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How Agence Fox Is Responding to COVID-19

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About us
Our work
Our services
Real Estate
News
EN
FR
Contact
Open Menu Close Menu

About us
Our work
Our services
Real Estate
News
EN
FR

Contact


VOTRE PROJET IMMOBILIER LOCATIF MÉRITE D’ÊTRE PLEIN.

ON AIDE LES PROPRIÉTAIRES IMMOBILIERS À LOUER PLUS VITE ET MIEUX.

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WE ARE BUSINESS-DRIVEN CREATORS.

WE’VE DELIVERED SUCCESSFUL REAL ESTATE PRODUCTS IN A VARIETY OF ASSET CLASSES
(COMMERCIAL, OFFICE, MIXED-USE AND RESIDENTIAL).

OUR FULL-SERVICE TEAM WORKS WITH YOU FROM THE IDEATION DESIGN PHASE ALL THE WAY
TO SALES - TO MAKE YOUR PROJECT A SUCCESS.

 


LE CATHCART
FOOD HALL

LOCATED AT 1, PLACE VILLE-MARIE, MONTREAL
PROJECT DEVELOPED IN COLLABORATION WITH PJ GOUPIL

AGENCE FOX IS A SHAREHOLDER IN THE CORPORATE ENTITY 9323-7063 QC INC WHO HAS A
MASTER-LEASE ON THE SPACE OCCUPIED BY CATHCART FOOD HALL.

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PROJECT DEVELOPMENT COST
200M$

TOTAL GROSS AREA
3,500,000 sq. ft.

FOOD HALL SURFACE AREA
35,000 sq. ft.

OWNER
Ivanhoe Cambridge Inc.

CHALLENGE

The iconic office tower complex located at 1, Place Ville-Marie, Montreal was
undergoing a redevelopment in order to reposition itself with premium amenities
in order to retain its stronghold on the AAA office market in Montreal.

SOLUTION
PRESENTED BY PJ GOUPIL

A lifestyle-oriented Food Hall concept that anchored the commercial space at the
heart of the office complex re- development. It features a multi-brand tenant
mix with 12 fast-casual counters, 3 sit-down restaurants and 2 bar areas. It
embraces the 20+ million annual foot traffic (pre-COVID) in the mass-transit
corridor surrounding the food hall, while providing a sense of calm & prestige
to the occupants. Its design is aimed at the young professionals representing
the bulk of the 11,000 workers while incorporating noble finishes and star chef
signed menus to please the C-Suite.

 




CHELSEA HOUSE

ALL-INCLUSIVE PREMIUM STUDENT RESIDENCE LOCATED AT 1839 LINCOLN AVE. IN DOWNTOWN
MONTREAL.

CHELSEA HOUSE IS THE FIRST LOCATION OF A NEW PURPOSE-BUILT STUDENT RESIDENCE
CONCEPT CREATED BY MONTREAL HOSPITALITY PROFESSIONALS TO OFFER THE BEST
UNIVERSITY EXPERIENCE IN CANADA. THIS ALL-INCLUSIVE CONCEPT PROVIDES ITS MEMBERS
WITH FULLY FURNISHED, DECORATED COLIVING AS WELL AS SERVICES AND AMENITIES
TAILORED TO THEIR NEEDS.

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PROPERTY DETAILS
27 premium coliving apartments (89 bedrooms)

3 DIFFERENT DESIGN STYLES
Oslo
Mayfair
Saint-Germain

ANCESTRAL BUILDING LOCATED STEPS AWAY FROM CONCORDIA & MCGILL

OUR OBJECTIVE

Our objective is to densify the property with a best-in-class coliving
residential community where the focus is on the member experience. We are
involved from ideation all the way to leasing, launch and are the long-term
operators of the property.

