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Tomas Kupka


SENIOR PRODUCT DESIGNER



Explore my work

Tom


I'M SEASONED IN DESIGNING INTERACTIVE PRODUCTS FOR SAAS AND B2B


I FIND JOY IN CRAFTING EXCEPTIONAL PRODUCTS FROM 0 TO 1. I VALUE HIGH-QUALITY
DESIGN AND I THRIVE AS A DESIGN GENERALIST—EMBRACING COLLABORATION, FAST
ITERATIVE DESIGN, CONTINUOUS LEARNING, PRODUCT THINKING, A TECH BACKGROUND, AND
THE DELICATE DANCE BETWEEN INSIGHTS AND INTUITION FOR SUPERIOR OUTCOMES.

Partnered with




EXPLORE MY WORK


SHOWCASING NOTEWORTHY PIECES


PRODUCT & DEV COLLABORATION


I DESIGNED DEVELOPER WORKFLOWS CONNECTING PRODUCTBOARD WITH DEV PLANNING TOOLS
SUCH
AS JIRA AND AZURE DEVOPS FOR ENHANCED PRODUCT AND ENGINEERING ALIGNMENT.

INSTRUMENTAL IN DESIGNING NEW INTEGRATIONS AND SHAPING ECOSYSTEM STRATEGY
AND CONCEPTS.

Request case study

Jira







Done

In Progress

In Progress

Backlog

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+25%

Increase in customer satisfaction (CSAT) for Jira integration, impacting over
70% of customers weekly.

~30 min

Weekly time savings for Productboard users, by automating feature status
updates, and ensuring up-to-date roadmaps.

+50%

Reduction in Jira backlog import time within 30 days of launch, removing the
main adoption blocker.


PAVEL HAMRIK

Interim Head of Design

@ Productboard

A product design all-rounder, Tom expertly handles complex designs with a keen
grasp of the underlying technology. His collaborative style is robust and
inclusive, delivering results people can stand behind.


MATHEUS MELLO

Senior Product Manager,

Growth @ Miro

Tom is exceptional at aligning divergent egos and communicating clearly. His
customer-centric approach and focus on impactful solutions guided us to design
onboarding experiences that not only delighted customers but also doubled
activation rates.


JOSHUA GOLDENBERG

Design Advisor @ Goodride,

ex-Head of Design @ Slack

Tom is a really good all-around designer. Interaction, product sense, breadth
and depth of exploration and research and synthesis. Would recommend to any
team! ★

See teammate stories


CAPTURING PRODUCT FEEDBACK
IN MICROSOFT TEAMS


I DESIGNED WORKFLOWS TO CAPTURE VALUABLE PRODUCT AND CUSTOMER
FEEDBACK ACROSS MICROSOFT TEAMS CHANNELS, SO THEY ARE
ON HAND FOR EVERY PRIORITIZATION AND DESIGN DECISION.

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USER ONBOARDING


I SHAPED PRODUCTBOARD'S USER ONBOARDING TO ALIGN WITH NEW PRICING AND PACKAGING,
RESULTING IN A SIGNIFICANT DOUBLE-DIGIT INCREASE IN USER ACTIVATION.

Visit Productboard.com

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+84%

Increase in roadmap activation.

+70%

Increase in average selling price.

+21%

Increase in the 7-day in-trial return rate.


CUSTOMER SUPPORT PLATFORM


I LED THE DESIGN OF A CUSTOMER SUPPORT PLATFORM AND BOOKING SYSTEM, STREAMLINING
COMPLEX AGENT WORKFLOWS FOR SEAMLESS TRAVELER ASSISTANCE.

CONTRIBUTED TO THE OPEN-SOURCE TRAVEL DESIGN SYSTEM ORBIT.

Read case study

Orbit Design System



All-in-one platform

Led the design of the foundation for customer-centric support workflows, set to
replace 41 scattered legacy tools, guiding agents, preventing human errors, and
equipping them to deliver delightful customer service.

~15min

Time saving in agents' average handling time for faster service, enhancing the
traveler experience.


