quartznetwork.com
Open in
urlscan Pro
2606:4700:3032::ac43:c663
Public Scan
Submitted URL: http://links.mail3.spopessentials3.com/els/v2/87wZC00gzRt8/MTBNNlkvU2Z6UVUxZUExaDNlc2RkTzBUKzdldHdGbmIrME05bkZPYk1rN1pKcXJVenJMWnN0RGhE...
Effective URL: https://quartznetwork.com/event/connect-cmo-spring/?utm_source=acoustic&utm_medium=email&utm_campaign=CMO-SP22-ATT-15-2022...
Submission: On February 09 via manual from IN — Scanned from DE
Effective URL: https://quartznetwork.com/event/connect-cmo-spring/?utm_source=acoustic&utm_medium=email&utm_campaign=CMO-SP22-ATT-15-2022...
Submission: On February 09 via manual from IN — Scanned from DE
Form analysis 1 forms found in the DOM
<form novalidate="" lang="en">
<div class="c-forms-form" tabindex="0">
<div class="c-editor" style="display:none;"><input type="text" class="c-forms-form-style"></div>
<div class="c-forms-form-body toggle-on" sys:attach="toggle" toggle:on="{ binding displayConfirmation, source = {{ Cognito.Forms.model }} }" toggle:action="hide">
<div class="c-forms-template" sys:attach="dataview" dataview:data="{binding entry, source={{ Cognito.Forms.model }} }">
<div class="c-forms-form-main c-span-24 c-sml-span-12">
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-12 c-sml-span-12 c-required" data-field="FirstName">
<div class="c-label "><label id="c-0-25-label" for="c-0-25">First Name <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>First Name is
required.</span></span></label></div>
<div class="c-editor"><input type="text" id="c-0-25" placeholder=""></div>
<div class="c-validation" aria-hidden="true">First Name is required.</div>
</div>
<div class="c-text-singleline c-field c-col-13 c-sml-col-1 c-span-12 c-sml-span-12 c-required" data-field="LastName">
<div class="c-label "><label id="c-1-24-label" for="c-1-24">Last Name <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>Last Name is
required.</span></span></label></div>
<div class="c-editor"><input type="text" id="c-1-24" placeholder=""></div>
<div class="c-validation" aria-hidden="true">Last Name is required.</div>
</div>
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12 c-required" data-field="Title">
<div class="c-label "><label id="c-2-23-label" for="c-2-23">Title <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>Title is required.</span></span></label>
</div>
<div class="c-editor"><input type="text" id="c-2-23" placeholder=""></div>
<div class="c-validation" aria-hidden="true">Title is required.</div>
</div>
<div class="c-email c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12 c-required" data-field="Email">
<div class="c-label "><label id="c-3-22-label" for="c-3-22">Email <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>Email is required.</span></span></label>
</div>
<div class="c-editor c-editor-email"><input type="text" id="c-3-22" placeholder="" autocomplete="email" novalidate=""></div>
<div class="c-validation" aria-hidden="true">Email is required.</div>
</div>
<div class="c-phone c-phone-international c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12 c-required" data-field="Phone">
<div class="c-label "><label id="c-4-21-label" for="c-4-21">Phone <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>Phone is required.</span></span></label>
</div>
<div class="c-editor c-editor-phone"><input type="text" id="c-4-21" placeholder="" autocomplete="tel" novalidate=""></div>
<div class="c-validation" aria-hidden="true">Phone is required.</div>
</div>
<fieldset class="c-choice-checkboxes c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12" data-field="SelectAllThatApply">
<legend class="c-label ">Select all that apply <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span></span></span></legend>
<div class="c-editor c-columns-2">
<div class="c-choice-option"><label for="c-5-6"><input type="checkbox" name="group5" id="c-5-6"><span>Cybersecurity</span></label></div>
<div class="c-choice-option"><label for="c-5-7"><input type="checkbox" name="group5" id="c-5-7"><span>Energy</span></label></div>
<div class="c-choice-option"><label for="c-5-8"><input type="checkbox" name="group5" id="c-5-8"><span>Finance</span></label></div>
<div class="c-choice-option"><label for="c-5-9"><input type="checkbox" name="group5" id="c-5-9"><span>Gaming</span></label></div>
<div class="c-choice-option"><label for="c-5-10"><input type="checkbox" name="group5" id="c-5-10"><span>Human Resources</span></label></div>
<div class="c-choice-option"><label for="c-5-11"><input type="checkbox" name="group5" id="c-5-11"><span>Information Technology</span></label></div>
<div class="c-choice-option"><label for="c-5-12"><input type="checkbox" name="group5" id="c-5-12"><span>Logistics</span></label></div>
<div class="c-choice-option"><label for="c-5-13"><input type="checkbox" name="group5" id="c-5-13"><span>Manufacturing</span></label></div>
<div class="c-choice-option"><label for="c-5-14"><input type="checkbox" name="group5" id="c-5-14"><span>Marketing</span></label></div>
<div class="c-choice-option"><label for="c-5-15"><input type="checkbox" name="group5" id="c-5-15"><span>Mobile</span></label></div>
<div class="c-choice-option"><label for="c-5-16"><input type="checkbox" name="group5" id="c-5-16"><span>Operations/Operational Excellence</span></label></div>
<div class="c-choice-option"><label for="c-5-17"><input type="checkbox" name="group5" id="c-5-17"><span>Procurement</span></label></div>
<div class="c-choice-option"><label for="c-5-18"><input type="checkbox" name="group5" id="c-5-18"><span>Research & Development</span></label></div>
