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7 IN 10 CONSUMERS WORLDWIDE PREFER EMAILS FROM BRANDS




Article by Sara Lebow  |  Oct 11, 2024

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 * Gain exclusive perspectives from top industry leaders
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Share

Topics
Email Marketing
Mobile Advertising
Mobile Messaging
United States





E-Mail ChartDownload


Key stat: 69% of consumers worldwide say email is their preferred communication
channel with brands, according to a June 2024 survey from Emarsys. Email was
followed by SMS/MMS, at 53%.

Beyond the chart:

 * Brands need to be cautious about sending too many emails, because 25% of
   consumers worldwide unsubscribe from brand email and texts at least once per
   week, according to GetApp's 2024 Advertising Preferences Survey.
 * US and UK consumers are more likely to opt into brand emails or texts if
   companies offer free shipping or loyalty points in return, according to data
   from Wunderkind.

Use this chart: Marketers and retailers can use this chart to strategize
communication channel investments and to demonstrate the importance of email and
SMS marketing.



Related EMARKETER reports:

 * US Ad Spending by Industry 2024 (Subscription required)
 * Data Drop: 4 Charts on AI-Driven Email Automation (Subscription required)

Methodology: Data is from the September 2024 Emarsys report titled "Customer
Loyalty Index 2024: Global." 10,041 consumers in Australia, Germany, United Arab
Emirates, the UK and the US were surveyed online by Opinion Matters during June
12-17, 2024. Additional research from 2,000 adults ages 18+ was gathered by 3Gem
Research and Insights during June 20-24, 2024.



share via email








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