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* Services
* They Ask, You Answer Mastery
They Ask, You Answer Mastery
A coaching & training program that drives unmatched sales & marketing
results.
* Sales Performance Mastery
Sales Performance Mastery
Improve the competencies and close rates of your sales organization.
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Website Mastery
Web design, development & training for your team.
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HubSpot Mastery
Everything you need to get the most from HubSpot.
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Unlock the power of AI in all aspects of your revenue operations.
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About
They Ask, You Answer Mastery
A coaching & training program that drives unmatched sales & marketing results.
Sales Performance Mastery
Improve the competencies and close rates of your sales organization.
Website Mastery
Web design, development & training for your team.
HubSpot Mastery
Everything you need to get the most from HubSpot.
AI Enablement Mastery
Unlock the power of AI in all aspects of your revenue operations.
More Services
* Workshops
* Paid Search & Social
* Request a Speaker
Discover how IMPACT’s services can help take your business to the next level.
Book a free 30-minute coaching session
* Join the Community
* Membership
* Events
IMPACT LIVE is coming to Chicago in 2024! Get Event Details Here
Learning Center
Free resources to help you improve the way you market, sell and grow your
business.
Jump to
* Articles
* Videos
* Podcast Episodes
* Courses
* Tools & Assessments
* Guides
Quick Links
* What is They Ask, You Answer
* Free Sales & Marketing Assessment
* Certifications
* The Endless Customers Podcast
[NEW] The Endless Customers Podcast is now available everywhere. Learn how to
earn trust & win more customers in the age of AI. Listen Now
* Company
* Meet the Team
* Certified Coaches
* Careers
* Contact Us
BUILD A THRIVING BUSINESS IN ANY ECONOMY
Build a thriving business in any economy
IMPACT'S SALES AND MARKETING TRAINING PROGRAMS HELP BUSINESSES IMPLEMENT THE
SYSTEMS, SKILLS AND HABITS THAT LEAD TO LONG-TERM, SUSTAINABLE REVENUE GROWTH.
Ready? Start with a free coaching session→
SINCE WORKING WITH IMPACT...
+100%
Year-Over-Year Growth
"We never thought we’d graduate from needing an agency, but IMPACT took us to
the point where we’re completely self-sufficient."
Dan Godla
Founder & CEO, ThoroughCare
Watch the Full Story
+183%
Business Growth
"In 2020, we wrote about $66K worth of business as a result of our website
efforts. In 2021 we’re already at $185K. We’ve seen such incredible growth..."
Kaitlyn Pintarich
Owner, Berry Insurance
Watch the Full Story
+$1M
Revenue Growth
"It's changed how we even look at business. Our competition doesn't like it. By
what we're doing, we're raising the standard 10-fold in the industry."
Scott Merritt
Owner, Fire & Ice Heating & Air
Watch the Full Story
“TRADITIONAL” MARKETING AND SALES TACTICS DON’T WORK LIKE THEY USED TO
RUNNING EXPENSIVE ONLINE ADS, BUYING RADIO SPOTS, COLD-CALLING, AND OTHER
“TRADITIONAL” TACTICS FAIL TO EARN THE TRUST OF TODAY’S CONSUMERS. THE WAY
PEOPLE BUY HAS FUNDAMENTALLY CHANGED, BUT MOST BUSINESSES STILL HAVEN’T UPDATED
THE WAY THEY MARKET AND SELL.
This leads to the problems most business leaders have when they first come to
IMPACT:
“We’re spending too much money on outsourced marketing agencies."
“We’re not getting enough (quality) leads from our website."
“We don't have a reliable way to acquire new customers."
“We’re having trouble closing deals, and we're leaving money on the table."
"We don't know if our marketing efforts are producing an ROI."
"Our marketing strategy isn't working, and I don't know how to fix it."
"Our sales and marketing teams are not aligned on how to drive revenue."
ADOPT A NEW MINDSET AROUND MARKETING AND SALES
Our training and coaching programs are rooted in the transformative business
framework called They Ask, You Answer — a proven approach that has
revolutionized how thousands of businesses around the world market and sell to
modern buyers.
The core philosophy of They Ask, You Answer is simple:
> If your prospects are asking questions about your products or services, you
> have an obligation to answer them – honestly and transparently – on your
> website.
New to They Ask, You Answer? Get up-to-speed now.
ADOPT A NEW MINDSET AROUND MARKETING AND SALES
Our training and coaching programs are rooted in the transformative business
framework called They Ask, You Answer — a proven approach that has
revolutionized how thousands of businesses around the world market and sell to
modern buyers.
The core philosophy of They Ask, You Answer is simple:
> If your prospects are asking questions about your products or services, you
> have an obligation to answer them – honestly and transparently – on your
> website.
New to They Ask, You Answer? Get up-to-speed now.
