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THE STATE OF LOCAL MARKETING 2022 WEBCAST



Join us for a webcast revealing early findings from our biggest State of Local
Marketing Survey yet. Responses from over 2,400 local partners and 13 brands
across a variety of industries have shaped data-driven recommendations about how
to activate your channel partners to ensure that your brand is well-represented
at the local level, and how to support the customer journey from the first
touchpoint to the final sale.

The responses we received validated our formula for revenue growth and revealed
new insights, including:

 * Marketing Mature partners realized 2x more revenue growth than their less
   mature peers.
 * Channel partners who invest 1% or more of their revenue in marketing achieve
   14% higher revenue growth. Even greater revenue growth can be achieved when
   partner investment is coupled with marketing knowledge.
 * In previous years, over 85% of partners occupied the lowest levels of
   marketing maturity. This year we saw that drop to 54% due to a new dimension
   we added to the Marketing Maturity Matrix. This dimension, called Marketing
   Savvy, measures actions taken by the individual partner, regardless of the
   local marketing program offerings and partner participation.

Want to learn what this means for your channel marketing program? Register now!

 

ABOUT THE PRESENTERS



SARAH CUCCHIARA

SVP of Channel Marketing Strategy at BrandMucsle

--------------------------------------------------------------------------------

Throughout her career, Sarah has worked with large national companies and local
small businesses to develop cross-channel marketing and advertising programs
that drive results. As SVP of Channel Marketing at BrandMuscle, Sarah is
responsible for leveraging BrandMuscle's products and services in the
development and execution of hyperlocal marketing and advertising programs for
clients that align with the corporate strategy while driving local results.



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BrandMuscle is the leader in integrated local and channel marketing, enabling
over 300 of the world’s top brands to scale their marketing programs and
accelerate revenue growth.

Reach us at (866) 464-4342 or contact us online




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