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Vendors 344
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Vendors using legitimate interest 81
Precise geolocation data, and identification through device scanning
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Store and/or access information on a device
Cookies, device or similar online identifiers (e.g. login-based identifiers,
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 * Purposes
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Below, you will find a list of the purposes and special features for which your
data is being processed. You may exercise your rights for specific purposes,
based on consent or legitimate interest, using the toggles below.
ConsentLegitimate interest
Purposes
Store and/or access information on a device
Off

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

Most purposes explained in this notice rely on the storage or accessing of
information from your device when you use an app or visit a website. For
example, a vendor or publisher might need to store a cookie on your device
during your first visit on a website, to be able to recognise your device during
your next visits (by accessing this cookie each time).

Vendors178 vendor(s)

 * 6sense
 * A.Mob
 * ADventori
 * Aarki
 * AcuityAds
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 * AdSpirit AdServer
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1-10 / 178




Use limited data to select advertising
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Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

A car manufacturer wants to promote its electric vehicles to environmentally
conscious users living in the city after office hours. The advertising is
presented on a page with related content (such as an article on climate change
actions) after 6:30 p.m. to users whose non-precise location suggests that they
are in an urban zone.

A large producer of watercolour paints wants to carry out an online advertising
campaign for its latest watercolour range, diversifying its audience to reach as
many amateur and professional artists as possible and avoiding showing the ad
next to mismatched content (for instance, articles about how to paint your
house). The number of times that the ad has been presented to you is detected
and limited, to avoid presenting it too often.

Vendors43 vendor(s)

 * 6sense
 * AcuityAds
 * AdGear
 * AdKernel
 * Adform
 * Advanced store
 * Amazon Ad Server
 * Appier
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 * Bannernow

1-10 / 43




Create profiles for personalised advertising
Off

Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about you
(for example, information from your previous activity on this service and other
websites or apps) or similar users. This is then used to build or improve a
profile about you (that might include possible interests and personal aspects).
Your profile can be used (also later) to present advertising that appears more
relevant based on your possible interests by this and other entities.

If you read several articles about the best bike accessories to buy, this
information could be used to create a profile about your interest in bike
accessories. Such a profile may be used or improved later on, on the same or a
different website or app to present you with advertising for a particular bike
accessory brand. If you also look at a configurator for a vehicle on a luxury
car manufacturer website, this information could be combined with your interest
in bikes to refine your profile and make an assumption that you are interested
in luxury cycling gear.

An apparel company wishes to promote its new line of high-end baby clothes. It
gets in touch with an agency that has a network of clients with high income
customers (such as high-end supermarkets) and asks the agency to create profiles
of young parents or couples who can be assumed to be wealthy and to have a new
child, so that these can later be used to present advertising within partner
apps based on those profiles.

Vendors131 vendor(s)

 * 6sense
 * A.Mob
 * Aarki
 * AcuityAds
 * AdElement Media Solutions
 * AdGear
 * AdKernel
 * AdSpirit AdServer
 * AdTheorent
 * AdTiming

1-10 / 131




Use profiles to select personalised advertising
Off

Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites or
apps (like the forms you submit, content you look at), possible interests and
personal aspects.

An online retailer wants to advertise a limited sale on running shoes. It wants
to target advertising to users who previously looked at running shoes on its
mobile app. Tracking technologies might be used to recognise that you have
previously used the mobile app to consult running shoes, in order to present you
with the corresponding advertisement on the app.

A profile created for personalised advertising in relation to a person having
searched for bike accessories on a website can be used to present the relevant
advertisement for bike accessories on a mobile app of another organisation.

Vendors127 vendor(s)

 * 6sense
 * A.Mob
 * ADventori
 * Aarki
 * AcuityAds
 * AdElement Media Solutions
 * AdGear
 * AdKernel
 * AdSpirit AdServer
 * AdTheorent

1-10 / 127




Measure advertising performance
Off

Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.

You have clicked on an advertisement about a “black Friday” discount by an
online shop on the website of a publisher and purchased a product. Your click
will be linked to this purchase. Your interaction and that of other users will
be measured to know how many clicks on the ad led to a purchase.

You are one of very few to have clicked on an advertisement about an
“international appreciation day” discount by an online gift shop within the app
of a publisher. The publisher wants to have reports to understand how often a
specific ad placement within the app, and notably the “international
appreciation day” ad, has been viewed or clicked by you and other users, in
order to help the publisher and its partners (such as agencies) optimise ad
placements.

Vendors77 vendor(s)

 * 6sense
 * Aarki
 * AcuityAds
 * AdGear
 * AdKernel
 * Adelaide
 * Adform
 * Adikteev
 * Adloox
 * Adnami

1-10 / 77




Understand audiences through statistics or combinations of data from different
sources
Off

Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).