<div class="c-choice-option"><label for="c-5-19"><input type="checkbox" name="group5" id="c-5-19"><span>Sales</span></label></div>
<div class="c-choice-option"><label for="c-5-20"><input type="checkbox" name="group5" id="c-5-20"><span>Supply Chain</span></label></div>
</div>
<div class="c-validation" aria-hidden="true"></div>
</fieldset>
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12 c-required" data-field="CompanyName">
<div class="c-label "><label id="c-6-4-label" for="c-6-4">Company Name <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>Company Name is
required.</span></span></label></div>
<div class="c-editor"><input type="text" id="c-6-4" placeholder=""></div>
<div class="c-validation" aria-hidden="true">Company Name is required.</div>
</div>
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12" data-field="Industry">
<div class="c-label "><label id="c-7-3-label" for="c-7-3">Industry <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span></span></span></label></div>
<div class="c-editor"><input type="text" id="c-7-3" placeholder=""></div>
<div class="c-validation" aria-hidden="true"></div>
</div>
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12" data-field="WebsiteURL">
<div class="c-label "><label id="c-8-2-label" for="c-8-2">Website URL <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span></span></span></label></div>
<div class="c-editor"><input type="text" id="c-8-2" placeholder=""></div>
<div class="c-validation" aria-hidden="true"></div>
</div>
<div class="c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12">
<div class="c-editor c-html">
<p style="text-align: center;">By submitting this form, you agree
to our <a title="https://quartznetwork.com/privacy-policy/" href="https://quartznetwork.com/privacy-policy/" target="_blank" rel="noopener" data-feathr-click-track="true">Privacy Policy.</a></p>
</div>
</div>
</div>
</div>
<div id="c-recaptcha-div"></div>
<div class="c-forms-error">
<div aria-hidden="true" class="c-validation"></div>
</div>
<div class="c-button-section">
<div class="c-action"><button type="submit" class="c-button" id="c-submit-button">SUBMIT</button></div>
</div>
</div>
<div class="c-forms-confirmation toggle-off" sys:attach="toggle" toggle:on="{binding displayConfirmation, source={{ Cognito.Forms.model }} }" toggle:action="render" style="display: none;"></div>
</div>
</form>Text Content
US: +1 424 334 5220 UK: +44 800 368 5470 * Testimonials * Log in * Testimonials * Log in * Program * Key Themes * Speakers * Agenda * Steering Committee * Attendees * Exhibitors * General Info * FAQ * COVID-19 Register Menu Register * Program * Key Themes * Speakers * Agenda * Steering Committee * Attendees * Exhibitors * General Info * FAQ * FAQ Solutions, Strategy & Connection at Marketing’s Most Powerful Summit Register Now Exhibit Here Steven Bushong Former SVP of Marketing Operations Two ways to enjoy the leading Marketing summit, In-Person or Virtual In-Person Dallas, Texas March 6 - 8, 2022 Event Details Virtual North America March 14 - 18, 2022 Selected Join North America’s Most Trusted Marketing Summit For 15+ years, executives have found actionable strategy, new solutions, and their path to making a powerful impact at CONNECT. Average Attendee Rating Play Video Hear from Industry Experts With over 30 captivating speakers on the agenda, learn from leaders driven to inspire. Solve Your Top Challenges Meet 1-on-1 with solution providers hand selected & specifically qualified to meet your needs. Make Inspired Connections Collaborate with like-minded professionals eager to share strategy and new points of view. It’s All Complimentary 5 star catering, luxury hotels and travel reimbursement. Treat yourself to the perks of attending. Hear from Industry Experts Learn from thought leaders making waves in your industry, all from the comfort of your own home. Solve Your Top Challenges Meet 1-on-1 with solution providers hand selected to meet your needs. Total Flexibility From Your Locale Kick back in a cozy corner and access sessions in real time or on demand. In-Person Virtual Register Now EXPERIENCE THE ONLY SOLUTIONS-BASED EVENT Tell us the challenges you’re facing, and we’ll schedule meetings with the right solution providers to solve them. You leave with a plan and the tools you need to move your company forwards. See How It Works ""Wow!! I really got so much out of the meetings. I was able to connect with vendors who are going to add so much value to our processes. I am so excited. And the sessions I have been able to attend have been great. This was a great value for me!" Director, Product Marketing, Fiserv "I had a great time, met with wonderful vendors, and enjoyed all of the presentations. Please keep me in the loop about future events!" Director, US Marketing, BIOCODEX "I had very good, hyper-relevant meetings with my vendors. I have follow-up calls with multiple. This event was better than any I have attended for relevancy." Director of Content, Central Restaurant Products ""Wow!! I really got so much out of the meetings. I was able to connect with vendors who are going to add so much value to our processes. I am so excited. And the sessions I have been able to attend have been great. This was a great value for me!" Director, Product Marketing, Fiserv "I had a great time, met with wonderful vendors, and enjoyed all of the presentations. Please keep me in the loop about future events!" Director, US Marketing, BIOCODEX "I had very