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HG INSIGHTS ANNOUNCES GARY COTTRELL AS GM & CPO TO DRIVE FURTHER PRODUCT GROWTH




THE NEW LEADER WILL INCREASE CUSTOMER VALUE TO OFFERINGS FROM THE AUTHORITY IN
TECHNOLOGY INTELLIGENCE

SANTA BARBARA, Calif – May 1, 2024 – HG Insights, the authority in Technology
Intelligence, today announced the appointment of Gary Cottrell as General
Manager (GM) and Chief Product Officer (CPO) to its senior leadership team.

As an accomplished technology executive with nearly 25 years of product
experience in the SaaS sector, Cottrell will be responsible for amplifying HG
Insights’ Technology Intelligence solutions in the market. Reporting to Gary
will be the leaders of growth marketing, product marketing, product management
and design. The addition of Cottrell is an important step in the Tech
Intelligence leader’s growth as a product-led organization.


PUTTING THE CUSTOMER AT THE FOREFRONT OF DECISIONS

> “Gary is a proven leader who excels at product development, management, and
> go-to-market strategy while maintaining a close connection with customers,”
> said Elizabeth Cholawsky, CEO of HG Insights. “We are all excited to have Gary
> aboard, he was our number one choice thanks to his substantive skills, his
> excitement about the upcoming product innovations at HG, and his engaging
> leadership style. Gary will also be a complement and partner to our CTO Robert
> Fox, along with HG’s senior leadership team, to drive operational efficiency
> and business strategy as the company takes on the next phase of growth as a
> product-led organization.”

Previously, Gary served as the SVP of Product Management at Stats Perform, where
he led product management, partnerships, and product strategy while working with
advanced data collection methodologies. He has also held executive positions at
Xactly Corporation, a SaaS and Sales Performance Management software giant,
where he supported building a data intelligence offering and implemented a new
end-to-end product vision and roadmapping process. When Vista Equity took Xactly
private, Gary helped rebuild the product management organization and overall
product strategy while supporting the subsequent acquisition and integration of
four additional companies.

> “HG Insights is an institution in the world of data-driven intelligence, and
> the opportunity to lead as the company’s GM and CPO is compelling considering
> the already impressive products and vast growth potential,” said Gary
> Cottrell, incoming executive at HG Insights. “I look forward to accelerating
> HG’s transformation into a product-led organization and continuing to provide
> our customers with best-in-class Technology Intelligence solutions.”


2024: AN EXCITING YEAR AT HG 

The appointment of a new GM and CPO comes after the recent announcement of HG
Insights’ on G2’s Leader Grid® in both Sales Intelligence and Marketing Account
Intelligence. This year, HG has also received awards from Inc. Magazine and was
named “Best Place to Work” by Built In. Not to mention a litany of additional
awards from G2, including customer- and product-facing accolades like “Users
Love Us” and “Easiest Setup.” CTO Rob Fox said:

> “As a product-led, customer-centric organization, we are committed to building
> upon our recent achievements by delivering exceptional products while
> continuing to lead the market with our world-class insights. Our recognition
> in G2’s Leader quadrant underscores our success in meeting customer needs. I
> am thrilled to spearhead our innovation initiatives, including our Gen AI
> strategy, collaborating closely with Gary to shape the future of products that
> drive our customers’ businesses forward.” 


LEARN MORE

Learn more about HG Insights here, and follow us on LinkedIn and Twitter.

ABOUT HG INSIGHTS

HG Insights, the provider of data-driven insights to 75% of tech companies in
the Fortune 100, is your go-to-market Technology Intelligence partner.

We use advanced insights into Technology Intelligence — on IT spend,
technographics, cloud usage, intent signals, Functional Area Intelligence,
contract details, and AI maturity — to provide global B2B companies with a
better way to analyze markets and target prospects. Our customers achieve
unprecedented results in their marketing and sales programs thanks to the
indexing of billions of unstructured documents each day with insights into
product adoption, usage, spend data, and more to build high-resolution maps of
activity across an organization’s entire digital infrastructure to power
business decisions with precision and confidence.


CONTACTS

Taylor Viens

Senior Marketing & Digital Communications Manager

taylor.viens@hginsights.com

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