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Skip to content * About * Services * Sales Force Analysis * Sales Strategy * Sales Leadership * Sales Development * Sales Compensation * Sales Effectiveness * Sales Systems * Mergers and Acquisitions * Hiring Mistakes * Blogs & Vlogs * FAQ * Contact Us Menu * About * Services * Sales Force Analysis * Sales Strategy * Sales Leadership * Sales Development * Sales Compensation * Sales Effectiveness * Sales Systems * Mergers and Acquisitions * Hiring Mistakes * Blogs & Vlogs * FAQ * Contact Us Client Login Here 2024 Sales Hiring Trends Whitepaper Request 2024 Sales Hiring Trends Whitepaper Request 10 Minute Sales Hiring free download BUILD A CHAMPIONSHIP SALES TEAM THAT CONVERTS LIKE CRAZY Who We are what we do We Build Championship Sales Organizations. WHO IS SALES DEVELOPMENT EXPERT? At Sales Development Expert our focus is to build Championship Sales Teams for you. Since 1991 we have worked intimately with over 2500 different businesses and many thousands of individuals in the sales profession. Customer focused value customers users viewer Value oriented Quality obsessed People centric What we do AT SALES DEVELOPMENT EXPERT, WE ARE FOCUSED ON HELPING YOU GROW SALES AND GROW REVENUE BY BUILDING CHAMPIONSHIP SALES TEAMS. SALES FORCE ANALYSIS Sales Force Analysis helps you identify your current Strategies, Systems, Processes and the Ideal Profile of each of your Sales Roles and Sales Leadership. SALES FORCE ANALYSIS Sales Force Analysis helps you identify your current Strategies, Systems, Processes and the Ideal Profile of your Sales and Sales Leadership. Read More SALES STRATEGY Are there conflicts within your strategy and is your strategy aligned through the ranks? SALES STRATEGY At Sales Development Expert we help you first recognize your Sales Strategies, then determine what factors if any may be in conflict with one another. Read More SALES LEADERSHIP The skills and effectiveness of sales management lie in the areas of coaching, motivating, recruiting, and holding salespeople accountable. SALES LEADERSHIP The skills and effectiveness of sales management lie in the areas of coaching, motivating, recruiting, and holding salespeople accountable. Read More SALES DEVELOPMENT Where the rubber meets the road. SALES DEVELOPMENT At Sales Development Expert we know that sales development is easy to talk about but difficult to execute. Read More SALES RECRUITING We are not recruiters, we teach you everything recruiters don't want you to know. 12 Steps Sales Hiring System and Process. 98% success. SALES RECRUITING Sales Recruiting is similar to building a World Class Champion Team. Build a championship sales team by hiring ONLY A players. Read More SALES COMPENSATION Sales compensation plans should be designed to motivate the sales organization to focus on the behaviors that produce results. SALES COMPENSATION Sales compensation plans should be designed to motivate the sales organization to focus on the behaviors that produce results. Read More SALES EFFECTIVENESS Sales effectiveness is often un-seen and hidden by sales productivity and sales teams making sales in spite of what they are doing not because of what they are doing. SALES EFFECTIVENESS Sales effectiveness is often un-seen and hidden by sales productivity and sales teams making sales in spite of what they are doing not because of what they are doing. Read More SALES SYSTEMS This is generally referred to as Prospecting Systems or CRM and is usually some form of software or electronic record keeping of Prospects and Customers. SALES SYSTEMS This is generally referred to as Prospecting Systems or CRM and is usually some form of software or electronic record keeping of Prospects and Customers. Read More MERGERS AND ACQUISITIONS Anything is only worth what someone else is willing to pay for it. Mergers and acquisitions are an outstanding and rapid way to grow if you have access to capital. MERGERS AND ACQUISITIONS Anything is only worth what someone else is willing to pay for it. Mergers and acquisitions are an outstanding and rapid way to grow if you have access to capital. Read More SALES TACTICS Sales tactics, steps and effective sales techniques alone will not produce equity or long term change in training or produce top line results. SALES TACTICS Sales tactics, steps and effective sales techniques alone will not produce equity or long term change in training or produce top line results. Read More SALES COMPENSATION Sales compensation plans should be designed to motivate the sales organization to focus on the behaviors