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Empowering Businesses Through Strategic Insights and Impactful Growth Solutions.

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SPOTLIGHT


TYREEK HOUSTON


USER RESEARCHER & PRODUCT STRATEGIST

Hey, I'm Tyreek, and I'm thrilled you're here. If you're searching for a partner
who turns ideas into results, welcome to the right place. This is where
strategies thrive, insights shine, and growth finds its wings. I'm here to
transform your journey.

Services



USER RESEARCH

Uncover Insights, Elevate Experiences

Crafting exceptional experiences starts with understanding your audience. With
my user research expertise, I dive into your users' minds, revealing what truly
matters to them. Let's turn insights into impactful design decisions, creating
products that resonate and captivate.


PRODUCT STRATEGY

Turning Vision into Success

In the realm of product development, strategy is your guiding star. As a product
strategist, I'll help you define your markets, audience, customers, competitors,
and vision, align it with user needs, and map the path to success. Let's create
not just products, but experiences that matter.


BIZ DEVELOPMENT

Drive Growth through Smart Connections

Growth is about connections as much as numbers. My business development services
help you cultivate relationships, explore new markets, and expand your reach.
Let's strategize, negotiate, and elevate your business to new heights.

Collaborative Approach


Listening First: I begin by actively listening to you, understanding your unique
needs, goals, and challenges. Your insights guide the entire process.

Core Scope Alignment: We align on the core scope of work – what, why, and how.
Clarity ensures we're on the same page, driving purposeful outcomes.

Guiding North Star: With your goals in mind, I craft a robust research plan.
This plan becomes the guiding north star, shaping every step of our journey
together.

Transparency at Heart: Transparency is key. You'll have access to every
document, from drafts to final deliverables. Our collaboration thrives on
openness.

Completion with Debrief: When the work is done, I don't stop. I schedule a
debriefing call to go over everything, answer questions, and ensure your
complete satisfaction.

Your Voice Matters: My approach is collaborative, a fusion of your expertise and
mine. Your insights are invaluable – together, we shape success.

Clients




Testimonies


 * "THE OVERALL EXPERIENCE WORKING WITH TYREEK WAS EXCELLENT. THE BEST PART
   ABOUT WORKING WITH HIM WAS HIS HIGH DEGREE OF ORGANIZATION. EVERYTHING WAS
   ORGANIZED WELL, MAKING IT EASY TO FOLLOW AND FIND ANYTHING DURING THE
   PROJECT."
   
   - Alexandre party, Co-founder
   YouMeme

 * "WORKING WITH TYREEK WAS GOOD, THE PROCESS WAS CLEAR AND WELL DOCUMENTED. THE
   BEST PART ABOUT WORKING WITH HIM WAS HAVING WORK THAT WAS CONCISE AND OUTPUTS
   THAT CONTAINED DIRECTLY ACTIONABLE ITEMS. ALSO, SOME FINDINGS WERE SURPRISING
   WHICH IS GOOD SINCE IT MEANS WE MISSED SOME THINGS."
   
   - Lotfi Zouad, Co-founder
   Gains Associates

 * "HERE ARE A FEW OTHER THINGS I CAN TELL YOU ABOUT TYREEK: HE CONTEMPLATES
   DECISIONS CAREFULLY, BUT EFFICIENTLY. HE'S ATTENTIVE TO DETAIL AND DELIBERATE
   ABOUT HIS GOALS. AND HE'S TRULY A PLEASURE TO WORK WITH—RESPONSIVE, HONEST,
   GOOD WITH FEEDBACK, AND SCHEDULE-AWARE. HE HAS GREAT IDEAS. IF YOU GET THE
   OPPORTUNITY TO WORK WITH TYREEK, YOU ABSOLUTELY SHOULD. YOU'LL BE GLAD YOU
   DID."
   
   - Sara Rosinsky, Copywriter
   Shiny Red Copy

 * "IT WAS WAS A WONDERFUL EXPERIENCE WORKING UNDER TYREEK'S MENTORSHIP. I WAS
   REALLY IMPRESSED HOW HE THINKS FROM A USERS' PERSPECTIVE IN CREATING
   EXPERIENCES THAT ARE TRULY USER FRIENDLY."
   
   - Hamza Nasim, Founder
   Axiomm

 * "I HAD THE PLEASURE OF WORKING WITH TYREEK ON A GOVERNMENT REPORTING PRODUCT.
   HIS INSIGHTS ENABLED THE DESIGN TEAM TO EFFECTIVELY DESIGN VALUABLE,
   EFFICIENT, AND ACCESSIBLE PRODUCT EXPERIENCES FOR THE END-USERS. HIS FINDINGS
   ENABLED PRODUCT TEAMS TO EFFECTIVELY MAKE DECISIONS ON PRODUCT DIRECTION.
   OVERALL, TYREEK'S PROFESSIONALISM, SENIOR-LEVEL SKILL SET IN RESEARCH,
   EFFECTIVE COMMUNICATION, AND PLEASANT NATURE MADE WORKING WITH HIM AN
   ABSOLUTE PLEASURE."
   
   - Charlie Steininger, Lead UX Product Designer
   Bellese Technologies


Ready to Transform Your Business?
Let's Connect & Start Your Journey Today.
Contact me
Speaking Engagements


UX Research Skillshop, Dec 2022

Lead instructor in collaboration with Research Bookmark, facilitating a 2-day
workshop, 3 hours each, on how to do UX research (how to start, interview,
analyze and present) to a 1,700+ audience.

Web3 Disrupt, Nov 2022

Spotlight speaker at the Web3 Disrupt conference. Discussed how UX is shaping
Web3, UX challenges in Web3, and how these challenges are being addressed.

Black is Tech, Sept 2022

Panel speaker at the Black is Tech conference focused on Web3. Discussed
conceptual topics about Web3, it’s benefits, and the opportunities available for
Black people in the industry. 

NFT NYC, June 2022

Mainstage speaker at the ConsenSys Keynote event during NFT NYC. Provided
research updates about ConsenSys customers, their wants, their needs, and how
we’re helping and paving a way for a better future.

Publication(s) & Conferences


2021 UXPA Poster Presentation

This research reports on how underrepresented groups become aware of, and use
massive open online courses (MOOCs).

The Journal of Higher Education Theory and Practice (JHETP)

My current independent research provides policymakers, students, educators,
technology developers, and researchers, with literature focused on the
intersection of educational technology and race. Feel free to browse through
recent publications and accepted conference submissions here. 

Illinois Digital Environment for Access to Learning and Scholarship Repository
(IDEALS)

North American Business Press publication on the awareness and usage of massive
open online courses (MOOCs).

Case Studies

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Project Sharing


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Your Growth Starts Here!
Let's Elevate Your Business. Connect today!
Contact me