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Catalina

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Solutions

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Media & Activation
Omni-channel marketing and media activation optimized for individual shoppers

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Media & Activation
Advanced TV Services
Predict buying audiences and reach them at the household level across all
advanced TV devices.
Digital Out-of-Home Media
Reach shoppers in contextually relevant environments up and down the marketing
funnel
Display/Mobile Ads & Promotions
Extend your reach into digital channels to deliver the most relevant and
personalized content
Shoppable Media
Instantly convert shopper interest into online purchases
In-Store Print Media
Tried and true activation integrated at the point of sale to meet your brand’s
objectives
Audiences & Data as a Service
Reach Your Precise Audience and Maximize Consumer Relationships in Every Way and
in Any Environment.

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Audiences & Data as a Service
Audiences
Targeting based on actual purchase data, how they shop, brand affinities,
lifestyle diets, and other purchase motivators.
Measurement & Optimization
Multi-channel marketing and media activation optimized for individual shoppers.

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Measurement & Optimization
In-Flight Measurement
Improve the efficiency and maximize the impact of your campaigns with real-time
performance data.
Multi-Touch Attribution
Learn which media attributes drive conversion to power in-flight optimization.
Analytics Services
Your destination for dynamic and in-depth shopper-level insights that help you
plan smarter, target better and optimize faster.

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Analytics Services
HUB360 Brand Insights
Identify early brand trends at the UPC level to put your strategy in place and
activate faster.
HUB360 Audience Insights
With Audience Insights you’ll have an interactive tool to preview how your brand
performs within different audience segments, versus the category and
competition, to determine what drives the desired behaviors to meet your media
objectives.
HUB360 Measurement
Our Catalina Pixel and direct integration in the store means we can attribute
your media to an actual purchase. Different options are available to help you
measure your multi-channel media campaigns in flight.
Sales Drivers
A full lineup of proprietary solutions for retailers and brands, proven to drive
penetration, frequency, volume, and loyalty.

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Sales Drivers
Volume
Share
Penetration
Efficiency
Trial
Loyalty
Personalization
E-commerce
Customers

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Retailers
Uncover insights that inform activations to increase shopper engagement and
sales across all channels.
CPG
Pinpoint your buyers to deliver relevant and persuasive content to build loyalty
and share.
Agencies
Reach buyers across a full spectrum of media to build brand equity.
Success Stories
Resources

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Audience Catalog
Check out our ever-growing list of syndicated audiences available through your
preferred platform
News
Read the latest Catalina headlines
Perspectives Blog
Published editorials and industry trends from the nerds on your side
Press Releases
Stay in the know with Catalina’s most recent press
Shopper Insights
Facts and stats to better understand the why behind the buy
Videos
A peek at Catalina webinars, ads and product demos
Brand Assets
Brand guidelines packaged for our Partners.
Contact

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Client Product Support
For brands, retailers & agencies in need of help with Catalina products &
services
Consumer Coupon Support
For shoppers with coupon redemption needs
Sales & Marketing
To connect on how Catalina’s data-driven solutions can help your business
Company

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Company
About Us
For 40 years, Catalina has influenced shopper behavior by delivering
personalized ads – at precisely the right moment.
Why Catalina
Reasons you should want to work with us.
Leadership
Innovators delivering Catalina’s personalized digital media across the globe.
Careers
Join our bright, bold team and help us fuel innovation that drives a global
marketplace.
Culture
Building a thriving culture is up to each of us.
Partners
Teamwork makes the dream work. That’s why we choose to work with great partners.

AROUND THE WORLD

USA
France
Japan
Costa Rica
Germany
Italy
UK



PERSONALIZE CPG MARKETING. DECODE SHOPPER BEHAVIOR. MAXIMIZE CONSUMER
RELATIONSHIPS.

Get In TouchLearn More
What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized
CPG marketing to decode shopper behavior and maximize consumer relationships.
All at unparalleled scale.

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Find

Identify your audience and where to best reach them with your message.

Find
Understand

Analyze your consumer data and insights to understand audience behavior.