The owner of an online bookstore wants commercial reporting showing the
proportion of visitors who consulted and left its site without buying, or
consulted and bought the last celebrity autobiography of the month, as well as
the average age and the male/female distribution of each category. Data relating
to your navigation on its site and to your personal characteristics is then used
and combined with other such data to produce these statistics.

An advertiser wants to better understand the type of audience interacting with
its adverts. It calls upon a research institute to compare the characteristics
of users who interacted with the ad with typical attributes of users of similar
platforms, across different devices. This comparison reveals to the advertiser
that its ad audience is mainly accessing the adverts through mobile devices and
is likely in the 45-60 age range.

Vendors29 vendor(s)

 * AdGear
 * Amazon Ad Server
 * Amobee (Nexxen)
 * Appier
 * AudienceProject
 * Bombora
 * Clinch
 * Crimtan
 * Emerse
 * Google Ads

1-10 / 29




Develop and improve services
Off

Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

A technology platform working with a social media provider notices a growth in
mobile app users, and sees based on their profiles that many of them are
connecting through mobile connections. It uses a new technology to deliver ads
that are formatted for mobile devices and that are low-bandwidth, to improve
their performance.

An advertiser is looking for a way to display ads on a new type of consumer
device. It collects information regarding the way users interact with this new
kind of device to determine whether it can build a new mechanism for displaying
advertising on this type of device.

Vendors50 vendor(s)

 * 6sense
 * Aarki
 * AcuityAds
 * AdGear
 * Adelaide
 * Adform
 * Admixer
 * Amazon Ad Server
 * Amobee (Nexxen)
 * Appier

1-10 / 50




Below, you will find a list of the features for which your data is being
processed. You may exercise your rights for special features using the toggles
below.
Features
Match and combine data from other data sources

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

Vendors110 vendor(s)

 * 6sense
 * A.Mob
 * ABCS INSIGHTS
 * AdGear
 * AdTheorent
 * Adara (Rate Gain)
 * Adelaide
 * Adex (Virtual Minds)
 * Adform
 * Admixer

1-10 / 110




Link different devices

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

Vendors110 vendor(s)

 * 6sense
 * A.Mob
 * AcuityAds
 * AdElement Media Solutions
 * AdGear
 * AdTheorent
 * Adara (Rate Gain)
 * Adex (Virtual Minds)
 * Adform
 * Adikteev

1-10 / 110




Identify devices based on information transmitted automatically

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

Vendors128 vendor(s)

 * 6sense
 * A.Mob
 * Aarki
 * AdElement Media Solutions
 * AdGear
 * AdKernel
 * AdSpirit AdServer
 * AdTheorent
 * Adacado
 * Adara (Rate Gain)

1-10 / 128




Special features
Use precise geolocation data
Off

With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

Vendors66 vendor(s)

 * A.Mob
 * AdElement Media Solutions
 * AdGear
 * AdKernel
 * AdTheorent
 * Adacado
 * Admixer
 * Adrule mobile
 * AdsWizz
 * Airtory Inc

1-10 / 66




Actively scan device characteristics for identification
Off

With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.

Vendors24 vendor(s)

 * A.Mob
 * AdKernel
 * AdTheorent
 * Adcell (Firstlead)
 * Cheq
 * Clickagy
 * Dentsu Product & Services GmbH
 * Fraudlogix
 * Human
 * Hybrid

1-10 / 24




Below, you will find a list of vendors processing your data and the purposes or
features of processing they declare. You may exercise your rights for each
vendor based on the legal basis they assert.
ConsentLegitimate interest
IAB TCF Vendors
6senseIAB TCF
Off

6sense stores cookies with a maximum duration of about this many days: 730. This
vendor also uses other methods like "local storage" to store and access
information on your device.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device400 day(s)Create
profiles for personalised advertising400 day(s)Use profiles to select
personalised advertising400 day(s)Use limited data to select advertising400
day(s)Measure advertising performance400 day(s)Develop and improve services400
day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 400 day(s)Deliver and present advertising and content400 day(s)

FeaturesMatch and combine data from other data sourcesLink different
devicesIdentify devices based on information transmitted automatically

Data categoriesIP addressesProbabilistic identifiersBrowsing and interaction
dataNon-precise location dataUsers’ profiles

A.MobIAB TCF
Off

A.Mob stores cookies with a maximum duration of about this many days: 395. This
vendor also uses other methods like "local storage" to store and access
information on your device.