that produce results. SALES COMPENSATION Sales compensation plans should be designed to motivate the sales organization to focus on the behaviors that produce results. Read More SALES EFFECTIVENESS Sales effectiveness is often un-seen and hidden by sales productivity and sales teams making sales in spite of what they are doing not because of what they are doing. SALES EFFECTIVENESS Sales effectiveness is often un-seen and hidden by sales productivity and sales teams making sales in spite of what they are doing not because of what they are doing. Read More Play Video EFFECTIVE SALES TOOLS LEADING SALES DEVELOPMENT COMPANY Sales Development Expert brings over 30 years of experience in helping build and implement the right Sales Development program for over 2500 different companies and many thousands of sales, sales management, and sales leaders. We are focused on helping you grow sales and revenue through your sales team. We are focused on helping you grow sales and revenue through your sales team by first answering theses questions and more: Questions We Answer Contact us Passion is what drives us OUR THREE-PHASE BLENDED LEARNING MODEL BUILDS WORLD-CLASS SALES TEAMS Get in touch Testimonials Curious about what people say about us & our services? Play Video Rocky is a winner. He is knowledgeable and moreover able to relate that knowledge into usable tools of my trade – broadcast sales. While training with Rocky, our sales team over achieved. I personally grew my business. His expertise and creative selling techniques are with me to this day. Doug HaightWRGB CBS-6 / CW For the past couple of years we have seen our commission income level and needed to make a change. The changes that our agency has made due to The Training Group certainly were instrumental in our agency seeing significant growth last year in a “soft” market. George A. Ryan, Jr.VICE PRESIDENT, WHEELER & TAYLOR, INC. Rocky, I can tell that you are very professional and take your job seriously. To be honest, I was reluctant to attend these training sessions and questioned the benefit of them. I was surprised, however, at how close to the mark you came with the personality profile. If I am honest with myself, I can see that there are improvements that can be made in my attitudes and reactions to customers as well as people in general. These sessions could have a personal as well as a professional benefit. Looking forward to our next session! Sean McCannAWESCO OMG’s Sales Assessments played a large part in Perfect Restoration hiring 2 and hopefully 3 outstanding sales professionals. Thank you again! John McPhillipsChief Administrative Officer of Perfect Restoration & Cleaning Corp. Rocky, thanks a ton for helping to make our Rally breakout a success. You were able to truly impact the team in 30 minutes with tips and strategy around creating a sense of urgency. In particular the key points on blocking time to prospect as well as creating a sense of urgency in the customer by slowing down and asking better questions was spot on! I am truly looking forward to 2021 and how we can continue to impact our sales teams for success. Thanks TonySales Effectiveness Manager of Comcast Business In March of this year we were referred to Rocky and Marci by a member of The Collective Genius. We’ve been in business for 23 years and have bought thousands of houses, and never really understood how to reliably hire awesome, professional salespeople. We got lucky a few times, but more often we hired wrong and it was damaging and expensive to our business. What we have learned and implemented from Rocky and Marci is the single most important hiring improvement we’ve made in 23 years. Had we known about Rocky and Marci earlier, we would have had millions of dollars of additional profit. Jason ByrneCo-Founder SDE TEAM MEET YOUR SALES DEVELOPMENT TEAM Rocky LaGrone CEO Ashley Woods Marci Lucas Kent Malinowski Our Mission HELPING YOU GROW SALES AND REVENUE Our mission is to help our fellow man, help themself, to improve the quality of their life by providing cutting edge tools and sales development best practices that will provide a greater quality of life for their family, friends, and their charitable organizations. By doing this, growing the organization they work with. GET IN TOUCH WITH US We build Championship sales teams, to lead better, manage better, get more meetings and close more business. Book Consultation Let's discuss now Get in touch with us Name Email Mobile Business Size Message Send Message Share on Social Media We respond within 48 hours We build championship sales