Understand
Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Activate
Measure

Measure your media performance to optimize your content.

Measure

 * Find

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to
them. Use our custom or syndicated segments to align better with your shoppers.

Contact UsLearn More
 * Understand

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide
incredibly precise insights based on years of consumer data to ensure highly
individualized messages.

Contact UsLearn More
 * Activate

Deliver personalized messages that turn shoppers into buyers and buyers into
fans.

Whether you are trying to penetrate a new market segment or build more loyalty
among your current shoppers, we'll help you serve up relevant and motivating
messages.

Contact UsLearn More
 * Measure

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to
inform in-flight adjustments that make the most of your media.

Contact UsLearn More
An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize
on an opportunity.

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Audiences & Data Services

Insights that allow you to personalize messages in a meaningful and motivating
way, with fully customizable segments.

Audiences & Data as a Service
Media & Activation

Ensure optimized offerings for individual shoppers with an array of
channel-agnostic activation options.

Media & Activation
Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments
combined with real-time analysis.

Measurement & Optimization
Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive
penetration, frequency, volume and loyalty.

Sales Drivers
Analytic Services

"One Voice" media and content management that brings a whole new level of
responsiveness.

Analytics Services

The Latest

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slide 2 of 3
How CPG Brands and CTV Can Create Spellbinding Results This Halloween

Sarah Faustino, Catalina’s Senior Director CPG Omnichannel Solutions, explains
how purchased-based insights can help you capitalize on emerging Halloween
trends and use CTV targeting to improve a campaign’s performance.

Read It
Catalina Identifies Hot Summer 2023 Grocery Trends

With Summer set to begin and BBQ season in full swing, Catalina is projecting a
significant sales uptick in new beverage and tableware options at grocery and
convenience stores across the country in the coming weeks.

Read It
From CTV to In-store. Let it Pour. Let it Pour. Let it Pour.

See how Catalina’s CTV and In-Store campaign helped this Spirits Brand ring in
the holidays!

Read It
How CPG Brands and CTV Can Create Spellbinding Results This Halloween

Sarah Faustino, Catalina’s Senior Director CPG Omnichannel Solutions, explains
how purchased-based insights can help you capitalize on emerging Halloween
trends and use CTV targeting to improve a campaign’s performance.

Read It
Catalina Identifies Hot Summer 2023 Grocery Trends

With Summer set to begin and BBQ season in full swing, Catalina is projecting a
significant sales uptick in new beverage and tableware options at grocery and
convenience stores across the country in the coming weeks.

Read It

MORE LIKE THIS
Who We Work With

No matter what your goals are, we'll help deliver relevant and specific value to
each one of your shoppers.

slide 1 to 3 of 3
Retailers

Uncover insights to inform activations that increase shopper engagement and
sales across all channels.

Learn More
CPG

Pinpoint your shoppers to deliver relevant and persuasive content to build
loyalty and share.

Learn More
Agencies

Reach shoppers across a full spectrum of media to build brand equity.

Learn More

See More
Brands And Agencies That Trust Us

Don’t just take our word for it. We’ve been a trusted partner of world-class CPG
Brands, Retailers and Agencies for years.

prevnext
slide 6 to 10 of 24

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 * SolutionsToggle Submenu
    * Audiences & Data as a ServiceToggle Subsubmenu
       * Audiences
   
    * Media & ActivationToggle Subsubmenu
       * Advanced TV Services
       * Digital Out-of-Home Media
       * Display/Mobile Ads & Promotions
       * Shoppable Media
       * In-Store Print Media
   
    * Measurement & OptimizationToggle Subsubmenu
       * In-Flight Measurement
       * Multi-Touch Attribution
   
    * Sales DriversToggle Subsubmenu
       * Volume
       * Share
       * Penetration
       * Efficiency
       * Trial
       * Loyalty
       * Personalization
       * E-commerce
   
    * Analytics ServicesToggle Subsubmenu
       * HUB360 Brand Insights
       * HUB360 Audience Insights
       * HUB360 Measurement

 * CustomersToggle Submenu
    * Retailers
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    * About Us
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