Shift the way you do business
IMPACT HELPS BUSINESSES EMBRACE AND IMPLEMENT THIS SYSTEM OF THINKING, WHICH
RESULTS IN A MEANINGFUL SHIFT IN THE WAY THEY LOOK AT, AND DO BUSINESS.
Old Way
New Way
Marketing is a form of self-promotion that interrupts prospects, doesn’t provide
value, and erodes trust.
Marketing is a form of education that answers prospects’ questions, reduces
friction, and earns trust.
Marketing efforts rely on trendy or emerging tactics that might yield short-term
success before becoming obsolete and ineffective.
Marketing efforts are based on a set of timeless principles that drive
sustainable results for the life of the business.
Marketing and Sales departments are completely siloed and misaligned.
Marketing and Sales work as a unified team to drive revenue together.
You’re spending thousands of dollars each month outsourcing to one or multiple
marketing agencies.
You invest in an internal marketing staff with the skills and capabilities
needed to drive self-sustainable results.
You can’t measure the ROI (return on investment) of your marketing efforts.
You can confidently measure which marketing efforts are driving a return (and
which ones are not).
Your website isn’t a reliable source for generating new leads and customers.
Your website is your primary source for new customers. It generates ready-to-buy
leads, and is an asset to your sales team.
Your salespeople struggle to build authority and communicate effectively with
prospects/leads from your website.
Your salespeople are world-class communicators that are seen as trusted advisors
leading to larger deals and higher customer lifetime value.
Your salespeople have low close rates as a result of frustrated prospects or
stalled deals.
You have a shorter sales cycle with improved close rates and better margins.
“WE CAN ATTRIBUTE $3 MILLION IN REVENUE IN A SINGLE QUARTER TO OUR CONTENT
MARKETING STRATEGY AND EXECUTION."
Martha Brown, CEO, La-Z-Boy Southeast
50%
Of all revenue now coming from online leads
1,000+
New leads generated each month
+2,751%
Increase in monthly visitors to the website
Watch Martha & La-Z-Boy Southeast's full story.
DRIVE CONTINUOUS BUSINESS GROWTH WITH A PROVEN, REPEATABLE SYSTEM
OUR COACHING, TRAINING AND IMPLEMENTATION PROGRAMS ARE AT THE CORE OF A HOLISTIC
SYSTEM THAT WILL TRANSFORM THE WAY YOU MARKET, SELL, AND GROW. MORE IMPORTANTLY,
YOU AND YOUR TEAM WILL LEARN TO ADOPT THIS SYSTEM AS YOUR OWN — ENABLING YOU TO
DRIVE THE GROWTH OF YOUR BUSINESS, FOR THE LIFE OF YOUR BUSINESS.
LEARN FROM WORLD-CLASS BUSINESS COACHES, TRAINERS, AND PRACTITIONERS
You’ll be guided by experts who have applied these systems and habits in
real-life scenarios, with hundreds of clients. They’ll help you see around the
corner, avoid the common pitfalls, and build the motions within your business
that lead to life-changing growth.
Request a free coaching session
Allison Riggs
Head Coach
Read Full Bio
Chris Duprey
Chief Customer Officer
Read Full Bio
Briana Walgenbach
Lead AI Trainer
Read Full Bio
Brian Casey
Head Coach
Read Full Bio
Jessica Palmeri
Director of HubSpot Training
Read Full Bio
Read Full Bio
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Allison Riggs
Head Coach
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Allison excels as a catalyst for transformation within organizations across the
globe. She trains sales, marketing, and leadership teams to embrace a culture of
radical transparency within their organizations, empowering them to become the
most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency
experiences to prove the value of great content, great communication and great
leadership. All of which ultimately lead to more cohesive, productive teams;
increased revenue; and more trust with buyers.
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Chris Duprey
Chief Customer Officer
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Chris brings over two decades of multi-faceted leadership experience from both
the military and business world. Driven by a desire to inspire and develop
others, Chris is a high energy leader always working to better his team and
their clients.
An Operation Iraqi Freedom and Operation Enduring Freedom veteran, Chris held
numerous leadership and staff positions while serving as an Infantry Officer in
the US Army. The highlight of Chris’s military career was serving as the
Commander for D Company, 1st Battalion, 504th Parachute Infantry Regiment, 1st
Brigade Combat Team, 82nd Airborne Division.
Chris has a BA in Liberal Studies from Thomas Edison State College and an MS in
Organizational Leadership from Quinnipiac University. While not working to
inspire and develop his team, you’ll find Chris writing songs and jamming on one
of his many guitars.
Download Headshot
Briana Walgenbach
Lead AI Trainer
Download Headshot
Briana Walgenbach brings a unique blend of expertise and passion to her roles at
IMPACT. With a background in teaching and sales, she seamlessly transitions into
her roles as a content trainer, video trainer, and our AI strategic lead.
Briana's strength lies in her ability to break down complex concepts into
simplistic ideas that are straightforward and consumable. In turn, this makes
her an invaluable asset to clients seeking to navigate the realm of AI and
content creation.