good, hyper-relevant meetings with my vendors. I have follow-up calls with multiple. This event was better than any I have attended for relevancy." Director of Content, Central Restaurant Products ""Wow!! I really got so much out of the meetings. I was able to connect with vendors who are going to add so much value to our processes. I am so excited. And the sessions I have been able to attend have been great. This was a great value for me!" Director, Product Marketing, Fiserv "I had a great time, met with wonderful vendors, and enjoyed all of the presentations. Please keep me in the loop about future events!" Director, US Marketing, BIOCODEX HEAR FROM TODAY’S MOST POWERFUL BRANDS & VOICES In-Person Virtual Steven Bushong Former SVP of Marketing Operations Larisa Summers Chief Marketing Officer Christian Kurz SVP of Global Insights Fabio Vitali Vice President of Marketing Teresa Anania Vice President, Global Customer Success Andrea DeWerd Senior Marketing Director James B. Stanton Vice President of Marketing & Communications Lyn Chassagne Sr. Director, Global Marketing Philip Grabfield Senior Vice President of Marketing Deb Wolf Chief Marketing Officer JJ Nelson Director of Brand Communications Tina Beaty Vice President of Marketing David Banks Director of Marketing Load More Larisa Summers Chief Marketing Officer Fabio Vitali Vice President of Marketing Teresa Anania Vice President, Global Customer Success Steven Bushong Former SVP of Marketing Operations James B. Stanton Vice President of Marketing & Communications Dawn Mueller Global Vice President of Marketing and Communications Philip Grabfield Senior Vice President of Marketing Andrea DeWerd Senior Marketing Director JJ Nelson Director of Brand Communications Anamika Gupta Director, Head of Customer Marketing Asif Poonja Global Vice President, Regional Chief Technology Officer, and Head of Delivery Tina Beaty Vice President of Marketing David Banks Director of Marketing Load More ENJOY THE PERKS OF EXCLUSIVITY; EVERYTHING IS ON US. As an attendee you’ll receive: * One night complimentary accommodations * 5 star catering & open bar * Travel reimbursement * Personal concierge to tailor your experience GET REWARDED WITH HIGH END SWAG Since we can’t treat you to a lavish hotel and delicious dining digitally, we’ve designed a brilliant rewards system worthy of your time. Take all 6 solution provider meetings and earn your choice of amazing SWAG, including Apple products and charitable donations. In-Person Virtual Register Now A TAILORED AGENDA FOR YOU TUNE IN ON YOUR TIME Choose from 45 Sessions, 30 Speakers, 6 Networking Events & More It’s entirely up to you to whether to catch the premiere online or watch presentations on demand. In-Person Virtual SundayMarch 6 MondayMarch 7 TuesdayMarch 8 5:00 - 7:00pm Welcome Reception and Registration 7:30 - 8:50am Breakfast 8:00 - 9:00am Keynote: Use EQ for Personal and Professional Leadership Emotional Intelligence has been written and talked about by academics, psychologists, coaches, and development professionals. Research has shown that one of the most critical differentiators for leaders and teams is their emotional intelligence. Few companies have formal programs to help their managers and teams develop their EI strengths and become truly amazing. This conversation will dive into this topic with practices and strategies to do just that. KEY TAKEAWAYS: * Emotional Intelligence - What is it and why is emotional intelligence so important for effective leadership? * Tools and practices for mental resilience and navigating challenging situations. * Leading with a Coaching Mindset. SPEAKERS: Steven Bushong Former SVP of Marketing Operations 9:00 - 10:00am A New Paradigm: Customer Strategy Is Now Side by Side to Sales and Marketing Strategy The pandemic and the improvement of technologies are giving faster, wider, and cheaper access to data, in particular customer data. The role of marketing is expanding in the customer journey and requires more cooperation and integration between marketing and sales departments. Marketing and sales, ultimately, have the same end goal: to drive sales and increase profit. While this team effort is well-known, so many companies continue to miss this mark. This theme will discuss the importance of marketing & sales alignment and how to achieve and maintain it. KEY TAKEAWAYS: * Data are available in quantity and cheaper than before: but selecting them is key. * Business allows marketers to expand their responsibility and influence more salespeople in the customer journey. * Account-Based Marketing offers a great opportunity to align sales and marketing people and move customers to the center. SPEAKERS: Fabio Vitali Vice President of Marketing 10:00 - 11:00am Path to Precision in 2022: Optimizing Your Org Structure, Strategy, and Technologies B2B marketing has always been hard, but today it’s harder than ever. Our new era of marketing is marked by relentless disruption, digital acceleration, and increasingly consumerized buyers. The result? A magnitude of problems for marketers that have manifested in three main areas: 1. The marketing strategies and tactics we deploy to generate demand 2. How our organizations are structured to do this 3. The investments, or lack thereof, we’ve made in Martech. Marketing’s job is to connect with buyers, to engage, and to help solve problems, but how can we create these connected customer experiences when our practices are outdated and broken? In this session, you’ll learn