VOICES OF TEAMMATES


PEER PERSPECTIVES AND TESTIMONIALS


JON ATKINS

Design System Lead

@ Productboard

Tom is a highly skilled product designer and a joy to collaborate with during
design sessions. He demonstrates exceptional proficiency in addressing
user-defined challenges and exhibits thoroughness in his conceptual
decision-making process.

A fantastic professional and a delight to work.


ZBYNEK STERBA

Principal Product Designer

@ Pipedrive

Tomas is an experienced creative designer with a huge skillset who always
produced nice functional designs. It was my pleasure to work with him and
discuss various UX related issues. He is really a team player and respectful
colleague always prepared to help and give a relevant feedback whenever needed.
I enjoyed working with Tomas and definitely recommend him to others.


PETROS TOPOUZIS

Head of Products @ Toptal

I highly recommend Tom in regards to any field related to User Experience. We
have worked together in large-scale projects, being responsible for pretty much
everything (research, design, analysis | iteration).


His ability to comprehend, analyze and therefore solve complex issues is
brilliant. Furthermore, he is able to create fantastic and consistent prototypes
really fast, due to his creativity and incredible work ethic.


On top of that, he is an amazing user-testing specialist, having spent countless
hours testing very complicated systems with a large variety of users.
Finally, he is really fun and supportive at the same time.


JULIE JUNG

Product Designer @ Carta

I had the pleasure of collaborating with Tom at Productboard, where he shared
invaluable insights gained from his experience on the Growth team. Tom
generously shared his learnings with me from various design experiments geared
toward enhancing user activation. His perspectives and feedback were valuable as
we worked on continuously improving user onboarding. Beyond his expertise, Tom
is a diligent and genuinely kind individual. I highly recommend him as a
colleague who brings both skill and a positive, collaborative spirit to any
product design team!


MICHAL MATYŠČÁK

Senior Product Designer
@ Productboard

I had a chance to manage Tom directly and work with him as a design colleague
afterward. Tom is a brilliant senior designer who can combine user and business
needs and craft experiences serving both. I would frame his superpower as
"translating complexity into simple and seamless experiences" - I was always
amazed by Tom's ability to take technically and interaction-wise complex
problems, decompose them, and diverge to discover the best solution and converge
to precision.

Tom is also a great teammate, fostering a healthy design culture and
organization. Always proactive in receiving and giving constructive feedback,
and sharing thoughts and ideas.

All that makes Tom an invaluable asset that you want to have within your design
or product team and organization.


RAYA KAROVA

Staff Product Designer

@ Productboard

I had the pleasure of collaborating with Tom during our time at Productboard and
I must say that any future employers would be more than lucky to have him on
their team. Tom is not only a genuinely kind individual, always ready to assist
others but he also possesses remarkable design skills as he adeptly navigates
through intricate subjects like Integrations. I highly recommend Tom as a
designer who would improve your product with his design expertise and will
enrich your culture with positivity.


CHIU-HSUAN HUANG

Senior Product Designer

@ Typeform

Tom is an outstanding designer. He's highly proactive and collaborative.
Notably, while working on the integrations marketplace, he took the initiative
to redesign and define the vision for our Workspace Settings, even though it
falls outside his direct responsibilities. Leveraging his extensive knowledge in
integrations and development workflows, Tom collaborated with me to establish
the user journey for the Product Engineer persona, significantly contributing to
foundational knowledge across teams.


WINSTON BLICK

Principal Product Marketing

Manager @ Productboard

Anyone who has seen Tom’s portfolio knows he’s a great designer, but what
matters just as much is the process behind his work. On the projects we
collaborated on together Tom struck me as particularly methodical in the way he
drew inspiration and evaluated options before converging on the optimal
approach. He worked highly iteratively and collaboratively by seeking ongoing
input from stakeholders and his design files and FigJam brainstorms are
themselves a work of art, so it was always easy to understand his latest
thinking and provide ideas and feedback, even asynchronously. That’s especially
the case because of Tom’s savvy use of brief Loom video updates for engaging
colleagues in reverse time zones and keeping work moving forward. I’d love to
have the opportunity of working with Tom again.