HOW WE DID IT

— 3D Renderings for pre-sales purposes
— Custom Landing Page Creation & A/B Testing Prior to official website launch to
test out our lead generation and SEO strategies
— Lead tracking & nurturing with automated funnels in our CRM
— Photography & Videography
— Behind the Scenes Video Miniseries Documenting the entire creative process
from concept to delivery
—Operationalization of the concept for day-to-day operations (supplier
selection, staff recruitment, process & procedure creation)
—24/7 Outgoing sales efforts with an international phone team (foreign student
leads mean requests in all timezones)

 




LE CATHCART
FOOD HALL

LOCATED AT 1, PLACE VILLE-MARIE, MONTREAL PROJECT DEVELOPED IN COLLABORATION
WITH PJ GOUPIL

Agence Fox is a shareholder in the corporate entity 9323-7063 Qc Inc who has a
master-lease on the space occupied by Cathcart Food Hall.

 

 

PVM PROJECT DEVELOPMENT COST
200M$
PVM TOTAL GROSS AREA
3,500,000 sq. ft.
FOOD HALL SURFACE AREA
35,000 sq. ft.
OWNER
Ivanhoe Cambridge

CHALLENGE

The iconic office tower complex located at 1, Place Ville-Marie, Montreal was
undergoing a redevelopment in order to reposition itself with premium amenities
in order to retain its stronghold on the AAA office market in Montreal.

SOLUTION
PRESENTED BY PJ GOUPIL

A lifestyle-oriented Food Hall concept that anchored the commercial space at the
heart of the office complex re- development. It features a multi-brand tenant
mix with 12 fast-casual counters, 3 sit-down restaurants and 2 bar areas. It
embraces the 20+ million annual foot traffic (pre-COVID) in the mass-transit
corridor surrounding the food hall, while providing a sense of calm & prestige
to the occupants. Its design is aimed at the young professionals representing
the bulk of the 11,000 workers while incorporating noble finishes and star chef
signed menus to please the C-Suite.

 


ECLIPSE PHASE 1

4534 BOUL. ROBERT-BOURASSA, LAVAL

AN 11-STOREY 99 UNIT BUILDING PART OF A 300-UNIT TOTAL DEVELOPMENT, ECLIPSE
INCLUDES PREMIUM LUXURY RENTAL UNITS BETWEEN 850 SQ. FT. AND 2,200 SQ. FT. THIS
PREMIUM LUXURY RESIDENTIAL REAL ESTATE DEVELOPMENT PROJECT, SIGNED BY
INTERNATIONALLY RENOWNED DESIGNER, ANDRES ESCOBAR, WAS DELIVERED IN JULY 2021.

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PROPERTY DETAILS
99 UNITS
(total project 300+ units)

LUXURY RENTAL DESIGNED PRODUCT

4 DIFFERENT UNIT DESIGNS

UNITS RANGING FROM
850 sq. ft. to 2,200 sq. ft.

OUR OBJECTIVE

Accompany the developer’s sales team in the product development & lease-up. We
successfully leased-up the Phase 1 at the targeted avg rental price of 2.15$ per
sf in 9 months.

HOW WE DID IT

— Branding & Design
— Website Development
— Full Content Creation
— Virtual Reality Apartment Walkthroughs
— 3D Renderings
— Photography and Videography
— Paid Media Strategy & Targeted Ad Campaigns

 




LE NUOVO

7221 CLARK

THIS PREMIUM RESIDENTIAL REAL ESTATE MIXED-USE RENTAL PROJECT CONSISTS OF 81
APARTMENTS & PHARMACY, COMBINING LUXURY, DESIGN, COMFORT, AND CONVENIENCE —THE
RESULT OF A METICULOUS AND MODERN DESIGN.

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PROPERTY DETAILS
81 UNITS

MODERN & PRACTICAL DESIGN

4 DIFFERENT UNIT DESIGNS:
TOWNHOUSE
SIGNATURE
ZEN
PENTHOUSE

UNITS RANGING FROM
700 sq. ft. to 1, 500 sq. ft.

OUR OBJECTIVE

Accompany the developer’s leasing team in the lease-up of his vacated units. We
successfully accompanied the client to his lease-up target of 2.45$ per sf
within the challenging 2020 and 2021 COVID period. This property has the highest
rental rates of the Little-Italy area.

