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SO MAXIMIEREN SIE IHRE B2B-SICHTBARKEIT

By admin 4 octobre 2024

Comment maximiser votre visibilité B2B

Im heutigen Wettbewerbsumfeld ist die Maximierung Ihrer B2B-Sichtbarkeit
(Business-to-Business) unerlässlich, um potenzielle Kunden anzulocken und sich
von Ihren Mitbewerbern abzuheben. Unternehmen, die mit anderen Unternehmen in
Kontakt treten möchten, müssen über klare Strategien verfügen und verschiedene
digitale und traditionelle Kanäle nutzen, um Aufmerksamkeit zu erregen. In
diesem Artikel werden effektive Strategien zur Erhöhung Ihrer B2B-Sichtbarkeit
und zur Optimierung Ihrer Geschäftsergebnisse untersucht.

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1. Optimieren Sie Ihre Online-Präsenz

Der erste Schritt zur Maximierung Ihrer Sichtbarkeit besteht darin, eine starke
und ansprechende Online-Präsenz sicherzustellen. Im B2B-Bereich bedeutet dies,
über eine gut gestaltete professionelle Website, eine solide SEO-Strategie und
Präsenz auf relevanten Plattformen zu verfügen.

hat. Erstellen Sie eine kundenorientierte Website

Ihre Website ist oft die erste Anlaufstelle für Unternehmen, die nach
Lieferanten oder Partnern suchen. Eine gut strukturierte und
Conversion-optimierte Seite ist daher unerlässlich. Stellen Sie sicher, dass es:

Einfache Navigation: Eine komplexe oder verwirrende Website schreckt Besucher
ab. Nutzen Sie ein übersichtliches Menü und strategisch platzierte
Calls-to-Action (CTAs).
Für Mobilgeräte geeignet: Da der mobile Datenverkehr zunimmt, ist es von
entscheidender Bedeutung, dass Ihre Website für Mobilgeräte und Tablets geeignet
ist.
Informativ: Präsentieren Sie Ihre Dienstleistungen oder Produkte übersichtlich
mit präzisen Beschreibungen und gut organisierten Seiten.

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B. SEO-Strategie

SEO (Suchmaschinenoptimierung) ist eine der besten Möglichkeiten, Ihre
organische Sichtbarkeit zu erhöhen. Das Ziel besteht darin, bei Keywords mit
Bezug zu Ihrer Branche ganz oben in den Suchergebnissen zu erscheinen. Dies
impliziert:

Keyword-Recherche: Verwenden Sie Tools wie den Google Keyword Planner oder
SEMrush, um die Keywords zu identifizieren, die Ihre potenziellen Kunden
verwenden. Stellen Sie sicher, dass Sie diese Schlüsselwörter in Ihre Titel,
Meta-Tags und Inhalte integrieren.
Erstellung hochwertiger Inhalte: Veröffentlichen Sie regelmäßig Blogartikel,
Fallstudien oder Whitepapers, die sich mit Themen befassen, die für Ihre Kunden
von Interesse sind. Je relevanter Ihre Inhalte sind, desto mehr Besucher und
Backlinks ziehen sie an und verbessern so Ihre SEO.

2. Nutzen Sie soziale Netzwerke

Soziale Netzwerke sind nicht mehr nur B2C-Unternehmen (Business to Consumer)
vorbehalten. Auch in B2B-Strategien spielen sie eine Schlüsselrolle. Hier sind
einige Möglichkeiten, wie Sie das Beste daraus machen können:

hat. LinkedIn

LinkedIn ist die unverzichtbare Plattform für B2B. Erstellen Sie ein attraktives
Unternehmensprofil und teilen Sie regelmäßig relevante und ansprechende Inhalte.
Hier sind einige Best Practices zur Optimierung Ihrer Nutzung von LinkedIn:

Netzwerk: Vernetzen Sie sich mit anderen Unternehmen und nehmen Sie an
relevanten Diskussionen teil. Treten Sie LinkedIn-Gruppen bei, in denen Sie Ihre
Ideen teilen und Ihre Dienste anbieten können.
Inhalte veröffentlichen: Veröffentlichen Sie regelmäßig Artikel oder Beiträge
auf LinkedIn, um Ihr Fachwissen in Ihrer Branche zu demonstrieren.
LinkedIn-Anzeigen: Investieren Sie in gezielte Anzeigen, um bestimmte Fachkräfte
basierend auf ihrer Branche, Rolle oder ihrem Standort zu erreichen.

B. Twitter und Facebook

Diese Plattformen sind auch im B2B-Bereich nützlich, insbesondere um Gespräche
zu führen und Informationen in Echtzeit auszutauschen. Verwenden Sie Twitter,
um:

Teilen Sie Neuigkeiten aus der Branche.
Erstellen Sie Diskussionen rund um Ihre Produkte und Dienstleistungen mit
relevanten Hashtags.
Nehmen Sie über Online-Diskussionen an Veranstaltungen und Konferenzen teil.