teams. Contact us for all your sales hiring and sales development needs. CLICK HERE TO CALL US CALL NOW FOR FREE CONSULTATION 518.378.8456 Click here About Sales Development Expert Sales Development Expert brings over 30 years of experience in helping build and implement the right Sales Strategy and Sales Coaching. Company * About SDE * SDE Services * SDE Tools * SDE Team Customer * Latest Blogs * FAQ * Contact Subscribe to newsletter Join our subscriber’s list to get the latest news and updates. Email Submit DIGITAL MARKETING BY WEBLIFY & WEBTEC Blue Linkedin Icon Blue Twitter Icon Light Red Youtube Red Email Circular * Can we be more effective? * How much more effective can we be? * What will it take to accomplish that? * How long will it take to accomplish that? * You can have the best intentions but if your Sales Strategy is in conflict you will not accelerate. * You can have the best Sales Training but without accountability you will not grow. * You can have the greatest Sales Consultant but if you are not willing and ready to execute you will not grow. * If your commitment to grow is as strong as our commitment to help you, we should schedule a conversation. ROCKY LAGRONE CEO * olivia.merdias@cloud.co * +46 73 987 345 123 Black Linkedin Icon Black Twitter Icon Black Facebook Icon Black Instagram Icon I am a Seasoned sales development expert with over 25 years in sales development and training. As a sales veteran, I have worked with a myriad of sales teams in the areas of individual rep evaluation and analysis, development, in-depth training, sales management, customer service, and leadership. With regard to overall strategy, I focus on the core products and services of the business to refine and build a complimentary sales strategy in line with the goals and objectives of the company for maximum ROI. Throughout my career, I have worked with well over 1,000 companies of all sizes in various industries and have found one thing to be true. Transition and change in business is not only difficult, but inevitable. I thrive in the evolutionary environment undergoing a new product offering, new leadership, new technology, and changing business landscape, having experienced each of these many times with my clients. I am always open to an introduction through LinkedIn to discuss any of the attributes listed above. Experience CEO Sales Development Expert October 2014 – Present Clearwater, Fl Sales Development Expert is a Sales focused consulting, training, development, and sales hiring organization. We typically work with Presidents, CEO’s and Business Owners who are frustrated because sales are not growing as fast as they like. Our proven process helps organizations grow 20-30% on top of the normal growth patterns. Partner Coach The Objective Management Group Inc. 2008 – 2022 On-board new partners and assist in the growth of current partners in the evaluation process of sales teams across the globe. Our assessment helps our customers gain valuable insights into the strengths and weaknesses of each sales rep, and the program was built specifically for sales. We walk you through: -Sales rep evaluation -Results analysis and breakdown -Executive findings to breakdown the blue print for how to fix any sales issues uncovered Founder /CEO MyProfessionalDevelopment.com March 2003 – Present MyProfessionalDevelopment is a program created specifically for sales teams. With decades of sales experiences, successes and failures, we look to share the valuable insight and information we’ve uncovered after years of trial and error. Our goal is to improve quality of life by providing cutting edge tools for professional and personal development and shorten the path to sales success. Our methodology focuses on three core beliefs: 1. Ownership – unconscious competency, which takes time and effort 2. Reinforcement – the act of repeatedly focusing on a skill over time, then applying it to the real world 3. Impact – condensed training cannot be absorbed or retained in a three day time period – it takes patience and dedication. This is not achieved with a three day seminar for your sales team. This is a tested, proven methodology for the steady improvement of a sales team over time, achieved with training modules to be completed with full accountability on the sales rep in his or her own time. President The Training Group May 1994 – December 2014 The Training Group was born as a provider of soft skills training in 1995. Four years later we built another company that focused on Sales Specific Hiring. That company sold in 2004 and The Training Group