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LEVI STRAUSS & CO. PRIVACY POLICY

YOUR PERSONAL INFORMATIONNOTICE FOR CALIFORNIA CONSUMERSCA CONSUMER RIGHTSYOUR
CHOICESSECURITYCOOKIES, TRACKING AND ADVERTISINGTHIRD PARTY LINKSINTERNATIONAL
PROCESSINGSUPPLEMENTAL NOTICESCONTACT US

Effective Date: January 1, 2021


This Privacy Policy describes the information we collect about you when you
interact with us in our stores, through customer service, on our retail
websites, mobile app (where available) or on our corporate website
(levistrauss.com).




By submitting information through or otherwise using our websites, you
acknowledge that we may collect, use and disclose information in accordance with
this Privacy Policy, the privacy preferences you have made known to us, and as
permitted or required by law. As used in this Privacy Policy, “LS&Co.” and “we”
means Levi Strauss & Company, a corporation headquartered in the United States
of America, (unless a different legal entity is applicable to your location as
described in the "SUPPLEMENTAL NOTICES" section below) and its affiliates and
subsidiaries operating under an LS&Co. brand, such as Dockers.


LS&Co reserves the right to modify this Privacy Policy at any time. We will
reflect any such modifications to this Privacy Policy on our Site and will
indicate the date this Privacy Policy was last amended. Your continued access to
and/or use of the Site after any such changes constitutes your acceptance of,
and agreement to this Privacy Policy, as revised unless prohibited by law.
Please periodically review this Privacy Policy so that you know what personal
information we collect, how we use it, and with whom we may share it.

Levi Strauss & Co. (“LS&Co.” or “we”) is deeply committed to the relationship of
trust we have with you. For more than 160 years, we have been creating authentic
products by leading with our values. As we continue to innovate in how we bring
products and services to life, we’ll match progressive technology and practices
with your privacy interests.






YOUR PERSONAL INFORMATION

How We Collect, Use, and Share Your Personal Information

We collect data when you interact with us at different touchpoints, including
information that can directly or indirectly identify you (your “Personal
Information”). As a consumer goods company, we use Personal Information for a
variety of business purposes including sharing it and combining it with other
information we might receive from our wholesale partners, technologies, and
other third parties. This section details the kinds of information we collect,
how we use it, and describes the third parties with whom we share
information. See "OTHER SUPPLEMENTAL NOTICES" below for additional information
that may apply to you based on your location.



CONTACT INFORMATION:



This includes identifying information like names, email addresses, phone
numbers, shipping/billing/physical addresses, online identifiers you share in a
public forum (like your social media handles), or nicknames.



How we collect this information:

 * Directly from you when you register an account on our website, join a member
   (loyalty) program (where available), sign up for emails, order products from
   us online or purchase products in-store
 * From third parties (where permitted under applicable laws)
 * From technologies (such as the artificial intelligence that fuels our
   chatbot)

Why we collect it:


 * To contact you, for example to send you relationship, transactional and
   commercial communications and other marketing and advertising (subject to
   choices you may make to opt in or opt out)
 * To administer sweepstakes, surveys, or contests
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

 * Third party social media platforms (including for advertising through
   platforms such as Facebook using pixels or custom audiences) (subject to
   choices you may make to opt in or opt out)
 * Marketing and advertising providers
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below





FINANCIAL INFORMATION:



This includes information such as the last four digits of your credit/debit card
number and whether you used alternative payment methods or third-party checkout
platforms to complete your transaction.

How we collect this information:

 * Directly from you when you make a purchase

Why we collect it:


 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

 * Payment processors
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below



OTHER IDENTIFYING INFORMATION:



This includes information that might reasonably be used to identify you, either
by itself or when combined with other data such as general or specific
demographic data, physical description such as your preferred clothing sizes,
information you share in a public open forum including social media, or other
information we collect from you after obtaining your prior consent.



How we collect this information:

 * Directly from you when you create an account online or join our member
   (loyalty) program (where available), use an offered mobile app, or through
   our in-store experience/purchases
 * When you submit a job application and from your references and other sources
   (see our Candidate Privacy Notice for more information)
 * As described in a separate notice or consent
 * From third parties

Why we collect it:

 * To offer and administer special offers, contests, surveys and sweepstakes
 * To send you relationship, transactional and commercial communications and
   other marketing and advertising (subject to choices you may make to opt in or
   opt out)
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

 * Marketing and Advertising providers
 * Customer Service providers
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below



INFORMATION FROM OUR BUSINESS RELATIONSHIP:



This includes information you share with Customer Service, in-store stylists, or
other representatives, including purchase and return data, survey responses,
customization services, feedback, communications or information you share in a
public forum like social media, choices you make with respect to communications
we send to you or how we use your data (e.g., to opt in or opt out), account or
member (loyalty) program information including credentials or information you
populate in your account, size, fit and product preferences, exchanges with our
artificial intelligence (“AI”) powered chatbot, the stores you visit and
associated inferred data such as buying trends and preferences.



