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www.similarweb.com Open in urlscan Pro
2.16.2.59  Public Scan

Go To Rescan Add Verdict Report
Submitted URL: https://click.digital.similarweb.com/?qs=95180e1eee4a8d87b489d278a65c607f737e421531b8563772eff3c60f558d941421c94cac145d7ac7abed0d0dbb...
Effective URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Submission: On October 25 via api from RU — Scanned from GB
 Behaviour Indicators
Similar DOM Content API
Verdicts

Summary

This website contacted 24 IPs in 5 countries across 18 domains to perform 66 HTTP transactions. The main IP is 2.16.2.59, located in Prague, Czech Republic and belongs to AKAMAI-ASN1, NL. The main domain is www.similarweb.com. The Cisco Umbrella rank of the primary domain is 222175.
TLS certificate: Issued by R11 on September 4th 2024. Valid for: 3 months.
This is the only time www.similarweb.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 1 161.71.83.111 14340 (SALESFORCE)
2 20 2.16.2.59 20940 (AKAMAI-ASN1)
2 2a00:1450:400... 15169 (GOOGLE)
7 2606:4700::68... 13335 (CLOUDFLAR...)
5 2a00:1450:400... 15169 (GOOGLE)
1 2a04:4e42::649 54113 (FASTLY)
1 3.161.82.47 16509 (AMAZON-02)
1 18.245.86.100 16509 (AMAZON-02)
3 151.101.65.91 54113 (FASTLY)
2 2a02:26f0:310... 20940 (AKAMAI-ASN1)
2 142.250.181.227 15169 (GOOGLE)
1 2606:4700:440... 13335 (CLOUDFLAR...)
4 54.69.127.87 16509 (AMAZON-02)
3 2001:4860:480... 15169 (GOOGLE)
1 142.250.184.194 15169 (GOOGLE)
2 3.160.150.70 16509 (AMAZON-02)
1 34.111.73.67 396982 (GOOGLE-CL...)
1 2600:9000:214... 16509 (AMAZON-02)
4 34.232.87.56 14618 (AMAZON-AES)
1 2a02:26f0:350... 20940 (AKAMAI-ASN1)
1 35.155.251.175 16509 (AMAZON-02)
1 216.239.36.178 15169 (GOOGLE)
1 1 2.16.168.11 20940 (AKAMAI-ASN1)
1 2.16.168.12 20940 (AKAMAI-ASN1)
1 2 2a02:26f0:480... 20940 (AKAMAI-ASN1)
66 24
1    161.71.83.111 (London, United Kingdom)

ASN14340 (SALESFORCE, US)
PTR: click.digital.similarweb.com
click.digital.similarweb.com
20    2.16.2.59 (Prague, Czech Republic)

ASN20940 (AKAMAI-ASN1, NL)
PTR: a2-16-2-59.deploy.static.akamaitechnologies.com
www.similarweb.com
2    2a00:1450:4001:811::200a (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)
fonts.googleapis.com
7    2606:4700::6812:562a (United States)

ASN13335 (CLOUDFLARENET, US)
cdn.cookielaw.org
5    2a00:1450:4001:803::2008 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)
www.googletagmanager.com
1    2a04:4e42::649 (United States)

ASN54113 (FASTLY, US)
code.jquery.com
1    3.161.82.47 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-3-161-82-47.fra56.r.cloudfront.net
static-us-east-1.similarcdn.com
1    18.245.86.100 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-245-86-100.fra60.r.cloudfront.net
matomo.cloudfront.similarweb.io
3    151.101.65.91 (San Francisco, United States)

ASN54113 (FASTLY, US)
cdn.growthbook.io
2    2a02:26f0:3100:795::11a6 (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)
s.go-mpulse.net
0217991d.akstat.io
2    142.250.181.227 (United States)

ASN15169 (GOOGLE, US)
PTR: fra16s56-in-f3.1e100.net
fonts.gstatic.com
1    2606:4700:4400::ac40:9b77 (United States)

ASN13335 (CLOUDFLARENET, US)
geolocation.onetrust.com
4    54.69.127.87 (Boardman, United States)

ASN16509 (AMAZON-02, US)
PTR: ec2-54-69-127-87.us-west-2.compute.amazonaws.com
matomo.similarweb.io
3    2001:4860:4802:34::178 (United States)

ASN15169 (GOOGLE, US)
www.google-analytics.com
1    142.250.184.194 (United States)

ASN15169 (GOOGLE, US)
PTR: fra24s11-in-f2.1e100.net
pagead2.googlesyndication.com
2    3.160.150.70 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-3-160-150-70.fra60.r.cloudfront.net
d2c7xlmseob604.cloudfront.net
1    34.111.73.67 (Kansas City, United States)

ASN396982 (GOOGLE-CLOUD-PLATFORM, US)
PTR: 67.73.111.34.bc.googleusercontent.com
js.chilipiper.com
1    2600:9000:214f:a400:f:8ce2:fb80:93a1 (United States)

ASN16509 (AMAZON-02, US)
www.dwin1.com
4    34.232.87.56 (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
PTR: ec2-34-232-87-56.compute-1.amazonaws.com
mpps.similarweb.com
1    2a02:26f0:3500:991::11a6 (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)
c.go-mpulse.net
1    35.155.251.175 (Boardman, United States)

ASN16509 (AMAZON-02, US)
PTR: ec2-35-155-251-175.us-west-2.compute.amazonaws.com
gtm.similarweb.com
1    216.239.36.178 (United States)

ASN15169 (GOOGLE, US)
www.google-analytics.com
1    2.16.168.11 (Netherlands)

ASN20940 (AKAMAI-ASN1, NL)
PTR: a2-16-168-11.deploy.static.akamaitechnologies.com
trial-eum-clientnsv4-s.akamaihd.net
1    2.16.168.12 (Netherlands)