HOW WE DID IT

— Strategic & Creative Direction
— We oversaw branding asset creation to ensure a consistent tone across all
channels.
— Full Content Creation
— We created all the visual assets to achieve a fast lease up (apartment
staging, photography, videography, drone, virtual reality walkthroughs) as well
as bilingual copywriting across all platforms.
— Website Development, we designed a responsive, dynamic and high-conversion
lifestyle website to book visits.
— Targeted Paid Media Campaigns
— We created highly specific audiences and funnels to build awareness,
engagement, and generate leads.
— Lead Tracking & Optimization
— We built integrated lead nurturing strategies and constant media
experimentation which resulted in low cost per leads.

 




SFÉRE 2

1000 RUE DE PORT-ROYAL E

THIS PREMIUM RESIDENTIAL REAL ESTATE MIXED-USE RENTAL PROJECT CONSISTS OF 23
APARTMENTS & SEVERAL COMMERCIAL ESTABLISHMENTS, MAKING IT THE PERFECT CHOICE FOR
URBAN PROFESSIONALS, YOUNG FAMILIES, AND ACTIVE RETIREES.

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PROPERTY DETAILS
23 UNITS

MODERN ARCHITECTURE

UNITS RANGING FROM
900 sq. ft. to 1, 200 sq. ft.

OUR OBJECTIVE

Accompany the developer’s leasing team in the lease-up of units at the targeted
rental price within a quick turnaround period.

HOW WE DID IT

— Strategic & Creative Direction
— We oversaw branding asset creation to ensure a consistent tone across all
channels.
— Full Content Creation
— We created all the visual assets to achieve a fast lease up (apartment
staging, photography, videography, drone, virtual reality walkthroughs) as well
as bilingual copywriting across all platforms.
— Website Development, we designed a responsive, dynamic and high-conversion
lifestyle website to book visits.
— Targeted Paid Media Campaigns
— We created highly specific audiences and funnels to build awareness,
engagement, and generate leads.
— Lead Tracking & Optimization
— We built integrated lead nurturing strategies and constant media
experimentation which resulted in low cost per leads.

 




DOMAINE D’ESTÉREL

SAINTE-MARGUERITE-DU-LAC-MASSON

ON THE EDGE OF ONE OF THE MOST BEAUTIFUL NAVIGABLE WATERWAYS IN THE REGION, THIS
51-LOT RESIDENTIAL PROJECT IS THE PERFECT PLACE TO ENJOY THE PLEASURE AND
RELAXATION OF THE RIVERSIDE LIFESTYLE. THE PANORAMIC VIEW OFFERED BY THE
MOUNTAINS AND THE NATURAL SOUND OF THIS AREA MAKES IT ONE OF THE MOST POPULAR IN
THE LAURENTIANS.

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PROPERTY DETAILS
51 UNITS

TOTAL OF 46 ACRES OF BREATH-TAKING TERRAIN

PRIME LOCATION COMBINING ADVENTURE AND RELAXATION

OUR OBJECTIVE

Accompany the developer’s go-to-market of the project with both marketing and
sales of the lots and home sales.

HOW WE DID IT

— Strategic & Creative Direction
— We oversaw branding asset creation to ensure a consistent tone across all
channels.
— Full Content Creation
— We created all the visual assets to achieve a fast lease up (model home
staging, photography, videography, drone, virtual reality walkthroughs) as well
as bilingual copywriting across all platforms.
— Website Development, we designed a responsive, dynamic and high-conversion
lifestyle website to book visits.
— Targeted Paid Media Campaigns
— We created highly specific audiences and funnels to build awareness,
engagement, and generate leads.
— Lead Tracking & Optimization
— We built integrated lead nurturing strategies and constant media
experimentation which resulted in low cost per leads.

 




KAMPAI GARDEN

FAUBOURG SAINTE-CATHERINE

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FAUBOURG TOTAL GROSS AREA
225,000 sq. ft.
KAMPAI TOTAL AREA
10,000 sq. ft.
OWNER
Shiller Lavy

CHALLENGE

The once heralded Faubourg Sainte-Catherine was run- down and largely
inoccupied. It sat in a desolate portion of the densely populated Shaughnessy
Village. The mixed use complex needed to reposition dramatically capture the
captive student audience and Asian-immigrant residents surrounding it.