How we collect this information:

 * Directly from you
 * From third parties
 * From technologies (such as the artificial intelligence that powers our
   chatbot)

Why we collect it:

 * To administer, support, and improve our online and in-store presence and
   experience
 * To help us understand your interests, personalize our interactions with you,
   and develop our business relationship
 * To offer and administer special offers, contests, surveys, and sweepstakes
 * To send you relationship, transactional, and commercial communications, and
   other marketing and advertising (subject to choices you may make to opt in or
   opt out)
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:


 * Marketing and Advertising providers
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below



AUDIO, VISUAL, SENSORY, AND BIOMETRIC INFORMATION:



This includes data such as audio recordings, visual film or still images,
physical and behavioral characteristics or patterns. In some locations, this is
considered sensitive information and subject to additional protection.

How we collect this information:

 * Directly from you if you make a telephone call to our customer service number
   that is recorded, if you post images or audio/video on social media where you
   post and tag us or our brands, or if you use voice-command features that may
   be available on our websites
 * By CCTV cameras in our store locations
 * As described in a separate notice or consent

Why we collect it:


 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:


 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below



ONLINE AND TECHNICAL INFORMATION:



This includes browsing data, data about how you interact with our websites and
tools (including online ads) and similar network activity, your IP address, and
device identifiers (for example, advertising ID’s, device model, operating
system, device locale, mobile platform, session time, developer ID and the like)
and visual recordings of the website during browsing sessions.

How we collect this information:

 * From your computer or device when you interact with our platforms, websites
   and applications, for example, when you visit our websites, our server logs
   record your IP address and we collect information on how users navigate
   through our websites
 * Through cookies, web beacons, pixels, clear gifs, and similar tracking
   technologies
 * From actions you take in response to marketing emails, including whether you
   open an email, unsubscribe or purchase a product promoted in that email
 * From third parties

Why we collect it:


 * To make your interaction with us more convenient, for example, recognizing
   you and your devices, or allowing us to hold your shopping cart selections
   when you navigate away and then return to the order page
 * To send you relationship, transactional and commercial communications and
   other marketing and advertising including through behavioral advertising and
   cross-device tracking. Cross-device tracking refers to when data is used to
   make the inference that a user of one device, such as a computer, is the same
   person using another device, such as a mobile phone. We may then serve
   advertising on the browsers of both devices. These uses are subject to
   choices you make to opt in or opt out.
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

 * Marketing and Advertising providers
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below



GEOLOCATION DATA:



This includes data such as GPS latitude and longitude (where you have agreed to
it) such as by using a mobile app where you opted in to location sharing, or
through using Google Maps to find a store location, approximate location (such
as your zip code/postal code or state/province/territory) and, in some cases,
store locations you have visited.

How we collect this information:

 * Directly from you
 * Through technologies, such as an IP address

Why we collect it:

 * To enable you to locate nearby stores
 * To send you relationship, transactional and commercial communications, for
   special offers and other marketing and advertising (subject to choices you
   may make to opt in or opt out) including through interest-based advertising
   and using cross-device tracking and other marketing and advertising (subject
   to choices you may make to opt in or opt out)
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

 * Marketing and Advertising providers
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

Note: The Google Maps service is governed by the Google privacy policy located
at www.google.com/policies/privacy.



INFERRED AND DERIVED INFORMATION:



This includes profiles we develop based on buying trends, transaction patterns
and preferences, characteristics, predispositions, behavior or attitudes.

How we collect this information:

 * Directly from you
 * Creating summaries, profiles and segments using information collected from a
   variety of sources that are described in this Privacy Policy
 * From third parties

Why we collect it:

 * To send you relationship, transactional and commercial communications, for
   special offers and other marketing and advertising (subject to choices you
   may make to opt in or opt out) including through interest-based advertising
   and using cross-device tracking
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below

We share it with:

 * Marketing and Advertising providers
 * Social Media platforms
 * See "BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES" below



CHILDREN AND MINORS’ INFORMATION:



We do not knowingly collect Personal Information of any user under 13 years of
age on our websites, mobile apps or other platforms. These offerings are
intended for users who are 13 years old or older. If a user or their parent or
legal guardian believes we have collected any Personal Information of a minor
(under the age of 18), please contact us at privacy@levi.com for removal of that
data.



BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES

In addition to the above, we may use all of the information described in this
Privacy Policy for the following business purposes. Our business operations
require that we share information with certain third parties that are identified
here. We have combined these in this section to make it easier for you to
review.



We may use the Personal Information that we collect to:

 * Maintain the safety, security, functionality, and integrity of our websites
   and other assets or business
 * Prevent crimes including theft and fraud
 * Perform testing, research, analytics, and product development
 * Administer, support, and improve our online presence, whether on our website
   or mobile app, including troubleshooting technical problems when they arise
 * Understand, improve, and provide customized and streamlined experiences with
   our products, stores, website, app, member (loyalty) program and the like
 * Provide services in-store, on the website or app, including processing
   requested purchases, returns and exchanges, payments, orders, shipping
   products, and providing Customer Service
 * Evaluate or conduct a merger, divestiture, restructuring, reorganization,
   dissolution, or other sale or transfer of some or all of our assets, whether
   as a going concern or as part of bankruptcy, liquidation, or similar
   proceeding, in which Personal Information held by us is among the assets
   transferred
 * Conduct other business initiatives as described to you when collecting your
   Personal Information, with your consent or as otherwise permitted by law
 * Comply with law or a legally binding process, such as pursuant to subpoenas,
   court orders, to enforce our legal rights, or to protect you, us, or others
   against injury or harm including for security and loss prevention


We may also anonymize, aggregate or otherwise strip any personal information we
collect of all personally identifying characteristics and may use or share that
aggregated, anonymized data with third parties for any purpose we deem
appropriate.