ASN20940 (AKAMAI-ASN1, NL)
PTR: a2-16-168-12.deploy.static.akamaitechnologies.com
qk2mqiycccuawzy34syq-pzzo46-d195067e2-clientnsv4-s.akamaihd.net
2    2a02:26f0:480:f::213:7ee3 (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)
trial-eum-clienttons-s.akamaihd.net
fibarsamcaadakqce3yajaaab5trxzfr-pzzo46-d47fff00e-clienttons-s.akamaihd.net
Apex Domain
Subdomains		 Transfer
26 similarweb.com
click.digital.similarweb.com
www.similarweb.com — Cisco Umbrella Rank: 222175
mpps.similarweb.com — Cisco Umbrella Rank: 255032
gtm.similarweb.com — Cisco Umbrella Rank: 293378
555 KB
7 cookielaw.org
cdn.cookielaw.org — Cisco Umbrella Rank: 326
130 KB
5 similarweb.io
matomo.cloudfront.similarweb.io
matomo.similarweb.io — Cisco Umbrella Rank: 221276
22 KB
5 googletagmanager.com
www.googletagmanager.com — Cisco Umbrella Rank: 39
405 KB
4 akamaihd.net
trial-eum-clientnsv4-s.akamaihd.net — Cisco Umbrella Rank: 2923
qk2mqiycccuawzy34syq-pzzo46-d195067e2-clientnsv4-s.akamaihd.net
trial-eum-clienttons-s.akamaihd.net — Cisco Umbrella Rank: 2926
fibarsamcaadakqce3yajaaab5trxzfr-pzzo46-d47fff00e-clienttons-s.akamaihd.net
1 KB
4 google-analytics.com
www.google-analytics.com — Cisco Umbrella Rank: 34
22 KB
3 growthbook.io
cdn.growthbook.io — Cisco Umbrella Rank: 8786
1 KB
2 cloudfront.net
d2c7xlmseob604.cloudfront.net
25 KB
2 gstatic.com
fonts.gstatic.com
54 KB
2 go-mpulse.net
s.go-mpulse.net — Cisco Umbrella Rank: 1607
c.go-mpulse.net — Cisco Umbrella Rank: 772
50 KB
2 googleapis.com
fonts.googleapis.com — Cisco Umbrella Rank: 30
2 KB
1 akstat.io
0217991d.akstat.io — Cisco Umbrella Rank: 98791
228 B
1 dwin1.com
www.dwin1.com — Cisco Umbrella Rank: 5469
13 KB
1 chilipiper.com
js.chilipiper.com — Cisco Umbrella Rank: 21893
26 KB
1 googlesyndication.com
pagead2.googlesyndication.com — Cisco Umbrella Rank: 116
1 onetrust.com
geolocation.onetrust.com — Cisco Umbrella Rank: 498
295 B
1 similarcdn.com
static-us-east-1.similarcdn.com — Cisco Umbrella Rank: 310211
59 KB
1 jquery.com
code.jquery.com — Cisco Umbrella Rank: 791
30 KB
66 18
Domain Requested by
20 www.similarweb.com 2 redirects www.similarweb.com
7 cdn.cookielaw.org www.similarweb.com
cdn.cookielaw.org
5 www.googletagmanager.com www.similarweb.com
www.googletagmanager.com
4 mpps.similarweb.com www.similarweb.com
mpps.similarweb.com
4 www.google-analytics.com www.googletagmanager.com
www.google-analytics.com
www.similarweb.com
4 matomo.similarweb.io matomo.cloudfront.similarweb.io
matomo.similarweb.io
3 cdn.growthbook.io www.similarweb.com
2 d2c7xlmseob604.cloudfront.net www.googletagmanager.com
d2c7xlmseob604.cloudfront.net
2 fonts.gstatic.com fonts.googleapis.com
2 fonts.googleapis.com www.similarweb.com
1 fibarsamcaadakqce3yajaaab5trxzfr-pzzo46-d47fff00e-clienttons-s.akamaihd.net
1 trial-eum-clienttons-s.akamaihd.net 1 redirects
1 qk2mqiycccuawzy34syq-pzzo46-d195067e2-clientnsv4-s.akamaihd.net
1 trial-eum-clientnsv4-s.akamaihd.net 1 redirects
1 0217991d.akstat.io s.go-mpulse.net
1 gtm.similarweb.com www.googletagmanager.com
1 c.go-mpulse.net s.go-mpulse.net
1 www.dwin1.com www.googletagmanager.com
1 js.chilipiper.com www.googletagmanager.com
1 pagead2.googlesyndication.com www.googletagmanager.com
1 geolocation.onetrust.com cdn.cookielaw.org
1 s.go-mpulse.net www.similarweb.com
1 matomo.cloudfront.similarweb.io www.similarweb.com
1 static-us-east-1.similarcdn.com www.similarweb.com
1 code.jquery.com www.similarweb.com
1 click.digital.similarweb.com 1 redirects
66 26
Subject Issuer Validity Valid
www.similarweb.com
R11		 2024-09-04 -
2024-12-03		 3 months crt.sh
upload.video.google.com
WR2		 2024-10-07 -
2024-12-30		 3 months crt.sh
cookielaw.org
WE1		 2024-10-11 -
2025-01-09		 3 months crt.sh
*.google-analytics.com
WR2		 2024-10-07 -
2024-12-30		 3 months crt.sh
*.jquery.com
Sectigo ECC Domain Validation Secure Server CA		 2024-06-25 -
2025-06-25		 a year crt.sh
similarcdn.com
Amazon RSA 2048 M03		 2024-05-24 -
2025-06-22		 a year crt.sh
cloudfront.similarweb.io
Amazon RSA 2048 M03		 2024-10-25 -
2025-11-24		 a year crt.sh
cdn.growthbook.io
R11		 2024-09-24 -
2024-12-23		 3 months crt.sh
akstat.io
DigiCert TLS RSA SHA256 2020 CA1		 2024-07-31 -
2025-07-31		 a year crt.sh
*.gstatic.com
WR2		 2024-10-07 -
2024-12-30		 3 months crt.sh
geolocation.onetrust.com
WE1		 2024-10-11 -
2025-01-09		 3 months crt.sh
*.similarweb.io
Amazon RSA 2048 M03		 2024-07-22 -
2025-08-20		 a year crt.sh
*.g.doubleclick.net
WR2		 2024-10-07 -
2024-12-30		 3 months crt.sh
*.cloudfront.net
Amazon RSA 2048 M01		 2024-07-30 -
2025-07-03		 a year crt.sh
chilipiper.com
GoGetSSL RSA DV CA		 2024-02-05 -
2025-03-07		 a year crt.sh
*.dwin1.com
Amazon RSA 2048 M03		 2024-10-02 -
2025-10-30		 a year crt.sh
similarweb.com
Amazon RSA 2048 M02		 2024-07-02 -
2025-07-29		 a year crt.sh

This page contains 2 frames:

Primary Page: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Frame ID: 61CA390BD33F4F970C0E7903B5B4AA98
Requests: 82 HTTP requests in this frame

Frame: https://www.googletagmanager.com/static/service_worker/4al0/sw_iframe.html?origin=https%3A%2F%2Fwww.similarweb.com
Frame ID: 57A4CA26E39DAB691E2B829635CC0E2A
Requests: 1 HTTP requests in this frame

Screenshot
Live screenshot
Full Image

Page Title

How Progressive’s Paid Media Strategy Paves the Way to Customer Growth | Similarweb

Page URL History Show full URLs

  1. https://click.digital.similarweb.com/?qs=95180e1eee4a8d87b489d278a65c607f737e421531b8563772eff3c60f558d941421c94c... HTTP 302
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/%0A%0A?utm_medium=em... HTTP 301
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media// HTTP 301
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/ Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
  • /wp-(?:content|includes)/
Overall confidence: 100%
Detected patterns
  • <link rel="amphtml"
Overall confidence: 100%
Detected patterns
  • <!-- This site is optimized with the Yoast (?:WordPress )?SEO plugin v([\d.]+) -
Overall confidence: 100%
Detected patterns
  • dwin1\.com
Overall confidence: 100%
Detected patterns
Overall confidence: 100%
Detected patterns
  • js\.chilipiper\.com/marketing\.js
Overall confidence: 100%
Detected patterns
  • googlesyndication\.com/
Overall confidence: 100%
Detected patterns
  • google-analytics\.com/(?:ga|urchin|analytics)\.js
Overall confidence: 100%
Detected patterns
  • <link[^>]* href=[^>]+fonts\.(?:googleapis|google)\.com
Overall confidence: 100%
Detected patterns
  • googletagmanager\.com/gtm\.js
  • googletagmanager\.com/gtag/js
Overall confidence: 100%
Detected patterns
  • cdn\.cookielaw\.org
  • otSDKStub\.js
Overall confidence: 100%
Detected patterns
  • jquery[.-]([\d.]*\d)[^/]*\.js
  • jquery.*\.js(?:\?ver(?:sion)?=([\d.]+))?

Page Statistics

66
Requests

94 %
HTTPS

40 %
IPv6

18
Domains

26
Subdomains

24
IPs

5
Countries

1393 kB
Transfer

4181 kB
Size

15
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. https://click.digital.similarweb.com/?qs=95180e1eee4a8d87b489d278a65c607f737e421531b8563772eff3c60f558d941421c94cac145d7ac7abed0d0dbbf794fd5e0e6b5b32177b6d547207b79921ac HTTP 302
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/%0A%0A?utm_medium=email&utm_source=sfmc&utm_campaign=dmng_cross_q3-marketing-newsletter_oct_24&utm_content=nt-prospects HTTP 301
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media// HTTP 301
    https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/ Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 77
  • https://trial-eum-clientnsv4-s.akamaihd.net/eum/getdns.txt?c=pzzo463yv HTTP 302
  • https://qk2mqiycccuawzy34syq-pzzo46-d195067e2-clientnsv4-s.akamaihd.net/eum/results.txt
Request Chain 78
  • https://trial-eum-clienttons-s.akamaihd.net/eum/getdns.txt?c=pzzo463yv HTTP 302
  • https://fibarsamcaadakqce3yajaaab5trxzfr-pzzo46-d47fff00e-clienttons-s.akamaihd.net/eum/results.txt

66 HTTP transactions

Resource
Path		 Size
x-fer		 Type
MIME-Type
Primary Request /
www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Redirect Chain
  • https://click.digital.similarweb.com/?qs=95180e1eee4a8d87b489d278a65c607f737e421531b8563772eff3c60f558d941421c94cac145d7ac7abed0d0dbbf794fd5e0e6b5b32177b6d547207b79921ac
  • https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/%0A%0A?utm_medium=email&utm_source=sfmc&utm_campaign=dmng_cross_q3-marketing-newsletter_oct_24&utm_content=nt-pros...
  • https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media//
  • https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
240 KB
40 KB 		Document
General
Check archive.org
Download Go to
Full URL
https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
2.16.2.59 Prague, Czech Republic, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
a2-16-2-59.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
dbaf4140fc5b03cc3fae3ad9fadaf87636ef2596e1736ab19df46005ef7b9f99

