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Sign up to Newsletters * Home * IBA Daily News * News * Corporate counsel * Topics ► * Deals * Diversity and Inclusion * ESG * In-house Legal Appointments * Law Firm Finances and Profitability * Law Firm Lateral Hires * Law Firm Leadership and Strategy * View all topics * Authors * Comparative Guides * Luxury Law Alliance * Events * Home * IBA Daily News * News * Corporate counsel * Topics * Deals * Diversity and Inclusion * ESG * In-house Legal Appointments * Law Firm Finances and Profitability * Law Firm Lateral Hires * Law Firm Leadership and Strategy * View all topics * Authors * Comparative Guides * Luxury Law Alliance * Events Powered by SimSage * News * Contracting for AI technologies - top five best practices CONTRACTING FOR AI TECHNOLOGIES - TOP FIVE BEST PRACTICES November, 22 2023 16 Shares Organisations must carry out proper due diligence on third-party AI vendors to safeguard against risks, write King & Spalding’s Amy Levin, Nick Maietta and Alexa Delaney Christianson Organisations need to consider regulatory and legal frameworks when contracting for AI Shutterstock By Alexa Delaney Chr... King & Spalding Amy Levin King & Spalding Nick Maietta King & Spalding Click here to sign up to receive GLP's free daily newsletter LAW OVER BORDERS COMPARATIVE GUIDES ARTIFICIAL INTELLIGENCE This first edition, written by leading AI legal specialists, provides answers and insight on how to integrate Artificial Intelligence into business operations, whilst working within the relevant law and guidelines in key jurisdictions around the world.... | 1yr This first edition, written by leading AI legal specialists, provides answers and insight on how to ... LEGAL UPDATES Artificial intelligence (AI), including generative AI (GAI), has gained significant momentum in recent months due to its potential to transform how organisations create content, automate tasks and provide personalised experiences. However, it is incumbent on legal counsel to carefully consider the associated risks posed by AI when negotiating and drafting contracts with third-party vendors, including (i) contracts which govern an organisation’s direct purchase, use or license of AI technologies, and (ii) contracts which govern an organisation’s procurement of products and services from third-party vendors which use and/or incorporate AI into their products and services. Striking the right balance between enabling innovation and appropriately managing risk is key in determining the optimal contractual safeguards and protections to include when contracting for AI. To that end, this article will provide (a) a brief overview of the key risks associated with the use of AI technologies, and (b) the top five best practices which legal counsel should consider when negotiating and drafting contracts for the purchase and/or use of AI. Overview of key AI-related risks The use of AI presents a number of new and unique risks, ranging from legal risk (such as the loss of intellectual property rights), to business risk (such as business interruption or loss of revenue) to reputational risk (such as damage to an organisation’s brand) – each of which vary depending on the type of AI involved and how it is used. Thus, while a ‘one size fits all’ approach does not exist when evaluating AI risk, set forth below are the most prominent risks faced by our clients when contracting for AI technologies with third-party vendors: * Risks related to the training data used to develop AIs, which may infringe a third party’s intellectual property and/or data rights; * Potential disputes over ownership of the AI’s output; * Confidentiality breaches and the unauthorised disclosure of data, particularly when sensitive data is shared with the AI model; * Inaccurate output; * Unintended and implicit biases in the training data or AI model which could lead to discriminatory, inappropriate or harmful outputs; and * Noncompliance with laws and regulations, particularly in highly-regulated industries such as healthcare and financial services. Top 5 best practices for AI contracting To mitigate the risks associated with AI, legal counsel should consider the following five best practices when contracting for AI technologies: 1. Consider the right technology framework Organisations need to carefully consider what they need from the AI technology and how the AI capabilities are best delivered, including determining whether to build or buy AI. Legal counsel should therefore encourage business input at the outset of any contract involving AI to ensure the right technology framework is being used. This requires identifying and assessing how the AI technology will be implemented into the organisation’s existing technology stack as well as how the AI will be integrated into existing offerings – each of which creates the potential for unanticipated risks and can be difficult to assess. When considering the implementation of any AI offering, the following factors at minimum should be considered to ensure the proper technology framework is deployed in the contract: 1. Training data: On what data was the AI trained? Does it appear the provider secured the appropriate rights to such data? Will the organisation’s own data be used in any way for training or improving the AI? 2. Dedicated instance: Is a dedicated instance of the AI available? What additional security and privacy safeguards are available for a dedicated instance? What hosting options are available for the AI technology? 