We share your Personal Information with:

 * Service Providers, including operations outsourcing, such as for unique
   services or points of presence in a country, cloud service and
   technology providers, credit card processing, shipping and logistics, data
   management, promotional services and analytics providers and other third
   parties with whom we have contractual relationships,
 * Within our family of brands and with businesses controlling, controlled by,
   or under common control with LS&Co. (“Affiliates”),
 * Auditors, consultants, lawyers, and other entities who use the data to
   provide us with professional services,
 * Government agencies, law enforcement, regulators, and courts where we are
   required to comply with law or a legally binding process, such as pursuant to
   subpoenas, court orders, to enforce our legal rights, or to protect you, us,
   or others against injury or harm


NOTICE FOR CALIFORNIA CONSUMERS

Effective Date: January 1, 2020

Last Reviewed on: January 1, 2021

This Notice applies solely to all visitors, users, and others who reside in the
State of California (“CA Consumers”) and is presented in compliance with the
California Consumer Privacy Act of 2018 (CCPA). Any terms defined in the CCPA
have the same meaning when used in this notice.  References to “you” and “yours”
in this Notice are directed to CA Consumers only.

Information We Collect

Our websites collect information that identifies, relates to, describes,
references, is capable of being associated with, or could reasonably be linked,
directly or indirectly, with a particular CA Consumer or their device. In
particular, we have collected the following categories of Personal Information
from CA Consumers within the last twelve (12) months:

IDENTIFIERS:



 * names
 * email addresses
 * phone numbers
 * shipping/billing/physical addresses
 * online identifiers, such as your social media handles or nicknames, and
   information you share in public open forums including social media
 * Internet Protocol (“IP”) addresses
 * general or specific demographic data



PERSONAL INFORMATION CATEGORIES LISTED IN THE CALIFORNIA CUSTOMER RECORDS
STATUTE (CAL. CIV. CODE § 1798.80(E)):



Some Personal Information included in this category may overlap with other
categories.

 * name
 * signature
 * physical characteristics or description
 * address
 * telephone number
 * financial information



PROTECTED CLASSIFICATION CHARACTERISTICS UNDER CALIFORNIA OR FEDERAL LAW:



 * age (40 years or older)
 * gender
 * veteran or military status



COMMERCIAL INFORMATION:



 * purchase and return data
 * information you share with Customer Service, including our artificial
   intelligence (“AI”)-powered chatbot
 * survey responses
 * customization services
 * feedback
 * choices you make with respect to communications we send to you or how we use
   your data (i.e. to opt out)
 * account or member (loyalty) program information
 * size, fit, and product preferences
 * the stores you visit



BIOMETRIC INFORMATION:



 * physiological and behavioral characteristics



INTERNET OR OTHER SIMILAR NETWORK ACTIVITY:



 * browsing history
 * data about how you interact with our websites and tools (including online
   ads) and similar network activity
 * your IP address
 * device identifiers
 * visual recordings of the website during browsing sessions



GEOLOCATION DATA:



 * GPS latitude and longitude (where you have agreed to it)
 * Approximate location (such as your zip code or state)
 * In some cases, store locations that you have visited



AUDIO, VIDEO, OR SENSORY DATA:



 * still images

 * audio recordings

 * visual film



PROFESSIONAL OR EMPLOYMENT RELATED INFORMATION:



 * information typically included in resumes, cover letters, CVs and the like



INFERENCES DRAWN FROM OTHER PERSONAL INFORMATION:



 * buying trends, transaction patterns and preferences
 * characteristics and predispositions
 * behavior and attitudes





To review how we obtain the categories of Personal Information listed above and
to review what information we share, and with whom, read the Section of this
Privacy Policy titled “YOUR PERSONAL INFORMATION”. We will not collect
additional categories, or use the Personal Information we collected, for
materially different, unrelated, or incompatible purposes without providing you
notice.


SHARING PERSONAL INFORMATION

We disclose your Personal Information to third parties for a variety of business
purposes. When we disclose Personal Information for a business purpose to a
third party, we enter a contract that describes the purpose and requires the
recipient to both keep that Personal Information confidential and not use it for
any purpose except as described in the contract. To review the categories of
third parties with whom we have shared categories of Personal Information in the
last 12 months, read the Section of this Privacy Policy titled “YOUR PERSONAL
INFORMATION”.




CA CONSUMER RIGHTS

Sales of Personal Information/Do Not Sell My Personal Information



The definition of “sale” under CCPA is broad and covers many common business
activities, even when the Personal Information used is not exchanged for money,
or when it has been partially de-identified. LS&Co. shares partially
de-identified Contact Information (e.g, masked email addresses), Internet or
network activity (e.g., cookie id’s), device identifiers, and inferences (e.g.,
customer segments) for data analytics, marketing and advertising purposes, for
example, to better understand consumer engagement with our brand, to match your
interests with similar products you may also be interested in, to offer
advertising for other LS&Co. products across other devices that you use, and to
identify other consumers with interests similar to yours who may also be
interested in our products. LS&Co. does not sell your Personal Information to
third parties for their independent business use, for example for their own
marketing and advertising purposes.

