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Skip to main content CONTINUE TO SITE ➞ DON’T MISS TOMORROW’S CFO INDUSTRY NEWS Let CFO Dive’s free newsletter keep you informed, straight from your inbox. * Daily Dive M-F Topics include: Financial strategy, operations, compliance, budgeting, cost analysis, forecasting * Tech Weekly Every Tuesday Topics covered: risk management, cloud computing, AI & automation, data analysis, cybersecurity & privacy, FP&A, blockchain, IoT, and much more By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. A valid email address is required. * Deep Dive * Opinion * Library * Events * Topics Menu * Search * Subscribe Search * Strategy & operations * Financial reporting * Compliance * Technology * Treasury * Risk management * Leadership An article from DIVERSITY OF THOUGHT SHARPENS FINANCE STRATEGIES, TS IMAGINE CFO SAYS Women need to be the ‘yardstick for excellence’ and advocate for themselves as they look to take leadership positions, TS Imagine CFO Kate Peachway says. Published March 23, 2023 Grace Noto Reporter * * * * * Urupong via Getty Images Bringing diversity of thought into company leadership is critical for businesses in today’s environment as executives must look to create flexible, well-rounded strategies as well as foster an environment where team members feel supported, said Kate Peachway, CFO of SaaS provider TS Imagine. For Peachway, “everything I learned about leadership has come from being an immigrant,” she said in an interview. Peachway migrated to the U.S. at the age of four from Western Ukraine, an experience which enabled her to learn how to “put myself in the shoes of other people at a very young age,” she said. “So I bring a high emotional awareness to work.” Access now➔ Trendline THE EVOLUTION OF FP&A INTO A CFO STRATEGIC ASSET When FP&A works best, you get things like Amazon Prime. The trick is eliminating the friction in your planning function. Access now➔ Trendline THE EVOLUTION OF FP&A INTO A CFO STRATEGIC ASSET When FP&A works best, you get things like Amazon Prime. The trick is eliminating the friction in your planning function. TS Imagine’s platform provides trading, portfolio and risk management solutions for capital markets. An alum of Morgan Stanley, Peachway has served as CFO for the SaaS platform for seven months beginning last September, according to her LinkedIn profile. TAKING AN INVESTOR MINDSET TO THE CFO ROLE Peachway’s experience as an immigrant, a woman in finance and someone who started her financial career as an investor has informed her strategy as a CFO, she said. Having an investment background can be great training for a finance chief, as investors “build up a library of case studies on how businesses succeed and fail,” she said. They are “business judges” who develop scorecards and keep their eyes on signposts in track challenges and opportunities, she said. Kate Peachway Permission granted by TS Imagine “But for me, actually, what’s different about being a CFO is that you have to take all of that analysis and critical thinking, and you have to turn it into action,” Peachway said. “You have to then inspire people to do things, to inspire them to change and drive behavior. “ An investor-minded CFO “slices and dices” financials to understand KPIs, where to invest for and how to segment growth effectively, she said, adding that they also focus on strategic investments in new lines of business and creating strategic partnerships. “The numbers are just the tools to size up the opportunities and the challenges,” Peachway said. “You have to interpret the numbers to drive strategic priorities. To me, clarity of finance leads to clarity of thought, leads to clarity of action.” Peachway’s personal history also plays a part in her ability to act as an “energizer” within TS Imagine, where the goal is to foster a morale-boosting and safe environment for her team, she said. Access now➔ Trendline CFOS STEP UP AS COMPANIES LOOK FOR STRATEGIC GUIDANCE The value finance leaders bring to operations is varied but they share a forward-looking vision. Keep up with the story. Subscribe to the CFO Dive free daily newsletter Email: * Select Newsletter: Daily Dive M-F * Select Newsletter: Tech Weekly Every Tuesday * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. “Our biggest expense by a lot is our people, who are successful when we identify talent, retain talent, but also when that