Hailing from the heart of Wisconsin but now proudly calling Northern Colorado
home, Briana's journey reflects her love for both adventure and learning. Beyond
the confines of work, Briana finds solace in the great outdoors, indulging in
activities like hiking in the Rocky Mountains and rock climbing, all while
balancing a love for yoga and running. Briana's dedication to personal growth
extends beyond her professional endeavors; she is an avid reader, always eager
to delve into new topics and ideas. When not immersed in a good book, Briana
cherishes moments spent with her husband and doggo, Jasper, whether it's
enjoying the tranquility of nature or engaging in artistic pursuits like
painting.
Briana's commitment to excellence, coupled with her genuine enthusiasm for AI
and teaching, allows her to bring the very best version of herself to those she
serves. With a focus on building meaningful relationships and fostering a
collaborative environment, Briana is a driving force behind IMPACT's mission to
empower clients, drive success in the ever-evolving world of AI, and crush their
digital sales and marketing goals.
Download Headshot
Brian Casey
Head Coach
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Brian uses his background in sales & inbound marketing strategy to coach clients
on creating content that impacts sales. As a salesperson, he experienced the
first-hand struggles of legacy sales tactics. Through these struggles, he came
to learn inbound marketing and became obsessed.
His experience in working with clients spans across all types of businesses in
unique markets. He enjoys teaching content marketing strategies to help these
businesses reach their ideal buyers.
Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been
an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also
enjoys discovering new music and attending concerts in and around Charlotte.
Download Headshot
Jessica Palmeri
Director of HubSpot Training
Download Headshot
Jessica is the Director of HubSpot Training with a long track record of
leveraging HubSpot as a marketer, as well as training HubSpot clients on how to
maximize their investment in the tool.
Jessica has 10+ years of hands-on HubSpot experience. She works with clients to
up their inbound marketing game, consider out-of-the-box automation strategies,
and ultimately achieve their organizational goals.
She’s active in Certified HubSpot Trainer User Groups and periodically connects
with product managers at HubSpot to provide feedback on their product roadmap.
When she’s not HubSpotting, Jessica loves to tackle new recipes in the kitchen,
and she’s always down for a good road trip or weekend hike to enjoy spending
time outside (away from her laptop).
Download Headshot
Download Headshot
“WITHOUT IMPACT’S HELP, WITHOUT US HAVING THAT COACHING, THERE’D BE NO WAY WE
WOULD HAVE BEEN ABLE TO DO THIS.”
Chris Brandt, Dir. of Marketing & Sales, EW Motion Therapy
+200%
# of customers generated from website monthly
90+
New leads generated monthly
+3
New therapy centers (locations) opened
Watch Chris & EW Motion Therapy's full story.
OUR PROMISES TO YOU
Everything you'll learn is based on simple, fundamental principles and habits
that improve a company’s sales and marketing results. If you and your team
commit to the learning and put in the effort necessary for growth, we promise
that you will:
Become one of the most trusted voices in your market.
Eliminate your dependence on outside marketing agencies.
Drive significantly more sales and revenue.
REQUEST A FREE, 30-MINUTE COACHING SESSION
This is your time to be heard and understood — to talk about the sales,
marketing or other business challenges that have been keeping you up at night.
You’ll get the same guidance and support that we give to our clients.
We’ll listen (without judgement), ask questions, and help you visualize the next
steps you should take, even if it isn’t working with IMPACT.
Book your free coaching session now
See what you can expect during your coaching session.
“We’ve gained deeper insights into our operations, making us a more intelligent
business now than we were before these coaching sessions.”
Jessica Turner
Operations Manager, Combined
“Every single call with my coach, I’m challenged with a new approach — a new
method — a new way to handle the problems we’re facing as an organization.”
Isabelle Braeutigam
Marketing Manager, Custom Built Design & Remodeling
“Our coach was able to bring our teams together — to align them on a single
methodology. And the results speak for themselves.”
Ryan Shutt
CEO, Southwest Exteriors
Your community is here
JOIN LEADERS, MARKETERS & SALESPEOPLE ON THE SAME JOURNEY AS YOU
Connect with and learn from some of the greatest minds in marketing, sales, and
leadership. Expert-led courses, community events, certifications, discussions
and more await you and your entire team inside our online learning community,
IMPACT+.
Join the IMPACT+ community for free
EXPERIENCE MORE FROM IMPACT
EARN TRUST AND WIN MORE CUSTOMERS IN THE AGE OF AI
Listen Now
IMPACT LIVE 2024
The premiere event for the They Ask, You Answer community to come together and
learn from each other and connect.
Learn More→
HOW DOES YOUR SALES & MARKETING MEASURE UP?
Take the free assessment and learn what you can start doing today to boost
traffic, leads, and sales.
Take the Assessment→
JOIN 40,000+ SALES AND MARKETING PROS WHO RECEIVE OUR WEEKLY INSIGHTS, TIPS, AND
BEST PRACTICES.
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