You may opt out of sharing activities that meet the CCPA definition of sale by
following the process we have established for Right to Opt Out of Sale. In
addition, you can use your browser to opt out of cookies and interact with
self-regulatory programs like to aboutads.info, networkadvertising.org, or
http://youradchoices.ca/choices/ to further control the use of your information
for interest based advertising as more completely detailed in the “COOKIES,
TRACKING AND ADVERTISING” section below.





Your Rights and Choices

The CCPA provides specific rights regarding access to your Personal Information.
A full description of these rights, which include the Right To Know, the Right
to Request Deletion, and the Right to Opt Out of Sale, and how to exercise them,
is included below. The CCPA does not extend these three rights to certain
categories of information, such as employee or job applicant data or business to
business data at this time.

RIGHT TO KNOW



You have the right to request that we disclose certain information to you about
our collection of your Personal Information over the past 12 months. Once we
receive and confirm your verifiable consumer request, we will disclose to you:

 * The categories of Personal Information we collected about you
 * The categories of sources for the Personal Information we collected about you
 * Our business or commercial purpose for collecting or selling that Personal
   Information
 * The categories of third parties with whom we share that Personal Information
 * The specific pieces of Personal Information we collected about you
 * If we sold or disclosed your Personal Information for a business purpose, two
   separate lists disclosing the categories of Personal Information involved in:
   * sales, and the category third party to whom the data was sold
   * disclosures for a business purpose, and the category of third party to whom
     the data was disclosed



RIGHT TO REQUEST DELETION



You have the right to request that we delete any Personal Information we
collected from you and retained, subject to certain exceptions. Once we receive
and confirm your verifiable consumer request we will delete (and direct our
service providers to delete) your Personal Information from our records, unless
an exception applies.



We may deny your deletion request if retaining the information is necessary for
us or our service provider(s) to:

 * Complete the transaction for which we collected the Personal Information,
   provide a good or service that you requested, take actions reasonably
   anticipated within the context of our ongoing business relationship with you,
   or otherwise perform our contract with you
 * Detect security incidents, protect against malicious, deceptive, fraudulent,
   or illegal activity, or prosecute those responsible for such activities
 * Debug products to identify and repair errors that impair existing intended
   functionality
 * Exercise free speech, ensure the right of another consumer to exercise their
   free speech rights, or exercise another right provided for by law
 * Comply with the California Electronic Communications Privacy Act (Cal. Penal
   Code § 1546 et. seq.)
 * Engage in public or peer-reviewed scientific, historical, or statistical
   research in the public interest that adheres to all other applicable ethics
   and privacy laws, when the information's deletion may likely render
   impossible or seriously impair the research's achievement, if you previously
   provided informed consent
 * Enable solely internal uses that are reasonably aligned with consumer
   expectations based on your relationship with us
 * Comply with a legal obligation
 * Make other internal and lawful uses of that information that are compatible
   with the context in which you provided it



RIGHT TO OPT-OUT OF THE SALE OF PERSONAL INFORMATION



You have the right to opt out of the sale of your Personal Information to third
parties. To submit a request, please visit Right to Opt-Out of the Sale of
Personal Information. We will process opt-out requests within fifteen (15)
calendar days.



Once you make an opt-out request, we will wait at least twelve (12) months
before asking you to reauthorize Personal Information sales.



We do not sell the Personal Information of consumers we actually know are less
than 16 years of age.



We will only use Personal Information provided in an opt-out request to review
and comply with the request and required record keeping.



EXERCISING YOUR RIGHTS



To exercise the rights described above, please choose one of the following
options:



 * Click here to submit a Request to Know or Request to Delete as a Consumer
 * Click here to submit a Request to Know or Request to Delete as an Authorized
   Agent
 * Click here to submit a Request to Opt-Out as either a Consumer or as an
   Authorized Agent
 * To initiate these rights in one of our U.S. store locations, speak with an
   onsite store manager
 * Call us toll-free at 1-800-872-5384


In order to authenticate your request and the information in it, you must
provide, at a minimum, your name and an email address and respond to a
confirmation email that will be sent to that address. Only you, or someone
legally authorized to act on your behalf and with written permission, may make a
verifiable consumer request related to your Personal Information. You may also
make a verifiable consumer request on behalf of your minor child.


You may only make a verifiable consumer Request to Know twice within a 12-month
period. We cannot respond to your request or provide you with Personal
Information if we cannot verify your identity or authority to make the request
and confirm the Personal Information relates to you.


Making a verifiable consumer request does not require you to create an account
with us. You will, however, need to provide the information required in the
request webform (or by phone to our customer service team) which will enable us
to sufficiently verify your identity and identify your Personal Information in
our systems.


We will only use Personal Information provided in a verifiable consumer request
to verify the requestor's identity or authority to make the request, to process
and fulfill the request, and for necessary record keeping.



RESPONSE TIMING AND FORMAT



We intend to respond to a verifiable consumer request within forty-five (45)
days of its receipt. If we require more time (up to an additional 45 days), we
will inform you of the reason and extension period in writing. We will deliver
our written response electronically, or by mail, at your option.

Any disclosures we provide will only cover the 12-month period preceding the
verifiable request's receipt.

