home:
1. You must have a X Professional Account to access Professional Home
2. You must be logged into your X Professional Account
3. Professional Home has not yet rolled out to you - keep checking back to see
if you have access!
WHAT ELSE WILL BE LAUNCHED WITHIN PROFESSIONAL HOME?
Our plan in future iterations of the product include: providing more granular
analytics and insights, information about top posts, top followers, information
about new product launches and more personalized experiences based on your
professional identity (creator/business).
WHERE IS PROFESSIONAL HOME AVAILABLE?
Today, the first iteration of Professional Home is available globally on
desktop.
WHY DON’T I SEE PROFESSIONAL HOME WHEN I’M LOGGED INTO MY PROFESSIONAL ACCOUNT?
Not all users have access to Professional Home while we are still testing the
product. We’re working on it and keep checking back to see if you have access.
LOCATION SPOTLIGHT
WHERE IS LOCATION SPOTLIGHT AVAILABLE?
The Location spotlight is available to professionals globally.
HOW CAN I UPDATE THE INFORMATION ON MY LOCATION SPOTLIGHT?
You can update any of the information in your Location Spotlight, directly in
the X app. Follow these steps to make changes:
1. Open the X app and navigate to your X profile
2. Tap “Edit profile” in the top-right corner, then navigate to “Edit
professional profile” or “Switch to Professional”
3. From there you can edit the information in your Location Spotlight by tapping
“Professional Spotlight” and then “Edit”
4. You can update the information in your Location Spotlight by tapping on the
field you’d wish to update.
5. When you’re done updating, tap “Save” and return to your profile to ensure
you’re happy with the new information in your Location Spotlight.
HOW CAN I REMOVE LOCATION SPOTLIGHT FROM MY PROFILE?
You can remove your Location Spotlight at anytime by following these steps:
1. Open the X app and navigate to your X profile.
2. Click “Edit profile” in the top-right corner, then navigate to “Edit
professional profile” > “Profile Spotlight”.
3. From there you can toggle your Location Spotlight on or off at anytime.
MOBILE APP SPOTLIGHT
WHAT IS MOBILE APP SPOTLIGHT?
The Mobile App Spotlight provides mobile developers and professionals the
ability to display their associated app at the top of their account to encourage
app downloads. Developers will have the ability to display apps that are
available in the iOS AppStore and Android PlayStore.
HOW MANY APPLICATIONS CAN I DISPLAY ON MY PROFESSIONAL ACCOUNT AT ONE TIME?
You can display one app from the iOS AppStore and one app from the Android
Playstore at a time. These apps may be for the same service or product.
IF SOMEONE VISITS MY PAGE ON THEIR DESKTOP, HOW WILL THEY BE DIRECTED TO
DOWNLOAD THE APP(S) I HAVE CHOSEN TO DISPLAY?
The Mobile App Spotlight is available only on iOS and Android at this time. It
is not currently available on desktop.
HOW DO I ENABLE MOBILE APP SPOTLIGHT ON MY X PROFESSIONAL ACCOUNT?
To enable the Mobile App Spotlight, professionals will need to:
1. Select “Edit Profile” button on their Professional Account
2. Select “Edit Professional profile” on the following screen
3. Select “Profile Spotlight”
4. Toggle on the ‘Mobile App’ spotlight from the list of available Profile
Spotlights
5. Follow the subsequent prompts to link an app from the iOS and/or Android
store.
6. Confirm and save the app preview that was retrieved from the AppStore or
PlayStore.
WHY CAN’T I ACCESS THE MOBILE APP SPOTLIGHT?
There may be a few reasons why you are unable to access the Mobile App
Spotlight:
1. You must have a X Professional Account to access the Mobile App Spotlight
2. You must be logged into your X Professional Account to enable a spotlight on
your account
3. Mobile App Spotlight has not yet rolled out to you - it is currently
available to Professionals in the United States.
WHY DOESN’T THE APPLICATION I WANT TO DISPLAY IN MY MOBILE APP SPOTLIGHT WORK?
This could be happening for a few reasons:
* The app store link that was entered may be incorrect. Go to the app store,
copy and paste the entire link to the mobile app into the app store field in
the Mobile App Spotlight set up flow.
* The app store link may be for the wrong app store. Make sure the iOS app
store link is in the iOS app store field and the Android app store link is in
the Android app store field.
* Our service may not be able to find the app in the app store. Try accessing
the app from the official app store to make sure it is available for
download.
* Our service may not have stored the app’s information if it is a new app.
Please wait 5 minutes while we fetch the information and try again.
WHERE IS MOBILE APP SPOTLIGHT AVAILABLE?
Today, the Mobile App Spotlight is available to Professionals located in the
United States on iOS and Android.
WHY DON’T I SEE MOBILE APP SPOTLIGHT WHEN I’M LOGGED INTO MY PROFESSIONAL
ACCOUNT?