Request headers

Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36

Response headers

cache-control
max-age=0, no-cache, no-store
content-encoding
gzip
content-length
40071
content-type
text/html; charset=UTF-8
date
Fri, 25 Oct 2024 18:34:17 GMT
expires
Fri, 25 Oct 2024 18:34:17 GMT
last-modified
Fri, 25 Oct 2024 15:54:30 GMT
pragma
no-cache
server-timing
edge; dur=8 origin; dur=120 cdn-cache; desc=MISS ak_p; desc="1729881257471_34603575_258137538_12803_9138_42_0_255";dur=1
vary
Accept-Encoding
x-akamai-transformed
9 - 0 pmb=mRUM,1
x-rocket-nginx-reason
User visited website for the first time
x-rocket-nginx-serving-static
BYPASS

Redirect headers

cache-control
max-age=0, no-cache, no-store
content-length
0
date
Fri, 25 Oct 2024 18:34:17 GMT
expires
Fri, 25 Oct 2024 18:34:17 GMT
location
https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
pragma
no-cache
server-timing
cdn-cache; desc=HIT edge; dur=1 ak_p; desc="1729881257280_34603575_258137340_18_10115_41_0_255";dur=1
css2
fonts.googleapis.com/ 		26 KB
2 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://fonts.googleapis.com/css2?family=DM+Sans:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&family=Roboto:ital,wght@0,100;0,300;0,400;0,500;0,700;0,900;1,400;1,500;1,700&display=swap
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:811::200a Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),
Reverse DNS
Software
ESF /
Resource Hash
48b8871c567b36f3941a74a890abe2d6a77aa199b82650fdf78bb34616a2b25f
Security Headers
Name Value
Strict-Transport-Security max-age=31536000
X-Content-Type-Options nosniff
X-Frame-Options SAMEORIGIN
X-Xss-Protection 0

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

content-encoding
gzip
x-content-type-options
nosniff
expires
Fri, 25 Oct 2024 18:34:18 GMT
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date
Fri, 25 Oct 2024 18:34:18 GMT
content-type
text/css; charset=utf-8
vary
Sec-Fetch-Dest, Sec-Fetch-Mode, Sec-Fetch-Site
last-modified
Fri, 25 Oct 2024 18:33:07 GMT
x-frame-options
SAMEORIGIN
strict-transport-security
max-age=31536000
link
<https://fonts.gstatic.com>; rel=preconnect; crossorigin
cache-control
private, max-age=86400, stale-while-revalidate=604800
timing-allow-origin
*
cross-origin-opener-policy
same-origin-allow-popups
cross-origin-resource-policy
cross-origin
access-control-allow-origin
*
x-xss-protection
0
server
ESF
Car-steering-wheel-and-dashboard-768x614.jpg
www.similarweb.com/blog/wp-content/uploads/2024/08/ 		72 KB
72 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://www.similarweb.com/blog/wp-content/uploads/2024/08/Car-steering-wheel-and-dashboard-768x614.jpg
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
2.16.2.59 Prague, Czech Republic, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
a2-16-2-59.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
15f135c7ffd7ea8ed56c122ee4bec5410fc27fb24dbbd720020da59ba7e24de5

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/

Response headers

x-rocket-nginx-serving-static
BYPASS
cache-control
max-age=592816
x-rocket-nginx-reason
User visited website for the first time
etag
"66c86aeb-11e90"
accept-ranges
bytes
server-timing
cdn-cache; desc=HIT, edge; dur=7, origin; dur=0, ak_p; desc="1729881258258_34603575_258138297_912_10292_43_0_219";dur=1
content-length
73360
date
Fri, 25 Oct 2024 18:34:18 GMT
content-type
image/jpeg
last-modified
Fri, 23 Aug 2024 10:56:43 GMT
otSDKStub.js
cdn.cookielaw.org/scripttemplates/ 		22 KB
8 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:562a , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
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https://fonts.gstatic.com/s/roboto/v32/KFOmCnqEu92Fr1Mu4mxK.woff2
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97 KB 		Script
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21 KB 		Script
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https://matomo.similarweb.io/swmtm.js
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Host: www.similarweb.com
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3 KB 		Image
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2 KB 		Image
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218 KB 		Image
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H2
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x-rocket-nginx-reason
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15 KB 		Fetch
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https://cdn.cookielaw.org/consent/5874bd6e-3395-412e-81c3-338507f9aea5/a609cc58-41a0-4e5d-9861-5965d361cc6e/en.json
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H2
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TLS 1.3, , AES_128_GCM
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cloudflare /
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Name Value
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Request headers

User-Agent
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Referer
https://www.similarweb.com/

Response headers

content-md5
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access-control-expose-headers
x-ms-request-id,Server,x-ms-version,Content-Type,Content-Encoding,Cache-Control,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
content-encoding
gzip
cf-cache-status
HIT
etag
0x8DBA2279F0549D5
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date
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content-type
application/json
last-modified
Mon, 21 Aug 2023 09:18:45 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
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cross-origin-resource-policy
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14915
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server
cloudflare
collect
pagead2.googlesyndication.com/ccm/ 		0
0 		Ping
General
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Full URL
https://pagead2.googlesyndication.com/ccm/collect?en=page_view&dl=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&scrsrc=www.googletagmanager.com&frm=0&rnd=238758891.1729881262&npa=0&gtm=45He4al0v6274289za200&gcs=G100&gcd=13p3p3l3l5l1&dma=0&tag_exp=101533421~101686685~101823848~101925629&tft=1729881261552&tfd=6616&apve=1
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H3
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Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers
js
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112 KB 		Script
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Host: www.googletagmanager.com
URL: https://www.googletagmanager.com/gtm.js?id=GTM-NRWLLQ
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
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2a00:1450:4001:803::2008 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),
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Google Tag Manager /
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Name Value
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Request headers

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Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
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Response headers

content-encoding
br
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Fri, 25 Oct 2024 18:34:22 GMT
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date
Fri, 25 Oct 2024 18:34:22 GMT
content-type
application/javascript; charset=UTF-8
vary
Accept-Encoding
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https://www.google-analytics.com/j/collect?v=1&_v=j101&a=2117543307&t=pageview&_s=1&dl=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&ul=en-gb&de=UTF-8&dt=How%20Progressive%E2%80%99s%20Paid%20Media%20Strategy%20Paves%20the%20Way%20to%20Customer%20Growth%20%7C%20Similarweb&sd=24-bit&sr=1600x1200&vp=1600x1200&je=0&_u=YEBAAUABAAAAACAAI~&jid=1163026390&gjid=1491259590&cid=1658414921.1729881263&tid=UA-42469261-1&_gid=1526625382.1729881263&_r=1&gtm=457e4al0za200&gcd=13l3l3l3l1l1&dma=0&tag_exp=101533422~101686685~101823848&jsscut=1&z=102858509
Requested by
Host: www.google-analytics.com
URL: https://www.google-analytics.com/analytics.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2001:4860:4802:34::178 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
Golfe2 /
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Security Headers
Name Value
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Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Content-Type
text/plain
Referer
https://www.similarweb.com/

Response headers

report-to
{"group":"coop_reporting","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/scaffolding/ascnsrsgac:175:0"}],}
x-content-type-options
nosniff
expires
Fri, 01 Jan 1990 00:00:00 GMT
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date
Fri, 25 Oct 2024 18:34:22 GMT
last-modified
Sun, 17 May 1998 03:00:00 GMT
content-type
text/plain
cache-control
no-cache, no-store, must-revalidate
pragma
no-cache
cross-origin-resource-policy
cross-origin
access-control-allow-credentials
true
content-security-policy-report-only
script-src 'none'; form-action 'none'; frame-src 'none'; report-uri https://csp.withgoogle.com/csp/scaffolding/ascnsrsgac:175:0
access-control-allow-origin
https://www.similarweb.com
cross-origin-opener-policy-report-only
same-origin; report-to=coop_reporting
content-length
1
server
Golfe2
collect
www.google-analytics.com/ 		35 B
407 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://www.google-analytics.com/collect?v=1&_v=j101&a=2117543307&t=event&_s=1&dl=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&ul=en-gb&de=UTF-8&dt=How%20Progressive%E2%80%99s%20Paid%20Media%20Strategy%20Paves%20the%20Way%20to%20Customer%20Growth%20%7C%20Similarweb&sd=24-bit&sr=1600x1200&vp=1600x1200&je=0&ec=button&ea=click&el=table%20of%20contents&_u=YGBAAUABAAAAACAAIk~&cid=695913997.1729881263&tid=UA-42469261-1&_gid=873297791.1729881263&gtm=457e4al0za200&gcd=13p3p3l3l5l1&dma=0&tag_exp=101533422~101686685~101823848&jsscut=1&gcs=G100&z=1450552090
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2001:4860:4802:34::178 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff

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User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

age
69283
report-to
{"group":"coop_reporting","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/scaffolding/ascnsrsgac:163:0"}],}
x-content-type-options
nosniff
expires
Mon, 01 Jan 1990 00:00:00 GMT
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date
Thu, 24 Oct 2024 23:19:39 GMT
last-modified
Sun, 17 May 1998 03:00:00 GMT
content-type
image/gif
cache-control
no-cache, no-store, must-revalidate
pragma
no-cache
cross-origin-resource-policy
cross-origin
content-security-policy-report-only
script-src 'none'; form-action 'none'; frame-src 'none'; report-uri https://csp.withgoogle.com/csp/scaffolding/ascnsrsgac:163:0
access-control-allow-origin
*
cross-origin-opener-policy-report-only
same-origin; report-to=coop_reporting
content-length
35
server
Golfe2
collect
gtm.similarweb.com/g/ 		65 B
238 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://gtm.similarweb.com/g/collect?v=2&tid=G-V5DSP51YD0&gtm=45je4al0v9135033769z86274289za200zb6274289&_p=1729881259681&gcs=G100&gcd=13p3p3l3l5l1&npa=0&dma=0&tag_exp=101533422~101686685~101823848~101925629&cid=521376686.1729881263&ecid=1801845515&ul=en-gb&sr=1600x1200&_fplc=0&ir=1&ur=GB-ENG&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&are=1&frm=0&pscdl=denied&_eu=EA&sst.rnd=238758891.1729881262&sst.etld=google.co.uk&sst.gcsub=region1&sst.tft=1729881259681&sst.ude=0&_s=1&dl=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F%3F&sid=1729881262&sct=1&seg=0&dt=How%20Progressive%E2%80%99s%20Paid%20Media%20Strategy%20Paves%20the%20Way%20to%20Customer%20Growth%20%7C%20Similarweb&en=page_view&_fv=1&_nsi=1&_ss=1&ep.event_source=GTM-NRWLLQ&ep.event_id=1729881796665_17298816644611&tfd=7791&richsstsse
Requested by
Host: www.googletagmanager.com
URL: https://www.googletagmanager.com/gtag/js?id=G-V5DSP51YD0&l=dataLayer&cx=c
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
35.155.251.175 Boardman, United States, ASN16509 (AMAZON-02, US),
Reverse DNS
ec2-35-155-251-175.us-west-2.compute.amazonaws.com
Software
/
Resource Hash
e64954dc34e12c7190cc2338a54b07644ff0f102aa71cc7209bcbb49c3009f7c
Security Headers
Name Value
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

cache-control
no-cache
access-control-allow-origin
https://www.similarweb.com
date
Fri, 25 Oct 2024 18:34:23 GMT
content-type
text/plain
access-control-allow-credentials
true
x-content-type-options
nosniff
eb71cbe0-0f8c-48a0-a458-a5035777ac12
https://www.similarweb.com/ Frame 		0
0
qyvD1LV1PurAY5GNIXR2Jg.json
d2c7xlmseob604.cloudfront.net/configuration/ 		68 B
586 B 		Fetch
General
Check archive.org
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Full URL
https://d2c7xlmseob604.cloudfront.net/configuration/qyvD1LV1PurAY5GNIXR2Jg.json
Requested by
Host: d2c7xlmseob604.cloudfront.net
URL: https://d2c7xlmseob604.cloudfront.net/tracker.min.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
3.160.150.70 , United States, ASN16509 (AMAZON-02, US),
Reverse DNS
server-3-160-150-70.fra60.r.cloudfront.net
Software
AmazonS3 /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

access-control-max-age
3000
etag
"30670ee3baed459835f8ee4b0a4be372"
x-amz-version-id
5b5NxIXKjJinyZHIOsJg_eW0u0QVBILx
age
681
access-control-allow-methods
GET
x-cache
Hit from cloudfront
x-amz-cf-id
MWa6jH0yDF5aQW9Fwl5ulAZHaefLN0oLGfCU-J97pbvy8diuOB7fhw==
date
Fri, 25 Oct 2024 18:23:03 GMT
content-type
application/octet-stream
vary
Origin,Access-Control-Request-Headers,Access-Control-Request-Method
last-modified
Fri, 25 Oct 2024 18:20:50 GMT
via
1.1 1903071a927324e2fb28199ee96c4bb2.cloudfront.net (CloudFront)
accept-ranges
bytes
access-control-allow-origin
*
content-length
68
x-amz-cf-pop
FRA60-P7
server
AmazonS3
x-amz-server-side-encryption
AES256
/
mpps.similarweb.com/track/ 		1 B
377 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://mpps.similarweb.com/track/?data=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%3D%3D&ip=1&_=1729881263161
Requested by
Host: mpps.similarweb.com
URL: https://mpps.similarweb.com/mpp.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
34.232.87.56 Ashburn, United States, ASN14618 (AMAZON-AES, US),
Reverse DNS
ec2-34-232-87-56.compute-1.amazonaws.com
Software
/
Resource Hash
6b86b273ff34fce19d6b804eff5a3f5747ada4eaa22f1d49c01e52ddb7875b4b
Security Headers
Name Value
Strict-Transport-Security max-age=604800; includeSubDomains

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

strict-transport-security
max-age=604800; includeSubDomains
access-control-max-age
1728000
access-control-expose-headers
X-MP-CE-Backoff
cache-control
no-cache, no-store
access-control-allow-credentials
true
access-control-allow-methods
GET, POST, OPTIONS
via
1.1 google
access-control-allow-origin
https://www.similarweb.com
alt-svc
clear
content-length
1
date
Fri, 25 Oct 2024 18:34:23 GMT
content-type
application/json
access-control-allow-headers
X-Requested-With, X-Amzn-Trace-Id
otFloatingFlat.json
cdn.cookielaw.org/scripttemplates/202306.2.0/assets/ 		10 KB
3 KB 		Fetch
General
Check archive.org
Download Go to
Full URL
https://cdn.cookielaw.org/scripttemplates/202306.2.0/assets/otFloatingFlat.json
Requested by
Host: cdn.cookielaw.org
URL: https://cdn.cookielaw.org/scripttemplates/202306.2.0/otBannerSdk.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:562a , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
3321757433351762495ef3452adf0fcefa179583f4409dd04815c710c5e45f6f
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

content-md5
L6pFJ3UV3Cp+aHn7yoKErw==
access-control-expose-headers
x-ms-request-id,Server,x-ms-version,Content-Type,Content-Encoding,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
content-encoding
gzip
x-ms-version
2009-09-19
etag
0x8DB834B3D584CB0
x-ms-lease-status
unlocked
cf-cache-status
HIT
age
69607
x-content-type-options
nosniff
date
Fri, 25 Oct 2024 18:34:23 GMT
content-type
application/json
last-modified
Thu, 13 Jul 2023 02:45:37 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
max-age=86400
cross-origin-resource-policy
cross-origin
x-ms-request-id
ba115da3-201e-007d-3720-200f42000000
cf-ray
8d844cebc856642b-LHR
accept-ranges
bytes
access-control-allow-origin
*
content-length
2707
x-ms-blob-type
BlockBlob
server
cloudflare
otCommonStyles.css
cdn.cookielaw.org/scripttemplates/202306.2.0/assets/ 		21 KB
4 KB 		Fetch
General
Check archive.org
Download Go to
Full URL
https://cdn.cookielaw.org/scripttemplates/202306.2.0/assets/otCommonStyles.css
Requested by
Host: cdn.cookielaw.org
URL: https://cdn.cookielaw.org/scripttemplates/202306.2.0/otBannerSdk.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:562a , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
9c013d90ee202f7f0c56e4d0cacea4332b8437b6be5c25e5a449ca5ac6b0752e
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

content-md5
oWkBTLgDDXvrUsd93y/Zxg==
access-control-expose-headers
x-ms-request-id,Server,x-ms-version,Content-Type,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
x-ms-lease-status
unlocked
cf-bgj
minify
cf-cache-status
HIT
x-ms-version
2009-09-19
age
78508
content-encoding
gzip
x-content-type-options
nosniff
cf-polished
origSize=21608
date
Fri, 25 Oct 2024 18:34:23 GMT
content-type
text/css
last-modified
Thu, 13 Jul 2023 02:45:47 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
max-age=86400
cross-origin-resource-policy
cross-origin
x-ms-request-id
0b79d8b0-601e-0074-1fff-210d73000000
cf-ray
8d844cebc85c642b-LHR
access-control-allow-origin
*
x-ms-blob-type
BlockBlob
server
cloudflare
/
mpps.similarweb.com/track/ 		1 B
377 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://mpps.similarweb.com/track/?data=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&ip=1&_=1729881263958
Requested by
Host: mpps.similarweb.com
URL: https://mpps.similarweb.com/mpp.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
34.232.87.56 Ashburn, United States, ASN14618 (AMAZON-AES, US),
Reverse DNS
ec2-34-232-87-56.compute-1.amazonaws.com
Software
/
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=604800; includeSubDomains