We do not charge a fee to process or respond to your verifiable consumer request
unless it is excessive, repetitive, or manifestly unfounded. If we determine
that the request warrants a fee, we will tell you why we made that decision and
provide you with a cost estimate before completing your request.



If you wish to obtain the results of a Request to Know inquiry in hard copy
(paper) format, please contact Customer Service at 1-800-872-5384 to submit your
request.



NON-DISCRIMINATION AND FINANCIAL INCENTIVES



We will not discriminate against you for exercising any of your California
privacy rights and we will not deny you goods or services, charge you a
different price, or provide you with a lesser quality of goods or services if
you exercise any of those rights.

However, we may offer you certain financial incentives permitted by the CCPA
that may result in different prices, rates, or quality levels. Participation in
a financial incentive program requires your prior opt-in consent, which you may
revoke at any time. The financial incentives offered by LS&Co. from time to time
in exchange for consumer data (typically a promotional discount in exchange for
an email address or for joining a member rewards program) are commonly
percentage discount codes to be applied to a single purchase. The discounts may
result in a range of savings to the consumer, depending on the details of the
purchase, and are primarily offered to consumers as a way of introducing them to
the LS&Co, product and brand, following which we are confident the quality of
our products and service will turn a first-time purchaser into a loyal and
delighted long term LS&Co. consumer.

Incentives are not directly tied to, or exclusively based upon, a set value of
any individual element of consumer data, but are reasonably based in good faith
on the following considerations:



 * Most individuals first experience our brand online and offering an incentive
   provides a unique opportunity for them to explore our products.
 * The majority of LS&Co.’s marketing and advertising activities are done
   online, and email communications are a key part of reaching existing and
   potential consumers in a manner which they both expect and that allows for
   them to exercise choices about how or whether or not to be contacted.
 * Discounts may also be affected by factors such as performance targets,
   geographic location, seasonality and market trends.



CONTACT INFORMATION



If you have any questions or concerns about the Levi Strauss & Co. Privacy
Policy, please send an email to privacy@levi.com, call us toll free at
1-800-872-5384 (Levi’s) or 1-800-362-5377 (Dockers), or write to us at Levi
Strauss & Co., Attn: Privacy, 1155 Battery Street, San Francisco, CA 94111.








YOUR CHOICES

We believe in giving you choices about how your Personal Information is used.
Below are some ways that you may exercise these choices, including how to change
or correct your information and how to unsubscribe from marketing emails.



We encourage you to review this entire Privacy Policy to fully understand the
choices you may have, such as blocking cookies and online behavioral tracking
and advertising asking for your information to be deleted, or asking about what
Personal Information we have collected from you. See "OTHER SUPPLEMENTAL
NOTICES" for additional information that may apply to you based on your
location. 


When you set up an account, sign in or log in on one of our websites or our
mobile app, you can access, correct, or update your choices and settings. If you
receive email marketing communications from us on behalf of any of our brands
and want to opt out of receiving such communications in the future from that
brand, you can opt out by clicking the “Unsubscribe” link at the bottom of the
promotional email. Similarly, if you receive direct mail from us and wish to
unsubscribe, you can opt out by following the instructions provided on the
mailing. 


Our services will allow you to accept or reject use of geolocation technologies
but, if you don’t accept, you may not be able to enjoy certain features (such as
the full “find a store” option).

Unless otherwise explained to you in advance, you are not obligated to provide
your personal information to us. If you decide not to provide your personal
information, we might, in some instances, not be able to provide you with a
product or service.





SECURITY

Safeguarding Your Personal Information


We care about protecting your information, so we employ physical, technical, and
administrative safeguards designed to help keep it safe, including encryption
and in some cases techniques to reduce the ability to identify an individual.
Personal information may be accessed by persons within our organization, our
third party service providers, or the other persons described in this Privacy
Policy, who require such access to carry out the purposes described in this
Privacy Policy, or that are otherwise permitted or required by applicable law.
Unless otherwise noted in this Policy, Personal information we collect for North
and South America is managed from our headquarters in San Francisco.


Since no data collection, storage, or transmission, including over the Internet
or other network can be guaranteed to be 100% secure, we cannot and do not
guarantee the security of any information you transmit to us, including on or
through our websites or a mobile app. Additionally, when you communicate with
customer service via email or chat, we ask that you not share sensitive
information via these communication channels.


When you register on one of our websites, you will need to set up a password to
access your information on our site. If you want to cancel your password or
change it, click on “Log In” from any page on the website, and you can access,
correct, or update your choices and settings from within your account. Note that
we don’t ask customers to confirm account or credit card details by email – if
you receive an email claiming to be from us and asking for this information,
don’t respond.


We store your Personal Information on the basis of applicable law and as
required to satisfy the purpose for which the data is processed, unless a longer
period is required for purposes such as complying with retention obligations,
record keeping or other commercial requirements.












COOKIES, TRACKING AND ADVERTISING

Cookies, Tracking Technologies and Interest-Based Advertising


ABOUT COOKIES:



We may place, or allow to be placed, cookies, web beacons and similar
technologies on our websites or apps to give you the best experience on our
site, perform analytics, analyze traffic, personalize content, offer a range of
features and functionality and offer ads that match your interest (as discussed
above). These technologies include Google Analytics. You can learn more about
how Google uses the information collected through this service
here: www.google.com/policies/privacy/partners/.


