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CUSTOMERAIDE

improve your category, brand & customer growth skills

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IMPROVE YOUR CATEGORY, BRAND & CUSTOMER GROWTH SKILLS

WANT TO BE THE BEST YOU CAN BE IN CONSUMER GOODS SALES & MARKETING?

CUSTOMERAIDE® gives you the right inspiration and knowledge to grow your CPG
categories and brands with your customers. Its jam packed with all the good
stuff you need on the job: easy to use, always available and up to date help and
resources, chosen by our experts.












HOW DO WE HELP YOU SUCCEED?








INSPIRATION

Generate and develop original and innovative ideas and solutions with the most
useful tools, templates & creative thinking resources to identify growth
opportunities.




+ KNOWLEDGE

Expand your critical thinking, demonstrate objectivity about what to do or
believe with our quick dives, how to’s, playbooks, learning programmes & help on
demand to get the job done.




= RESULTS

Improve your skills to deliver category, brand and customer growth & profit,
enhance your career & develop your team with our expert resources & customer
category planning roadmap.




CUSTOMERAIDE® is created by CPG sales and marketing experts, perfect for small
teams and focuses on developing the right skills at the right time, on the job.
Invest in your and your teams skills and get started today with a flexible
CUSTOMERAIDE® membership which you can cancel anytime. 

where do I sign up?
what do i get?
BOOK A DEMO



WHAT’S ON YOUR ‘TO DO TODAY!’ LIST?

CUSTOMERAIDE® has everything you need to improve your category, brand and
customer growth skills!


CATEGORY DRIVER

Grow category revenue and profit with your Customer

category driver

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CHANNEL EXPERT

Grow your and your Customer’s categories in profitable channels

channel expert

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PRIORITISER

Segment to engage with priority customers

prioritiser

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REVENUE OPTIMISER

Maximise Customer revenue and trade spend effectiveness

revenue optimiser

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NEGOTIATOR

Prepare and negotiate with Customers for fair win-win outcomes

negotiatior

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METRICS MARVEL

Manage the right metrics for success

metrics marvel

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LEADER

Manage resources and lead passionate teams to deliver successful Customer
results

COMING SOON!


BRAND BUILDER

Delight consumers at the point of consumption

brand builder

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SHOPPER SAVVY

Deliver great shopper experiences at the point of purchase

shopper savvy

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PLANNER

Develop and implement strategically valuable Customer execution plans

planner

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PARTNER

Jointly create added value in a collaborative Customer relationship

partner

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NETWORKER

Engage profitably with effective Customer contact plans

networker

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PROBLEM SOLVER

Develop creative Customer insights and opportunities

problem solver


ROUTE TO MARKET EXPERT

Get your brands to shoppers, wherever they are

route to market expert

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KNOW MY CUSTOMER

Know your Customer’s ambitions, strategy and performance drivers

customer insight

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NUMBER CRUNCHER

Drive Customer profitability with financially astute decisions

number cruncher

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PRESENTER

Create and deliver compelling Customer presentations that stand out

presenter

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DISTRIBUTOR EXPERT

Grow with Distributor partners

distributor expert

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STRATEGIST

Identify growth opportunities and develop winning Customer strategy

Coming soon!


EXPLORE CUSTOMERAIDE® FOR TEAMS

Are you ready to be the best you can be in consumer goods sales and marketing?
Get in touch and we’ll send you our CUSTOMERAIDE® FOR TEAMS brochure. This
provides a detailed overview of how we help you improve your and your team’s
category, brand and customer growth skills.

GET IN TOUCH




TELL ME MORE…




CUSTOMERAIDE® SKILLS

Who do you need to be today to grow with your customers?

our Skill dictionary


CUSTOMERAIDE® ROADMAP OVERVIEW

How does CUSTOMERAIDE® help with what you need to be good at?

Step by step guide


CUSTOMERAIDE® HELP ON DEMAND

Flexible expert help on demand hours, when you need it

help on demand


NEWS & VIEWS

Our latest news, views, eye spy’s and inspiration:

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WHAT DO YOU NEED TO GET GOING?




MILK OR TEA FIRST?




STUCK IN THE MIDDLE WITH YOU IS OUR HAPPY PLACE




SKILLS ARE WHERE IT’S AT!




Our mission is to help you grow your categories and brands with your customers.
We're here for you, adding new resources everyday. Jump the CUSTOMERAIDE® queue
and let us know what you need today!

GET IN TOUCH

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