3. Content-Marketing und Inbound-Marketing

Content Marketing ist eine der effektivsten Strategien zur Steigerung der
Sichtbarkeit im B2B. Das Konzept besteht darin, potenzielle Kunden anzulocken,
indem ihnen nützliche, relevante und qualitativ hochwertige Inhalte angeboten
werden. So können Sie diese Strategie maximieren:

hat. Unternehmensblog

Erstellen Sie einen Blog für Ihre Website, in dem Sie Tipps, Fallstudien und
Meinungsbeiträge zu Trends in Ihrer Branche teilen. Dies verbessert nicht nur
Ihre SEO, sondern positioniert Ihr Unternehmen auch als Vordenker.

B. Whitepapers und Fallstudien

Whitepapers und Fallstudien sind ausführliche Inhalte, die ein Problem oder eine
Chance in Ihrer Branche eingehend untersuchen. Wenn Sie diese Inhalte zum
Download anbieten, können Sie qualifizierte Leads gewinnen und diese dazu
ermutigen, mit Ihnen Kontakt aufzunehmen.

C. Webinare und Videos

Webinare sind eine großartige Möglichkeit, mit Ihren potenziellen Kunden in
Echtzeit zu interagieren und ihnen gleichzeitig wertvolle Informationen zu
liefern. Erklär- oder Tutorialvideos hingegen sind eine tolle Möglichkeit, Ihre
Produkte oder Dienstleistungen ansprechender zu präsentieren.

4. Nutzung spezifischer B2B-Plattformen

Neben den klassischen sozialen Netzwerken gibt es spezielle B2B-Plattformen, die
es Ihnen ermöglichen, mit potenziellen Kunden in Kontakt zu treten. Eine
Plattform wie wlw.de (Wer liefert was) ist eine tolle Option für Unternehmen,
die ihre Sichtbarkeit in der DACH-Region erhöhen möchten.

Auf diesen Plattformen können Sie:

Erstellen Sie ein umfassendes Unternehmensprofil mit Informationen zu Ihren
Produkten oder Dienstleistungen.
Nehmen Sie an virtuellen B2B-Events oder Foren teil, die speziell auf Ihre
Branche zugeschnitten sind.
Reagieren Sie auf Angebotsanfragen von Unternehmen, die nach Lieferanten in
Ihrem Bereich suchen.



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5. Bezahlte Werbung und Retargeting



Neben organischen Strategien ist bezahlte Werbung eine hervorragende
Möglichkeit, die Sichtbarkeit Ihres Unternehmens zu maximieren. Hier sind einige
Optionen, die Sie in Betracht ziehen sollten:

hat. Google-Anzeigen

Mit Google Ads-Anzeigen können Sie für bestimmte Schlüsselwörter ganz oben in
den Suchergebnissen erscheinen. Diese Strategie ist besonders nützlich, wenn Sie
bei der Arbeit an Ihrer SEO schnelle Ergebnisse erzielen möchten.

B. LinkedIn-Anzeigen

Wie bereits erwähnt, bietet LinkedIn gezielte Werbemöglichkeiten. Sie können
Ihre Zielgruppen nach Branche, Rolle oder Unternehmen für bestimmte
B2B-Kampagnen segmentieren.

C. Retargeting

Retargeting ist eine Strategie, mit der Sie Besucher zurückgewinnen können, die
bereits mit Ihrer Website interagiert, sich aber nicht in Kunden umgewandelt
haben. Dabei werden ihnen Anzeigen auf anderen Websites angezeigt, die sie
anschließend besuchen. Diese Art von Werbung trägt dazu bei, sichtbar zu bleiben
und Conversions zu fördern.

6. Nehmen Sie an Messen und Veranstaltungen teil

Messen und B2B-Konferenzen bleiben wichtige Kanäle, um die Sichtbarkeit Ihres
Unternehmens zu maximieren. Ob physische oder virtuelle Veranstaltungen, so
können Sie davon profitieren:

Ausstellen: Durch die Teilnahme als Aussteller können Sie Ihre Produkte Ihren
potenziellen Kunden direkt präsentieren und persönliche Beziehungen aufbauen.
Melden Sie sich zu Wort: Versuchen Sie, wenn möglich, auf Konferenzen oder
Panels zu sprechen, um Ihr Fachwissen weiterzugeben.
Networking: Messen bieten eine einzigartige Gelegenheit, andere Unternehmen
kennenzulernen, Partnerschaften aufzubauen und Ihr Netzwerk zu erweitern.



Advertisement


7. Personalisiertes E-Mail-Marketing



E-Mail-Marketing ist nach wie vor eine der effektivsten Methoden, um Ihre
potenziellen Kunden direkt zu erreichen. Im B2B-Bereich liegt der Schlüssel
darin, Ihre Nachrichten so zu personalisieren, dass sie relevant und ansprechend
sind.

