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Skip to content FIND ESSENTIAL MARKETING INSIGHTS AND STRATEGIES TO ELEVATE YOUR BUSINESS * Home * Privacy Policy * Cookies Marketing HOW TO CREATE A GROWTH PLAYBOOK AS A PLG PRODUCT MARKETER July 17, 2024 Cyberintellectzone You can expect growth marketing thrown at you as one of your responsibilities during your product marketing career. When that happens, don’t be scared! I’m sharing a barebones Read More Marketing LEAP INTO PRODUCT MARKETING: THE GUIDE FOR CAREER SWITCHERS July 17, 2024 Cyberintellectzone I hosted over 50 one-to-one mentorship sessions during the last year. One of the top questions is how to break into product marketing when coming from different career Read More Marketing BUSTING THE FIVE MYTHS OF PRODUCT MARKETING July 17, 2024 Cyberintellectzone One of my favorite quotes ever comes from Mark Twain: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that Read More Marketing TRANSFORMING NICHE PRODUCTS INTO MARKET LEADERS: AMITAI RICHMAN’S SUCCESS AT K2VIEW July 17, 2024 Cyberintellectzone In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik spoke with Amitai Richman. Amitai shares how he transformed niche products into core offerings Read More Marketing B2B PERSONA QUESTIONS TEMPLATE July 17, 2024 Cyberintellectzone Our B2B persona questions template contains a series of inquiries designed to help you understand the characteristics, needs, and behaviors of your business-to-business (B2B) customers. The questions cover Read More Marketing HOW LINKEDIN USES PRIORITIZATION AND PARTNERSHIPS IN ITS PRODUCT MARKETING July 17, 2024 Cyberintellectzone This article is based on Jennifer Bunting’s brilliant interview with Jarrod Greene on Leading the Way: The Sales Enablement Podcast. Product marketing leaders today are under a lot Read More Marketing HOW TO ESTABLISH A SUCCESSFUL BETA PROGRAM July 17, 2024 Cyberintellectzone Your team has worked tirelessly to build and refine a new product, and you’re nearing your target launch date. But even if you’ve used customer feedback to guide Read More Marketing HOW PRODUCT MARKETING AND DEMAND GENERATION CAN COLLABORATE FOR SUCCESS July 17, 2024 Cyberintellectzone When customer journeys are increasingly complex and competition is fierce, creating a successful marketing strategy requires a well-oiled machine. Two critical functions within this machine are product marketing Read More Marketing READY, SET, GO: THE THREE STAGES OF A PRODUCT LAUNCH July 17, 2024 Cyberintellectzone When I joined GoDaddy as the Director of Product Marketing two and a half years ago, the situation was far from ideal. As a large company with 22 Read More Marketing “WE’RE NOT MARKETERS” AND OTHER SPICY TAKES, WITH ERIC HOLLAND, GAB BUJOLD, AND ZACH ROBERTS July 17, 2024 Cyberintellectzone In this episode of Product Marketing Life, Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts. Read More POSTS NAVIGATION Page 1 Page 2 Next page Search Search RECENT POSTS * How to create a growth playbook as a PLG product marketer * Leap into product marketing: The guide for career switchers * Busting the five myths of product marketing * Transforming niche products into market leaders: Amitai Richman’s success at K2View * B2B persona questions template RECENT COMMENTS 1. A WordPress Commenter on Hello world! ARCHIVES * July 2024 CATEGORIES * Marketing * Uncategorized Theme SEOS Blog by SEOS Themes