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Text Content

 * About us
 * Services
   
 * Work
 * News
 * Careers
 * Contact Us

IN THEIR OWN WORDS:

At WOW MKTG, our employees and partners become a part of the fabric that
contributes to our success. We invite you to hear directly from them about what
it’s like to be a part of the WOW Family.



Meet the Family


Meet the Partners
WELCOME HOME WELCOME HOME

TO YOUR FULL-SERVICE MARKETING AGENCY PARTNER.

Experience WOW


SERVICES

WOW MKTG is your home for full-service marketing solutions – and we live up to
our name.
See More
05


COMMUNICATIONS + CONTENT

An inspiring brand story with an effective communications strategy helps build
brand reputations across a multitude of touchpoints that includes media
relations, influencer marketing, social media, and more.


06


MEDIA PLANNING/BUYING

Our media team navigates every possible channel – from traditional to digital —
to deliver your brand’s message to the intended consumer in the most effective
and efficient way, driving their business to reach their KPIs.


07


RESEARCH

Research is at the core of everything we do. Following an in-depth assessment of
consumer attitudes, as well as industry and market trends, we provide strategic
guidance to our partner brands.


08


PRODUCTION

Built for a real-time, content-driven marketplace, our team creates, builds,
crafts and produces using crisp video production, editing, animation, and
graphics to tell your brand’s story.


09


EVENTS+EXPERIENCES

From conceptualization to production, our elite experiential marketing team
brings marketing platforms to life by creating custom experiences that take
consumers on an immersive brand journey.


01


BRAND STRATEGY

We create brand strategies that deliver results. No two brands are the same and
our customized marketing plans use tactics that best align with our partners'
business goals.


02


CREATIVE

Art directors, designers, and copywriters skillfully merge art and words to
craft a distinct story that makes your brand stand out in a cluttered
marketplace.


03


REPORTING + ANALYTICS

With access to the most advanced reporting software, we are able to monitor,
adjust, and optimize campaign performance in actual time.


04


INTERACTIVE

We curate digital ecosystems where your brand's story seamlessly flows between
interactive destinations and the real world through the design and development
of websites, apps, display ads, and more.


05


COMMUNICATIONS + CONTENT

An inspiring brand story with an effective communications strategy helps build
brand reputations across a multitude of touchpoints that includes media
relations, influencer marketing, social media, and more.


06


MEDIA PLANNING/BUYING

Our media team navigates every possible channel – from traditional to digital —
to deliver your brand’s message to the intended consumer in the most effective
and efficient way, driving their business to reach their KPIs.


07


RESEARCH

Research is at the core of everything we do. Following an in-depth assessment of
consumer attitudes, as well as industry and market trends, we provide strategic
guidance to our partner brands.


08


PRODUCTION

Built for a real-time, content-driven marketplace, our team creates, builds,
crafts and produces using crisp video production, editing, animation, and
graphics to tell your brand’s story.


09


EVENTS+EXPERIENCES

From conceptualization to production, our elite experiential marketing team
brings marketing platforms to life by creating custom experiences that take
consumers on an immersive brand journey.


01


BRAND STRATEGY

We create brand strategies that deliver results. No two brands are the same and
our customized marketing plans use tactics that best align with our partners'
business goals.


02


CREATIVE

Art directors, designers, and copywriters skillfully merge art and words to
craft a distinct story that makes your brand stand out in a cluttered
marketplace.


03


REPORTING + ANALYTICS

With access to the most advanced reporting software, we are able to monitor,
adjust, and optimize campaign performance in actual time.


04


INTERACTIVE

We curate digital ecosystems where your brand's story seamlessly flows between
interactive destinations and the real world through the design and development
of websites, apps, display ads, and more.


05


COMMUNICATIONS + CONTENT

An inspiring brand story with an effective communications strategy helps build
brand reputations across a multitude of touchpoints that includes media
relations, influencer marketing, social media, and more.


‹›



// At wow mktg, we take pride in providing extraordinary service.


CULTURE

We’ve created a culture where everyone has a voice and greatly contributes to
the success of the company and our partners. When talented people bring their
unique experiences and perspectives together to create one vision, the result is
even greater than the sum of its parts.


THE SHIP

A uniquely designed internship program that allows students to experience more
than making copies and getting coffee. Every season, the Ship’s interns, working
across every discipline in the industry, are tasked with creating a full
campaign for a nonprofit organization one of our partners in just six weeks.
This trial by fire is judged by a panel of experts and one intern walks away
with a scholarship.

See past seasons //


LEVEL FIVE.

At WOW, we believe growing and maintaining relationships is the key to continued
success. That’s why we invite our partners, friends and family to WOW for a
quarterly mixer where we break down traditional industry walls and build new
ideas.


OUR TALENT.

We hand-picked complementary personalities who are not only talented and
experienced with world-class brands, but driven, intellectually curious, and
selfless - resulting in authentic and passionate work.