talent rises,” she said. “And that can only happen when people experience joy, when they experience flow, and they bring their best thinking.” Peachway also said the dynamic for women in leadership has shifted away from the perception that they have to be “perfect” in order to succeed. “I think now there’s a much more authentic and human portrayal that is much more real, and that’s how I connect with my team,” she added. DRIVING DIVERSITY OF THOUGHT Having this diversity of backgrounds represented in the company’s leadership — and especially within its finance function — is critical as many firms across both the tech and financial sectors undertake notable strategy shifts to address past mistakes and navigate ongoing economic headwinds. However, many face the same potential pitfalls, Peachway said, including potentially falling into group think. TS Imagine is an international company with offices in New York, Hong Kong, Paris, Tokyo and Singapore, among other locations, according to its website, which enables the company to create that key diversity of perspective needed to assess and prioritize the direction of the business, she said. The finance function plays a crucial role here, as it needs to cross into all aspects of the business — the dynamic where “the CEO sets the strategy and then the CFO is in the back counting the numbers that come out of this strategy is very outdated,” Peachway said in an interview. “Because I think that financial evaluation and strategy, they’re linked. They go hand in hand.” “I think that diversity of thought comes from (being) cross functional,” Peachway said. “I think it comes from hiring teams that are very diverse by their nature.” Keep up with the story. Subscribe to the CFO Dive free daily newsletter Email: * Select Newsletter: Daily Dive M-F * Select Newsletter: Tech Weekly Every Tuesday * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. READ MORE IN LEADERSHIP Mar 30, 2023 Alibaba Group CFO stays put Mar 30, 2023 Bed Bath & Beyond files to raise $300M in market Mar 30, 2023 Finance staff digital skills outstrip leadership: study Mar 29, 2023 Ex-CFO convicted of tax evasion, hiding offshore accounts Mar 29, 2023 Women CFOs: Raising their hands Mar 29, 2023 Alibaba to split into six groups, chases IPOs Mar 29, 2023 CFO churn persists with FleetCor, Corcentric Mar 28, 2023 Experts warn against ransomware complacency Want to see more stories in Leadership? Read More ➔ When it comes to increasing the number of women in finance, Peachway “does strongly see an imbalance at the top of the funnel, so we need to get more women in the door earlier on,” she said. However, “candidly, it is also on women to be excellent,” she said. “My advice on that is, any woman once you to get your foot in the door, whether it’s that first internship or that first data and analytics job…or once you’re in a leadership position, is to just be the yardstick for excellence, because I don’t want to hear anymore that she only got this job because she’s a woman,” Peachway said. “I don’t want anyone questioning our intellect, our drive, our work ethic.” One thing that is critically important for women looking to advance into leadership positions to do is to advocate for themselves, Peachway said. “These responsibilities, titles, compensation, they don’t just hand this stuff out,” she said. “You have to speak up for yourself.” * post * share * tweet * print * email Filed Under: Leadership CFO DIVE NEWS DELIVERED TO YOUR INBOX Get the free daily newsletter read by industry experts Email: * Select Newsletter: Daily Dive M-F * Select Newsletter: Tech Weekly Every Tuesday * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. EDITORS’ PICKS * Justin Sullivan via Getty Images Deep Dive 4 RULES FOR CFOS CUTTING OFFICE SPACE Trimming office space budgets has always been a quick cost-cutting solution for companies in recessionary times. Now hybrid work is complicating matters. By Maura Webber Sadovi • Jan. 31, 2023 * Explore the Trendline➔ Newbird via Getty Images Trendline ESG TRANSFORMING CFO ROLE Companies are turning to their CFO to identify ways to measure and report on their organization’s environmental, social and governance (ESG) performance. By CFO Dive staff Access now➔ Trendline CFOS STEP UP AS COMPANIES LOOK FOR STRATEGIC GUIDANCE The value finance leaders bring to operations is varied but they share a forward-looking vision. GET THE FREE