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

strict-transport-security
max-age=604800; includeSubDomains
access-control-max-age
1728000
access-control-expose-headers
X-MP-CE-Backoff
cache-control
no-cache, no-store
access-control-allow-credentials
true
access-control-allow-methods
GET, POST, OPTIONS
via
1.1 google
access-control-allow-origin
https://www.similarweb.com
alt-svc
clear
content-length
1
date
Fri, 25 Oct 2024 18:34:24 GMT
content-type
application/json
access-control-allow-headers
X-Requested-With, X-Amzn-Trace-Id
ot_close.svg
cdn.cookielaw.org/logos/static/ 		651 B
624 B 		Image
General
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Full URL
https://cdn.cookielaw.org/logos/static/ot_close.svg
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:562a , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

content-md5
pcXWFGpuVeSg/jVnYCseRg==
access-control-expose-headers
x-ms-request-id,Server,x-ms-version,Content-Type,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
x-ms-version
2009-09-19
x-ms-lease-status
unlocked
cf-cache-status
HIT
age
85865
content-encoding
gzip
x-content-type-options
nosniff
date
Fri, 25 Oct 2024 18:34:24 GMT
content-type
image/svg+xml
last-modified
Thu, 24 Oct 2024 11:38:34 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
max-age=86400
cross-origin-resource-policy
cross-origin
x-ms-request-id
aac186a5-301e-004b-2d44-26a210000000
cf-ray
8d844ced7b6863c3-LHR
access-control-allow-origin
*
x-ms-blob-type
BlockBlob
server
cloudflare
/
mpps.similarweb.com/track/ 		1 B
377 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://mpps.similarweb.com/track/?data=eyJldmVudCI6ICJwb3B1cCIsInByb3BlcnRpZXMiOiB7IiRvcyI6ICJMaW51eCIsIiRicm93c2VyIjogIkNocm9tZSIsIiRjdXJyZW50X3VybCI6ICJodHRwczovL3d3dy5zaW1pbGFyd2ViLmNvbS9ibG9nL2luc2lnaHRzL21hcmtldGluZy1pbnNpZ2h0cy9wcm9ncmVzc2l2ZS1wYWlkLW1lZGlhLyIsIiRicm93c2VyX3ZlcnNpb24iOiAxMzAsIiRzY3JlZW5faGVpZ2h0IjogMTIwMCwiJHNjcmVlbl93aWR0aCI6IDE2MDAsIm1wX2xpYiI6ICJ3ZWIiLCIkbGliX3ZlcnNpb24iOiAiMi41NS4xIiwiJGluc2VydF9pZCI6ICJ6OGUxc3R0bXlzM2t1ODV3IiwidGltZSI6IDE3Mjk4ODEyNjQuMTc0LCJkaXN0aW5jdF9pZCI6ICIkZGV2aWNlOjE5MmM0ZjU0YzMzMjAxYi0wZTNkYjVlMjZjZjNhMy0xNzQ2MmM2ZS0xZDRjMDAtMTkyYzRmNTRjMzMyMDFiIiwiJGRldmljZV9pZCI6ICIxOTJjNGY1NGMzMzIwMWItMGUzZGI1ZTI2Y2YzYTMtMTc0NjJjNmUtMWQ0YzAwLTE5MmM0ZjU0YzMzMjAxYiIsInNnSWQiOiAiZmY3NDI5ZmItMGQ0Zi00NmMyLWI3N2EtNmFlNTM0MzNmOTFjIiwic2l0ZV90eXBlIjogImNvcnAiLCJzZXNzaW9uX2lkIjogIjE0YmUzMWVmLTNiYTMtNDlkZi1hYmIzLTA2ZDAwYzE4Nzk1ZSIsInNlc3Npb25fZmlyc3RfZXZlbnRfdGltZSI6ICIyMDI0LTEwLTI1VDE4OjM0OjIzLjE1N1oiLCJsYXN0X2V2ZW50X3RpbWUiOiAxNzI5ODgxMjY0MTczLCIkaW5pdGlhbF9yZWZlcnJlciI6ICIkZGlyZWN0IiwiJGluaXRpYWxfcmVmZXJyaW5nX2RvbWFpbiI6ICIkZGlyZWN0IiwidXJsIjogImh0dHBzOi8vd3d3LnNpbWlsYXJ3ZWIuY29tL2Jsb2cvaW5zaWdodHMvbWFya2V0aW5nLWluc2lnaHRzL3Byb2dyZXNzaXZlLXBhaWQtbWVkaWEvIiwiaXNfc3dfdXNlciI6IGZhbHNlLCJsYW5ndWFnZSI6ICJlbiIsInNlY3Rpb24iOiAiQmxvZyIsInN1Yl9zZWN0aW9uIjogImluc2lnaHRzIiwic3ViX3N1Yl9zZWN0aW9uIjogIm1hcmtldGluZy1pbnNpZ2h0cyIsInBhZ2UiOiAicHJvZ3Jlc3NpdmUtcGFpZC1tZWRpYSIsImF1dGhvciI6ICJNYXJpYSBQYXNoaSIsImJsb2dfdHlwZSI6ICJJbnNpZ2h0cyIsImJsb2dfZnVubmVsX3N0YWdlIjogIlRPRlUiLCJjb29raWVzIjogIm5vdCBhY2NlcHRlZCIsImNhdGVnb3J5IjogInBvcHVwIiwiYWN0aW9uIjogIm9wZW4iLCJldmVudF9mdWxsX25hbWUiOiAiY29va2llcyBiYW5uZXIiLCJldmVudF9uYW1lIjogImNvb2tpZXMgYmFubmVyIiwiZXZlbnRfc3ViX25hbWUiOiAibm9uZSIsImV2ZW50X3N1Yl9zdWJfbmFtZSI6ICJub25lIiwiY2lkIjogImI5YWY0MjcxLTc5MDMtNDE3ZC04M2MwLTE5MTE2YjkxYWQzMCIsImN1c3RvbV91cmwiOiAiaHR0cHM6Ly93d3cuc2ltaWxhcndlYi5jb20vYmxvZy9pbnNpZ2h0cy9tYXJrZXRpbmctaW5zaWdodHMvcHJvZ3Jlc3NpdmUtcGFpZC1tZWRpYS8iLCJ0b2tlbiI6ICI3Y2NiODZmNWMyOTM5MDI2YTRiNWRlODNiNTk3MWVkOSJ9fQ%3D%3D&ip=1&_=1729881264174
Requested by
Host: mpps.similarweb.com
URL: https://mpps.similarweb.com/mpp.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
34.232.87.56 Ashburn, United States, ASN14618 (AMAZON-AES, US),
Reverse DNS
ec2-34-232-87-56.compute-1.amazonaws.com
Software
/
Resource Hash
6b86b273ff34fce19d6b804eff5a3f5747ada4eaa22f1d49c01e52ddb7875b4b
Security Headers
Name Value
Strict-Transport-Security max-age=604800; includeSubDomains

