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Submission: On March 10 via api from US — Scanned from DE
Effective URL: https://www.iab.com/events/iab-playfronts-2022/?mkt_tok=Nzg2LUxCRC01MzMAAAGDFD69D837PBVQynf4uxegtkaVNR-W0r0x-07LAoaJ...
Submission: On March 10 via api from US — Scanned from DE
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Conference - New York City
Apr 5, 2022 / 9:00 am - 5:00 pm EST ‧ New York City
This event is invite-only for qualified buy-side brands and agencies.
Free
Request a Pass
--------------------------------------------------------------------------------
* Overview
* Agenda
* About the Venue
* Sponsors & Partners
* Overview
* Agenda
* About the Venue
* Sponsors & Partners
OVERVIEW
IAB PlayFronts is the first event of its kind — an annual marketplace dedicated
to advertising and partnership opportunities in the gaming industry. Leading
members of this exciting ecosystem, from developers to streaming platforms and
ad tech partners will demonstrate current and upcoming creative opportunities
for brands to drive results.
The program will define the gaming landscape, elevate the effectiveness of
gaming and demonstrate creative opportunities for brands.
Important: All in-person attendees will be required to show proof of
vaccination, produce a negative COVID-19 test result prior to entering, and
comply with IAB’s Event and COVID-19 Policy and Code of Conduct .
What safety protocols will I be expected to follow at IAB’s PlayFronts? Please
read: COVID-19 & Safety FAQ
Received a code and want to attend?
Register Now
AGENDA
AGENDA:
Filter by:
Topic
* All Topics
* All Topics
Session Type
* Brand Academy
* Break
* Breakout
* Content Presentation
* Deep Dive
* Fireside Chat
* Industry Insights Presentation
* Innovation Spotlight
* Invite Only
* Keynote
* Main Stage
* Networking
* Panel
* Roundtable
* Topic Block
* Welcome
* All
* Invite Only
* Main Stage
* Main Stage OR Invite Only
Agenda style:
* Week View
* List View
TIMES ARE IN EST. PLEASE NOTE FINAL AGENDA TIMING IS SUBJECT TO CHANGE. PLEASE
CHECK BACK FOR UPDATES.
* --------------------------------------------------------------------------------
APRIL
TUE. 5
12 PM
1 PM
2 PM
3 PM
4 PM
5 PM
6 PM
7 PM
8 PM
9 PM
10 PM
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* TUESDAY, APRIL 5
* TUESDAY, APRIL 5
12:00 PM – 1:00 PM
Networking
BADGE PICK-UP AND NETWORKING BREAKFAST
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
1:00 PM – 1:15 PM
WELCOME REMARKS
* Zoe Soon
Vice President, Experience Center
IAB
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
1:00 PM – 9:00 PM
GAMING AND ESPORTS ACTIVATIONS
Attendees will be treated to immersive gaming experiences throughout the
day with Meta Quest and Thece’s esports activations.
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
1:20 PM – 1:40 PM
Content Presentation
PRESENTATION BY META
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
1:40 PM – 2:00 PM
Content Presentation
PRESENTATION BY ACTIVISION BLIZZARD
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
2:00 PM – 2:20 PM
Content Presentation
PRESENTATION BY FRAMEPLAY
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
2:20 PM – 3:05 PM
Break
MID-MORNING NETWORKING BREAK
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
3:05 PM – 3:25 PM
Content Presentation
PRESENTATION BY NIANTIC
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
3:25 PM – 3:45 PM
Content Presentation
PRESENTATION BY ADMIX
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
3:50 PM – 4:00 PM
Industry Insights Presentation
INDUSTRY INSIGHTS PRESENTATION BY UNITY
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
4:00 PM – 5:00 PM
Break
NETWORKING LUNCHEON SPONSORED BY SUPER LEAGUE GAMING FEATURING THE IAB
PLAYFRONTS CUP FINAL HOSTED BY THECE
After grabbing lunch, attendees will have front row seats to the live
final of Thece’s IAB PlayFronts Cup where two teams compete for bragging
rights and the title of champion!
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
5:00 PM – 5:20 PM
Content Presentation
PRESENTATION BY ZYNGA
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
5:20 PM – 5:40 PM
Content Presentation
PRESENTATION BY BIDSTACK
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
5:45 PM – 6:05 PM
Content Presentation
PRESENTATION BY RIOT GAMES
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
6:10 PM – 6:35 PM
Content Presentation
PRESENTATION BY ANZU
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
6:35 PM – 7:15 PM
Break
AFTERNOON NETWORKING BREAK
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
7:15 PM – 7:35 PM
Content Presentation
PRESENTATION BY TWITCH
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
7:35 PM – 7:45 PM
Industry Insights Presentation
INDUSTRY INSIGHTS PRESENTATION BY IGN
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
7:50 PM – 8:10 PM
Content Presentation
PRESENTATION BY SUPERAWESOME
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
8:10 PM – 8:30 PM
Content Presentation
PLAYERWON
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
8:30 PM – 8:35 PM
CLOSING REMARKS
* Zoe Soon
Vice President, Experience Center
IAB
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--------------------------------------------------------------------------------
* TUESDAY, APRIL 5
8:35 PM – 9:35 PM
Networking
NETWORKING COCKTAIL RECEPTION
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--------------------------------------------------------------------------------
* tracks: [data-session-id]
* session_types:
ABOUT THE VENUE
--------------------------------------------------------------------------------
Convene
117 West 46th Street
New York, NY 10036
View Map of Venue
SPONSORS & PARTNERS
Sponsor this event
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PRINCIPAL SPONSOR
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PRESENTING SPONSORS
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INDUSTRY INSIGHTS SPONSORS
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VIP SPONSORS
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TITLE SPONSOR
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