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BUSINESS OF THE GOLF MAJORS 2024 – PROPERTY PROFILE, SPONSORSHIP AND MEDIA
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Published: May 13, 2024 Report Code: GDUKSPC125298-ST

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Report Overview
 * Report Overview
 * Table of Contents
 * Table
 * FAQs

Reasons to buy the ‘Business of Golf Majors 2024’ report:

 * Analyze the four majors – The Masters, U.S. PGA Championship, U.S. Open, and
   The Open with a clear breakdown of the commercial revenue generated.
 * Assess the main sponsorship rights at the tournaments and get a clear
   breakdown of the brands involved in the sport.
 * Examine the biggest deals of one of the world’s oldest sports and gain
   insightful deal analysis in terms of industry and brand location.
 * Get an overview of the media landscape of the four biggest golf tournaments.

How is our ‘Business of Golf Majors 2024’ report unique from other reports in
the market?

 * The report summarizes each tournament’s biggest deals from around the world,
   with an insight into where these deals are being found in terms of industry
   and brand location.
 * The report includes an overview of the media landscape, both from a domestic
   and global perspective, for each golf major.
 * It provides details about the sponsorship inventory of each major, offering a
   year-on-year context.
 * The report provides information about additional income from ticket sales,
   the state of the prize money, and the social media standings of these
   lucrative events.

We recommend this valuable source of information to anyone involved in: 

 * Sports Equipment Manufacturers
 * Sports/Esports Event Organizers/ Advertisers/ Sponsors
 * Technology Leaders and Startups
 * Strategy, Marketing, and Business Development
 * Market Intelligence and Portfolio Managers
 * Professional Services – Investment Banks, PE/VC firms
 * M&A and Investment Consultants
 * Management Consultants and Consulting Firms

To Get a Snapshot of the Business of Golf Majors 2024 Report

Download a Free Report Sample


GOLF MAJORS 2024 REPORT OVERVIEW

Golf is one of the most popular sports in the world and is enjoyed equally at
both professional and personal levels. Many amateurs play regularly throughout
the year making the sports popular at a recreational level. At a professional
level, golf involves a huge amount of money. This, in turn, has made the elite
players some of the most well-paid global athletes. The PGA Championship has the
largest sponsorship inventory of ‘The Majors’ while ‘The Masters’ boasts the
largest social media fanbase.

The Golf Majors 2024 research report provides an analysis of the current
business landscape of the biggest golf tournaments, i.e., The Masters, U.S. PGA
Championship, U.S. Open, and The Open. The report has evaluated the golf
tournaments from social media, sponsorship rights, and media perspectives. It
also gives a thorough understanding of the commercial setups of The Majors
individually.

Buy the Full Report for More Insights into the Golf Majors in 2024

Download a Free Sample Report

Key Golf Majors ·       The Masters



·       U.S. PGA Championship

·       U.S. Open

·       The Open

Key Sponsors ·       AT&T



·       IBM

·       Michelob Ultra

·       American Express

·       Sentry

·       Rolex

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now and let us help you make an informed decision before making a purchase.


BUSINESS OF GOLF MAJORS 2024 – KEY BROADCASTERS

The Masters: The Masters broadcast rights in the US home market are shared
between CBS and ESPN. A few of the other broadcasting networks for The Masters
tournament include Fox Sports, Nine Network, Canal Plus, and Caracol, among
others.

U.S. PGA Championship: In 2018, ESPN and CBS acquired the latest broadcasting
rights in the US for this championship as well. Viaplay, Sky Sports, Ziggo
Sport, and DAZN are a few of the other networks that broadcast the U.S. PGA
Championship.

US Open: NBC is the current main broadcaster of the home market rights to the
U.S. Open. with a seven-year deal. Other major broadcasting deals signed with
The Majors include Viaplay, Sky Sports, Ziggo Sport, and DAZN.

The Open: NBC boasts its second major broadcasting rights with the Open in the
US. The network has held the rights since 2016, when it first took over from
ESPN. U-Next, Eclat Entertainment, and A1 are a few of the other broadcasting
networks with The Open media rights.

Golf Majors Analysis by Broadcasters, 2024



Buy the Full Report for More Broadcaster Insights into the Golf Majors

Download a Free Sample Report


BUSINESS OF GOLF MAJORS 2024 – SPONSORSHIP

The Masters: American telecommunications brand AT&T is the longest-serving
sponsor of the tournament as well as the one generating the highest sponsorship
value. IBM also generates sponsorship value that is the same as AT&T. With a
limited sponsorship portfolio, only two industries are represented by multiple
active deals in 2024. These pertain to the technology, media, and
telecommunication (TMT) industry as well as the travel & tourism sector.

U.S. PGA Championship: The PGA Championship has 20 active partnerships in 2024,
making it the most prominently sponsored major this year. Michelob Ultra
generates the highest sponsorship revenue. Sponsors are looking to align their
interest in the championships over multiple editions. Of these deals, the
majority have been announced as ‘multi-year’ as brands understand the power of
embedding the partnerships. Additionally, the beverages industry is the most
prominent supporter of the U.S. PGA Championships in 2024.

