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Solutions

Solutions


 * Industries
 * Brands
   
   Launch and accelerate your mobile channel growth

 * Gaming
   
   Stay ahead of the latest mobile gaming trends

 * Finance
   
   Inform investment and strategic decisions

 * Publishers & Ad Tech
   
   Identify and target the best leads for your solution

 * Use Cases
 * Growth & User Acquisition
   
   Optimize every element of your combined UA strategy

 * Corporate Development
   
   Refine your search for market-expanding prospects

 * Marketing
   
   Allocate your mobile budget for maximum impact

 * Product
   
   Discover the elements that resonate for mobile users

 * Regions
 * North America
   
   Learn more here

 * EMEA
   
   Learn more here

 * APAC
   
   Learn more here

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Products

Products


 * Sensor Tower
 * Ad Intelligence
   
   Streamline campaigns with network and creative data

 * App Intelligence
   
   Build mobile growth with key competitive analysis

 * Consumer Intelligence
   
   Analyze granular, true-to-life mobile usage data

 * Store Intelligence
   
   Generate deep insights with accurate app store data

 * Usage Intelligence
   
   Map industry-based spend across digital ad channels

 * Integrations & API
   
   Improve the way your application talks

 * Game Intelligence
   
   Drill down into mobile gaming strategies

 * Pathmatics
 * Pathmatics
   
   Reveal insights about your market, competition, and customers

 * Dashboard
   
   Marketing intelligence that helps marketers make smarter decisions

 * Connect
   
   Digital ad intelligence data to power your systems, tools, and models

 * Retail Media Intelligence
   
   See how your competitors are investing in retail media networks

 * Audience Insights
 * Audience Insights
   
   Target audiences based on what they actually do.

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Blog

Blog



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Resources

Resources


Resources

Sensor Tower Support Center

Pathmatics Support Center

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Company

Company


Our Data

About

Careers

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Pathmatics

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MARKET INTELLIGENCE


FOR THE GLOBAL DIGITAL ECONOMY

Providing quality data to better inform your

most important strategic decisions.

Request DemoSign Up - Free


TRUSTED BY GLOBAL DIGITAL LEADERS





BETTER DATA COMES FROM


REAL PEOPLE

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RESPONSIBLY SOURCED DATA

YOUR DATA'S ORIGIN STORY MATTERS

Not all data is created equally. You already have great enterprise data that you
collect from the inside looking out at the market. We augment your enterprise
data with data we collect from the outside looking in, using our global
statistical panel. Our data is better than anyone else's for several reasons,
including:

 * We're hyper-focused on building our data estate organically from real
   people—not synthetically from an AI

 * Privacy and security are core principles we're transparent with our customers
   about—plus we have the SOC seal to prove it

 * Our panel portfolio spans the global digital economy, letting us see things
   other providers can't


Learn More


SENSOR TOWER DATA IS REGULARLY CITED BY





ENGAGE WITH THE


MODERN DIGITAL CONSUMER

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UNCOVER OPPORTUNITIES FOR GROWTH

Equip your teams with accurate data on top competitors and industry leaders to
accelerate your UA strategy. Plus, see the trends, news cycles and updates that
are affecting the digital landscape overall.


DIVE INTO THE MIND OF THE MOBILE USER

Understand what kind of users are attracted to certain mobile apps by key
demographics. Zoom in to see how those users form habits around certain mobile
apps, and how they stay engaged long-term.


OPTIMIZE YOUR DIGITAL ADVERTISING SPEND

With the world of digital advertising expanding rapidly, examine the ad networks
and creatives that make a successful digital strategy. Analyze post-IDFA data
signals that drive advertising trends.


TRUSTED BY LEADING BRANDS ACROSS EUROPE, MIDDLE EAST AND AFRICA





ANDREW NAM, LEAD MANAGER, STRATEGY AND BUSINESS OPERATIONS, DUOLINGO

"Sensor Tower's become a core part of our industry and competitive analysis,
providing visibility into the global mobile landscape, as well as many
international markets of interest."


GAIN VALUABLE INSIGHTS ON


THE GREATER APP ECONOMY

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STORE INTELLIGENCE

IDENTIFY RISING MARKET TRENDS

With highly accurate real-time global data from the App Store and Google Play,
detect changes in the downloads and installs that drive the mobile app economy.
Segment performance metrics by country, device, and more, and contextualize
growth with Sensor Tower’s Revenue Per Download (RPD) and Average Revenue by
Daily Active User (ARPDAU) views.