View Leadership //


THE SHIP

A uniquely designed internship program that allows students to experience more
than making copies and getting coffee. Every season, the Ship’s interns, working
across every discipline in the industry, are tasked with creating a full
campaign for a nonprofit organization one of our partners in just six weeks.
This trial by fire is judged by a panel of experts and one intern walks away
with a scholarship.

See past seasons //


LEVEL FIVE.

At WOW, we believe growing and maintaining relationships is the key to continued
success. That’s why we invite our partners, friends and family to WOW for a
quarterly mixer where we break down traditional industry walls and build new
ideas.


OUR TALENT.

We hand-picked complementary personalities who are not only talented and
experienced with world-class brands, but driven, intellectually curious, and
selfless - resulting in authentic and passionate work.

View Leadership //


THE SHIP

A uniquely designed internship program that allows students to experience more
than making copies and getting coffee. Every season, the Ship’s interns, working
across every discipline in the industry, are tasked with creating a full
campaign for a nonprofit organization one of our partners in just six weeks.
This trial by fire is judged by a panel of experts and one intern walks away
with a scholarship.

See past seasons //
‹›



CASE STUDIES

We make work that works.
See next case study
 
Homestead Miami Speedway >
 
Budweiser – King of the Cubano >
 
Superblue >
 
Homestead Miami Speedway >
 
Budweiser – King of the Cubano >
 
Superblue >
 
Homestead Miami Speedway >
‹›



CASE
STUDIES

More success stories:

Clover

Sylvester Comprehensive Cancer Center

The Youth Fair

‹›





PARTNERS


EXTENDED
FAMILY:

We work with organizations we believe in.



NEWS

We make headlines.

--------------------------------------------------------------------------------


WOW INSIGHTS: LAST-MINUTE STRATEGIES FOR BLACK FRIDAY & CYBER MONDAY SUCCESS

For many businesses, Black Friday and Cyber Monday are invaluable opportunities
to boost sales, increase brand visibility, and set the tone for a successful
holiday shopping season. With […]

JOSE “PEPE” DANS: LEADING CORAL GABLES MARKETING WITH WOW MKTG

Founder and President of WOW MKTG Coral Gables resident and business owner Jose
“Pepe” Dans honed his skills in sales at several publications and television
stations before becoming […]

WOW MKTG WINS TELLY AWARDS FOR EXCEPTIONAL AD CAMPAIGNS

Coral Gables, FL – June 5, 2024 – WOW MKTG, a full-service marketing agency
based in Coral Gables, FL, proudly announces that it has won eight prestigious
Telly […]

// View all news




804 South Douglas Road
Executive Tower, 5th Floor
Coral Gables, Florida 33134

305.273.8373

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©2024 WOW MKTG ALL RIGHTS RESERVED
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CONTACT US

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JOSE DANS

// Founder + President

Jose has decades of experience in advertising and experiential marketing, as
well as media planning and buying in both English-language and Spanish-language.
He invested most of his career development at Fox Television, USA Networks,
Tribune Corporation, and Univision Radio, where he built loyal relationships
throughout his tenures. Jose began WOW as a premiere events marketing firm and
evolved it into the fastest-growing full-service marketing agency in the state.
He has meticulously hand-selected his team of experienced industry professionals
to help him lead a cross-disciplinary vision of an innovative, more streamlined
agency service approach. As a man of faith, Jose does not take his success
lightly, propelling his family and company to give back to the community.
Together they donated more than $3 million to major nonprofit organizations in
the markets that WOW MKTG serves. This New Jersey native who makes Miami home
with his wife and three children also sits on the boards of the Dolphins Cancer
Challenge, Chapman Partnership for the Homeless, and Nicklaus Children’s
Hospital Foundation.

Close




BETSY HENAO

// Chief Operating Officer

Betsy oversees all operational activities for the agency, identifying and
leveraging all available resources to achieve maximum efficiency and further
increase productivity. She previously served as the agency’s Client Service
Director, guiding client strategies, and leading an experienced account service
team to navigate client relationships, requests, and agency deliverables. Betsy
has more than three decades of marketing, media, and management experience in
industries such as Healthcare, Publishing, Consumer packaged goods, Automotive,
Travel, Government, and Quick-Service Restaurants.

Close




FELIX CASTRO

// Vice President of Creative Services

With over 20 years of experience managing campaigns for national and
international clients, including Burger King, American Airlines, and Honda,
Felix leads the multidisciplinary creative team to deliver award-winning,
strategically developed product concepts for integrated campaigns. Joining WOW
in 2013 as Creative Director, he has been building and developing creative
talent ever since, working with clients in the automotive, healthcare, food and
beverage, and entertainment industries.

Close




YOLY SOLANO

// Vice President of Experiential Marketing

One of our agency’s original team members, Yoly has been with the agency since
2006, designing and producing engaging real-life experiences for thousands of
people each year. Under Yoly’s direction, WOW’s dynamic experiential marketing
team has skillfully created memorable events featuring entertainment,
promotions, and demonstrations for companies such as Disney, Univision, and
UHealth, as well as the South Beach Wine & Food Festival, the American Cancer
Society, and Chapman Partnership.