about how to shift your mindset across your teams, strategy, and technology with a new way forward that is more precise. KEY TAKEAWAYS: * The marketing strategies and tactics we deploy to generate demand. * How our organizations are structured to do this. * The investments, or lack thereof, we’ve made in Martech. SPEAKERS: Deb Wolf Chief Marketing Officer 11:00 - 12:00pm Reflecting Me: Global Representation on Screen Diversity and inclusion are hugely important to all of us at ViacomCBS and continue to be a focus of dialogue across the marketing industry and within the wider world. Currently, our industry is going through a process of scrutiny and self-reflection; starting to acknowledge its biases and wrongdoing, and re-thinking how to adapt and create positive change for the future. This discussion is an exploration of how people around the world feel about on-screen representation (in TV shows, movies, and advertising), shedding light on various aspects of diversity, including ethnicity, gender identity, sexuality, disability, and more. KEY TAKEAWAYS: * Understand how consumers around the world think about representation on screen. * Recognize how on-screen representation has an impact on real people's lives. * Explore the expectations for media and marketers to make things better. SPEAKERS: Christian Kurz SVP of Global Insights 12:00 - 1:00pm Rising to the Occasion: Creating Loyalty by Meeting Your Clients Where They Are Marketing plays a critical role in creating a positive customer experience. To build brand loyalty, you need to understand and adapt to customers’ changing needs, which often requires innovation. In this presentation, Larisa Summers, the Chief Marketing Officer for Convene, a premium work experience company with 23 meetings, events, and office locations across the U.S and in London, will discuss how marketing impacts customer retention. She’ll illustrate how the company pivoted to create a product to adapt to clients’ new way of working, explain the impact of brand equity, and discuss the importance customer experience plays in strengthening brand loyalty. KEY TAKEAWAYS: * How to evolve and adapt your brand to clients' changing needs. * The power of brand equity and how to implement it in your organization. * Creating customer loyalty and the impact of execution. SPEAKERS: Larisa Summers Chief Marketing Officer 1:00pm Networking Lunch 2:00 - 3:00pm Level Up: Future of Work Ends With Marketing With so much swirl on the future of work, we all get caught up in the noise. From going full virtual to hybrid to full butts in seat model – there’s no right answer. Marketers have played a pivotal role in shaping how employees, customers, and industries think about the future. Now – more than ever, marketers have the (digital) mic. We hold the keys to driving positive sentiment around the future of work, our messages and storytelling is center stage to help people and teams navigate the unknown each day and tomorrow’s unknown. We’ll explore how marketers need to evolve and level up our digital strategies to get us to the next normal, which is the future of work. KEY TAKEAWAYS: * Marketing is everything right now from how to engage with existing customers and grow new accounts. * Talent brand is your brand - it's imperative to recruit and retain top talent. * Virtual engagement is here to stay but it must evolve. SPEAKERS: Lyn Chassagne Sr. Director, Global Marketing 3:00 - 4:00pm Insights Into Action: The Making of a Bestseller The Harvest lifestyle marketing team within HarperCollins has adopted a unique MarTech stack to streamline and scale campaigns in a traditionally very old-fashioned industry. Please join us for this session with Senior Marketing Director Andrea DeWerd and learn how the lifestyle team adopted new technology to launch a New York Times bestseller and led the organization in marketing experimentation driven by audience insights and data. KEY TAKEAWAYS: * Becoming a data-informed marketing organization * Getting buy-in for new technology at every level of the organization * Creating a culture of teaching, training, and learning for new tech adoption SPEAKERS: Andrea DeWerd Senior Marketing Director 4:00 - 5:00pm “Be Real”: Making Real Connections Through Meaningful Brand Engagement Across Every Channel - Digital to Physical and Back In this session, we’ll discuss how brands can effectively, authentically, and strategically communicate their brand’s story to their target audiences at every step of the experience, from omnichannel platforms to in-store and virtual design. KEY TAKEAWAYS: * Learn how to effectively share your brand’s story through each communication platform, analyze each channel to identify areas of opportunity to maximize ROI, and guarantee a growing network of loyal customers by learning each channel’s unique demographic, use-case, tone of voice, and best practices. * Authentically tell your brand’s story and gain trust with your customers by demonstrating consistent decency for all with everything you say, on every channel you say it. * Hear how effective brand storytelling dovetails into the customer’s physical and virtual experiences, exploring how brands can thread their story seamlessly together from platform to physical and virtual design. SPEAKERS: JJ Nelson Director of Brand Communications 5:00 - 6:00pm New Job, New Team, New Brand, and Oh Yeah... A Global Pandemic! The past few years have challenged leaders like never before. And while the pandemic has forced many businesses