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TRANSFORMATIVE AI AND DATA INSIGHTS


BOOST WITH DATA

Yves Mulkers
May 30, 2024 • Estimated Reading Time: 9 minutes



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TODAY

Hello Ciaran!

Dive into today's newsletter where we unravel the transformative power of AI and
data intelligence across various domains. Discover how AI is revolutionizing
healthcare, slashing marketing costs, and enabling precise predictive analytics
in sales. Learn why Chief Data Officers must rethink their strategies and how
becoming an AI-centric organization can secure long-term success.

Get ready to explore cutting-edge tools, from generative AI models to advanced
data platforms, that drive efficiency and innovation.

Stay ahead in the ever-evolving landscape with these essential reads.

Happy reading,

Yves Mulkers.


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Exploring the frontiers of AI and data, we delve into groundbreaking
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Who's Afraid of AI in Healthcare? explores the balanced perspective on AI's
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Mistral Releases Its First Generative AI Model for Code introduces Codestral, a
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From Governance to Intelligence: Why CDOs Need to Remap Their Data Landscape
discusses the evolving role of data governance, emphasizing the need for Chief
Data Officers to transform data into strategic assets that drive business
success.

Predictive Analytics in Sales showcases how predictive analytics can uncover
emerging market trends and optimize sales strategies, enabling businesses to
make data-driven decisions that significantly boost their sales performance.

Why Next-Gen Data Intelligence Platforms Are a Game Changer for Businesses
outlines the advantages of advanced data intelligence platforms, highlighting
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MARKETING MATTERS

In this section, we explore the cutting-edge strategies and tools
revolutionizing marketing. From harnessing the power of generative AI to
optimizing customer data platforms, these insights reveal how technology is
driving cost efficiencies, enhancing engagement, and transforming data into
actionable intelligence. Dive into the latest trends that are shaping the future
of marketing, offering a roadmap for navigating this dynamic landscape.

Customer Data Platforms for the Modern Marketer discusses the evolution and
importance of CDPs in unifying and activating customer data in real-time,
enabling marketers to deliver personalized experiences and ensure privacy
compliance seamlessly.

Klarna Using GenAI to Cut Marketing Costs by $10 Million Annually showcases how
Klarna leverages generative AI to significantly reduce marketing expenses while
enhancing the efficiency and effectiveness of its campaigns.

These 5 Marketing Analytics Platforms Are Taking the Field into the Future
highlights innovative marketing analytics platforms that are driving the
industry forward by providing deeper insights and predictive capabilities for
better decision-making.

From Insights to Action: Leveraging Data-Driven Marketing Technologies for
Holistic ROI Measurement explores how data-driven technologies are transforming
marketing strategies, enabling comprehensive ROI measurement and enhancing
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From Cookies to Conversions: Win Back Revenue with First-Party Data examines the
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In the fast-paced world of leadership and data, staying ahead requires
continuous adaptation and strategic insight. This edition explores how leaders
can leverage data to make better decisions, the importance of adopting
AI-centric models, and the evolving role of Chief Data Officers. We also dive
into the readiness of enterprises for an AI-driven future and the critical
perspectives of Chief Privacy Officers on AI implementation. These insights
provide a roadmap for navigating the complexities of modern leadership and
technology.

Better Decisions with Data: Asking the Right Question emphasizes the importance
of framing the right questions to harness data effectively, focusing on
decision-driven analytics to align data collection with strategic business
needs.

How to Become an AI-Centric Organization outlines the steps necessary for
integrating AI at the core of business operations, stressing the urgency of
transformation to stay competitive in a rapidly evolving landscape.

Thriving Among Data Chaos: A CDO's Framework for Success explores the pivotal
role of Chief Data Officers in breaking down data silos and leveraging data for
strategic advantage, emphasizing a business-first approach to data management.

Accelerating AI: Powering Enterprise Technology Readiness for an AI Future
discusses the foundational elements necessary for organizations to enhance their
AI capabilities, including addressing talent gaps and augmenting infrastructure.

A Chief Privacy Officer’s View of CAIOs highlights the lessons that Chief AI
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policies and ensuring compliance while navigating the intersections of privacy
and AI.


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FEED FORWARD

Do you have an interesting story to share, please reach out to us by sending a
DM on twitter: @yvesmulkers


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