US Open: The tournament has seven active deals, among which its partnership with
American Express is the most financially rewarding in 2024. The brand’s
association with the U.S. Open championship is the joint-longest serving active
partner this year. The brand is also one of the only two partners that boast
naming rights to a golf tournament on the PGA Tour this year, alongside the
Sentry. Moreover, the financial services sector is the most prominently
affiliated sector with the U.S. Open and its sponsorship inventory.

The Open: For the 2024 season, The Open boasts of around 15 sponsorship partners
among whom Rolex is the largest and longest-serving partner. Brands are keen to
align with the Open to take advantage of the historical importance and unique
position of the tournament as the only non-American-based golf major. There is a
diverse range of industries involved in the sponsorship portfolio of The Open
with the clothing & accessories industry being the most prominent.

Buy the Full Report for More Sponsorship Insights into the Golf Majors

Download a Free Sample Report


KEY HIGHLIGHTS

Golf is a popular and global sport with huge commercial appeal. The landscape
has been complicated since the arrival and eventual merger of the PGA Tour and
LIV Golf, but this report offers some understanding of the biggest golf
competitions and a detailed commercial overview of Men’s golf majors for 2024.






TABLE OF CONTENTS

   

 * 1. Overview
   
   
   
     
   
   * 1.1. Executive Summary
   
     
   
   * 1.2. Report Overview
   
     
   
   

   

 * 2. Media Landscape
   
   
   
     
   
   * 2.1. Media Landscape Overview
   
     
   
   * 2.2. The Masters 2024 Home Market and International Market Broadcast
     Overview
   
     
   
   * 2.3. The U.S. PGA Championship 2024 Home Market and International Market
     Broadcast Overview
   
     
   
   * 2.4. The U.S. Open 2024 Home Market and International Market Broadcast
     Overview
   
     
   
   * 2.5. The Open 2024 Home Market and International Market Broadcast Overview
   
     
   
   

   

 * 3. Golf Major Sponsorship Landscape
   
   
   
     
   
   * 3.1. The Masters
   
     
   
   * 3.2. – Overview – Annual Deal Values – Partnership Lengths – Industry
     Breakdown – Brand Location Breakdown
   
     
   
   * 3.3. U.S. PGA Championship
   
     
   
   * 3.4. – Overview – Annual Deal Values – Partnership Lengths – Industry
     Breakdown – Brand Location Breakdown
   
     
   
   * 3.5. The U.S. Open
   
     
   
   * 3.6. – Overview – Annual Deal Values – Partnership Lengths – Industry
     Breakdown – Brand Location Breakdown
   
     
   
   * 3.7. The Open
   
     
   
   * 3.8. – Overview – Annual Deal Values – Partnership Lengths – Industry
     Breakdown – Brand Location Breakdown
   
     
   
   

   

 * 4. Golf Major Comparison
   
   
   
     
   
   * 4.1. Annual Deal Values
   
     
   
   * 4.2. Comparative Sponsorship Spend
   
     
   
   * 4.3. Total Industry Breakdown
   
     
   
   * 4.4. Brands with Multiple Deals
   
     
   
   

   

 * 5. Additional Revenue & Online Following
   
   
   
     
   
   * 5.1. Ticket Revenue
   
     
   
   * 5.2. Prize Money
   
     
   
   * 5.3. Major Comparison – Social Media
   
     
   
   * 5.4. Golf Comparison – Social Media
   
     
   
   

   

 * 6. Appendix

   




TABLE

Individual Competition Global Media Rights Broadcasters


Competition Sponsorship Annual Deal Values


Partnership Lengths


Sponsorship Industry Breakdown


Sponsorship Brand Location Breakdown


Overall Deal Volume


Overall Annual Sponsorship Income


Overall Industry Breakdown


Brands with Multiple Deals


Ticket Revenue


Prize Money


Social Media Standings






FREQUENTLY ASKED QUESTIONS

 * What is the annual sponsorship revenue of the U.S. PGA Championship in 2024?
   
   The annual sponsorship revenue of the U.S. PGA Championship 2024 is $63.81
   million.
   
   

 * Which are the major broadcasters of the Golf Majors 2024?
   
   A few of the major broadcasters for the Golf Majors 2024 are CBS, ESPN, NBC,
   Fox Sports, Nine Network, Canal Plus, Caracol, Viaplay, Sky Sports, Ziggo
   Sport, DAZN, U-Next, Eclat Entertainment, and A1, among others.
   
   

 * Which are the leading sponsors of the Golf Majors 2024?
   
   A few of the leading sponsors of the Golf Majors 2024 are AT&T, IBM, Michelob
   Ultra, American Express, Sentry, Rolex, and others.
   
   

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 * Access a live Business of the Golf Majors 2024 – Property Profile,
   Sponsorship and Media Landscape dashboard for 12 months, with
   up-to-the-minute insights.
 * Fuel your decision making with real-time deal coverage and media activity.
 * Turn insights on financials, deals, products and pipelines into powerful
   agents of commercial advantage.

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