to re-imagine their go-to-market strategy, perhaps the greatest transformation is taking place in the workforce. In this session, you’ll hear from James B. Stanton, the VP Marketing & Communications for HR Tech company: Empyrean. He will share his journey of joining a company in the middle of a global pandemic, re-building a disenfranchised Marketing team via Zoom, and launching an aspirational brand strategy that challenges his company’s own culture. You’ll learn about strategies and approaches that led to Empyrean’s success as you re-define your workforce and leadership strategies. KEY TAKEAWAYS: * Strategies for success in the "future of work." * How to incorporate brand strategies that may challenge your company's current practices. * Explore re-defining your workforce and leadership strategies. SPEAKERS: James B. Stanton Vice President of Marketing & Communications 6:00 - 9:00pm Networking Dinner Explore All Sessions 7:30 - 8:50am Breakfast 8:00 - 8:50am Keynote: How to Incorporate Tech Touch to Scale Outcome-Driven Customer Success and Revenue Growth Optimized customer segmentation and outcome-focused engagements, tailored to customer needs and business goals enable a sustainable Customer Success organization and funding model. Now more critical than ever, learn pragmatic, actionable methods to build/refine “scaled CS” across all customer segments by leveraging key customer insights and omnichannel digital engagement to deliver personalized, outcome-based journeys to drive customer retention, loyalty, and growth. KEY TAKEAWAYS: * Learn dynamic segmentation methods to match digital/human outreach to customer needs. * Identify key insights to trigger proactive outreach to prevent renewal risk and identify expansion opportunities. * How to create intentional, personalized customer journeys end to end across the customer lifecycle. SPEAKERS: Teresa Anania Vice President, Global Customer Success 9:00 - 10:00am COMING SOON! KEY TAKEAWAYS: * * * 10:00 - 11:00am Right People - Right Seats: The B2B Marketing Organization The structure of the Marketing Team can greatly impact the way that Marketing interacts with Sales. Join B2B Marketing expert Phil Grabfield for this presentation focused on creating a B2B Marketing organization with the right people, in the right seats. KEY TAKEAWAYS: * Gain insight into B2B Marketing * Discover marketing organization structure options, as well as key roles * Understand outsourcing vs. insourcing, and explore which roles to do so * Illustrate the ways in the structure of the Marketing Team can impact the way Marketing collaborates with Sales SPEAKERS: Philip Grabfield Senior Vice President of Marketing 11:00 - 12:00pm Understanding Your Audience - From Toddlers to Executives Audience-centricity has evolved over the years, and understanding your audience is crucial now more than ever. This session will help define the most useful mechanisms to understand your audience, from traditional market research to personas to real-time consumption metrics, and beyond. KEY TAKEAWAYS: * Understand the connections between traditional parenting techniques and marketing. * Recognize the ways in which audience-centricity has evolved. * Learn top strategies for understanding your audience. SPEAKERS: Tina Beaty Vice President of Marketing MondayMarch 14 TuesdayMarch 15 WednesdayMarch 16 ThursdayMarch 17 FridayMarch 18 A New Paradigm: Customer Strategy Is Now Side by Side to Sales and Marketing Strategy The pandemic and the improvement of technologies are giving faster, wider, and cheaper access to data, in particular customer data. The role of marketing is expanding in the customer journey and requires more cooperation and integration between marketing and sales departments. Marketing and sales, ultimately, have the same end goal: to drive sales and increase profit. While this team effort is well-known, so many companies continue to miss this mark. This theme will discuss the importance of marketing & sales alignment and how to achieve and maintain it. KEY TAKEAWAYS: * Data are available in quantity and cheaper than before: but selecting them is key. * Today business gives to marketers the opportunity to expand their responsibility and influence more salespeople in the customer journey. * Account-Based Marketing offers a great opportunity to align sales and marketing people and move customers to the center. SPEAKERS: Fabio Vitali Vice President of Marketing Rising to the Occasion: Creating Loyalty by Meeting Your Clients Where They Are Marketing plays a critical role in creating a positive customer experience. To build brand loyalty, you need to understand and adapt to customers’ changing needs, which often requires innovation. In this presentation, Larisa Summers, the Chief Marketing Officer for Convene, a premium work experience company with 23 meetings, events, and office locations across the U.S and in London, will discuss how marketing impacts customer retention. She’ll illustrate how the company pivoted to create a product to adapt to clients’ new way of working, explain the impact of brand equity, and discuss the importance customer experience plays in strengthening brand loyalty. KEY TAKEAWAYS: * How to evolve and adapt your brand to clients' changing needs. * The power of brand equity and how to implement it in your organization. * Creating customer loyalty and the impact of execution. SPEAKERS: Larisa Summers Chief Marketing Officer Insights Into Action: The Making of a Bestseller The Harvest lifestyle