3. Customisation: Will the organisation’s data be used to train or tune the AI models to a specific use-case? Are sufficient safeguards, representations and warranties in place to address such uses of company data? Is the additional cost worth the improved performance? 4. Safeguards: What protections are in place to ensure that the output of the AI is not harmful and is aligned with expectations? Are such protections adequate for the use case? If not, what other protections can be implemented? 2. Conduct AI-specific due diligence on the vendor Legal counsel should also conduct (or ensure that the business has conducted) the appropriate level of AI-specific due diligence by carefully assessing the following as it relates to the vendor: (a) data security and privacy practices; (b) training data (including associated data rights); (c) AI development practices; and (d) compliance with applicable laws and regulations. Organisations should provide vendors with risk questionnaires tailored to AI and the specific solution. Vendor responses can flag salient risks, such as how the AI will handle or store company data and whether the vendor utilises secure software development practices. Early and proactive diligence reduces the likelihood that the parties discover, after significant time and resource investments are made, that they are misaligned on critical technical aspects of the vendor’s offerings. Such proactive diligence is especially vital when AI technologies may be used as a component, or otherwise employed in the development of, the organisation’s own product or service offerings. Additionally, it is critical to establish sufficient audit rights to ensure ongoing compliance during the life of the contract. LAW OVER BORDERS COMPARATIVE GUIDES ARTIFICIAL INTELLIGENCE This first edition, written by leading AI legal specialists, provides answers and insight on how to integrate Artificial Intelligence into business operations, whilst working within the relevant law and guidelines in key jurisdictions around the world.... | 1yr This first edition, written by leading AI legal specialists, provides answers and insight on how to ... 3. Include an AI governance framework Legal counsel should also consider including a comprehensive and well-defined AI governance framework in the contract. Including a governance framework will establish clear guidelines and standards for vendors and ensure that they adhere to ethical, technical, data security and legal principles when using AI. Essential components of an effective AI governance plan or framework include: 1. Requiring counterparties to provide transparent documentation of their AI models and data sources, as such transparency will foster accountability and enables organisations to better assess the reliability of the AI technology; 2. Regular monitoring of AI outputs to ensure alignment with defined technical benchmarks and to identify the potential need to retrain the AI model; and 3. Periodic audits to confirm compliance with data security requirements. 4. Address the evolving AI regulatory requirements In light of the evolving global regulatory landscape in the area of AI, legal counsel should also include robust compliance with laws’ provisions in the contract, which should capture the vendor’s (and its subcontractors’) compliance with all AI-related laws, rules and regulations in the applicable jurisdictions involved, as well as non-binding legislation such as voluntary guidelines and best practices for the development and use of AI and GAI. As of the date of this article, notable regulatory actions in the US concerning AI include: 1. Executive order on the safe, secure and trustworthy development and use of artificial intelligence: Calls upon agencies to develop new AI safety and security standards. 2. The blueprint for an AI Bill of Rights: Establishes key, but non-binding, principles: (1) safe and effective systems; (2) algorithmic discrimination protections; (3) data privacy; (4) notice and explanation; and (5) human alternative, consideration and fallback. 3. Voluntary AI commitments offered to the White House: Leading AI companies made voluntary commitments to the White House to move toward safe, transparent and secure development of AI technology. 