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

strict-transport-security
max-age=604800; includeSubDomains
access-control-max-age
1728000
access-control-expose-headers
X-MP-CE-Backoff
cache-control
no-cache, no-store
access-control-allow-credentials
true
access-control-allow-methods
GET, POST, OPTIONS
via
1.1 google
access-control-allow-origin
https://www.similarweb.com
alt-svc
clear
content-length
1
date
Fri, 25 Oct 2024 18:34:24 GMT
content-type
application/json
access-control-allow-headers
X-Requested-With, X-Amzn-Trace-Id
collect
www.google-analytics.com/ 		35 B
58 B 		Image
General
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Full URL
https://www.google-analytics.com/collect?v=1&_v=j101&a=2117543307&t=event&_s=2&dl=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&ul=en-gb&de=UTF-8&dt=How%20Progressive%E2%80%99s%20Paid%20Media%20Strategy%20Paves%20the%20Way%20to%20Customer%20Growth%20%7C%20Similarweb&sd=24-bit&sr=1600x1200&vp=1600x1200&je=0&ec=popup&ea=open&el=cookies%20banner&_u=aGBAAUABAAAAACAAIk~&cid=695913997.1729881263&tid=UA-42469261-1&_gid=873297791.1729881263&gtm=457e4al0za200&gcd=13p3p3l3l5l1&dma=0&tag_exp=101533422~101686685~101823848&jsscut=1&did=dYWJhMj&gcs=G100&gdid=dYWJhMj&z=1631603821
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
216.239.36.178 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
8337212354871836e6763a41e615916c89bac5b3f1f0adf60ba43c7c806e1015
Security Headers
Name Value
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

age
20397
report-to
{"group":"coop_reporting","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/scaffolding/ascnsrsgac:163:0"}],}
x-content-type-options
nosniff
expires
Mon, 01 Jan 1990 00:00:00 GMT
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date
Fri, 25 Oct 2024 12:54:27 GMT
last-modified
Sun, 17 May 1998 03:00:00 GMT
content-type
image/gif
cache-control
no-cache, no-store, must-revalidate
pragma
no-cache
cross-origin-resource-policy
cross-origin
content-security-policy-report-only
script-src 'none'; form-action 'none'; frame-src 'none'; report-uri https://csp.withgoogle.com/csp/scaffolding/ascnsrsgac:163:0
access-control-allow-origin
*
cross-origin-opener-policy-report-only
same-origin; report-to=coop_reporting
content-length
35
server
Golfe2
matomo.php
matomo.similarweb.io/ 		0
123 B 		Ping
General
Check archive.org
Download Go to
Full URL
https://matomo.similarweb.io/matomo.php?action_name=www.similarweb.com%2FHow%20Progressive%E2%80%99s%20Paid%20Media%20Strategy%20Paves%20the%20Way%20to%20Customer%20Growth%20%7C%20Similarweb&idsite=1&rec=1&r=114488&h=19&m=34&s=24&url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&_id=&_idn=1&_refts=0&send_image=0&pdf=1&qt=0&realp=0&wma=0&fla=0&java=0&ag=0&cookie=1&res=1600x1200&dimension2=%7B%22lang%22%3A%22en%22%7D&dimension3=%7B%22is_sw_user%22%3Afalse%7D&dimension5=%7B%7D&dimension9=%7B%22cookies%22%3A%22not%20accepted%22%7D&dimension11=ff7429fb-0d4f-46c2-b77a-6ae53433f91c&dimension21=%7B%22section%22%3A%22Blog%22%7D&dimension22=%7B%22sub_section%22%3A%22insights%22%7D&dimension23=%7B%22sub_sub_section%22%3A%22marketing-insights%22%7D&pv_id=I4ScP0&pf_net=0&pf_srv=242&pf_tfr=341&pf_dm1=3386
Requested by
Host: matomo.similarweb.io
URL: https://matomo.similarweb.io/swmtm.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.69.127.87 Boardman, United States, ASN16509 (AMAZON-02, US),
Reverse DNS
ec2-54-69-127-87.us-west-2.compute.amazonaws.com
Software
/ PHP/8.1.25
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Content-Type
application/x-www-form-urlencoded; charset=utf-8
Referer
https://www.similarweb.com/

Response headers

access-control-allow-origin
https://www.similarweb.com
date
Fri, 25 Oct 2024 18:34:26 GMT
x-powered-by
PHP/8.1.25
access-control-allow-credentials
true
favicon.ico
www.similarweb.com/ 		2 KB
2 KB 		Other
General
Check archive.org
Download Go to
Full URL
https://www.similarweb.com/favicon.ico
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
2.16.2.59 Prague, Czech Republic, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
a2-16-2-59.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
e6ed35aed86f982a3bd232de2305bdd7124ffe416103a01167d245c0dea62070

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/

Response headers

cache-control
max-age=33
content-encoding
gzip
etag
W/"1db22e194fa9857"
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1729881265668_34603575_258144887_94_12308_42_0_219";dur=1
content-length
1340
date
Fri, 25 Oct 2024 18:34:25 GMT
content-type
image/x-icon
last-modified
Sun, 20 Oct 2024 11:17:00 GMT
vary
Accept-Encoding
/
0217991d.akstat.io/ 		0
228 B 		Ping
General
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https://0217991d.akstat.io/
Requested by
Host: s.go-mpulse.net
URL: https://s.go-mpulse.net/boomerang/LKSST-2AX2E-T9642-GKXJF-JDW6E
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
2a02:26f0:3100:795::11a6 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
Software
/
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855
Security Headers
Name Value
X-Xss-Protection 0

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Content-Type
application/x-www-form-urlencoded
Referer
https://www.similarweb.com/

Response headers

cache-control
max-age=0, no-cache, no-store
timing-allow-origin
*
pragma
no-cache
access-control-allow-credentials
true
expires
Fri, 25 Oct 2024 18:34:25 GMT
access-control-allow-origin
https://www.similarweb.com
alt-svc
h3=":443"; ma=93600
x-xss-protection
0
date
Fri, 25 Oct 2024 18:34:25 GMT
content-type
image/gif
results.txt
qk2mqiycccuawzy34syq-pzzo46-d195067e2-clientnsv4-s.akamaihd.net/eum/
Redirect Chain
  • https://trial-eum-clientnsv4-s.akamaihd.net/eum/getdns.txt?c=pzzo463yv
  • https://qk2mqiycccuawzy34syq-pzzo46-d195067e2-clientnsv4-s.akamaihd.net/eum/results.txt
8 B
312 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://qk2mqiycccuawzy34syq-pzzo46-d195067e2-clientnsv4-s.akamaihd.net/eum/results.txt
Protocol
HTTP/1.1
Server
2.16.168.12 , Netherlands, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
a2-16-168-12.deploy.static.akamaitechnologies.com
Software
AkamaiNetStorage /
Resource Hash
662efaf46c617ddbcb8ff4a2a8f64cffd3d93630f1003f8e66511f369b87730f

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

ETag
"402e7a087747cb56c718bde84651f96a:1367999472"
Connection
keep-alive
Accept-Ranges
bytes
Access-Control-Allow-Origin
*
Content-Length
8
Date
Fri, 25 Oct 2024 18:34:25 GMT
Content-Type
text/plain
Last-Modified
Wed, 08 May 2013 07:51:12 GMT
Server
AkamaiNetStorage

Redirect headers

Access-Control-Allow-Origin
*
Location
https://qk2mqiycccuawzy34syq-pzzo46-d195067e2-clientnsv4-s.akamaihd.net/eum/results.txt
Content-Length
0
Date
Fri, 25 Oct 2024 18:34:25 GMT
Server
AkamaiGHost
Connection
keep-alive
results.txt
fibarsamcaadakqce3yajaaab5trxzfr-pzzo46-d47fff00e-clienttons-s.akamaihd.net/eum/
Redirect Chain
  • https://trial-eum-clienttons-s.akamaihd.net/eum/getdns.txt?c=pzzo463yv
  • https://fibarsamcaadakqce3yajaaab5trxzfr-pzzo46-d47fff00e-clienttons-s.akamaihd.net/eum/results.txt
8 B
312 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://fibarsamcaadakqce3yajaaab5trxzfr-pzzo46-d47fff00e-clienttons-s.akamaihd.net/eum/results.txt
Protocol
HTTP/1.1
Server
2a02:26f0:480:f::213:7ee3 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
Software
AkamaiNetStorage /
Resource Hash
662efaf46c617ddbcb8ff4a2a8f64cffd3d93630f1003f8e66511f369b87730f

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Referer
https://www.similarweb.com/