marketing team within HarperCollins has adopted a unique MarTech stack to streamline and scale campaigns in a traditionally very old-fashioned industry. Please join us for this session with Senior Marketing Director Andrea DeWerd and learn how the lifestyle team adopted new technology to launch a New York Times bestseller and led the organization in marketing experimentation driven by audience insights and data. KEY TAKEAWAYS: * Becoming a data-informed marketing organization * Getting buy-in for new technology at every level of the organization * Creating a culture of teaching, training, and learning for new tech adoption SPEAKERS: Andrea DeWerd Senior Marketing Director Old School and New School Marketing - Which to Use When Marketers have an immense toolkit at their disposal. There are tactics considered “Old School” and others that are “New School.” How do you know which to use and when? Please join Dawn Mueller, Global VP of Marketing and Communications at Wolters Kluwer as she shares her experience with both schools to help identify which tactics correspond with specific situations, and which tactics to use to drive the desired outcomes and support your strategy. KEY TAKEAWAYS: * Old School Marketing tactics * New School Marketing tactics * Using a combination of tactics to drive desired outcomes SPEAKERS: Dawn Mueller Global Vice President of Marketing and Communications Use EQ for Personal and Professional Leadership Emotional Intelligence has been written and talked about by academics, psychologists, coaches, and development professionals. Research has shown that one of the most critical differentiators for leaders and teams is their emotional intelligence. Few companies have formal programs to help their managers and teams develop their EI strengths and become truly amazing. This conversation will dive into this topic with practices and strategies to do just that. KEY TAKEAWAYS: * Emotional Intelligence - What is it and why is emotional intelligence so important for effective leadership? * Tools and practices for mental resilience and navigating challenging situations. * Leading with a Coaching Mindset. SPEAKERS: Steven Bushong Former SVP of Marketing Operations How to Incorporate Tech Touch to Scale Outcome-Driven Customer Success and Revenue Growth Optimized customer segmentation and outcome-focused engagements, tailored to customer needs and business goals enable a sustainable Customer Success organization and funding model. Now more critical than ever, learn pragmatic, actionable methods to build/refine “scaled CS” across all customer segments by leveraging key customer insights and omnichannel digital engagement to deliver personalized, outcome-based journeys to drive customer retention, loyalty, and growth. KEY TAKEAWAYS: * Learn dynamic segmentation methods to match digital/human outreach to customer needs. * Identify key insights to trigger proactive outreach to prevent renewal risk and identify expansion opportunities. * How to create intentional, personalized customer journeys end to end across the customer lifecycle. SPEAKERS: Teresa Anania Vice President, Global Customer Success New Job, New Team, New Brand, and Oh Yeah... A Global Pandemic! The past few years have challenged leaders like never before. And while the pandemic has forced many businesses to re-imagine their go-to-market strategy, perhaps the greatest transformation is taking place in the workforce. In this session, you’ll hear from James B. Stanton, the VP Marketing & Communications for HR Tech company: Empyrean. He will share his journey of joining a company in the middle of a global pandemic, re-building a disenfranchised Marketing team via Zoom, and launching an aspirational brand strategy that challenges his company’s own culture. You’ll learn about strategies and approaches that led to Empyrean’s success as you re-define your workforce and leadership strategies. KEY TAKEAWAYS: * Strategies for success in the "future of work." * How to incorporate brand strategies that may challenge your company's current practices. * How to redefine your workforce and leadership strategies. SPEAKERS: James B. Stanton Vice President of Marketing & Communications Building Transformed Marketing Teams Please join the VP of Global Marketing & Customer Experience for Wolters Kluwer as she discusses transforming your Marketing teams & where to focus team rebuilding efforts. SPEAKERS: Lynn Teo VP of Global Marketing & Customer Experience Harnessing the Power of Digital to Engage Clients in a Virtual World In a marketplace where client engagement was largely in person, the global pandemic led to the digital evolution of the Christie’s brand across all touchpoints. From our auction livestream approach to site innovation and AR technology, the brand adopted new approaches to ensure that we could offer our clients the high touch service they expected within the confines of a virtual environment. SPEAKERS: Neda Whitney SVP, Head of Marketing - Americas Right People - Right Seats: The B2B Marketing Organization The structure of the Marketing Team can greatly impact the way that Marketing interacts with Sales. Join B2B Marketing expert Phil Grabfield for this presentation focused on creating a B2B Marketing organization with the right people, in the right seats. KEY TAKEAWAYS: * Gain insight into B2B Marketing * Discover marketing organization structure options, as well as key roles * Understand outsourcing vs. insourcing, and explore which roles to do so * Illustrate the ways in the structure of the Marketing Team can impact the way Marketing collaborates with Sales SPEAKERS: Philip Grabfield Senior Vice President of Marketing “Be Real”: Making Real Connections Through Meaningful Brand Engagement Across Every Channel - Digital to Physical and Back In this session, we’ll discuss how brands can effectively, authentically, and strategically communicate their brand’s story to their target audiences at every step of the experience, from omnichannel platforms to in-store and virtual design. KEY TAKEAWAYS: * Learn how to effectively share your brand’s story through each communication platform, analyze each channel to identify areas of opportunity to maximize ROI, and guarantee a growing network of loyal customers by learning each channel’s unique demographic, use-case, tone of voice, and best practices. * Authentically tell your brand’s story and gain trust with your customers by demonstrating consistent decency for all with everything you say, on every channel you say it. * Hear how effective brand storytelling dovetails into the customer’s physical and virtual experiences, exploring how brands can thread their story seamlessly together from platform to physical and virtual design. SPEAKERS: JJ Nelson Director of Brand Communications Overcoming a Cats & Dogs Mentality: Achieving Success through Marketing & Sales Alignment For many years across many industries and companies, working relationships between Sales & Marketing teams have often been fraught with friction and conflict. Divergent considerations around budget control, strategic approach, and individual rewards/recognition can sometimes get in the way of achieving organizational profit goals. When you add in the new realities of working in a pandemic, achieving alignment and collaboration can be even more challenging. Join Lamar Johnson, VP of Marketing at National Public Media (the for-profit sales & marketing arm of National Public Radio), as he shares his insights and philosophy for driving collaboration around NPR’s central mission and purpose — to create a more informed American public. SPEAKERS: Lamar Johnson VP of Sponsorship Marketing Breaking Through the Data Ceiling How many times have you struggled to get alignment (and adoption) on insights and models coming out of great data projects? How many times have you murmured “but the data shows that we can…?” If you are someone who can relate to the questions above then this presentation will walk you through the journey of successful data projects from inception to business impact. SPEAKERS: Ankur Uttam VP of Analytics Building a Purposeful Society With Digital at the Core +1 MORE In today’s world, building businesses with digital at their core is essential. The use of digital marketing can map out a more purposeful and ethical future. Please join Anamika Gupta, Head of Customer Marketing, and Asif Poonja, Global Vice President, Regional Chief Technology Officer, and Head of Delivery at Fujistu America, Inc. for an Executive Interview on creating a purposeful business with digital marketing. KEY TAKEAWAYS: * Understand why building a purposeful society with digital at the core is important, especially now. * Decide if digital marketing can help your business map out a more purposeful future. * Understand how purpose with your digital agenda can lead to the development of digital ethics. * Gain insight into Fujitsu's purpose and leadership goals towards building a purposeful and sustainable society. * Recognize key strategies for digital change-makers in today's climate. SPEAKERS: Anamika Gupta Director, Head of Customer Marketing Asif Poonja Global Vice President, Regional Chief Technology Officer, and Head of Delivery Understanding Your Audience - From Toddlers to Executives Audience-centricity has evolved over the years, and understanding your audience is crucial now more than ever. This session will help define the most useful mechanisms to understand your audience, from traditional market research to personas to real-time consumption metrics, and beyond. KEY TAKEAWAYS: * Understand the connections between traditional parenting techniques and marketing. * Recognize the ways in which audience-centricity has evolved. * Learn top strategies for understanding your audience. SPEAKERS: Tina Beaty Vice President of Marketing Creating Unforgettable Multi-Sensory Customer Experiences In a world filled with hundreds of brand messages a day and unlimited distractions, how do you connect with and create a delightful experience with a customer? How do you get the customer to remember your brand or company over the magnitude of messages, emails they receive? Positive engagements aren’t just created, but they are crafted and delivered. They don’t just tell a story, they make the customer part of the story. They need to bring in all senses and create a memorable experience that leaves the customer wondering, what is next? In this session, we will dive into what makes a great customer experience and look at the tools available to make your next engagement an unforgettable multi-sensory experience. KEY TAKEAWAYS: * Discover ways to create multi-sensory experience customers will remember. * Understand how to personalize the customer experience. * Learn how to use free resources and customer data to customize experiences. SPEAKERS: David Banks Director of Marketing KEY THEMES Future of Work Leadership & Workforce Strategies Deploying Technology to Facilitate Value & Growth Cultivating