Cookies and web beacons are the technologies generally driving collection of
browsing information. A "cookie" is a computer file that acts as an
identification card for your computer. When you visit a site, unique cookies are
placed on your browser. The purpose of the cookie is to distinguish your
browser, and associated activities, from all other browsers. “Web beacons”
interact with cookies to “read” the information contained on them. When you
visit a site, web beacons recognize specific cookies that have been placed on
your browser. By recognizing your browser, the site owner can serve you better.
While we may recognize your browser through cookies we place, that does not mean
that we can identify you by reference to your name, email or other specifically
identifiable personal information.


We and our partners use cookies, web beacons, device identifiers and other
technologies to collect information when you use our websites and mobile app
such as your IP address, web browser, mobile network information, browsing and
conversion information help to create an improved shopping experience – for
example, allowing us to hold your shopping cart selections when you navigate
away and then return to the order page, or save an item for later when you’re
not quite ready to buy. Cookies also allow us to recognize you as an account
holder when you return to our sites. We consider these types of cookies to be
necessary for the successful operation of our site. Our use of cookies changes
regularly depending on our business needs and operations.


Most browsers accept cookies automatically, but you can block or delete cookies
at any time to prevent the collection of your browsing information for purposes
of delivering interest-based ads and tracking visitor behavior. Please be aware
that blocking or deleting cookies may also disable or interfere with shopping
features on our sites and other sites that you may visit.





BEHAVIORAL OR INTEREST BASED ADVERTISING:



We permit our trusted business partners and third-party advertising companies
(including ad servers, ad agencies, technology vendors, or providers of
sponsored content) to collect your browsing information and numerical
identifiers associated with your browser or device in order to provide ads on
our behalf that are tailored to your interests. These ads may appear on our
website, and on other third-party websites. Using tracking technologies,
advertising technology companies collect data from a particular browser or
device about a user’s web viewing behaviors over time, across unrelated
websites, and in some cases combine such data with data collected from other
browsers or devices associated with the same user or household, and use such
data to predict user preferences and to deliver advertisements to that user
which are calculated to target that user’s predicted preferences across
devices. If you take steps to block advertising cookies or opt out of
interest-based advertising, note that this does not mean that you will no longer
receive ads from LS&Co., as these ads are only one form of digital advertising.



DO NOT TRACK:





Our systems do not recognize browser “Do Not Track” signals, but several of the
third-party advertising companies that utilize cookies on our websites to
provide interest-based advertising enable you to opt out of those practices.





OPTING OUT/BLOCKING COOKIES:



You can block or opt out of cookies or collection of data for interest-based
advertising by adjusting settings within your browser. For instructions, check
your browser’s technical information. If you are using a mobile device, your
device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Ads
Personalization” on Android) that allows you to opt out of having certain
information collected through mobile apps used for behavioral advertising
purposes. If you block cookies at a browser level or use a different computer or
browser to access our platforms, you should review your cookie settings again.





THIRD PARTY LINKS

Social Media and Third-Party Links


Social media provides tools that many of our customers use and enjoy, and we
include links to various social media platforms on our websites. For your
convenience and information, our websites may contain links to other sites,
including social media, which may have privacy policies that differ from our
own. We are not responsible for the content or practices of any linked site. We
recommend that you review the privacy policy of any site that you access through
our sites. The privacy settings you have chosen on those sites will determine
the degree to which your information is used, shared, or made public.




INTERNATIONAL PROCESSING

Transfers and Processing


Please be aware that your information may be transferred to and maintained on
servers or databases located outside your state, province/territory, or country.
If you are located outside of the United States, please be advised that we
process and store Personal Information in the United States.


By using our websites, you are agreeing to the collection, use, transfer, and
disclosure of your Personal Information, browsing information, and that
communications will be subject to the applicable laws in the United States.


We comply with laws governing the international transfer of Personal Information
typically through the execution of legally required data protection agreements
incorporating, where applicable, standard contractual clauses approved for use
by the European Union or other instructions that may be specified, updated,
amended, replaced or superseded from time to time by the applicable regulatory
authority.




SUPPLEMENTAL NOTICES

Additional data protection and privacy terms may be applicable depending on your
location. Currently we have supplemental privacy terms in the following
jurisdictions: Brazil, Canada, European Union and the United States (California,
Nevada). Our supplemental notices are incorporated into this Privacy Policy by
reference based on the applicable jurisdiction.  They are updated from time to
time to meet specific legal requirements and we encourage you to check the
Supplemental Notices page for a description of practices and your privacy rights
if you are doing business with us in one of these locations.
NOTICE TO CALIFORNIA RESIDENTS/YOUR CALIFORNIA PRIVACY RIGHTS



LS&Co. does not share your Personal Information with third parties for their
independent marketing purposes or other uses as contemplated by California's
"Shine the Light" law (Civil Code Section § 1798.83). If our practices change,
we will update this notice and, to the extent it is reasonably practical, notify
you of the change.





NOTICE TO NEVADA RESIDENTS/YOUR NEVADA PRIVACY RIGHTS



LS&Co. does not exchange your Personal Information for money with anyone so that
they can license or sell the Personal Information to additional parties.