Privacy policy

PurposesRetentionStore and/or access information on a device395 day(s)Use
limited data to select advertising395 day(s)Create profiles for personalised
advertising395 day(s)Use profiles to select personalised advertising395
day(s)Measure advertising performance395 day(s)Understand audiences through
statistics or combinations of data from different sources395 day(s)Develop and
improve services395 day(s)

FeaturesMatch and combine data from other data sourcesLink different
devicesIdentify devices based on information transmitted automatically

Special featuresUse precise geolocation dataActively scan device characteristics
for identification

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersAuthentication-derived identifiersBrowsing and interaction
dataUser-provided dataNon-precise location dataPrecise location dataUsers’
profilesPrivacy choices

ABCS INSIGHTSIAB TCF
Off
Privacy policy

PurposesRetentionMeasure advertising performance60 day(s)Understand audiences
through statistics or combinations of data from different sources60 day(s)

FeaturesMatch and combine data from other data sources

Data categoriesIP addresses

ADventoriIAB TCF
Off

ADventori stores cookies with a maximum duration of about this many days: 90.
These cookies may be refreshed. This vendor also uses other methods like "local
storage" to store and access information on your device.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device-Use limited data to
select advertising90 day(s)Use profiles to select personalised advertising90
day(s)Measure advertising performance400 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 400 day(s)Deliver and present advertising and content400 day(s)Save and
communicate privacy choices90 day(s)

Data categoriesIP addressesDevice identifiersProbabilistic identifiersBrowsing
and interaction dataUser-provided dataNon-precise location dataPrivacy choices

AarkiIAB TCF
Off

uses methods like "local storage" to store and access information on your
device.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device365 day(s)Use
limited data to select advertising365 day(s)Create profiles for personalised
advertising3650 day(s)Use profiles to select personalised advertising3650
day(s)Measure advertising performance1500 day(s)Develop and improve services365
day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 365 day(s)Deliver and present advertising and content365 day(s)

FeaturesIdentify devices based on information transmitted automatically

Data categoriesIP addressesDevice characteristicsDevice identifiersUser-provided
dataNon-precise location data

AcuityAdsIAB TCF
Off

AcuityAds stores cookies with a maximum duration of about this many days: 365.
These cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device180 day(s)Create
profiles for personalised advertising180 day(s)Use profiles to select
personalised advertising180 day(s)Use limited data to select advertising180
day(s)Measure advertising performance180 day(s)Develop and improve services180
day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 180 day(s)Deliver and present advertising and content180 day(s)Save and
communicate privacy choices180 day(s)

FeaturesLink different devices

Data categoriesIP addressesDevice characteristicsDevice
identifiersAuthentication-derived identifiersBrowsing and interaction
dataNon-precise location dataUsers’ profilesPrivacy choices

AdElement Media SolutionsIAB TCF
Off

AdElement Media Solutions stores cookies with a maximum duration of about this
many days: 365. These cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device180 day(s)Use
limited data to select advertising180 day(s)Create profiles for personalised
advertising90 day(s)Use profiles to select personalised advertising90
day(s)Measure advertising performance180 day(s)Understand audiences through
statistics or combinations of data from different sources90 day(s)Develop and
improve services180 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 180 day(s)Deliver and present advertising and content180 day(s)Save and
communicate privacy choices180 day(s)

FeaturesLink different devicesIdentify devices based on information transmitted
automatically

Special featuresUse precise geolocation data

Data categoriesIP addressesDevice characteristicsDevice identifiersBrowsing and
interaction dataUser-provided dataNon-precise location dataPrecise location
dataUsers’ profilesPrivacy choices

AdGearIAB TCF
Off

AdGear stores cookies with a maximum duration of about this many days: 395. This
vendor also uses other methods like "local storage" to store and access
information on your device.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device395 day(s)Create
profiles for personalised advertising395 day(s)Use profiles to select
personalised advertising395 day(s)Use limited data to select advertising395
day(s)Measure advertising performance395 day(s)Understand audiences through
statistics or combinations of data from different sources395 day(s)Develop and
improve services395 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 395 day(s)Deliver and present advertising and content395 day(s)Save and
communicate privacy choices730 day(s)

FeaturesMatch and combine data from other data sourcesLink different
devicesIdentify devices based on information transmitted automatically

Special featuresUse precise geolocation data

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersAuthentication-derived identifiersBrowsing and interaction
dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices

AdKernelIAB TCF
Off

AdKernel stores cookies with a maximum duration of about this many days: 18.
These cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device180 day(s)Create
profiles for personalised advertising180 day(s)Use profiles to select
personalised advertising180 day(s)Understand audiences through statistics or
combinations of data from different sources180 day(s)Develop and improve
services180 day(s)Use limited data to select advertising180 day(s)Measure
advertising performance180 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 180 day(s)Deliver and present advertising and content180 day(s)Save and
communicate privacy choices180 day(s)

FeaturesIdentify devices based on information transmitted automatically

Special featuresUse precise geolocation dataActively scan device characteristics
for identification

Data categoriesIP addressesDevice identifiersNon-precise location dataPrecise
location dataUsers’ profiles

AdSpirit AdServerIAB TCF
Off

AdSpirit AdServer stores cookies with a maximum duration of about this many
days: 30. These cookies may be refreshed.