Loyalty by Prioritizing the Customer Experience Hitting Your Profit Goals Through Marketing & Sales Alignment Future of Work Leadership & Workforce Strategies Deploying Technology to Facilitate Value & Growth Cultivating Loyalty by Prioritizing the Customer Experience Hitting Your Profit Goals Through Marketing & Sales Alignment Future of Work Leadership & Workforce Strategies Register Now OVER 80% OF THE FORTUNE 500 ATTENDS Connect with the thought leaders of your industry at 6 different networking events, including an off-site evening out. Register Now MEET OUR SPONSORS We attract the best in the business. By learning about your projects up front, we match you for 1-on-1 meetings with those best-suited to tackle the challenge. Become a Sponsor See More LUXURIOUS ACCOMMODATIONS The AAA Four Diamond Hilton Anatole features a modern, resort-style atmosphere with nine restaurants and bars, luxurious accommodations, and a sprawling new pool complex. INSPIRATION, ON YOUR SCHEDULE Customize the ideal summit experience to fit your busy schedule and connect from the comfort of your own home or office. All presentations are available to watch long after the event has ended. In-Person Virtual Register Now STILL HAVE QUESTIONS? We've answered a few FAQs to get you started. But please don't hesitate to reach out with more. Message us * Attendees * Speakers * Solution Providers (424) 352-0560 IN-PERSON EVENT QUESTIONS Why is my conference pass free? The cost of producing CONNECT CMO is underwritten by our sponsors, who are more than willing to make the investment in such an exclusive audience. Your pass includes: * Personal concierge and custom schedule * Access to all programming and speakers * Face-to-face industry networking opportunities * One-on-one meetings with vetted solution providers, specifically matched to you * One night luxury accommodations, travel reimbursement, incredible catering throughout the event, and an open bar. * Spouses are welcome! What are the one-on-one meetings? Based on the details of your registration, we carefully select 10 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed. Who attends? We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Marketing functions. Why should I attend? There are many reasons to attend! For starters, CONNECT CMO is the only event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results. VIRTUAL EVENT QUESTIONS Why is the event free? CONNECT CMO Virtual Summit is unique in its ability to connect you to qualified solution providers. They’re more than willing to underwrite the cost of your attendance in exchange for access to such an exclusive audience. Your virtual pass includes: * All sessions and their recordings * 6 or 8 one-on-one meetings with vetted solution providers, specifically matched to you * $300 or $500 in swag upon meeting completion What are the one-on-one meetings? Based on the details of your registration, we carefully select at least 6 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a swag package. All meetings will take place on Zoom and all logistics are handled for you! Who attends? We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Marketing functions. Do I have to be online at a specific time or day? Yes, but only for your one-on-one meetings which are scheduled for a date and time you prefer. The summit sessions do not expire and will all be available on-demand to watch at your leisure—anytime, any place. Why should I attend? There are many reasons to attend! For starters, CONNECT CMO Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results. BECOME AN EXHIBITOR Tell us a little about yourself First Name required , First Name is required. First Name is required. Last Name required , Last Name is required. Last Name is required. Title required , Title is required. Title is required. Email required , Email is required. Email is required. Phone required , Phone is required. Phone is required. Select all that apply required , Cybersecurity Energy Finance Gaming Human Resources Information Technology Logistics Manufacturing Marketing Mobile Operations/Operational Excellence Procurement Research & Development Sales Supply Chain Company Name required , Company Name is required. Company Name is required. Industry required , Website URL required , By submitting this form, you agree to our Privacy Policy. SUBMIT * B2B Solutions for Buyers * Education * Events * For Solution Providers * About * Become a Speaker * Speaker Resources * Careers * Contact © 2022 QUARTZ EVENTS. ALL RIGHTS RESERVED * Privacy Policy * Terms of Service ILLUSTRATION BY FREEPIK STORYSET * * * * Copy to clipboard We use cookies on our website to give you the most relevant experience by collecting data to remember your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL cookies. Do not remember my preferences. Cookie Settings Accept Manage consent Close PRIVACY OVERVIEW This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. Necessary Necessary Always Enabled Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. CookieDurationDescriptioncookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. Functional functional Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Performance performance Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Analytics analytics Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Advertisement advertisement Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. Others others Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Save & Accept