4. NIST’s AI Risk Management Framework: Establishes best practices for managing risk associated with AI. Therefore, when contracting for AI, it is critical that legal counsel include contractual mechanisms which adequately address the vendor’s (and its sub-contractors’) compliance with the applicable regulatory framework, including: (i) properly defining the scope of applicable laws to include (in addition to the typical definition of laws and regulations) non-binding legislation, as well as new legislation which is enacted at a future date; and (ii) indemnities, representations and warranties, annual vendor certifications and periodic (and/or triggered) audit rights. Click here to sign up to receive GLP's free daily newsletter 5. Include AI-specific terms, rights and remedies Finally, in light of the unique risks presented by the use of AI, legal counsel should also evaluate whether the following AI-specific elements should be included in the contract: 1. Data use terms tailored for AI that include specifically addressing the use of company data, company inputs to the AI and outputs of the AI model, and how such data can be used; 2. Definitions (e.g. data incident, service levels) that encompass AI-specific issues and risks, such as model drift, privacy attacks or adversarial inputs; 3. Uncapped vendor-indemnification for data incidents; 4. Uncapped vendor-indemnification for infringement of third-party intellectual property and data rights; 5. Uncapped damages for the organisation’s reputational harm due to a data incident or similar failure of the AI model; 6. Incorporation of AI-specific information security and privacy requirements, such as handling data subject requests; 7. Termination rights triggered by the misuse of company data, data incidents, regulatory investigation or enforcement, challenges to the IP rights surrounding training data, and/or an issuance of a temporary restraining order on the counterparty. Amy Levin is a partner at King & Spalding covering technology transactions, while Nick Maietta and Alexa Delaney Christianson are associates. Email your news and story ideas to: news@globallegalpost.com LAW OVER BORDERS COMPARATIVE GUIDES ARTIFICIAL INTELLIGENCE This first edition, written by leading AI legal specialists, provides answers and insight on how to integrate Artificial Intelligence into business operations, whilst working within the relevant law and guidelines in key jurisdictions around the world.... | 1yr This first edition, written by leading AI legal specialists, provides answers and insight on how to ... Click here to sign up to receive GLP's free daily newsletter Artificial Intelligence Commentary UK US RELATED POSTS ARBITRATION SURVEY HIGHLIGHTS CONCERN OVER USE OF AI FOR LEGAL TEXTS AND ADJUDICATIONS Arbitration 2w IBA 2023: THE AI FUTURE IS HERE – HOW CAN FIRMS BEST PREPARE FOR ITS IMPLEMENTATION? Artificial Intelligence | France 3w EVERSHEDS SUTHERLAND NAMES FIRST HEAD OF GLOBAL AI Artificial Intelligence 1mo OPENAI HITS BACK AT WRITERS’ COPYRIGHT INFRINGEMENT CLAIMS Artificial Intelligence 2mos ABA LAUNCHES TASK FORCE TO ANALYSE IMPACT OF AI ON LEGAL INDUSTRY Artificial Intelligence | US 2mos IBA DAILY NEWS, THURSDAY 2 NOVEMBER 2023 POPULAR ARTICLES 1 CONTRACTING FOR AI TECHNOLOGIES - TOP FIVE BEST PRACTICES LEGAL UPDATES 5d 2 HFW ADDS 20-STRONG TEAM IN AUSTRALIA AND CHINA FROM MINTERELLISON Law Firm Lateral Hires | Australia 1w 3 WINSTON & STRAWN APPOINTS FOUR PARTNERS TO NEW SENIOR LEADERSHIP ROLES Law Firm Leadership and Strategy | US 1w 4 LINKLATERS ADDS NORTON ROSE FULBRIGHT PARTNER TO LAUNCH GLOBAL RISK ADVISORY PRACTICE Law Firm Lateral Hires | UK 6d 5 FRESHFIELDS AND SKADDEN SHEPHERD EBAY-BACKED ADEVINTA’S €14BN TAKE PRIVATE Deals | Norway 5d 6 AROUND THE HOUSE: AIRBNB NAMES EX-PRESIDENT BIDEN CHIEF OF STAFF AS CLO, READER’S DIGEST-OWNER REPLACES LONG-TIME GC Corporate Counsel | US 5d LATEST ARTICLES SENIOR RANKS OF DUTCH LAWYERS NEAR GENDER PARITY, STUDY FINDS Diversity, Equity and Inclusion | The Netherlands 27m LATHAM & WATKINS ADDS PRIVATE CREDIT PARTNER DUO IN LONDON FROM AKIN GUMP Law Firm Lateral Hires | UK 3h NEXA NAMES NEW CEO AMID WIDER LEADERSHIP SHUFFLE New Law | UK 6h UK TO JOIN HAGUE 2019 CONVENTION ON INTERNATIONAL ENFORCEMENT OF JUDGMENTS | UK 3d COMIC RELIEF NAMES DIAGEO GENERAL COUNSEL AS NEW CHAIR News | UK 3d Home News Luxury Law Alliance Corporate counsel Technology & Innovation Topics Regions Practice areas Sectors Legal Updates IBA Daily News Comparative Guides Events Authors Services Directory Law firms Luxury Law Alliance Partners Subscriptions Web feeds Site Map Google News Site Map About| Contacts| Advertising| Terms| Privacy Policy Site Map | Google News Site Map Copyright 2023 © The Global Legal Post. 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View details Consent Vendor preferences Accept all Confirm choices arrow_back Vendor preferences CONFIRM OUR VENDORS Vendors can use your data to provide services. Declining a vendor can stop them from using the data you shared. TCF vendors help_outline EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV Cookie duration: 90 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ROQ.AD GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. 