Privacy policyLegitimate interest disclosure

PurposesRetentionStore and/or access information on a device60 day(s)Use limited
data to select advertising14 day(s)Create profiles for personalised
advertising60 day(s)Use profiles to select personalised advertising60
day(s)Measure advertising performance14 day(s)Understand audiences through
statistics or combinations of data from different sources60 day(s)

Special purposesRetentionEnsure security, prevent and detect fraud, and fix
errors 60 day(s)Deliver and present advertising and content60 day(s)

FeaturesIdentify devices based on information transmitted automatically

Data categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic
identifiersBrowsing and interaction dataNon-precise location dataUsers’
profilesPrivacy choices

1-10 / 316

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COMMENTS 649

What Kind of Crier Are You?Skip to Comments
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expertise. Comments are moderated for civility.




WHAT KIND OF CRIER ARE YOU?

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By Christina Caron Illustrations by Dominic Kesterton

Nov. 14, 2024

Have you ever wondered why your spouse gets weepy over a TV commercial that
leaves you dry-eyed? Or why you burst into tears at funerals while others stay
stoic?

WHY HUMANS CRY

We’re the only species that sheds emotional tears, but much about them remains
an enigma.

We partnered with Ad Vingerhoets, one of the world’s top experts on tears, to
create a quiz that helps people understand the types of situations that are most
likely to make them cry.



Below you’ll find hypothetical questions about situations that might trigger
tears. The quiz is not meant to be diagnostic. Rather, answering these questions
may offer insights into what drives our tendency to get teary-eyed.

Your tears might stem primarily from compassion, societal conflict, close
attachments to those around you, sentimental feelings, or when your sense of
right and wrong is tested. Or you may not be a crier at all. Let’s dive right
into this salty puddle!


1 OF 12

Your sister is marrying the partner of her dreams. Do you get teary-eyed?

Yes, they’re just so perfect for each other!

No, but seeing her happy makes me happy.

Dominic Kesterton


2 OF 12

You welcome your first child into the world. Getting weepy?

Yes, I’ve never felt this kind of bond before.

No, but let’s count some fingers and toes!


3 OF 12

Your boss constantly undermines a hardworking colleague. Does it make you tear
up?

Yes, our team would be nothing without her!

No, but it’s frustrating. I should talk to the boss.

Dominic Kesterton


4 OF 12

Movie characters unite to rescue a pal in danger. Do the tears start to flow?

Yes, everyone should have such loyal friends!

No, the action sequences are top-notch though.


5 OF 12

Your daughter is wailing because she fell and scraped her knee. Are you crying
along with her?

Yes, I can’t stand to see her in pain.

No. Let’s just get the first aid kit.

Dominic Kesterton


6 OF 12

Your home team piles onto the field after clinching the Super Bowl! Need a
tissue?

Yes, I’ve just got some dust in my eye.

No, I knew they had it in them.


7 OF 12

The young star of a community theater musical gets a standing ovation. Are you
shedding tears?

Yes, she’s a prodigy!

No, but strong voice on that kid.

Dominic Kesterton


8 OF 12

Your beloved grandmother has passed away. Does the news make you weepy?

Yes, I wish she were here to dry my tears.

No. I’ll miss her so much, but I knew this day would come.


9 OF 12

A shy toddler is befriended by little ones at the park. Welling up?

Yes, they’re so sweet and pure!

No. But good job, kids!

Dominic Kesterton


10 OF 12

Your family clashes over politics at Thanksgiving dinner. Cue the waterworks?

Yes, why can’t we all get along!

No, but how ’bout them Giants?


11 OF 12

Your neighbor has only months to live. Do you break down when he tells you?

Yes, I can only imagine how frightened he is.

No, but I’ll do anything I can to help.

Dominic Kesterton


12 OF 12

Your best friend’s longtime partner cheated. Do you cry in solidarity?

Yes, we'll shed some tears together over drinks.

No, that snake doesn’t deserve my friend, anyway.

WHY HUMANS CRY

We’re the only species that sheds emotional tears, but much about them remains
an enigma.

By Dana G. Smith and Dominic Kesterton

Nov. 14, 2024


Edited by Melonyce McAfee. Produced by Deanna Donegan, Hang Do Thi Duc, Claire
Merchlinsky, Meredith Rizzo and Sarah Williamson.


Read 649 Comments
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