JAN LIPNIČAN

Senior Software Engineer

@ Productboard

With a visionary outlook and an eye for detail, working with Tom is always a
good time!


PERSONAL PROJECTS


SPOTLIGHT ON MY PERSONAL CREATIVE MOMENTS


AIRBOUNCE FOR MAC


PRODUCTIVITY APP, MACOS


AN EVOLUTION OF THE HARDWARE PROJECT, REDEFINING THE CAPS LOCK KEY TO HELP YOU
START, MUTE, UNMUTE, AND END YOUR VIDEO CALL.

NO ONE WRITES IN ALL CAPS, OR DO THEY? 👀

Visit website

Watch video


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HULLO 👋


HARDWARE PROJECT, HUMAN INTERFACE DEVICE


EVER STRUGGLED WITH THE "MUTE" BUTTON ON VIDEO CALLS? I'VE TRIED TO TACKLE THIS
PROBLEM. DIVE INTO MY PANDEMIC SIDE-PROJECT.

Learn more


ABOUT ME


TL;DR: SEASONED IN DESIGNING PRODUCTS FOR SAAS AND B2B. I'M A GENERALIST. I
VALUE HIGH-QUALITY DESIGN, DEEP FOCUS, COLLABORATIVE TEAMS, AND CONTINUOUS
LEARNING. FEEDBACK IS A GIFT. PASSIONATE ABOUT FOOD, TRAVEL, RUNNING, DESIGN,
AND CODING. CURRENTLY LIVING IN PRAGUE. REMOTE SETUP FRIENDLY.


PASSION FOR PRODUCT AND CRAFT
I'M SEASONED IN DESIGNING INTERACTIVE PRODUCTS FOR SAAS AND B2B. I FIND JOY IN
CRAFTING EXCEPTIONAL PRODUCTS FROM 0 TO 1, I THRIVE AS A DESIGN
GENERALIST—EMBRACING COLLABORATION, FAST ITERATIVE DESIGN, CONTINUOUS LEARNING,
PRODUCT THINKING, A TECH BACKGROUND, AND THE DELICATE DANCE BETWEEN INSIGHTS AND
INTUITION FOR SUPERIOR OUTCOMES.


WORK STYLE AND COLLABORATION
I LOVE DEEP FOCUS, AND I ALSO ENJOY DISCUSSING DESIGNS VISUALLY THROUGH FLOWS,
MOCKUPS, OR PROTOTYPES (FIGMA). I BELIEVE THAT FEEDBACK ON MY WORK IS A GIFT,
REFINING IT FURTHER. WHETHER IT'S THROUGH SHORT PAIR-DESIGN SESSIONS (WITH
DESIGN PEERS, ENGINEERS, PMS, ...)—MY FAVORITE WAY TO COLLABORATE EFFECTIVELY—OR
JUST DROPPING AN ASYNC LOOM VIDEO TO GET FEEDBACK.

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PERSONAL HIGHLIGHTS
I WAS BORN IN CZECHIA, AND CURRENTLY, I CALL PRAGUE HOME WITH MY WIFE. HAVING
EXPLORED VARIOUS PARTS OF THE WORLD, INCLUDING MEXICO, SPAIN,
THE USA, THE NETHERLANDS, AND NEW ZEALAND, EACH PLACE HAS LEFT AN IMPRESSION,
YET THERE'S STILL SO MUCH MORE TO SEE.

APART FROM MY LOVE FOR TRAVEL, IN MY FREE TIME, I ENJOY RUNNING OR WALKING WITH
OUR BASENJI DOG, INDOOR CLIMBING, OR SLACKLINING TO KEEP MY MIND FRESH. I ALSO
LOVE TALKING SPANISH AND COOKING — ESPECIALLY MEXICAN DISHES LIKE TACOS OR
QUESADILLAS, AS MY WIFE IS MEXICAN 🇲🇽 — AND OCCASIONALLY, I LIKE TO MESS
AROUND WITH CODING OR DESIGN.


TOMAS@UXGOOD.COM