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PRICING BEST PRACTICES, RESEARCH REPORTS, TRAINING COURSES AND WEBINARS

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SUBSCRIBER-ONLY ON-DEMAND WEBINAR

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SUBSCRIBE AND GET IMMEDIATE ACCESS TO THIS WEBINAR, FULL ACCESS TO OUR RESEARCH
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HOW TO AVOID PRICING PANIC


RESPONDING RATIONALLY TO DRAMATIC CHANGES IN MARKET CONDITIONS AND RAPID COST
FLUCTUATIONS

When the "stuff" hits the fan in the marketplace, some companies will throw
rationality out the window, overreact in the interest of "just doing something",
and ultimately make the situation worse. Other companies, however, will put
their head in the sand and ignore the realities of the situation until the
mounting losses force their hand. So, how do you avoid these extremes? How
should you respond when something disruptive happens in your market? And how do
you better prepare for the next disruption? In this on-demand webinar, you'll
learn about:


 * How leading groups use "Structured DefCons" to ensure more thoughtful and
   timely responses to changes in the market.
 * How to achieve a balance between moving quickly to mitigate damage, while not
   making things worse through overreaction.
 * A number of steps and actions that other teams have found to be effective at
   various stages of unanticipated disruptions.
 * How to maintain the proper perspective and provide a much-needed sense of
   stability in the face of adversity and chaos.

This webinar is just one of hundreds of educational resources you get access to
as a PricingBrew Journal subscriber.

Subscribe & Get Access

MORE SUBSCRIBER-ONLY RESOURCES FROM OUR LIBRARY

 * Pricing Pilot Programs
   
   How do you get your company to accept new pricing approaches while maximizing
   your odd of success? In this session, learn how to leverage pilot programs
   and in-market trials to accelerate your progress.
   
   View This Webinar
   

 * Five Steps Toward Understanding Salespeople
   
   A big part of pricing is influencing and motivating salespeople to price and
   discount more effectively. This guide helps you understand salespeople and
   learn what makes them tick.
   
   View This Tutorial
   

 * Better Product Management for Better Pricing
   
   In this on-demand webinar, learn how leading pricing teams are influencing
   the pre-market decisions that can increase pricing pressure and limit the
   prices you can command in the market.
   
   View This Webinar
   

 * B2B eCommerce Pricing Practices
   
   The prolonged global pandemic has kicked the B2B ecommerce trends into high
   gear. In this session, we dispel eight myths of B2B ecommerce and explore ten
   critical strategic pricing principles you'll want to embrace.
   
   View This Webinar
   




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 * Training WebinarsDozens of on-demand webinars covering crucial pricing topics
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   tutorials, cases, assessments, and research reports
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   That” through our Expert Interview Series
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   your specific pricing challenges

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