Learn More


USAGE INTELLIGENCE

ASSESS CRITICAL USER ENGAGEMENT

Built on a cutting-edge data science model, Sensor Tower’s Usage Intelligence
delivers key metrics on mobile app retention, demographics, and engagement
across all markets. Analyze the growth of Daily Active Users (DAU) of any given
app to measure stickiness. Then, dive deeper and break down retention by total
sessions and time spent to understand the demographic characteristics of users
that engage with certain apps and which users of one app may be more likely to
use another.

Learn More


AD INTELLIGENCE

OPTIMIZE AD STRATEGY

Analyze the top-performing trends in creatives and ad networks across all mobile
categories to develop an iterative, agile paid campaign strategy. Assess
traditional mobile ad networks like AdWords or AppLovin, or dive into the
effectiveness of advertising on Facebook, Snapchat, TikTok and more. Sensor
Tower’s IDFA-free data signals offer key insights into the best way to develop
paid advertising on mobile devices.

Learn More


CONSUMER INTELLIGENCE

ANALYZE TRUE MOBILE BEHAVIOR

Developed via our proprietary first-party panel, Consumer Intelligence zooms in
on user behavior trends among the biggest apps in the digital world. Obtain
granular, unfiltered audience data to help set critical usage benchmarks, and
assess real impact and retention over critical time periods.

Learn More


APP INTELLIGENCE

DRIVE ORGANIC GROWTH

Sensor Tower provides rich market insights into the trends shaping businesses in
the global digital economy. Our data scientists and algorithms process trillions
of aggregated data points from a variety of proprietary research panels, to
craft our unique breed of market intelligence. Our insights augment our
customers’ market understanding, with industry benchmarks, leaderboards and
enhancing their ability to identify disruptive shifts, not visible in their
enterprise data.


Develop a customized dashboard that tracks your daily downloads, delivers
regular revenue reports, alerts to changes on user sentiment, and gives insights
into how your competitors are performing over time.

Learn More


DIGITAL INTELLIGENCE PLATFORM LEVERAGED BY TOP MARKETERS





MARKETING INTELLIGENCE TO HELP YOU


OUTSMART YOUR COMPETITION

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PATHMATICS DASHBOARD

GET INSIGHTS ACROSS THE DIGITAL ADVERTISING ECOSYSTEM

Pathmatics Dashboard by Sensor Tower, brings visibility into the digital
advertising ecosystems throughout the US, Brazil, Canada, France, Germany,
Italy, Mexico, Spain, UK, Australia, and New Zealand. With Pathmatics Dashboard
you’ll get access to ads, spend and impression estimates, and insight into
brands’ advertising strategies across: Facebook, Instagram, Twitter, YouTube,
display, video, mobile, and OTT.

LEARN MORE


RETAIL MEDIA INTELLIGENCE

SEE HOW YOUR COMPETITORS ARE INVESTING IN RETAIL MEDIA NETWORKS

Discover how and when competitors’ products are being promoted on retail
channels and view spend and impression data to determine where and how you
should be investing. Access granular details on how competitors’ are
representing themselves to retail audiences in their ad campaigns across ad
channels

Learn More


PATHMATICS CONNECT

THE DIGITAL ADVERTISING INTELLIGENCE DATA FEED TO POWER YOUR SYSTEMS AND MODELS

Pathmatics Connect by Sensor Tower is a data feed that brings digital
advertising data from Facebook, Instagram, Twitter, TikTok, Snapchat, OTT,
display, video, and more, straight to you. Our automated data feed delivers
large volumes of data so you can create your own dashboards, reports, and data
visualizations in a format that works best for you.

Learn More

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SENSOR TOWER BLOG



THE THREADS ROLLERCOASTER: PEAKS, PLUMMETS, AND RESILIENCE

Threads started with a historic launch, boasting 40 million installs on its
debut. However, this initial success quickly gave way to significant declines in
daily downloads, active users, and engagement.

DUOLINGO'S GAMIFIED SUCCESS: A LANGUAGE LEARNING TRIUMPH

Duolingo's language app soars with gamification, driving high user retention and
rapid growth to 19M daily active users by 2023, leaving competitors behind. Read
the blog to discover how you can borrow Duolingo’s money making secrets to help
your app revenue grow as well.

SETTING NEW STANDARDS IN MOVIE MARKETING: THE 'BARBENHEIMER' APPROACH

Both box office hits, Barbie and Oppenheimer, developed marketing strategies
that attracted attention, leaving a significant imprint on the industry. Behind
their engaging audience campaigns lay invaluable insights from Pathmatics
Explorer, a powerful platform that unveils the story of their marketing success.

ENGLISH

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