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We value your privacy We use cookies to enhance your browsing experience, serve personalised ads or content, and analyse our traffic. By clicking "Accept All", you consent to our use of cookies. Customise Accept All Customise Consent Preferences We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below. The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... Show more For more information on how Google's third-party cookies operate and handle your data, see: Google Privacy Policy NecessaryAlways Active Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data. 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Save My Preferences Accept All Powered by PRODUCT HOW SNOWPLOW WORKS Define & Track Collect Behavioral Data Across Your Digital Platforms Enhance & Govern Enrich and Validate Your Data for Downstream Destinations Model & Analyze Unlock insight and realize value faster with data applications and data products Train & Operationalize Train models with Al-ready data DATA APPLICATIONS Digital Analytics Ecommerce Analytics EXPLORE Pricing Sample Snowplow Data Explore Snowplow's unified event stream in detail Sample Modeled Data See an example of out-of-the-box modeled data FEATURES Deployment Options Security & Compliance COMPARE SNOWPLOW VS. DIY Pipeline Why Snowplow CDI vs. DIY Data Pipeline Packaged Analytics Why Snowplow CDI vs. Packaged Analytics Customer Data Platforms Why Snowplow CDI vs. Customer Data Platform Snowplow Open Source Why Snowplow CDI vs. Snowplow Open Source SELECT DATA DESTINATIONS Snowflake Powering the AI Data Cloud Databricks Powering the Data Intelligence Platform Azure OneLake Powering your Azure data platform AWS Redshift/S3 Powering advanced behavioral data use cases Google BigQuery Powering your enterprise data warehouse Apache Kafka Powering your real-time operational estate SOLUTIONS DIGITAL ANALYTICS Digital Analytics Hub Build customized analytics apps Marketing Attribution & Optimization DATA APP Accurately measure and optimize marketing performance Ecommerce Analytics DATA APP An AI-ready, warehouse-native ecommerce analytics solution BY DATA APP All Data Apps Browse our pre-built data apps PERSONALIZATION Composable CDP Power personalized experiences BY USE CASE All Use Cases Explore our library of use cases All Solution Accelerators Explore our quickstart recipes, guides and projects BY INDUSTRY All Industries Browse by our most popular industries BY TEAM Data Engineering Team Power data projects across your business Data Science Team Predictive models with rich, behavioral data Marketing Team Growth with data-driven marketing Product Team Behavioral data for better product experiences INTEGRATIONSCUSTOMERS RESOURCES LEARN MORE Blog Reports & Guides Webinars & Speaking Sessions GET STARTED Integrations Find a partner Documentation GitHub Discourse Customer Support COMPANY ABOUT SNOWPLOW Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation. About Us Careers Contact Us Newsroom Log inBOOK A DEMO CUSTOMER DATA INFRASTRUCTURE TO FUEL PERSONALIZED EXPERIENCES_ Own and unlock the value of your customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation Book a Demo Try Snowplow WHY DATA TEAMS CHOOSE SNOWPLOW SHIFT-LEFT CUSTOMER DATA QUALITY Snowplow offers extensive tooling to ensure your data is of the highest quality. Issues can be identified, triaged, diagnosed, and resolved as early as possible. SHIFT-LEFT CUSTOMER DATA GOVERNANCE Snowplow enables different teams to produce and manage distinct data sets. Governance is built into the entire data lifecycle from design to delivery. AI READINESS FOR ANALYTICS & ACTIVATION Snowplow delivers data to your cloud data platform in real time. Powerful dbt models aggregate the data into tables for BI & AI. Stream the data for real-time use cases. HOW DOES SNOWPLOW WORK? Fuel your AI initiatives with ready-to-use behavioral data delivered in real-time directly to your warehouse, lake, or stream. Define & Track COLLECT HIGH-QUALITY FIRST-PARTY CUSTOMER BEHAVIOR DATA Snowplow enables teams to collect rich, high-quality behavioral data across all digital platforms with dedicated data product and privacy tooling. COLLECT RICH CUSTOMER DATA ACROSS YOUR DIGITAL PLATFORMS Collect behavioral data from web, mobile and more with ease using Snowplow’s out-of-the-box and custom tracking to power your AI projects or understand customer behavior. ENSURE DATA QUALITY AT POINT OF COLLECTION Control the quality of every event with Snowplow’s dynamic schema and real-time data monitoring. DATA PRODUCT TOOLING TO DEFINE, EVOLVE AND IMPLEMENT TRACKING Our data product tooling simplifies the process of designing and documenting your tracking. Easily generate and implement custom tracking, and version your events for seamless deployment. Learn More Enrich & Govern ENRICH AND GOVERN YOUR DATA IN REAL-TIME Seamlessly unify and enrich your data to power real-time data applications in your warehouse, lake or stream. ENRICH AND TRANSFORM YOUR DATA IN STREAM Enhance any event with over 15 unique enrichments like PII pseudonymization, or add your own custom third-party sources. UNIFY AND LOAD YOUR DATA INTO YOUR DATA WAREHOUSE OR LAKE OF CHOICE Unify and deliver all your tracked events in a single unified event table, no complex joins need to start using your data. STREAM TO ANY DOWNSTREAM DESTINATION With Snowplow's event streaming and partner integrations, send your enriched events to any downstream destinations to power real-time analytics, prediction or customer experience. Learn More Model & Analyze DELIVER DATA PROJECTS