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Industry Trends
FOR THE FIRST TIME, A U.S. BOTTLED WATER RECEIVED CLEAN LABEL PROJECT
CERTIFICATION
Laura Ross Jul 07, 2022
SHARE:
Welcome to Thomas Insights — every day, we publish the latest news and analysis
to keep our readers up to date on what’s happening in industry. Sign up here to
get the day’s top stories delivered straight to your inbox.
In April 2022, Chlorophyll Water® became the U.S.’s first bottled water company
to meet the stringent regulations that would ultimately secure it a Clean Label
Project Certification.
What does this mean and why are other organizations falling short?
WHAT IS CLEAN LABEL PROJECT CERTIFICATION?
The Clean Label Project is a national non-profit with the mission to bring truth
and transparency to food and consumer product labeling.
While the American public is typically alerted to pathogen and microbiological
contaminants in food and consumer products, it is much less common to find
information on product labels about industrial and environmental contaminants
and toxins, such as heavy metals, pesticides residues, or plasticizers.
The Clean Label Project seeks to change this by awarding certifications to
brands that prioritize purity and exceed the minimum requirement standards set
by the FDA. The organization tests all products at an ISO-accredited third-party
laboratory for more than 90 industrial environmental contaminants.
WHAT’S SO SPECIAL ABOUT CHLOROPHYLL WATER?
Unsurprisingly, the key ingredient of Chlorophyll Water — a non-GMO,
plant-powered, and purified mountain spring water — is Chlorophyll.
Chlorophyll is thought to provide numerous health benefits including stimulating
the oxygen supply to cells, improving liver functionality, balancing out
hormones, fighting cravings, increasing the quantity and quality of red blood
cells in the body, and making us feel more energized.
Further, the product is distilled and refined via a three-part purification
process, which includes a UV treatment for purity and quality.
HOW DO BOTTLED WATER COMPANIES ACHIEVE CERTIFICATION?
Several factors might explain why the majority of bottled water companies are
falling short of the Clean Label Project’s standards.
While bottled water manufacturers are expected to process and transport their
products under sanitary conditions, recalls due to contamination do still occur.
Bottled water companies must employ proper manufacturing, shipping, and storage
processes, and properly treat their water to prevent contaminations that could
cause serious illness, particularly among the immunocompromised.
In addition, the vast majority of bottled water shows signs of microplastic
contamination, which is due, in part, to poor packaging processes.
Bottled water is also pretty bad for the environment. A whopping 1,000 people
open a bottle of water every second in the U.S., which means that the average
American uses 156 plastic bottles every year.
Then there’s the fact that bottled water can be up to 2,000 times the price of
tap water. Given that these products are often nothing more than filtered tap
water, and many people cannot taste the difference between the two, it’s perhaps
not unreasonable that the Clean Label Project is especially discerning when it
comes to dishing out certifications.
As to whether it’s generally better for us to be drinking bottled water and not
tap water? Well, that depends on a few factors: the kind, or brand, of bottled
water consumers are buying, their priorities such as cost, additional
flavorings, or convenience, and the quality of tap water in specific regions.
Image Credit: Shark_749 / Shutterstock.com
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