Not all users have access to Mobile App Spotlight at this time. We are currently
testing this product with professionals in the United States, but we have plans
to expand access to more professionals in the coming months.
HOW WILL THE MOBILE APP SPOTLIGHT APPEAR TO USERS WHO ARE ON AN ANDROID OR
IPHONE IF I INCLUDE LINKS TO MY APPLICATIONS FROM BOTH STORES?
iOS users will see the iOS application and Android users will see the Android
version.
CAN I DISPLAY THE SAME APPLICATION ON DIFFERENT X PROFESSIONAL ACCOUNTS THAT I
MANAGE?
Yes, mobile developers will be able to display the same app link on multiple X
Professional Accounts.
IF MY APP IS ONLY AVAILABLE IN THE IOS APPSTORE AND A USER VISITS MY ACCOUNT ON
ANDROID, DOES MY APP STILL APPEAR FOR THEM?
Yes, The Mobile App Spotlight will display, but will notify the user that the
app is only available on iOS (or Android, depending on the scenario being
reversed).
CAN I DISPLAY MY DESKTOP APP IN THE MOBILE APP SPOTLIGHT?
No. The Mobile Application Spotlight is only intended for mobile applications in
the iOS and Android app stores.
SHOP SPOTLIGHT
WHAT IS X SHOPPING?
To learn more about X Shopping, check out our policy page.
LINK SPOTLIGHT
WHAT IS LINK SPOTLIGHT?
Link Spotlight allows professionals to display a call to action button of their
choosing on their Professional Account to drive potential customers to take the
action they care about most.
HOW DO I ENABLE LINK SPOTLIGHT ON MY TWITTER PROFESSIONAL ACCOUNT?
To enable the Link Spotlight, professionals will be prompted to add the url of
their choosing from the supported list of URLs and pair it with one of the Call
to Action prompts included in a drop-down menu. To enable Link Spotlight:
* Select Edit Profile on the X Professional Account
* Click Edit professional profile
* Select Profile Spotlight
* Locate the Link Spotlight from the menu of spotlight options and toggle it
on
* Enter a URL that has a domain in the supported list (see list of supported
domains below)
* Select a label, or Call to Action, that you wish to appear on your account
* Click Save
WHY CAN’T I ACCESS THE LINK SPOTLIGHT?
There may be a few reasons why you are unable to access Link Spotlight:
1. You must have a X Professional Account to access the Link Spotlight
2. You must be logged into your X Professional Account to enable a spotlight on
your account
3. Link Spotlight has not yet rolled out to you - it is currently available to
a select number of Professionals in the United States.
WILL YOU BE UPDATING THE LIST OF CALL TO ACTION OPTIONS AVAILABLE IN THE
DROP-DOWN?
The list of Call to Action options is limited while we test the Link Spotlight.
We will consider expanding the list in response to requests from professionals
and how they use the spotlight.
WILL I BE ABLE TO CREATE CUSTOM TEXT FOR MY LINK SPOTLIGHT BUTTON IN THE FUTURE?
The goal of the Link Spotlight is simplicity (for professionals to use and for
the team to maintain), so custom text is not part of the plan for Link
Spotlight. As with any customer input, free text fields introduce additional
complexity and trust and safety considerations. If a professional wants to pair
custom text with a link, they can still use existing fields on the profile like
the bio.
WHY DOESN’T THE URL I WANT TO USE FOR MY LINK SPOTLIGHT WORK?
In order to address technical complexity and trust and safety concerns, we are
limiting URLs that can be used with the Link Spotlight to an allowlist. We will
consider expanding this list in response to requests from professionals and how
the spotlight is being used. The domains that are currently allowed to be used
with Link Spotlight are:
* open.spotify.com
* music.apple.com
* pandora.com
* music.amazon.com
* listen.tidal.com
* deezer.com
* music.youtube.com
* boomplay.com
* play.anghami.com
* napster.com
* soundcloud.com
* bandcamp.com
* mixcloud.com
* toneden.io
* odesli.co
* ticketmaster.com
* bandsintown.com
* substack.com
* youtube.com
* twitch.tv
* vimeo.com
* podcasts.google.com
* podcasts.apple.com
* open.spotify.com/show
* menupages.com
* styleseat.com
* opentable.com
* calendly.com
* etsy.com
* github.com
* kickstarter.com
* indiegogo.com
* grubhub.com
* chownow.com
WHERE IS LINK SPOTLIGHT AVAILABLE?
Today, Link Spotlight is available in the US on iOS and Android.
WHY DON’T I SEE LINK SPOTLIGHT WHEN I’M LOGGED INTO MY PROFESSIONAL ACCOUNT?
Not all users have access to Link Spotlight at this time. We are currently
piloting this product with a select number of professionals in the United
States, but we have plans to expand access to more professionals in the coming
months.
ADDITIONAL READING
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* Professionals on X Policies
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