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View details | Privacy policylaunch ConsentLegitimate interesthelp_outline LUMEN RESEARCH LIMITED Doesn't use cookies. Data collected and processed: Browsing and interaction data, Non-precise location data, IP addresses, Device characteristics more View details | Privacy policylaunch ConsentLegitimate interesthelp_outline AMAZON AD SERVER Cookie duration: 396 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OPENX Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline YIELDLAB (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ROKU ADVERTISING SERVICES Cookie duration: 396 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SIMPLIFI HOLDINGS INC Cookie duration: 366 (days). Data collected and processed: Device identifiers, IP addresses, Precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent PUBMATIC, INC Cookie duration: 90 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Authentication-derived identifiers, Device characteristics more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline COMSCORE B.V. Cookie duration: 720 (days). Data collected and processed: Browsing and interaction data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent FLASHTALKING Cookie duration: 730 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Authentication-derived identifiers, Device characteristics more View details | Privacy policylaunch ConsentLegitimate interesthelp_outline PULSEPOINT, INC. Cookie duration: 365 (days). Data collected and processed: Device identifiers, IP addresses, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMAATO, INC. Cookie duration: 21 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SEMASIO GMBH Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Device identifiers, IP addresses, Privacy choices more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRIMTAN HOLDINGS LIMITED Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GENIUS SPORTS UK LIMITED Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRITEO SA Cookie duration: 390 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Authentication-derived identifiers, Device characteristics more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADLOOX SA Doesn't use cookies. Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BLIS GLOBAL LIMITED Cookie duration: 400 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOTAME SOLUTIONS, INC Cookie duration: 274 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent LIVERAMP Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline GROUPM UK LIMITED Cookie duration: 395 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOOPME LIMITED Cookie duration: 90 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DYNATA LLC Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ASK LOCALA Doesn't use cookies. Data collected and processed: Non-precise location data, Device identifiers, IP addresses, Privacy choices, Precise location data, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEAR INTELLIGENCE Doesn't use cookies. Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Precise location data, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline DOUBLEVERIFY INC. Doesn't use cookies. Data collected and processed: Browsing and interaction data, Non-precise location data, Probabilistic identifiers, IP addresses, Privacy choices, Device characteristics more View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BIDSWITCH GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent IPONWEB GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent NEXTROLL, INC. Cookie duration: 183 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Device characteristics more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline TEADS FRANCE SAS Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Device characteristics more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline STRÖER SSP GMBH (SSP) Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Device characteristics more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OS DATA SOLUTIONS GMBH & CO. KG Cookie duration: 90 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Device characteristics more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PERMODO GMBH Doesn't use cookies. Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline PLATFORM161 B.V. Cookie duration: 396 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Precise location data, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADACADO TECHNOLOGIES INC. (DBA ADACADO) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, IP addresses, Privacy choices more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BASIS GLOBAL TECHNOLOGIES, INC. Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMADEX, S.L.U. Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BOMBORA INC. Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EASYMEDIA GMBH Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Precise location data, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent REMERGE GMBH Doesn't use cookies. Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADVANCED STORE GMBH Cookie duration: 365 (days). Data collected and processed: Device identifiers more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE CTV, INC. Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Precise location data, Device characteristics more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DELTA PROJECTS AB Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Authentication-derived identifiers, Device characteristics more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline USEMAX ADVERTISEMENT (EMEGO GMBH) Cookie duration: 365 (days). Data collected and processed: Users’ profiles more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EMETRIQ GMBH Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent PUBLICIS MEDIA GMBH Cookie duration: 90 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent M.D. PRIMIS TECHNOLOGIES LTD. Cookie duration: 25 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Device characteristics more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ONETAG LIMITED Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline CLOUD TECHNOLOGIES S.A. Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMARTOLOGY LIMITED Doesn't use cookies. Data collected and processed: IP addresses more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline IMPROVE DIGITAL Cookie duration: 90 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADOBE ADVERTISING CLOUD Cookie duration: 365 (days). Data collected and processed: Device identifiers, IP addresses, Privacy choices, Authentication-derived identifiers more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BANNERFLOW AB Cookie duration: 366 (days). Data collected and processed: IP addresses more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline TABMO SAS Doesn't use cookies. Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline INTEGRAL AD SCIENCE (INCORPORATING ADMANTX) Doesn't use cookies. Data collected and processed: Browsing and interaction data, Non-precise location data, IP addresses, Privacy choices, Device characteristics more View details | Privacy policylaunch ConsentLegitimate interesthelp_outline WIZALY Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, IP addresses, Privacy choices, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent WEBORAMA Cookie duration: 393 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline JIVOX CORPORATION Cookie duration: 30 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MOBILE PROFESSIONALS BV / SAGE&ARCHER BV Doesn't use cookies. Data collected and processed: Non-precise location data more View details | Privacy policylaunch Consent ON DEVICE RESEARCH LIMITED Cookie duration: 30 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, User-provided data, Precise location data, Device characteristics more View details | Storage details | Privacy policylaunch Consent ROCKABOX MEDIA LTD Doesn't use cookies. Data collected and processed: Browsing and interaction data, Non-precise location data, IP addresses, Device characteristics more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EXACTAG GMBH Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Device identifiers, IP addresses, Privacy choices, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CELTRA INC. Doesn't use cookies. Data collected and processed: Device identifiers, IP addresses, Precise location data, Device characteristics more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAINADV SRL Cookie duration: 30 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GEMIUS SA Cookie duration: 1825 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Device identifiers, Privacy choices, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent THE KANTAR GROUP LIMITED Cookie duration: 914 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent NIELSEN MEDIA RESEARCH LTD. Cookie duration: 120 (days). Data collected and processed: Browsing and interaction data, Device identifiers, IP addresses, Privacy choices, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SOLOCAL SA Cookie duration: 396 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PIXALATE, INC. Doesn't use cookies. Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Device characteristics more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ORACLE ADVERTISING Cookie duration: 180 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent NUMBERLY Cookie duration: 180 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent AUDIENCEPROJECT APS Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DEMANDBASE, INC. Cookie duration: 730 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EFFILIATION / EFFINITY Cookie duration: 2 (days). Data collected and processed: Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent SEENTHIS AB Doesn't use cookies. Data collected and processed: IP addresses, Device characteristics more View details | Privacy policylaunch COMMANDERS ACT Cookie duration: 365 (days). Data collected and processed: Device identifiers, IP addresses more View details | Storage details | Privacy policylaunch Consent TRAVEL AUDIENCE GMBH Cookie duration: 397 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent HUMAN Doesn't use cookies. Data collected and processed: Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Device characteristics more View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BLENDEE SRL Cookie duration: 366 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent INNOVID LLC Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PAPIRFLY AS Doesn't use cookies. Data collected and processed: Device characteristics more View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEUSTAR, INC., A TRANSUNION COMPANY Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SALESFORCE.COM, INC. Cookie duration: 180 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent VERVE GROUP EUROPE GMBH Doesn't use cookies. Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Authentication-derived identifiers, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline OTTO (GMBH & CO KG) Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Device identifiers, IP addresses, Privacy choices, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM Cookie duration: 180 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOCALSENSOR B.V. Doesn't use cookies. Data collected and processed: Non-precise location data, Device identifiers, IP addresses, Privacy choices, Precise location data, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch Consent ONLINE SOLUTION Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Precise location data, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline RELAY42 NETHERLANDS B.V. Cookie duration: 730 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, User-provided data, Device characteristics more View details | Storage details | Privacy policylaunch Consent GP ONE GMBH Cookie duration: Uses session cookies. Data collected and processed: Browsing and interaction data, Non-precise location data, IP addresses, Privacy choices, User-provided data, Device characteristics more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LIFTOFF MOBILE, INC. Doesn't use cookies. Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline THE MEDIAGRID INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Precise location data, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent MINDTAKE RESEARCH GMBH Cookie duration: 180 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Device identifiers, Probabilistic identifiers, IP addresses, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline CINT AB Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Device identifiers, IP addresses, Privacy choices, Device characteristics more View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GOOGLE ADVERTISING PRODUCTS Cookie duration: 396 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GFK SE Cookie duration: 730 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, User-provided data, Authentication-derived identifiers, Device characteristics more Uses other forms of storage. View details | Privacy policylaunch Consent REVJET Cookie duration: 730 (days). Data collected and processed: Users’ profiles, Non-precise location data, Device identifiers, IP addresses, Privacy choices more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PROTECTED MEDIA LTD Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device identifiers, Probabilistic identifiers, IP addresses, Device characteristics more View details | Privacy policylaunch ConsentLegitimate interesthelp_outline CLINCH LABS LTD Cookie duration: 730 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, Probabilistic identifiers, IP addresses, Privacy choices, Device characteristics more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ORACLE DATA CLOUD - MOAT Doesn't use cookies. Data collected and processed: Non-precise location data, IP addresses more View details | Privacy policylaunch ConsentLegitimate interesthelp_outline HEARTS AND SCIENCE MÜNCHEN GMBH Cookie duration: 60 (days). Data collected and processed: IP addresses more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline AMAZON ADVERTISING Cookie duration: 396 (days). Data collected and processed: Users’ profiles, Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MOLOCO, INC. Cookie duration: 730 (days). Data collected and processed: Non-precise location data, Device identifiers, IP addresses, Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADTRIBA GMBH Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Non-precise location data, Device identifiers, IP addresses, Privacy choices, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent OBJECTIVE PARTNERS BV Cookie duration: 90 (days). Data collected and processed: Device identifiers more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ENSIGHTEN Cookie duration: 1825 (days). Data collected and processed: Browsing and interaction data, Device identifiers, IP addresses, Privacy choices, Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EBAY INC Cookie duration: 90 (days). Data collected and processed: IP addresses, Privacy choices, Device characteristics more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline HURRA COMMUNICATIONS GMBH Cookie duration: 366 (days). Data collected and processed: Non-precise location data, Device identifiers, IP addresses, Precise location data, Authentication-derived identifiers, Device characteristics more Cookie duration resets each session. 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