NOTICE FOR INDIVIDUALS IN THE EUROPEAN UNION, EUROPEAN ECONOMIC AREA COUNTRIES,
SWITZERLAND AND UNITED KINGDOM



A list of relevant LS&Co. group companies with whom your personal information
will be shared can be reviewed here or requested at any time through the
“CONTACT US” instructions in this Supplement below.


CONTROLLER RESPONSIBLE FOR PROCESSING PERSONAL INFORMATION


For EU/EEA/Switzerland and UK, “LS&Co” and “we” as used in this Supplemental
Notice means Levi Strauss & Co. Europe Comm. VA / SCA, a company organized and
existing under the laws of Belgium, with offices at Airport Plaza – Rio
Building, Leonardo Da Vincilaan 19, 1831 DIEGEM, BELGIUM registered at the
Commercial Registry under number BE 0424.656.991. LS&Co will act as the
controller for personal information of EU/EEA/Switzerland and UK data subjects.


CONTACT US


If you have any questions or concerns about our Privacy Policy or you wish to
exercise any of your rights related to your information, please contact us by
phone or email through this link. You may also contact us by mail at: Levi
Strauss & Co. Europe Comm. VA / SCA, Att.: Privacy, Airport Plaza – Rio
Building, Leonardo Da Vincilaan 19, 1831 DIEGEM, BELGIUM.


RIGHT TO LODGE A COMPLAINT


We urge you to contact us to find a solution for any concern you may have about
our practices; however, you also have the right to lodge a complaint with your
competent data protection authority (i.e. the authority of your place of
habitual residence, place of work or place of alleged infringement). Click here
for contact details for data protection authorities in the European Economic
Area.


PURPOSE(S) AND LEGAL BASIS FOR PROCESSING


Our processing of personal information is necessary for the following legal
basis:

 * Performance of the contract between us to provide you with products and
   services including sending you transactional communications, verifying your
   identity assisting you in-store, on the website or app, processing payments,
   returns, exchanges, orders, shipping products, and providing customer
   service.
 * for purposes we consider to be in our legitimate interests including
   improving the functionality and integrity of our platforms and stores,
   keeping consumers up to date with information about our products and
   services, completing corporate transactions, understanding consumer
   preferences, personalizing our interactions and developing our business
   relationship, as these functions help sustain and grow our business.
 * to comply with a legal obligation to which we may be subject, such as
   complying with orders from government or other legal authorities, detecting
   and preventing illegal conduct, abuse, spam, fraud (e.g. account takeovers or
   payment related fraud) security incidents and other harmful activities.

Where we are required by law to obtain your consent before processing personal
information, we will rely upon consent as our basis for processing. If we use
your personal information for purposes other than those described in this
Privacy Policy we will notify you in advance and obtain your consent where
required.


RETENTION OF PERSONAL INFORMATION


Your personal information will be kept for as long as you are our customer. This
includes purchasing products directly from us or through our partners, engaging
with our platforms and reviewing our content. Following the conclusion of our
relationship, we may still retain certain information to the extent required or
permitted by law. We keep information on potential customers for not more than 3
years following the date of last contact. Information collected through cookies
is retained for periods as set forth in our Cookie Preferences (see “MANAGING
TRACKING TECHNOLOGIES” below). Some information, such as session cookies, is
only kept for the time necessary to provide you with the relevant features of
our websites or apps.


YOUR DATA SUBJECT RIGHTS


If you are in the European Union (EU), or in the European Economic Area
(Iceland, Liechtenstein, and Norway), the UK or otherwise subject to the General
Data Protection, you have the following rights with respect to your personal
information. Our ability to fulfill or respond to requests to exercise your
rights may depend on our verifying your identity and elements of your request.

 * Access to and information on the processing of your personal information;
 * Rectification of your personal information where it is inaccurate or
   incomplete;
 * Erasure, on legitimate grounds, subject to certain exceptions;
 * Restriction of processing where legitimate grounds exist;
 * Objection to processing for direct marketing or other processing that is
   based on legitimate interest;
 * Withdrawal of your consent where processing is based on consent;
 * Receipt of personal information which you and transmission of the information
   to another provider where the information is processed based on your consent
   or contract;
 * Lodging of a complaint with a relevant data protection authority.
 * Receipt of a copy of your personal information upon request here.

CHILDREN AND MINORS


Our websites and apps offered in the European Union (EU), European Economic Area
(Iceland, Liechtenstein, and Norway), Switzerland and the UK are not intended to
address anyone under the age of 16 (“Children”). We do not knowingly collect
personal information from Children. If you are a parent or guardian and you are
aware that your child has provided us with personal information without your
consent, please contact us using information in the “CONTACT US" section above
and we will take steps to remove that information.


MANAGING TRACKING TECHNOLOGIES


Our websites and apps offered in the European Union (EU), European Economic Area
(Iceland, Liechtenstein, and Norway), Switzerland and the UK offer a Cookie
Preferences tool where you can learn more about the categories and specific
types of cookies that are present and manage your choices. Different cookies do
different things, but they all help us give you a better experience, which is
why we would appreciate if you accepted them all. You can visit the Cookie
Preferences tool at any time to review or update your preferences and choose to
accept or reject them (with the exception of “essential” or “strictly necessary”
cookies without which our site will not operate). The Cookie Preferences tool
works by dropping a cookie on your browser that delivers a message to “stop
allowing cookies”. If you block cookies at a browser level, or use a different
computer or browser to access our platforms, you will need to review your Cookie
Preferences again.