HOW WE DID IT

We created a 10,000 sqft anchor-tenant restaurant bar featuring an accessibly
priced Asian menu by international star chef Antonio Park. The space formerly
occupied by a movie rental store & hair salon was now revitalized as a
entertainment destination attracting white-collar after-work professionals for
diner, followed by university students at night. The eclectic design was
selected in the 2017 Restaurant & Bar Design Awards and was applauded for its
unique use of the space.

 



KAMPAI GARDEN

FAUBOURG SAINTE-CATHERINE

 

 

FAUBOURG TOTAL GROSS AREA
225,000 sq. ft.
KAMPAI SURFACE AREA
10,000 sq. ft.
OWNER
Shiller Lavy

CHALLENGE

The once heralded Faubourg Sainte-Catherine was run- down and largely
inoccupied. It sat in a desolate portion of the densely populated Shaughnessy
Village. The mixed use complex needed to reposition dramatically capture the
captive student audience and Asian-immigrant residents surrounding it.

HOW WE DID IT

We created a 10,000 sqft anchor-tenant restaurant bar featuring an accessibly
priced Asian menu by international star chef Antonio Park. The space formerly
occupied by a movie rental store & hair salon was now revitalized as a
entertainment destination attracting white-collar after-work professionals for
diner, followed by university students at night. The eclectic design was
selected in the 2017 Restaurant & Bar Design Awards and was applauded for its
unique use of the space.

 
 


LE NUOVO

7221 CLARK

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PROPERTY DETAILS
81 UNITS

4 DIFFERENT UNIT DESIGNS:
TOWNHOUSE
SIGNATURE
ZEN
PENTHOUSE

UNITS RANGING FROM
700 sq. ft. to 1, 500 sq. ft.

OUR OBJECTIVE

Accompany the developer’s leasing team in the lease-up of units at the targeted
rental price within a quick turnaround period.

HOW WE DID IT

— Strategic & Creative Direction

— Branding asset creation to ensure a consistent tone across all channels.

— Full creation of all the visual assets to achieve a fast lease-up (apartment
staging, photography, videography, drone, virtual reality walkthroughs) as well
as bilingual copywriting across all platforms & ad-efforts.

— Website Development, designing a responsive, dynamic and high-conversion
lifestyle website to book visits and sign leases.

— Targeted Paid Media Campaigns

— Highly specific conversion funnels to build awareness, engagement, and
generate leads towards the targeted clientele.

— Lead Tracking & Optimization

— Integrated lead nurturing strategies and constant media experimentation to
achieve a consistent decrease in cost per lead.

 
 
Contact us


OUR SERVICES

THE FOX APPROACH IS END-TO-END, TURNKEY FROM DESIGN ALL THE WAY TO SALES. IT
INCLUDES:

STRATEGY

Strategic planning and continuous council. We’re present every step of the way
to ensure a good product market fit and a strong coherence between the product
development, marketing and sales.

BRANDING

Branding strategy and development, creative and artistic direction, graphic
design, copywriting and multilingual adaptations

SOCIAL MEDIA

Social media organic communications campaigns, social presence and community
management.

PHOTO & VIDEO

High quality content production (photography, videography, drone & Virtual
Reality) relevant to the target audience

MEDIA STRATEGY

Media strategy, planning and execution (organic, paid, traditional and digital)

— Lead-generating landing page creation and conversion tracking

— Creation and configuration of advertising accounts

— Creation of digital media campaigns with performance optimization

— Automatic report generation and data gathering

PRODUCTION

Procurement and production management (along with multiple trusted collaborators
or your preferred partners)

THE FACT THAT WE ARE A ONE-STOP SHOP ALLOWS FOR IMPROVED COMMUNICATION AND TRUE
FEEDBACK LOOPS THROUGHOUT THE PROJECT.
REDUCED DELAYS & RESPONSIVE CHANGE MANAGEMENT.

Contact us

ABOUT US

OUR WORK

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