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U.S. Brand Colors


BRAND COLORS AND PALETTES

Defined by David Ogilvy as “the intangible sum of a product’s attributes”, a
brand is the customers’ perception of a product, service, or company. But this
is a broad description, so in order to understand what makes a brand, it’s
necessary to get a better grasp of a few key concepts. The first one is brand
awareness.

An important factor in a customer's purchase decision process, brand awareness
relies on a persons potential to recall and recognise a company. Multiple visual
elements can help with brand recognition, more specifically logos, shapes,
graphics and colors.


TIME FOR A QUIZ. HOW MANY TECH COMPANY BRANDS CAN YOU RECOGNISE JUST BY COLOR?

Here’s a little experiment to see how effective the use of color can be. Relying
on color alone let’s see how many brands can you correctly identify.

As many of you probably guessed, the first image represents the Google color
palette, the next one is the iconic Facebook blue color, and the last one, maybe
a little more difficult, is the bright YouTube red.

How many did you get? If you guessed all three, then “Congratulations!” to you
and to the brand designers.


COLOR PSYCHOLOGY OR HOW COLORS MAKE US FEEL

Ever wondered why Facebook’s main color is blue? Unfortunately, the answer is a
bit less scientific than you might expect. It seems that Mark Zuckerberg is
red-green colorblind, so for him, blue is the color he sees best. But just
because it was a personal choice does not mean it was not right one.

According to an informal study performed by KISSmetrics, blue looks to be the
color preferred by both men and women. The research shows that women like blue,
purple and green…

… while men respond better to blue, green and black.


WHAT IS THE MOST POPULAR COLOR

According to the diagrams above, it looks like the most popular color is blue.
The second most popular one is green. Two colors that are found abundantly in
nature, one representing the clear sky, the other the grass and vegetation. The
least popular colors seem to be orange and brown.

So does this mean that you should only use blue or green as brand colors? Not at
all. As a matter of fact, in a crowded market, choosing a nonconventional color
might help a brand stand out. A good example of this is the Snapchat yellow, a
playful, energetic and young color. Almost the opposite of a traditional social
media company like Facebook.


BRAND COLORS AND MEANINGS

Different colors can produce different emotions for people, but it’s not always
obvious how color affects decision. Big brands have started to understand the
importance of this phenomenon and they are very careful in choosing the right
color schemes for the message they want send.

On the right you can view a visual representation(courtesy of the good folks at
The Logo Company) of how major brands want to be seen and how they picked a
color to enable certain emotions among their users and customers.


THE POWER OF COLORS

A strong brand can increase consumer trust and loyalty and even take them to a
new level. In an interview, Bill Becker, Director, Brand Center of Excellence at
John Deere mentioned that some customers went as far as to paint their house in
the John Deere colors to show their loyalty to the brand.


POPULAR BRAND COLORS

 * Google Colors
 * YouTube Colors
 * Instagram Colors
 * Apple Colors
 * Facebook Colors
 * Twitter Colors
 * Messenger Colors
 * Android Colors
 * Johnnie Walker Colors
 * Snapchat Colors

 * Amazon color scheme
 * Microsoft color scheme
 * Xbox One color scheme
 * Burger King color scheme
 * Red Bull color scheme
 * FedEx color scheme
 * Levi's color scheme
 * John Deere color scheme
 * Heineken color scheme
 * Samuel Adams color scheme
 * Pabst Blue Ribbon color scheme
 * WhatsApp color scheme
 * Lyft color scheme
 * Pinterest color scheme
 * Taco Bell color scheme
 * Monster Energy color scheme

 * UPS color scheme
 * Miller High Life color scheme
 * Keystone Light color scheme
 * Busch color scheme
 * Busch Light color scheme
 * Uber color scheme
 * Netflix color scheme
 * Subway color scheme
 * Coca-Cola color scheme
 * USPS color scheme
 * Natural Light color scheme
 * Michelob Ultra color scheme
 * Miller Lite color scheme
 * Budweiser color scheme
 * Airbnb color scheme
 * Slack color scheme

 * Starbucks color scheme
 * Pepsi color scheme
 * DHL color scheme
 * Coors Light color scheme
 * Bud Light color scheme
 * Johnny Walker color scheme
 * Android color scheme
 * Spotify color scheme
 * IBM color scheme
 * McDonald's color scheme
 * Kool-Aid color scheme
 * Jack Daniel's color scheme
 * Messenger color scheme
 * Snapchat color scheme
 * Apple color scheme
 * Facebook color scheme

 * Oracle color scheme
 * HP color scheme
 * Dunkin' Donuts color scheme
 * Gatorade color scheme
 * Sprite color scheme
 * Jim Beam color scheme
 * YouTube color scheme
 * Instagram color scheme
 * Twitter color scheme
 * Google color scheme

We are not affiliated with any of the brands listed on this website.
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