Response headers

ETag
"402e7a087747cb56c718bde84651f96a:1367999472"
Connection
keep-alive
Accept-Ranges
bytes
Access-Control-Allow-Origin
*
Content-Length
8
Date
Fri, 25 Oct 2024 18:34:25 GMT
Content-Type
text/plain
Last-Modified
Wed, 08 May 2013 07:51:12 GMT
Server
AkamaiNetStorage

Redirect headers

Access-Control-Allow-Origin
*
Location
https://fibarsamcaadakqce3yajaaab5trxzfr-pzzo46-d47fff00e-clienttons-s.akamaihd.net/eum/results.txt
Content-Length
0
Date
Fri, 25 Oct 2024 18:34:25 GMT
Server
AkamaiGHost
Connection
keep-alive
exception
www.similarweb.com/api/ 		0
0 		Fetch
General
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https://www.similarweb.com/api/exception
Requested by
Host: www.similarweb.com
URL: https://www.similarweb.com/scripts/lite-app/client/dist/tracking.min.js?ver=20241020.master.1e5cce8
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
2.16.2.59 Prague, Czech Republic, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
a2-16-2-59.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
Security Headers
Name Value
Content-Security-Policy frame-ancestors https://*.salesforce.com https://*.force.com https://*.similarweb.com

Request headers

Referer
https://www.similarweb.com/blog/insights/marketing-insights/progressive-paid-media/
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
accept
application/json, text/plain, */*
content-type
application/json

Response headers

expires
Fri, 25 Oct 2024 18:34:25 GMT
content-security-policy
frame-ancestors https://*.salesforce.com https://*.force.com https://*.similarweb.com
cache-control
max-age=0, no-cache, no-store
server-timing
edge; dur=6, origin; dur=102, cdn-cache; desc=MISS, ak_p; desc="1729881265667_34603575_258144888_10876_8711_43_0_219";dur=1
content-length
0
pragma
no-cache
date
Fri, 25 Oct 2024 18:34:25 GMT
matomo.php
matomo.similarweb.io/ 		0
123 B 		Ping
General
Check archive.org
Download Go to
Full URL
https://matomo.similarweb.io/matomo.php?e_c=popup&e_a=open&e_n=cid%3D%2Fcookies%20banner&ca=1&idsite=1&rec=1&r=047972&h=19&m=34&s=25&url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&_id=&_idn=1&_refts=0&send_image=0&pdf=1&qt=0&realp=0&wma=0&fla=0&java=0&ag=0&cookie=1&res=1600x1200&dimension2=%7B%22lang%22%3A%22en%22%7D&dimension3=%7B%22is_sw_user%22%3Afalse%7D&dimension5=%7B%7D&dimension9=%7B%22cookies%22%3A%22not%20accepted%22%7D&dimension11=ff7429fb-0d4f-46c2-b77a-6ae53433f91c&dimension21=%7B%22section%22%3A%22Blog%22%7D&dimension22=%7B%22sub_section%22%3A%22insights%22%7D&dimension23=%7B%22sub_sub_section%22%3A%22marketing-insights%22%7D&dimension24=%7B%22cid%22%3A%2221b1d786-7d78-4ad5-8664-4ef392d8aee5%22%7D&pf_net=0&pf_srv=242&pf_tfr=341&pf_dm1=3386&pf_dm2=3843&pf_onl=2&pv_id=I4ScP0
Requested by
Host: matomo.similarweb.io
URL: https://matomo.similarweb.io/swmtm.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.69.127.87 Boardman, United States, ASN16509 (AMAZON-02, US),
Reverse DNS
ec2-54-69-127-87.us-west-2.compute.amazonaws.com
Software
/ PHP/8.1.25
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Content-Type
application/x-www-form-urlencoded; charset=utf-8
Referer
https://www.similarweb.com/

Response headers

access-control-allow-origin
https://www.similarweb.com
date
Fri, 25 Oct 2024 18:34:26 GMT
x-powered-by
PHP/8.1.25
access-control-allow-credentials
true
matomo.php
matomo.similarweb.io/ 		0
123 B 		Ping
General
Check archive.org
Download Go to
Full URL
https://matomo.similarweb.io/matomo.php?e_c=button&e_a=click&e_n=cid%3D%2Ftable%20of%20contents%2Fopen&ca=1&idsite=1&rec=1&r=600253&h=19&m=34&s=25&url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&_id=&_idn=1&_refts=0&send_image=0&pdf=1&qt=0&realp=0&wma=0&fla=0&java=0&ag=0&cookie=1&res=1600x1200&dimension2=%7B%22lang%22%3A%22en%22%7D&dimension3=%7B%22is_sw_user%22%3Afalse%7D&dimension5=%7B%7D&dimension9=%7B%22cookies%22%3A%22not%20accepted%22%7D&dimension11=ff7429fb-0d4f-46c2-b77a-6ae53433f91c&dimension21=%7B%22section%22%3A%22Blog%22%7D&dimension22=%7B%22sub_section%22%3A%22insights%22%7D&dimension23=%7B%22sub_sub_section%22%3A%22marketing-insights%22%7D&dimension24=%7B%22cid%22%3A%2273ea691e-5bc4-409b-ac4f-f0ff75520b84%22%7D&pv_id=I4ScP0
Requested by
Host: matomo.similarweb.io
URL: https://matomo.similarweb.io/swmtm.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.69.127.87 Boardman, United States, ASN16509 (AMAZON-02, US),
Reverse DNS
ec2-54-69-127-87.us-west-2.compute.amazonaws.com
Software
/ PHP/8.1.25
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Content-Type
application/x-www-form-urlencoded; charset=utf-8
Referer
https://www.similarweb.com/

Response headers

access-control-allow-origin
https://www.similarweb.com
date
Fri, 25 Oct 2024 18:34:26 GMT
x-powered-by
PHP/8.1.25
access-control-allow-credentials
true
sdk-j1QEJgkoyA0ouJ1
cdn.growthbook.io/sub/ 		22 B
0 		EventSource
General
Check archive.org
Download Go to
Full URL
https://cdn.growthbook.io/sub/sdk-j1QEJgkoyA0ouJ1
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
151.101.65.91 San Francisco, United States, ASN54113 (FASTLY, US),
Reverse DNS
Software
/ Express
Resource Hash

Request headers

Cache-Control
no-cache
Referer
https://www.similarweb.com/
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/130.0.0.0 Safari/537.36
Accept
text/event-stream

Response headers

cache-control
private, no-store
x-timer
S1729881272.265937,VS0,VE0
age
36
via
1.1 varnish, 1.1 varnish
accept-ranges
bytes
access-control-allow-origin
*
x-cache
HIT, HIT
date
Fri, 25 Oct 2024 18:34:32 GMT
content-type
text/event-stream
x-powered-by
Express
x-served-by
cache-iad-kiad7000141-IAD, cache-lcy-eglc8600046-LCY
x-cache-hits
5, 2

Failed requests

These URLs were requested, but there was no response received. You will also see them in the list above.

Domain
pagead2.googlesyndication.com
URL
https://pagead2.googlesyndication.com/pagead/conversion/963844528/?random=1729881262547&cv=11&fst=1729881262547&bg=ffffff&guid=ON&async=1&gtm=45be4al0v9172373931z86274289za201zb6274289&gcs=G100&gcd=13p3p3l3l5l1&dma=0&tag_exp=101533421~101686685~101823848&u_w=1600&u_h=1200&url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&label=g_EoCJKivYACELCzzMsD&hn=www.googleadservices.com&frm=0&tiba=How%20Progressive%E2%80%99s%20Paid%20Media%20Strategy%20Paves%20the%20Way%20to%20Customer%20Growth%20%7C%20Similarweb&value=0&bttype=purchase&npa=0&pscdl=denied&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fdr=AQ&capi=1&rfmt=3&fmt=4
Domain
www.similarweb.com
URL
blob:https://www.similarweb.com/eb71cbe0-0f8c-48a0-a458-a5035777ac12