FASTER AND AT SCALE Snowplow’s behavioral data is modeled and ready to use out-of-the-box or use our Data applications to instantly deliver value. PRE-BUILT DATA APPLICATIONS Unlock valuable insights from your Snowplow data using our pre-built data applications. Gain immediate insights for your business with pre-configured visualizations and reports. OUT-OF-THE-BOX DATA MODELS Focus on unlocking insight from your data with our series of out-of-the-box data models with advanced features including identity resolution, sessionization and deduplication. BUILT IN IDENTITY RESOLUTION AND STITCHING Seamlessly session and cross-platform identity stitching with multiple identities tied to every event and our Unified Data Model. Learn More Train & Operationalize STREAM REAL-TIME, STRUCTURED BEHAVIORAL DATA TO AI AND ML MODELS Snowplow enables businesses to make faster, better decisions by providing AI-ready data for training models, eliminating data wrangling, and ensuring data accuracy. TRAIN MODELS WITH AI-READY DATA Feed your AI and ML models with high-quality, structured data from Snowplow, delivered consistently and in a ready-to-use format, enabling faster insights and predictions. SEAMLESSLY STITCH CUSTOMER JOURNEYS Stream your enhanced events effortlessly to destinations like Braze, Amplitude, or custom platforms, enabling real-time analytics, predictions, and personalized customer experiences. DELIVER DATA AT LOW LATENCY Rely on Snowplow’s low-latency delivery SLAs to ensure your data reaches your warehouse, lake, or stream in real-time, enabling rapid decision-making. Learn More READY BUILT DATA APPLICATIONS TO UNLOCK REVENUE WITH SNOWPLOW Data Applications DIGITAL ANALYTICS Understand the end-to-end customer journey and unlock essential insights about customer behavior and marketing performance. Learn More Data Applications MARKETING ATTRIBUTION Accurately measure and optimize your marketing performance, powered by your own data platform. Learn More Data Applications E-COMMERCE Uncover the insights that optimize customer acquisition, improve conversion rates and drive lifetime value. Learn More Data Applications AI AGENT The data application that helps your business better understand the impact of GenAI on your customers’ behavior Learn More View all "A shopper who browses products on Burberry.com is telling us something about what she really wants. Thanks to Databricks Lakehouse Platform and Snowplow, we can build an AI-Ready Customer 360 so our client advisors have that information from the moment she walks into our store — and can deliver a personalized NextGen customer experience (CX)." BENJAMIN STEPHENS Senior Manager - Analytics “We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.” DANIEL HUANG Data Engineer “I’ve never seen engineers and marketing people talk to each other as much as they are right now. All of our objectives are now aligned on shared outcomes. Access to first-party data has made our data engineers have more empathy for our marketers and our marketers are now more willing to provide insight into the campaigns they are running.” DARREN HAKEN Head of Engineering (Data & Platform) STAY ONE STEP AHEAD IN AN EVER-CHANGING DATA COMPLIANCE LANDSCAPE DEPLOY ON YOUR OWN PRIVATE CLOUD Snowplow can be deployed on your private cloud—giving you complete control over where your data is stored, how long it’s retained, and how it’s managed and used. WE DON'T STORE YOUR DATA, HAVE COMPLETE OWNERSHIP Process your data in your own data warehouse or lake in your jurisdiction of choice. FULL GDPR CONTEXT CAPTURED WITH EVERY EVENT With Snowplow’s ‘basis for tracking’ contexts, you can record a full GDPR context (or other regulatory framework) with each event. OUT-OF-THE-BOX PRIVACY TOOLING Anonymous, cookieless tracking and in-stream privacy tooling, including PII pseudonymization provide you with complete control over the data you collect. DATA GOVERNANCE IN ACTION: HOW SNOWPLOW MANAGES SCHEMA, QUALITY, AND OWNERSHIP December 12, 2024 10AM EST, 3PM GMT Register for the webinar LATEST BLOGS FROM SNOWPLOW Releases SNOWTYPE: ENHANCED CLIENT-SIDE VALIDATION AND MULTI-PLATFORM SUPPORT John Reid December 10, 2024 Data Insights WHAT IS A DATA FLYWHEEL? A GUIDE TO SUSTAINABLE BUSINESS GROWTH Adam Roche December 5, 2024 data Insights HOW SECRET ESCAPES TRANSFORMED THE TRAVEL BOOKING EXPERIENCE WITH SNOWPLOW, AWS, AND SNOWFLAKE John Bourous November 26, 2024 See All Blog Posts PRODUCT Define & TrackEnhance & GovernModel & AnalyzeTrain & OperationalizeDigital AnalyticsIntegrations Deployment OptionsSecurity & CompliancePricing COMPARISONS vs. DIY Data Pipelines vs. ETL Tools vs. Google Analytics vs. Segment vs. RudderStack vs. Adobe Analytics View All SOLUTIONS Digital Analytics HubMarketing Attribution & OptimizationEcommerce AnalyticsAI/MLComposable CDPData AppsUse CasesSolution AcceleratorsIndustriesPartner Ecosystem EXPLORE Sample Snowplow DataSample Modeled Data RESOURCES BlogKnowledge BaseCase StudiesWebinars & Speaking SessionsGitHubWhat is behavioral data? SUPPORT DiscourseDocumentationCustomer SupportContact Us COMPANY About UsCareersNewsroom GET THE LATEST SNOWPLOW NEWS AND UPDATES Business Email* First name Last name Phone number Mobile phone number Company name Street address City State/Region Country/Region Company domain name Company name Industry * By submitting this form, I understand Snowplow will process my personal information in accordance with their Privacy Policy. FOLLOW US GitHub Linkedin © 2024 Snowplow Analytics Ltd. All rights reserved. Privacy PolicyLegalCalifornia Resident Privacy NoticeVulnerability Disclosure Program