NOTICE FOR CANADIAN RESIDENTS



If you are a resident of Canada, you have a right to request access to your
Personal Information and to request a correction to it if you believe it is
inaccurate subject to certain exceptions. If you would like to have access to
the Personal Information that we have about you, or if you would like to have it
corrected, please use the information below or that found in "HOW TO CONTACT US"
below.


To help protect against fraudulent requests, we may ask you for additional
information to confirm that the person making the request is you or is
authorized to act on your behalf before granting access.


The local entity for personal information collected in Canada is Levi Strauss &
Co. (Canada) Inc.


Phone Numbers:

Levi’s: 1-888-501-5384

Dockers: 1-800-362-5377


Address:

Levi Strauss & Co. (Canada) Inc

200 - 1725 16th Avenue

Richmond Hill, ON

Canada



NOTICE FOR BRAZILIAN CONSUMERS



Effective Date: January 1, 2021


Last Reviewed Date: January 1, 2021


If your Personal Information is subject to the Brazilian laws, the following
clarifications shall apply. In the event of a conflict between the other
sections of this Policy and this Supplemental Notice for Brazil, this
Supplemental Notice will control as needed to resolve the conflict. 


This Notice applies solely to all visitors, users, and others located in Brazil
(“Brazilian Consumers”) and is presented in compliance with the Brazilian
General Data Protection Law (the “LGPD”). Any terms defined in the LGPD have the
same meaning when used in this Supplemental Notice. References to “you” and
“yours” in this Supplemental Notice are directed to Brazilian Consumers only.


When we refer to “LS&Co.” or “we” in this Supplemental Notice, we refer to the
LS&Co entity(ies) responsible for your Personal Information and acting as “data
controller” with respect to Brazilian Consumers.


Our processing of Personal Information will take place only where we have a
legal basis to do so as defined in applicable law. Please be aware that our
websites, mobile apps or other platforms are not intended for Brazilian
Consumers under the age of 18.


YOUR RIGHTS AND CHOICES

The LGPD grants certain rights with respect to the Personal Information of
Brazilian Consumers as described below. You may exercise these rights at any
time, to the extent applicable by the law.


Right of Confirmation and Access. 

You have the right to obtain confirmation as to whether or not your Personal
Information is being processed by us and, if so, the right to obtain a copy.


Right to Rectification. 

You have the right to request the correction of incomplete, inaccurate or
out-of-date Personal Information.


Right to Anonymization, Blocking or Erasure. 

You may request anonymization, blocking or erasure of unnecessary or excessive
Personal Information, or Personal Information processed in non-compliance with
the provisions of the LGPD.


Data Portability. 

You have the right to have your Personal Information transmitted to another
service or product provider, subject to the protection of our commercial or
industrial secrets.


Right to Erasure. 

You may request the erasure of your Personal Information where it is being
processed on the basis of your consent. This right does not arise to the extent
that we use another legal basis for processing, such as where processing is
necessary for compliance with a legal or regulatory obligation.


Right to Withdraw Consent. 

Where we are processing your Personal Information on the basis of your consent,
you may withdraw your consent at any time (without incurring any fees or
charges) by contacting us as described in this Supplemental Notice.


Right to Obtain Information About the Possibility of Denying Consent. 

You have the right to be informed about the possibility of denying your consent
and the consequences of such denial.


Right to Obtain Information About Shared Data. 

You have the right to obtain information about the entities with which we have
shared your Personal Information.


Right to Petition. 

You have the right to petition the Brazilian regulatory authority regarding the
processing of your Personal Information.


Right to Revision of Automated Decision Making. 

You may request the revision of any decisions that we have taken solely on the
basis of automated processing of your Personal Information that affects your
interests. Examples of these kinds of decisions may include those intended to
screen proposed transactions for fraud, define your credit profile or aspects of
your personality. Our obligations in response to a request you make under this
right would include providing clear and adequate information regarding the
criteria and procedures used for any automated decision, subject to the
protection of our proprietary information.


Exercising Your LGPD Rights

Brazilian Consumers should feel free to contact us at any time using the
information below with questions about our privacy practices or to act on any of
the above rights. We will respond to requests under the LGPD in accordance with
the requirements of that law. Contact information for our global headquarters in
San Francisco, California is set out in the "CONTACT US" portion of this LS&Co.
Privacy Policy.


To help protect against fraudulent requests, we may ask you for additional
information to confirm that the person making the request is you or is
authorized to act on your behalf before acting on your request.


The local entities for Brazilian Consumers are Levi Strauss do Brasil Indústria
e Comércio Ltda. and/or Levi Strauss do Brasil Franqueadora Ltda.


Data Protection Officer: Marcos Ritchie


Email address: privacidadebrasil@levi.com







CONTACT US

If you have any questions or concerns about the Levi Strauss & Co. Privacy
Policy, please send an email to privacy@levi.com, call us toll free at
1-800-872-5384 (Levi’s) or 1-800-362-5377 (Dockers), or write to us at Levi
Strauss & Co., Attn: Privacy, 1155 Battery Street, San Francisco, CA 94111.



Review the last version of our Privacy Policy.


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your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
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These cookies may be set through our site by our advertising partners. They may
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information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
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