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PODCAST NO. 5: KRISTEN HOLMES, WHOOP VP OF PERFORMANCE AND NCAA CHAMPION COACH

By Will Ahmed

January 09, 2019





On the latest episode of our podcast, my guest is Kristen Holmes, Vice President
of Performance here at WHOOP.




LISTEN ON:

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Kristen works with thousands of the best professional and NCAA athletes in the
world. If you’re favorite athlete is having trouble sleeping, she’s the one they
call to help understand and interpret their WHOOP data. Along with that, Kristen
is an amazing athlete and coach in her own right. She’s a former member of the
U.S. National Field Hockey Team, as well as one of the most successful coaches
in Ivy League history, having won 12 league titles in 13 seasons and the first
national championship ever for Princeton University and the Ivy League. Today we
talk about her career, her role at WHOOP, the advice she gives athletes in terms
of performance, recovery, and in particular sleep, the research she’s done and
the studies she’s been a part of, and all the various tips and tricks she’s
discovered over the years to optimize her own performance and get the most out
of her WHOOP data. For WHOOP users out there, or really anyone looking to
monitor their body, I think you’ll find Kristen’s insight to be extremely
beneficial.


SHOW NOTES:

3:47 - Sports Background. “Coaching was in my soul.” How she got into field
hockey and then became a coach, in part due to her love of all the “tactical
components” of the game. “I always kind of had that coaching mind … even as an
athlete I was always actively coaching.” 9:09 - New Coaching Mindset. “I think I
was one of the better technical and tactical coaches in the country, always kind
of pushing the limits there, but then I realized physiology and psychology were
equally if not more important.” She turned to research and performance science
and started focusing on “everything underneath that’s happening before they get
to the practice field.” 11:24 - Performance Education. How was she able to make
Princeton competitive with other elite programs? “Where we had an advantage was
I’d developed this pretty robust performance education platform. … There’s a
consistent education that allows you to replicate high-level performance.”
Kristen had a formula she wanted to share, the blueprint to position performance
as a choice. 15:10 - Physiological and Psychological Factors that influence
performance with college athletes. Among other things, sleep behavior is “the
most important behavioral experience we have as human beings.” Additionally,
“your behavior should always reflect what you say you value.” 21:40 - Sleep’s
Effect on Mental Health. “35% of the mental health issues on campus are directly
correlated to sleep debt. I think if universities want to really create a
healthy environment they need to just rethink sleep entirely.” Will says “One of
my goals for WHOOP is that we will be distributed from head-to-toe within
schools.” 24:00 - How She Came to WHOOP. The story of how Will and Kristen met,
she was going to become “Director of Performance” at Princeton. 28:19 - “$#!%,
They’ve Made It.” She was attempting to build her own similar technology when
she was introduced to WHOOP. 31:05 - Role with Elite Athletes. What are we
really trying to do here? “Educate teams and athletes.” 32:45 - Getting Players
and Coaches to Buy In. With players, “making it voluntary is a good place to
start … pretty much every athlete wants to get on the platform once they
understand the benefits.” And from a coaching standpoint, “there’s nothing ‘big
brother’ about this, it’s about having information that will help keep your
athletes available week-to-week.” Plus, what happens after they buy in? The
behavior changes are incredible when athlete’s see their data. 38:22 - Making
Optimal Choices. “All the choices that you have basically across the day,
they’re either going to serve to upgrade your performance, or downgrade, and
that’s where it comes back to performance being a choice. As long as you’re
aware of what the optimal choice is, there’s no reason you can’t be the best
version of yourself pretty consistently.” 39:20 - Power of Data. Kristen shares
a pair of stories where WHOOP data helped uncover major issues athletes were
having that otherwise went undiscovered. 42:03 - Study Results with military
operators, those who had exposure to their WHOOP data spent significantly more
time in bed (and more time in REM and deep sleep) than those who did not, and
also improved up to 27% in all the physical metrics they tracked. 45:39 -
Moneyball 2.0? It’s not just talent, but also a player’s physiological status
that determines performance. Is recovery the difference between being an
All-Star and a role player? Kristen discusses an NBA star who improved his stats
after paying close attention to his WHOOP metrics, as well as an NHL player who
made similar strides. Will elaborates on how Team USA swimmers used their data
in Rio. 52:22 - The Amazing Thing About LeBron. He was willing to try WHOOP to
get that extra edge even though he was at the top of his game (thanks to his
trainer Mike Mancias advocating for it). The same was true of Michael Phelps.
The world’s best are always still looking to get better. 54:04 - How Kristen
Optimizes Herself. She begins by detailing her bedtime routine and everything
she does to sleep better. 55:10 - Blocking Blue Light. She wears special glasses
(made by Swanwick) to cut out blue light up to three hours before bed. What is
the benefit of this? 56:35 - Sleep Environment. She changed her sleep habits
when she realized “I was putting my health at risk and not being as good of a
mom or coach as I could be.” She keeps her room at 64 degrees, wears socks “half
on,” puts phone on airplane mode and wears a mask, “the XpresSpa one from the
airport ... light is going to wake you up, it just will.” 1:02:51 - Journaling.
Its value before bed and when waking up. She tries to always express gratitude,
“the lens at which you look at the world shifts.” 1:04:10 - Sleep Consistency.
Why it’s so important. The WHOOP Sleep Coach also now incorporates it. 1:06:57 -
Meditation. Kristen and Will each share how it helps them, she practices
mindfulness meditation 3-5 times a day. “Use it to mitigate stress accumulation
throughout the day.” She also details an experiment she conducted on herself to
see its effects on her WHOOP data. 1:11:30 - Functional Overreaching. What is
it? “I’ve gotten substantially fitter applying these principles to my own
training.” 1:13:11 - Strauss Zelnick. Will explains why Kristen reminds him of
last week’s guest. “We see that with professional athletes on the system who are
in their 30s and get better.” 1:14:40 - “Why am I Eating?” Her thoughts on
nutrition, including three questions she asks herself. 1:17:00 - Mindful
Breathing. Another key part of her daily routine. 1:20:53 - Breakfast? Tim
Ferris’ book Tools of Titans describes how many women eat breakfast while men
often don’t. Kristen’s breakfast behavior is surprising. She does enjoy Brain
Octane. 1:23:15 - Nutrition and WHOOP. Will discusses how he expects nutrition
will eventually be incorporated into the app, and that he sees it as an input,
not an output. 1:28:12 - Travel Tips. She likes to stay on east coast time when
traveling across time zones, did a case study on the success of a
national-title-winning team that practiced this behavior. 1:30:56 - Recovery
Tactics her athletes like and don’t like, how to best use them, and the results
we’ve seen in WHOOP data. 1:37:29 - Her Influencers? She’s a fan of Tim Ferris,
Ben Greenfield, Joe Rogan and more. 1:40:33 - Value of a Kindle. Will says
“Maybe the best $100 you can spend … I’m reading a lot more as a result.”
1:43:10 - Larry Bird. The athlete she admires most. 1:43:39 - One Big Thing.
“The less you sleep the quicker you die, and there’s a mountain of evidence to
support that.” Learn how WHOOP Unite can help your team's performance on and off
the field.




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