Segmentieren Sie Ihre Listen: Erstellen Sie Segmente basierend auf Kriterien wie
Unternehmensgröße, Branche oder bisherigem Verhalten (Klicks, Downloads).
E-Mail-Automatisierung: Verwenden Sie Tools wie Mailchimp oder HubSpot, um
automatisierte Kampagnen zu erstellen, die personalisierte Nachrichten zum
richtigen Zeitpunkt versenden, beispielsweise nach dem Herunterladen eines
Whitepapers oder einem Besuch auf Ihrer Website.





NAVIGATION DE L’ARTICLE


Comment maximiser votre visibilité B2B

BY ADMIN



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Dans la quête de l'emploi parfait, parfois, c'est l'emploi qui nous trouve.

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FEATURED POSTS

SO MAXIMIEREN SIE IHRE B2B-SICHTBARKEIT

4 octobre 2024

QUELS DOMAINES DE L’INGÉNIERIE PROSPÉRERONT ET EMBAUCHERONT DANS LES PROCHAINES
ANNÉES ?

18 juin 2024


9 STRATÉGIES POUR RÉAGIR AU RABAISSEMENT EN PUBLIC

14 juin 2024


REDOUTEZ-VOUS L’ENTRETIEN D’EMBAUCHE EN ANGLAIS ?

14 juin 2024


QUEL EMPLOI DANS L’AGRICULTURE AVEC UN DIPLÔME EN MATHS ?

12 juin 2024



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THE UK TRADE DESK LTD

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


EPSILON

Cookie duration: 184 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device identifiers, Probabilistic
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


TRIPLE LIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Non-precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics,
Probabilistic identifiers, Browsing and interaction data, Non-precise location
data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Precise location data,
Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more




View details | Storage details | Privacy policy
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data, Precise location data

more




View details | Privacy policy
Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data

more




View details | Privacy policy
Legitimate interest


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


OPENX

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Non-precise location data

more




View details | Privacy policy
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Precise location
data

more

Uses other forms of storage.


View details | Privacy policy
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Users’ profiles,
Privacy choices

more




View details | Privacy policy
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Users’ profiles,
Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Users’ profiles,
Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Precise location data,
Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data, Precise location data, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Precise
location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics,
Probabilistic identifiers, Browsing and interaction data, Non-precise location
data, Privacy choices

more




View details | Privacy policy
Legitimate interest


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Precise location data,
Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Users’
profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


OS DATA SOLUTIONS GMBH

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Users’
profiles, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, User-provided data, Non-precise location
data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Users’ profiles

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Privacy choices

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers,
Authentication-derived identifiers, Privacy choices

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Non-precise
location data, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


TABMO SAS

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data, Privacy choices

more




View details | Privacy policy
Legitimate interest


WIZALY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics,
Authentication-derived identifiers, Browsing and interaction data, Non-precise
location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policy
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Precise location data

more




View details | Storage details | Privacy policy
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data

more




View details | Storage details | Privacy policy
Legitimate interest


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data

more




View details | Storage details | Privacy policy
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session.


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Consent


ARRIVALIST CO.

Cookie duration: 365 (days).

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SEENTHIS AB

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COMMANDERS ACT

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TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Precise location data,
Users’ profiles

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Cookie duration resets each session. Uses other forms of storage.


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HUMAN

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Data collected and processed: IP addresses, Device characteristics, Device
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BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
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INNOVID LLC

Cookie duration: 90 (days).

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identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

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PAPIRFLY AS

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Data collected and processed: Device characteristics

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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
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Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
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profiles, Privacy choices

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Uses other forms of storage.


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OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

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interaction data, User-provided data, Users’ profiles, Privacy choices

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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

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identifiers, Probabilistic identifiers, Authentication-derived identifiers,
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Cookie duration resets each session.


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LOCALSENSOR B.V.

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ONLINE SOLUTION

Cookie duration: 365 (days).

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identifiers, Probabilistic identifiers, Browsing and interaction data,
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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

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GP ONE GMBH

Cookie duration: Uses session cookies.

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LIFTOFF MONETIZE AND VUNGLE EXCHANGE

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Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
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Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

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REPPUBLIKA RESEARCH & ANALYTICS AUSTRIA GMBH

Cookie duration: 180 (days).

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CINT AB

Cookie duration: 730 (days).

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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

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GFK GMBH

Cookie duration: 730 (days).

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Uses other forms of storage.


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REVJET

Cookie duration: 365 (days).

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PROTECTED MEDIA LTD

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CLINCH LABS LTD

Cookie duration: 730 (days).

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identifiers, Probabilistic identifiers, Browsing and interaction data,
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Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

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HEARTS AND SCIENCE MÜNCHEN GMBH

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AMAZON ADVERTISING

Cookie duration: 396 (days).

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MOLOCO, INC.

Cookie duration: 730 (days).

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ADTRIBA GMBH

Cookie duration: 730 (days).

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ENSIGHTEN

Cookie duration: 1825 (days).

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EBAY INC

Cookie duration: 90 (days).

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choices

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METRIXLAB NEDERLAND B.V.

Cookie duration: 730 (days).

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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

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identifiers, Probabilistic identifiers, Authentication-derived identifiers,
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