Close




VIRGINIA ZERON

// Vice President of Finance

Virginia oversees all accounting matters and Human Resources as an integral part
of the agency’s leadership team. She manages WOW’s annual budget, directing the
planning and forecasting of finances while coordinating with a growing list of
agency vendors and media outlets. Virginia, who has more than 25 years of
experience in management and business government compliance, began her career as
a paralegal in the environmental law sector and later transitioned into
management and recruiting. She has been with WOW since 2012.

Close




DIEGO NARANJO

// Vice President of Digital Media

Diego, who started at WOW in 2015, is an expert in developing and executing
data-based strategies to drive clients’ ROI via paid digital and social media
channels. He works tirelessly to develop digital solutions and build, monitor,
and optimize digital media plans for our client partners. Before joining our
agency, he dedicated his professional career to working for blue-chip companies
and global brands such as The Walt Disney Company, Celebrity Cruises, SC
Johnson, SeaWorld, and Target.

Close




XAVIER CASTAÑEDA

// Interactive Director

Xavier is plugged in and harnessing a world of code and tech to engineer sites,
apps, and interactive units for WOW MKTG’s clients, making the impossible look
easy. He began his career 20 years ago as a graphic designer and animator,
transitioning into interactive design and development early in his career. He
perfected his diverse talents at local startups and boutique digital shops,
before leading the Interactive Development team at República. Xavier has seen it
all from landing pages for Google, to complex sites for banks and pharmaceutical
brands. He’s also worked for brands like Burger King, Four Seasons, Nielsen,
Toyota, NBCUniversal, and even The White House.

Close




EILEEN D’COSTA

// Project Management Director

Eileen leads the project management team at WOW MKTG, bringing more than 18
years of advertising experience to a department that is critical in ensuring
quality and objectives are met on time and within budget. Whether its
coordinating agency workflow or managing end-to-end project completion, Eileen’s
organizational abilities and attention to detail help guarantee that our
clients’ goals are always a priority. Before joining WOW MKTG, Eileen worked in
account services and project management at BlackDog Advertising and Creative
Marketing Partners where she worked on campaigns across an array of industries
including tourism, hospitality, healthcare, and automotive.


MEET THE FAMILY








MEET THE PARTNERS








EPISODE 1 - THE WELCOME






Episode 1: Agency life starts to get real for our eager interns on their first
week on The SHIP. Watch as they get their first taste of what it takes to be a
successful marketer in a competitive, fast-paced industry.


EPISODE 2 - THE IMMERSION






Episode 2: The interns roll up their sleeves for a good cause and learn some
interesting news about their summer assignment. Find out more on Episode 2 of
The SHIP.


EPISODE 3 - THE ASSIGNMENT






Episode 3: The interns start working on their big summer assignment and, just
like it happens when working on real campaigns, the team encounters a few
curveballs along the way. Watch more on episode 3 of The SHIP.


EPISODE 4 - THE PROCESS






Episode 4: The interns gain valuable insight from WOW MKTG's founder and
president Jose Dans and The SHIP Season 1 winner Jake Nardo as their campaign
begins to come together.


EPISODE 5 - THE PREP






Episode 5: With the help of the agency's leadership team, the interns fine-tune
their final campaign in preparation for the highly-anticipated presentation to a
panel of expert judges.


EPISODE 6 - THE PRESENTATION






Episode 6: In their final bid for the coveted $5,000 scholarship, the interns
showcase the knowledge and experience they've gained over the course of the past
6 weeks to a panel of judges.


EPISODE 7 - THE WINNER






Episode 7: Six hopeful interns. Six challenging weeks. It all comes down to this
moment. Only one of our interns will be named the winner of The SHIP Season 2
and take home a $5,000 scholarship.


EPISODE 1 - THE WELCOME






This week on The Ship, the interns get a behind-the-scenes look at the inner
workings of WOW MKTG and prepare for the road ahead.


EPISODE 2 - THE ASSIGNMENT






As they approach their first project touchpoint with our leadership team, our
up-and-coming marketers learn the importance of being prepared. The Ship
continues to go above and beyond a typical internship program to give students a
real-world experience.


EPISODE 3 - THE PROCESS






With guidance from our leadership team, our interns start to come together to
shape their campaign pitch.


EPISODE 4 - THE PREP






With one week until the final presentation, our interns deliver their last
practice pitch and receive feedback from our leadership team.


EPISODE 5 - THE PRESENTATION






It's the last week of The Ship and it's time for our interns to present their
campaign to our panel of experts. Six will graduate from the five-week program
but only one participant will take home a $5,000 scholarship. Tune in below to
see the finale and congratulate them all.


BLOOPERS






Take a look at some of the best behind-the-scenes moments of our dynamic
internship experience, The Ship. Applications for next year will open on Monday,
January 14th.

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