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IMPLEMENTED 5 BLACKLINE PRODUCTS IN TANDEM WITH AN SAP S/4HANA DEPLOYMENT

It started with the production of hand-wrapped chocolate kisses in a rural area
of Pennsylvania in 1894. Now, The Hershey Company is a global entity with 18,000
employees, 70 locations, and 80 brands of candy and snacks—including the 70
million Hershey’s Kisses it produces every day.


THE CHALLENGE

For a company with ambitions to grow on a global scale while increasing market
penetration in North America, financial operations have to be smooth and
reliable. But after years of expansion, Hershey found its systems and processes,
which tracked approximately 4,000 general ledgers across one chart of accounts,
required a lot of work to get the insight it needed.

Reconciliation of accounts was particularly problematic, with 4,104 active
account reconciliations, prepared by 121 people, and 77 people approving
them—all with varying styles, formats, and deadlines. Data was kept in
spreadsheets, on paper, and in emails, and was stored in shared drives, local
computers, and file cabinets rather than in a central repository.

It was clear that Hershey needed a different approach to account reconciliation.
“As a global organization, having visibility to the entire balance sheet is a
need,” says John Zimmerman, director of financial data systems at Hershey for
the last nine years. “The more global we became, the more oversight we needed
into the chart of accounts. We were looking for process efficiency around
balance sheet control, preparation, and reconciliation.”

The team researched a number of approaches, including a homegrown application
that called for employees to attach reconciliations via a spreadsheet. This
homegrown approach provided some oversight of approvals and a central repository
for reconciliations.

However, a pilot program in Canada quickly showed that it would be unsustainable
for dealing with more than 40 company codes. The team had to find another
option—a transformational solution that was not myopically attached to the
current financial processes.


WHY BLACKLINE

Because Hershey is also doing a global rollout of SAP S/4HANA Finance via a
central finance deployment, the solution needed to integrate with the company’s
SAP ERP system. For example, Hershey does manual journal entries, and since
there was no fix for mass journal entry processing, the company needed a trusted
SAP partner that could automate journal entry postings and approvals as well as
provide better account reconciliation and an efficient mass global close.

Zimmerman wanted a simple solution with functionality that the team could roll
out at its leisure, rather than as part of a big-bang implementation.

A request for proposals (RFP) went out to vendors.

A few companies responded to the RFP, and SAP partner BlackLine, a cloud
software provider, rose to the forefront.

Early in 2017, Hershey decided to implement five BlackLine products in a staged
approach: Account Reconciliations, Task Management, Consolidation Integrity
Manager, Journal Entry, and Transaction Matching. It began a training program
for employees to facilitate quick user adoption.

At the same time, it worked with BlackLine to establish the connectors between
the SAP and BlackLine systems and to define the necessary information to begin
to pilot and use account reconciliation. “These products all have a similar set
of functionality and syntax,” says Zimmerman. “When fully deployed, they will
interconnect with each other and the SAP S/4HANA central finance deployment.”


THE RESULTS

Account Reconciliations

Hershey first implemented Account Reconciliations, which provides online
workflows to approve the accounts and auto-certification of zero-balance
accounts and subledgers. It provides templates that standardize processes across
the globe, including a bank template, a prepaid template, and an accrual
template. Use of the templates for documentation of processes had a number of
benefits, including risk mitigation. 



Task Management

“The Task Management product is basically a checklist of what you want to
monitor,” Zimmerman says. Hershey’s aim was to shorten its close process, which
takes four-and-a-half days to complete, with management review stretching it to
day six. Then additional management reporting—for example, of brand
profitability performance—follows.

The company did not want to lose that cycle as it moved to SAP S/4HANA, but it
also wanted better sets of documentation and monitoring of the close process
than the use of spreadsheets provided. This is why in October 2017, the company
started to implement Task Management, which includes a repository for
documentation with a checklist of tasks for executing and monitoring the close.



Consolidation Integrity Manager

The company also implemented Consolidation Integrity Manager. It allows the
company to take its subsidiary business units’ trial balances and map and
consolidate them into the SAP system. “This module does the consolidation, and
the many-to-one relationship provides better visibility into the accounts of our
subsidiaries,” Zimmerman says.



Journal Entry

The Journal Entry product will eventually replace Hershey’s custom-developed
programs for mass journal entry posting.

In terms of journal entry support and approvals, a lot of the process had been
done through emails that were subsequently attached to the posted journal entry
in the SAP system. BlackLine is an SAP partner for journal entry processing, and
the product provides standardization and an efficient approval and posting
process.

 

Transaction Matching

This solution gives flexibility to the clearing process, allowing easier
matching than a more rigid setup in the SAP system. “The ability to match and
clear open items is useful, and it will become more useful as organizations
experience changes in the tax environment, specifically on the international
side,” he says. “I expect these changes will lead to more sets of open item
accounts that require matching.”

4:21

THE HERSHEY COMPANY’S FINANCE TRANSFORMATION JOURNEY WITH BLACKLINE & SAP



INDUSTRY

Food & Beverage

ERP

SAP

REGION

Global

COMPANY SIZE

Enterprise

BUSINESS IMPACT

 * Risk mitigation
 * Integrated and automated internal controls
 * Enforced standardized processes
 * Gained access to improved monitoring and tracking

Read Their Success Story

Don’t take our word for it.
Request a customer reference.

In many cases we can connect you with a current customer for first-hand feedback
on their experience with BlackLine.

Request a Reference



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Intercompany Hub Enable SAP Financial Close Excellence Accounts Receivable
Automation

PLATFORM

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Entry Transaction Matching Variance Analysis Consolidation Integrity Manager
Compliance Smart Close AR Intelligence Cash Application Collections Management
Credit & Risk Management Disputes & Deductions Management Team & Task Management

RESOURCES

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