NEWSLETTER Subscribe to CFO Dive for top news, trends & analysis Email: * Select Newsletter: Daily Dive M-F * Select Newsletter: Tech Weekly Every Tuesday * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. MOST POPULAR 1. Business spending outlook ‘deteriorated’: Fed CFO survey 2. Ex-CFO convicted of tax evasion, hiding offshore accounts 3. FASB maps ‘one-stop shop’ expense disclosure proposal 4. CFO churn persists with FleetCor, Corcentric LIBRARY RESOURCES * Playbook 5 Ways to Align Your CFO Tech Stack Custom content for Eide Bailly * Webinar - on demand How Senior Finance Leaders Can Harness The Human Side Of Digital Transformation Custom content for Tradeshift * Playbook How to Trust Your Revenue Data Custom content for Klarity View all COMPANY ANNOUNCEMENTS * Legion Technologies Continues Momentum with New Accolades for Award-Winning Workforce Manageme… From Legion Technologies * Moneypenny Launches Insolvency Support Line to Help Firms “Cut the Noise” During Process From Moneypenny * Centime Cash Management Achieves ‘Built for NetSuite’ Status From Centime * TimeForge Labor Management Announces New Integration Partnership with Rain Instant Pay From TimeForge View all | Post a press release WHAT WE’RE READING * CNBC Singapore’s banking authority says DBS outage was ‘unacceptable’ * The New York Times Do We Know How Many People Are Working From Home? * Bloomberg US Unemployment Claims Tick Up for First Time in Three Weeks View all EVENTS * 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng * 11 APR Webinar | 1 p.m. ET How to Build a Resilient Data Strategy With Composable CDPs Presented by studioID and ActionIQ INDUSTRY INTEL * Building the Blueprint toward Revenue Automation Webinar - on demand • Provided by Aptitude * 2023 Predictions for Analytic Innovators Webinar - on demand • Provided by Alteryx * Finance Transformation: How to Adopt an Agile Approach and Get Management Buy-in Webinar - on demand • Provided by Prophix Access now➔ Trendline HOW CFOS ARE USING SUSTAINABILITY GOALS TO DRIVE INVESTMENTS Companies are turning to their CFO to identify ways to measure and report on their organization’s environmental, social and governance (ESG) performance. CFO DIVE NEWS DELIVERED TO YOUR INBOX Get the free daily newsletter read by industry experts Email: * Select Newsletter: Daily Dive M-F * Select Newsletter: Tech Weekly Every Tuesday * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. COMPANY ANNOUNCEMENTS View all | Post a press release Legion Technologies Continues Momentum with New Accolades for Award-Winning Workforce Manageme… From Legion Technologies March 27, 2023 Moneypenny Launches Insolvency Support Line to Help Firms “Cut the Noise” During Process From Moneypenny March 14, 2023 Centime Cash Management Achieves ‘Built for NetSuite’ Status From Centime March 14, 2023 TimeForge Labor Management Announces New Integration Partnership with Rain Instant Pay From TimeForge March 28, 2023 Editors’ picks * Justin Sullivan via Getty Images Deep Dive 4 RULES FOR CFOS CUTTING OFFICE SPACE Trimming office space budgets has always been a quick cost-cutting solution for companies in recessionary times. Now hybrid work is complicating matters. By Maura Webber Sadovi • Jan. 31, 2023 * Explore the Trendline➔ Newbird via Getty Images Trendline ESG TRANSFORMING CFO ROLE Companies are turning to their CFO to identify ways to measure and report on their organization’s environmental, social and governance (ESG) performance. By CFO Dive staff Latest in Leadership * Alibaba Group CFO stays put By Grace Noto * Bed Bath & Beyond files to raise $300M in market By Maura Webber Sadovi * Finance staff digital skills outstrip leadership: study By Grace Noto * Ex-CFO convicted of tax evasion, hiding offshore accounts By Alexei Alexis -------------------------------------------------------------------------------- * * * * EXPLORE * About * Editorial Team * Contact Us * Newsletter * Article Reprints * Press Releases * What We’re Reading REACH OUR AUDIENCE * Advertising * Post a press release * Submit an opinion piece RELATED PUBLICATIONS * Banking Dive * HR Dive -------------------------------------------------------------------------------- image/svg+xml Industry Dive is an Informa business © 2023 Industry Dive. All rights reserved. | View our other publications | Privacy policy | Terms of use | Take down policy. 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