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Livestream


A DXP CONVERSATION WITH GUEST SPEAKER JOE CICMAN OF FORRESTER


Recorded on
March 30, 2023
Duration
56 minutes

About


“Every day I asked myself, ‘How is it possible for one vendor to create one
product that works across multiple industries and grows in scope as a company’s
digital remit grows?’ After talking to the vendors, turns out … it’s not
possible.” -Joe Cicman on why the Monolith is no more and the composed DXP is
the hero of the story.

Read more here in Joe’s blog post about what DXP means today!

With insights from Joe’s research on the shift away from monolithic solutions,
come away from the webinar aware of the elements you need to build your own DXP
and steps to get started.



The seven dimensions of scale

How technology choices affect your ability to scale
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SPEAKERS


Joe Cicman
Senior Analyst
Forrester

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C
eCommerce technologies and strategies. As part of the digital transformation
team, Joe provides a proven practitioner’s lens for organizations to understand
how to deploy the economics of digital commerce that unleash best-in-class
outcomes. His research also supports technical teams by covering the tools and
software suites for driving online channels, digitally enabled selling, and new
direct-to-consumer (DTC) initiatives.

Read more

Nicole France
Director, Content
Contentful


Nicole France is a passionate customer advocate evangelizing new ways of
thinking about content and organizing the work of digital business. It’s the
wave of the future — and her mission is to make sure everyone knows why. She
brings the perspective and critical thinking of an industry analyst and the
first-hand experience of a practitioner.

Before joining Contentful, Nicole worked as an analyst at Constellation Research
and Gartner. She also held a variety of strategy and marketing roles at Fujitsu,
Equinix, ITSMA, and Cisco. A graduate of UC Berkeley, Nicole enjoys the
outdoors, flying small planes, and embarking on yet another house project in her
spare time.

Read more



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CONTENTFUL TOP PICKS


How technology choices affect your ability to scale
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