Verdicts & Comments Add Verdict or Comment

70 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

object| 0 function| OptanonWrapper object| dataLayer function| gtag object| swLite object| similarweb function| $ function| jQuery object| React object| ReactDOM function| loadCSS string| BOOMR_API_key object| BOOMR object| __APP_FOOTER_DATA__ object| __APP_FOOTER_META__ object| OtTrustedType object| sw object| _matomoPaq object| otStubData object| regeneratorRuntime object| MicroModal object| _ function| Cookies object| lazyLoadOptions function| lazyLoadThumb function| lazyLoadYoutubeIframe function| wprRemoveCPCSS object| google_tag_manager object| google_tag_data function| LazyLoad function| initMatomo function| getPaqName object| images object| iframes object| rocket_lazy string| GoogleAnalyticsObject function| ga function| BOOMR_check_doc_domain object| ErrorStackParser object| UserTimingCompression object| BOOMR_mq object| VWO number| gtmPageLoadId function| getParam function| getExpiryRecord function| addGclid object| mixpanel function| initQualifiedEvent function| initQualified object| GooglebQhCsO object| gaplugins object| gaGlobal object| gaData function| onYouTubeIframeAPIReady object| SmartlingContextTracker function| parcelRequire9fc0 object| __SENTRY__ object| ChiliPiper object| AWIN function| AwinCustomEvent boolean| isMixpanelReady object| Optanon object| OneTrust string| OnetrustActiveGroups string| OptanonActiveGroups function| qualified object| Matomo object| AnalyticsTracker function| piwik_log number| BOOMR_onload

15 Cookies

Domain/Path Name / Value
www.similarweb.com/blog/ Name: pll_language
Value: en
www.similarweb.com/ Name: PHPSESSID
Value: led5o9ipse5rlbvv60s1q7rsoq
.similarweb.com/ Name: sw_utm
Value: utm_source%3Dsfmc%26utm_medium%3Demail%26utm_campaign%3Ddmng_cross_q3-marketing-newsletter_oct_24%26utm_content%3Dnt-prospects
.similarweb.com/ Name: ak_bmsc
Value: 8823E3EF2AE69D5CCD7AD07EA1DEA3BD~000000000000000000000000000000~YAAQNwIQAkhyt62SAQAAMC/1xBk+4wR3ieASswd5ybgzw8sB8zluW/WF0IbWXZHoD2U6yQaYxe4ND6E/+8ZJ1LCkD0MmuferG+GRkYtTa8rIrNvvmQsI5GJeCX43DS3sCwMkhXHk54Bz6ig1fxrzh3d1f/I2i+zSDv7+VGq7vWCAwLgCCHroMVK0xMwQMBVK178BxFHbaEallIoD6PEJW6HzULxPOqLPQpCzBh82BFs/uQbHKOWMhSd9ZnieFpx4HA9YzczY7iqKc6hQQ/xQktERYiOeuFD2BJ95p5rFbZdFcBImi5b5asngX9qHCvb1ewOtuoqZlQdRV6cjolnQpNjia4N/1oRtZtN2KtxHLO71c/7VM/TXgky6x5jFhdO52UP1Tjpn3n3Y/yDlRl0c
www.similarweb.com/ Name: sgID
Value: ff7429fb-0d4f-46c2-b77a-6ae53433f91c
www.similarweb.com/ Name: rb2brndid
Value: false
www.similarweb.com/ Name: fsrndid
Value: false
.similarweb.com/ Name: _ga
Value: GA1.2.1658414921.1729881263
.similarweb.com/ Name: _gid
Value: GA1.2.1526625382.1729881263
.similarweb.com/ Name: _gat_gtag_UA_42469261_1
Value: 1
.similarweb.com/ Name: _abck
Value: BF32CA078FC14E2305176C695C7DD1F5~-1~YAAQNwIQAktyt62SAQAATk31xAzwR7j6fhzNFwsthmR97nk4AETc144uToFjLm64+ZEP5Ji0VXPF6KjZA/KW74AeZn7hG0od3GT0m/+kKBT8tz/cxAFB3xs1GOS53nIDdhKK5G+b/pNYxlTeZMQOJ4GdrgwWmwbUAkagIR+bjcRMhdCLpF0ESZJlIJOjet9idfECQlcfwmhTVqH4Q4rMQ51gmZBhC7iw0uvGfYG0wXq/9pIwEAtaJgfSLnvKCIzXGgZeZjGRKwwGtsEWxTbdPVYiOXe9BohFfm+rPzjZXdmNeWcc38fH3oY6auUdYVHtNbxeZQZdeJPJwnoLxkIPKZCJazJ4D8bhmcoD0u3OQ/J5uAa0o4/O7JHObr9ZStuGX3damJW5rjbCJ8MFusWTLW3WIP08lYNt3A7kpYRvjWQ=~-1~-1~-1
.similarweb.com/ Name: bm_sv
Value: B19186C68E6C10BBBDFA3610D4264C78~YAAQNwIQAkxyt62SAQAATk31xBn4fn5SSWWcAOayMlYBa5lHLRD+WEtixfLBYW2Ej0jBY/FOnSUuUpzsP1MGKm8/ZKHZtlC3MeB0Bei3VG8Qc6k5LrECZqLg1cMJM2K6ipV1uslUrX0horf1qK5DduA0X+b9Yo9MUKLUTgWWERTORzEvJDsQW+8kcXsSg70Lx6ya3CiRGhUHoTjLnksEq2oaauEARx9PvCJzZeFu/FyhZzJhqPX9nEAytJwuI61IQZ1hSQ==~1
.similarweb.com/ Name: bm_sz
Value: 6B337097D874E12B3987A28F2B7D13F4~YAAQNwIQAk1yt62SAQAATk31xBlGoumFseMEDq2exhDHhz6dKAJJZluZK9AvwaU3pRbHh6enD8x7L+whzF+dOMoeTw1sogW98FqJ0zhLjmlzOiKFxkUzZCFxuASw1iFlgD6eQmt8s4q9HlZnvmRqOcZOQBGH154cdXPxmjiAKZdbhaSOxDNO3WV6RX1cIy6NkD/ymo/gyWRyN+7aGIvAKjsqtoiWBNENNW+PjNrVdk3eJYByxmJg/62Mo8JXQiqlRzPURDyjnFjhTWSqf6OKEm6O30N6eHjW1TrTQ/OGaFHKW6vzfcF21v3n1Lz6+mXV8E4jynABMUQYKufgsUdSFF8uH5a5wMW7z3Zrifk6NuNQwXC2wvscQ2LjfpE=~3425587~4342070
www.similarweb.com/ Name: loyal-user
Value: {%22date%22:%222024-10-25T18:34:23.961Z%22%2C%22isLoyal%22:false}
.www.similarweb.com/ Name: OptanonConsent
Value: isGpcEnabled=0&datestamp=Fri+Oct+25+2024+19%3A34%3A24+GMT%2B0100+(British+Summer+Time)&version=202306.2.0&browserGpcFlag=0&isIABGlobal=false&hosts=&consentId=1402e7bf-1240-458a-afad-f9908e4af721&interactionCount=0&landingPath=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Finsights%2Fmarketing-insights%2Fprogressive-paid-media%2F&groups=C0001%3A1%2CC0003%3A0%2CC0002%3A0%2CC0004%3A0

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

0217991d.akstat.io
c.go-mpulse.net
cdn.cookielaw.org
cdn.growthbook.io
click.digital.similarweb.com
code.jquery.com
d2c7xlmseob604.cloudfront.net
fibarsamcaadakqce3yajaaab5trxzfr-pzzo46-d47fff00e-clienttons-s.akamaihd.net
fonts.googleapis.com
fonts.gstatic.com
geolocation.onetrust.com
gtm.similarweb.com
js.chilipiper.com
matomo.cloudfront.similarweb.io
matomo.similarweb.io
mpps.similarweb.com
pagead2.googlesyndication.com
qk2mqiycccuawzy34syq-pzzo46-d195067e2-clientnsv4-s.akamaihd.net
s.go-mpulse.net
static-us-east-1.similarcdn.com
trial-eum-clientnsv4-s.akamaihd.net
trial-eum-clienttons-s.akamaihd.net
www.dwin1.com
www.google-analytics.com
www.googletagmanager.com
www.similarweb.com
pagead2.googlesyndication.com
www.similarweb.com
142.250.181.227
142.250.184.194
151.101.65.91
161.71.83.111
18.245.86.100
2.16.168.11
2.16.168.12
2.16.2.59
2001:4860:4802:34::178
216.239.36.178
2600:9000:214f:a400:f:8ce2:fb80:93a1
2606:4700:4400::ac40:9b77
2606:4700::6812:562a
2a00:1450:4001:803::2008
2a00:1450:4001:811::200a
2a02:26f0:3100:795::11a6
2a02:26f0:3500:991::11a6
2a02:26f0:480:f::213:7ee3
2a04:4e42::649
3.160.150.70
3.161.82.47
34.111.73.67
34.232.87.56
35.155.251.175
54.69.127.87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