was reborn as primarily a firm focused on building revenue for clients through improved hiring practices and building skills in sales, leadership and customer service department. We also provide online training with a true learning Management system and have the ability to rapidly customize the curriculums to the companies and individuals in those companies we work with. Founder/CEO Sales Kingdom January 1998 – March 2003 Sales Specific Recruiting Firm, focused specifically in the Sales Arena: Sales, Sales Management, VP, Executive VP. Sold the company. Pres. CEO Local Franchise Owner / International Sales Training Franchise January 1994 – May 2002 Focus – Sales and Sales Management Development, Leadership Development, Customer Retention/Sales Sales / Instructor International Training Firm November 1992 – February 1994 Sold and delivered Sales Training in Private and Public formats. ASHLEY WOODS PARTNER ASSOCIATE * ashley@salesdevelopmentexpert.com Black Linkedin Icon Black Twitter Icon Black Facebook Icon Black Instagram Icon Ashley Woods is a senior executive leader, general counsel, entrepreneur, turnaround & sales champion, and member of the Sales Development Expert team. He is the Founder of Purposeful Growth Advisors, purposega.com, a consultancy focused on startups and non-profit organizations. He serves as Chief Revenue Officer for Ai-Blockchain, a technology firm deploying its patented artificial intelligence and blockchain technologies in the media distribution, communications, cloud management, and supply chain markets. He also serves on the board of advisors for beginaproject.com, an innovative startup that is reimagining home project sourcing and support. Prior to joining the Sales Development Expert team, Woods served for 18-years in executive leadership roles for a nationally recognized fundraising organization, Sigma Chi Foundation, including over seven as its President & CEO. During his tenure, and with the assistance of Sales Development Expert, the organization dramatically scaled its operation and achieved a doubling of its performance in in his final years. He also served Sigma Chi Foundation as its COO, General Counsel and as its Director of Operations. He is a licensed Illinois attorney. MARCI LUCAS PARTNER ASSOCIATE * marci@salesdevelopmentexpert.com * 518.817.2606 Black Linkedin Icon Black Twitter Icon Black Facebook Icon Black Instagram Icon As Senior Executive, Coach, and Director of Sales Hiring, Marci Lucas brings a unique approach to the Sales Development Expert’s clients. Marci’s work with hundreds of clients in sales hiring especially gives her the ability to bring creative and unique perspectives to apply best practices from a wide range of industries and markets. The is no shortcut to experience. Business-minded and family-oriented, Marci’s expertise in the current sales hiring environment is second to none. KENT MALINOWSKI PARTNER ASSOCIATE * Black Linkedin Icon Black Twitter Icon Black Facebook Icon Black Instagram Icon Kent serves as CEO of SuccessWorks, Inc. and as a professor at Idaho State University’s College of Business. As one of America’s leading sales development wizards, he reminds us, “Salespeople will NOT rise to the moment, they will fall to their level of training”. His company increased client revenues by more than billion dollars while shrinking sales cycle-times by 40 percent. SuccessWorks’ training, consulting and expertise have “Broken the Sales Code” by deploying groundbreaking systems for sales success. These systems re-invented methodologies for hiring People; managing the sales Pipeline; and executing the sales Process. Kent began his sales career at the age of nine selling snow removal contracts to his neighbors. He has sold something every day since. He spent years “carrying a bag” selling enterprise accounts in the technology space. At 30, Kent led a Fortune 500 company division that invented and marketed a new technology (you’d know it as .mp3 digital music) that made ‘portable’ possible. Kent founded SuccessWorks in 1994, transforming the lives of thousands of salespeople for companies including General Electric, Harris Corporation, Ultimate Software/UKG, and Weitz Construction. In 2022, ISU asked him to join them preparing college students for successful careers in enterprise sales. He carries certifications in salesforce development, human behavior, motivation, and emotional intelligence (which simply means he discovered some keen insights about how customers buy and how salespeople sell). We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.I agree